YouTube CEO: Facebook Should 'Get Back To Baby Pictures' (cnet.com) 119
YouTube CEO Susan Wojcicki won't divulge her biggest fear about competing with Facebook, but she will give them some free advice. From a report: "They should get back to baby pictures," Wojcicki said Monday at the Code Media conference in Huntington Beach, California. Video has been an obsession for Facebook, as it tries to swipe the most advertising dollars migrating off television before YouTube can get them. Facebook has been aggressively advancing the number of clips and live streams that bubble up to the top of your News Feed and has rolled out a central hub for TV-like programming called Watch. "You always have to take competition seriously. You don't win by looking backwards; you win by looking at your customers and looking forward," she said.
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CEO of the #1 spot don't like competition, CEO of the #2 spot does, until they get to #1.
While the best course of action when the #1 spot gets competition, it to figure out why #2 is growing, honestly validate if you are doing something wrong, figure out why you customers may be moving away. Then make a plan of action to adjust for this.
I think a lot of it is the YouTube algorithm, and DMCA controls in place. Which may not be current with today's population.
A lot of content creators have recently switched o
At least YT Red gets rid of the ads... (Score:1)
The one thing that makes FB not worth the time as a video platform are the mid-roll ads. With YT, $10, and I don't worry about ads, or just download what I want to watch for when I'm out camping and want to watch something before crashing. FB, a 10 second video can have 30 second ads in it, making it all but unwatchable, with zero skip buttons. Because of this, coupled with the fact that almost everything on FB is a video (most static pictures have been turned into looping vids even), it is too much of a
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The one thing that makes FB not worth the time as a video platform are the mid-roll ads. With YT, $10, and I don't worry about ads, or just download what I want to watch for when I'm out camping and want to watch something before crashing. FB, a 10 second video can have 30 second ads in it, making it all but unwatchable, with zero skip buttons. Because of this, coupled with the fact that almost everything on FB is a video (most static pictures have been turned into looping vids even), it is too much of a pain to bother with for any meaningful content.
Dear Facebook User,
thank you for your valuable feedback. We will now collect $10 off you each month to provide videos without ads. You don't even need to give us your cardnumber, security code, or any other identifying numbers, we know them all already.
Have a good day and thank you for using Facebook
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You're using the information I provided to bill me?
I didn't think you'd be THAT gullible...
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Don't worry, we know the real ones.
We aren't THAT gullible.
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Really? Umm... could you help me out, the double and triple lives I live kinda caught up to me ... care to tell me which one was the real one?
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You're using the information I provided to bill me?
I didn't think you'd be THAT gullible...
Facebook is a bit like Santa Clause. He knows when you are sleeping, he knows when you're awake, he knows if you've been bad or good, so be good for goodness sake. Facebook knows everything about you.
In fact the only difference is Facebook doesn't leave you presents and doesn't wear a red suit.
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But if I am willing to take the ads, Why cant I stop You Tube from bugging me to buy Red all the time.
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There are adblockers for YouTube, there will be for Facebook once it gets traction. Either that or we'll just be waiting for the next platform.
I'll just leave this here. (Score:1)
I wonder if she has fired herself yet? Clearly such sexist comments will not stand! :D
Susan Wojicicki said that women find “geeky male industries” (as opposed to “social industries”) “not very interesting” and Sundar cites research on gender differences.
https://twitter.com/jamesadamo... [twitter.com]
Re:I'll just leave this here. (Score:4, Interesting)
She is the wrong kind of sacrificial goat for this days political witch hunt. If she had a penis and was white though we could all grab some pitch forks and torches.
Don't worry, my political blood calendar indicates that we should be back to using women as sacrifices in roughly 8 years time or so +/- 2 years. It is about the amount of time a generation grows up watching one particular group being constantly heckled and turns on the hecklers like rabbid attack dogs.
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*gasp* She didn't!
Wow, if a man had said that, I bet he'd be fired by now.
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*gasp* She didn't!
100% correct: she didn't.
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Susan Wojicicki said that women find "geeky male industries" (as opposed to "social industries") "not very interesting"
Yeah no that's not what she said. Try reading the thing being referred to.
Stones from glass houses (Score:4, Insightful)
YouTube should get back to USER driven content.
Maybe a little healthy competition can remind them of what built them up in the first place.
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Users and content producers should stop donating their personal resources to private, centrally controlled, for-profit distribution platforms.
The dream of internet video is complete freedom (as in speech) of distribution and consumption with all profit being received by the creator. No middleman taking the money, no gatekeeper controlling speech, no advertiser polluting the medium.
So now instead of pictures of text... (Score:5, Insightful)
YouTube is no better (Score:2)
Here's what I mean: -
They *force* ads which isn't necessarily bad. What I loathe are the their numbers. Ads are jus to too many.
YouTube's computer interface is just unfriendly. Why do I have to lose visual of playing video simply because I have chosen to read through comments or browse through related video?
Apparently, these small user interface tweaks aren't obvious to my learned and capable friends at YouTube. Sad!
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I only preview videos in the youtube interface. Then I download them (with YouTube Downloader HD) and actually watch them. This is the only way I can watch some content, because embedded VLC appears over the top of flash video. If I click, the video plays over the video. Jay Leno's Garage is an example. I literally cannot watch it without downloading it.
Youtube should get back to cat videos. (Score:1)
Instead of all those suicide videos.
YouTube is currently better... (Score:5, Insightful)
1) You don't need to have a YouTube account to watch videos. I can send my (77-year-old) dad a YouTube link and he can just watch it. While this is possible with Facebook, it's a pain and you're constantly told to sign up.
2) Facebook sticks ads in the middle of videos. I suppose YouTube could do this sooner or later, but right now they don't.
3) Facebook search is hot garbage. With YouTube I can pretty much find whatever I'm looking for fairly easily.
One day I need someone to explain to me what Viemo is for, though.
Re:YouTube is currently better... (Score:4, Informative)
I see ads in the middle of YouTube videos all the time, probably about one every 10 minutes.
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Get a better adblocker.
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Odd. Mine manages to do that just fine.
But hey, what do I know as a moron?
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There are ads on your internet? You need a better internet.
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As people abandoning FB, this closeness will accelerate the decline.
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Youtube does stick ads in videos all the time.
Huh.
I never see ads in the middle of YouTube videos, Anonymous Coward.
At the beginning? For sure - But never in the middle. Maybe it's a regional thing. (I'm in Canada, eh?)
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I get them in Canada all the time. Look at the timeline, and see the yellow dots on it? Those are POTENTIAL ad slots. Sometimes on some videos, it will fade out, play the ad, then resume where it paused (a few seconds back,. so you can get the context).
It depends on the monetization model - content creators can choose to have no monetiza
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2) Facebook sticks ads in the middle of videos. I suppose YouTube could do this sooner or later, but right now they don't.
WHERE DO YOU LIVE?!
I want to know what locale does not yet have YouTube inline video advertising.
The rest of us have had it for years. Well, before we all installed adblockers, that is.
Facebook runs the risk (Score:2)
I don't think Facebook the company is at any risk, they're big enough to buy up any hip new competitors. But the platform might go kaputsky; which would suck for anybody in charge of that platform.
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Isn't that the lesson of Snapchat? Kids already avoid Facebook because mom and dad and grandma and grandpa are all over it (and ranting about political shit they don't care about).
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They don't care about mom and dad ranting over politics, but they care about mom and dad being on the platform. Since you can't "pretend-friend" someone and you can't simply not "friend" your parents, the platform is ultimately worthless to any teenager.
Facebook is also good for screeds (Score:2)
To be fair, Facebook's other strong suit is crazy political screeds coupled with wild accusations.
In any case, if Facebook wants to do video, as long as their service hits their core Boomer and mom demographic they should do fine (large buttons, "cat ear" filters, heart overlays, etc.). The rest of us are fine with non-Facebook services.
Then put your money where your mouth is (Score:2)
We sure as fuck are fed up with cat videos and other feelgood crap. And if we wanted corporate bullshit that has been whitewashed and sanitized to be politically correct and inoffensive, we could as well stay with TV.
Lady, if you keep killing the ones making content that people actually want to watch by demonetizing them, you'll have to deal with these people moving to other platforms. It is already happening. What still keeps some people from simply dumping YouTube for something where they don't have to ju
all wile youtube burns (Score:3)
The pot calling the kettle black (Score:4, Insightful)
Maybe Facebook should get back to baby pictures, but then YouTube should get back to cat videos. Both platforms are against the free expression of ideas, and both are trying to influence politics. To me, allowing big corporations to control ideas and politics is part of fascism.
Less 'social media', more 'actually social' (Score:2)
...And Google should get back to search results (Score:1)
Facebook really is crap at video (Score:3)
I have my own issues with Youtube, but it's far and away the most competent video streaming site even with its flaws. Facebook's video controls are hot steaming dog puke compared to Youtube. The UI is atrociously designed, and laggy beyond compare. And my potato may be outdated, but I've got eight cores and sixteen gigs, there's no excuses for this kind of nonsense. (Youtube is plenty responsive.)
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That's a good point. Used Facebook for many years over dial-up, and it worked reasonably well.
Facebook is dead (Score:3)
People got tired of dealing with all the ads and unrelated news on Facebook. The former FB users, to a lesser degree YouTube, have ran to mostly closed off micro-networks like Telegram, Discord, Amino, and Quidd.
I hate FB (Score:2)
but they got live TONS music streaming vs YT. I use to stream my icecast audio stream through YT using this info http://akos.me/2017/stream-ice... [akos.me] but there were constant stream drops from my server to YT and was not reliable.
Sure why not? (Score:2)
And YouTube should go back to being a dating site.
crazy idea (Score:1)