An anonymous reader quotes a report from Gadgets Now: Amazon is hiring 1,147 people just for its Alexa business. To put this number in perspective, it has to be mentioned that this number is higher than what Google is hiring for technical and product roles across its Alphabet group of companies including YouTube and Waymo. According to a report published in Forbes, Amazon is hiring engineers, data scientists, developers, analysts, payment services professionals among others. The Forbes report cites information released by Citi Research in association with Jobs.com. It's clear that Amazon is betting big on the smartphone speaker market if the hiring numbers are to go by. It was the first major company to come with a smart speaker and has almost 70% market share in the U.S. Google has been making in-roads with Google Home devices but still has a lot of catching up to do. The Citi report further mentions that other notable areas where Amazon is hiring are devices, advertising and seller services. Amazon is looking at hiring a total of about 1,700 employees for other divisions.