Facebook, Google, and Microsoft Use Design To Trick You Into Handing Over Your Data, Report Warns (gizmodo.com) 213
An anonymous reader quotes a report from Gizmodo: A study from the Norwegian Consumer Council dug into the underhanded tactics used by Microsoft, Facebook, and Google to collect user data. "The findings include privacy intrusive default settings, misleading wording, giving users an illusion of control, hiding away privacy-friendly choices, take-it-or-leave-it choices, and choice architectures where choosing the privacy friendly option requires more effort for the users," states the report, which includes images and examples of confusing design choices and strangely worded statements involving the collection and use of personal data.
Google makes opting out of personalized ads more of a chore than it needs to be and uses multiple pages of text, unclear design language, and, as described by the report, "hidden defaults" to push users toward the company's desired action. "If the user tried to turn the setting off, a popup window appeared explaining what happens if Ads Personalization is turned off, and asked users to reaffirm their choice," the report explained. "There was no explanation about the possible benefits of turning off Ads Personalization, or negative sides of leaving it turned on." Those who wish to completely avoid personalized ads must traverse multiple menus, making that "I agree" option seem like the lesser of two evils. In Windows 10, if a user wants to opt out of "tailored experiences with diagnostic data," they have to click a dimmed lightbulb, while the symbol for opting in is a brightly shining bulb, says the report.
Another example has to do with Facebook. The social media site makes the "Agree and continue" option much more appealing and less intimidating than the grey "Manage Data Settings" option. The report says the company-suggested option is the easiest to use. "This 'easy road' consisted of four clicks to get through the process, which entailed accepting personalized ads from third parties and the use of face recognition. In contrast, users who wanted to limit data collection and use had to go through 13 clicks."
Google makes opting out of personalized ads more of a chore than it needs to be and uses multiple pages of text, unclear design language, and, as described by the report, "hidden defaults" to push users toward the company's desired action. "If the user tried to turn the setting off, a popup window appeared explaining what happens if Ads Personalization is turned off, and asked users to reaffirm their choice," the report explained. "There was no explanation about the possible benefits of turning off Ads Personalization, or negative sides of leaving it turned on." Those who wish to completely avoid personalized ads must traverse multiple menus, making that "I agree" option seem like the lesser of two evils. In Windows 10, if a user wants to opt out of "tailored experiences with diagnostic data," they have to click a dimmed lightbulb, while the symbol for opting in is a brightly shining bulb, says the report.
Another example has to do with Facebook. The social media site makes the "Agree and continue" option much more appealing and less intimidating than the grey "Manage Data Settings" option. The report says the company-suggested option is the easiest to use. "This 'easy road' consisted of four clicks to get through the process, which entailed accepting personalized ads from third parties and the use of face recognition. In contrast, users who wanted to limit data collection and use had to go through 13 clicks."
And if you optout it just makes you even more of (Score:5, Insightful)
a target.
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Say what? You're hitting an if-I-stick-my-head-in-the-sand-nobody-can-see-me level of stupid yourself, friend.
Think you can't be tracked if you don't allow ads (or cookies, for that matter)? Guess again [eff.org].
Re:And if you optout it just makes you even more o (Score:4, Insightful)
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Doesn't one imply the other?
(Let's not forget that, if you don't have a Facebook account, once FB becomes aware of your existence, they create one for you anyway.)
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Lots of things that you're not seeing are capable of tracking you.
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You can split hairs all you want, but a difference that makes no difference is no difference.
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track
trak/
verb
1. follow the course or trail of (someone or something), typically in order to find them or note their location at various points.
target
tärt/ verb
1. select as an object of attention or attack.
If we're all being tracked, none of us have been selected, so the tracking we are discussing here isn't targeting anyone. The information collected is used to target ads, which don'
Re: And if you optout it just makes you even more (Score:2)
The information collected is used to target ads, which don't get to me, ergo I am not being targeted
While I agree with most of what you've written ... since you're being rather pedantic, two can play at that game: you ARE being targeted, but the ads are missing you.
Like if I pick up a rifle and aim it at you, I am targeting you. If you have a magic BulletBlock script which stops my shot from getting to you, that doesn't mean you weren't targeted. Just means you didn't get shot.
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To use your own analogy, if you never see me, you never pick up the rifle to target me, even if you might have a file on me that details my past whereabouts and activities.
Re: And if you optout it just makes you even more (Score:2)
The ads are targeted at the time of the request. If my ad blocker prevents the request, the targeted ad was never generated (the ad network never had me in its sights) and I was not targeted.
That's ... actually probably a fair point.
I was going to say that the code to request the ad is in the page and your browser is just ignoring it ... but you're probably right, the actual "targeting" most likely isn't in that blob of code; it happens after your browser runs it. I'm not intimately familiar with how exactly advertisements are generated, but that seems like the most likely scenario.
Well played. I rescind my previous objection.
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How can an ad you aren't seeing target you?
Targets are often missed.
Re:And if you optout it just makes you even more o (Score:5, Informative)
You seem to be keeping your gaze too low. You are not just a target for buying stuff; you are also a target for modifying your opinion and behaviour in politics and other questions.
You can be targeted through other vectors than traditional ads, e.g. notification flows, news flows, ads-or-propaganda-disguised-as-news, product placement, insurance company policies, employability, police knocking on your door, ...
As an extreme, think China. The view we outsiders get is that if they collect the wrong data about you, they will *target* you in a way that no ad-blocker will stop.
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"You can be targeted through other vectors than traditional ads" - you can, but it doesn't seem to happen a lot. The main motivation is ads, this is where money presently are. If you block all ads, tracking you is a waste of time.
Opinion manipulation is frowned upon after Cambridge Analytica. No legal protection though. Still, if you are not using platform that customizes news for you, you are immune.
VPN is cheap. Pretend you are from Netherlands, get GDPR protection. It might still be technically possible
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The main motivation is ads, this is where money presently are.
In my country that is probably true, but I would guess not in a country with a totalitarian regime. I may be in a minority, but I am not really very bothered by the ads being targeted. I can ad-block most of those, and anyway, if I am happy buying a certain brand of $STUFF then it doesn't matter that much whether my happiness is based on whether it was a company, a friend or my own experience that formed the opinion.
Still, if you are not using platform that customizes news for you, you are immune.
Ahh, but how do you know? I am not even sure that I see the same front page or contents of S
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You can be targeted through other vectors than traditional ads, e.g. notification flows, news flows, ads-or-propaganda-disguised-as-news, product placement
And all of those are ads for one thing or another; products, events, political candidates... If we're avoiding these platforms, we aren't seeing them.
insurance company policies
You mean the way the insurers share information behind the scenes so you can't file a claim with one and jump to another to drop your rate (e.g. insurance fraud)? Or are you talking about them scraping Facebook and other social media (e.g. one of the platforms we avoid)?
employability
Same.
police knocking on your door
Well, I mean, if you give an immature internet troll your address or you're making ter
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Are...are you even a real person?
I'm pretty sure you're a poorly programmed spam bot.
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Also your software sucks and is very clearly malware.
If I could report you to the police I would.
Stop trying to spread malware.
Re: Do you like "The Book of Eli"? apk (Score:2)
We get it Pete. You're very happy literally living in your moms basement and spamming your 1990s era "program". Good for you bro. As a wise man once said, don't reach for the stars; you'll never grasp them. Just reach for a beer; it's right there.
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A profound lack of data around a single subject. ... inspires people to dig deeper...These will be the target data set because they have the most to gain by spending time/effort there
No. The type of people who are most likely to block ads are the very same people who would be less influenced by them if they did see them.
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Evidence ? Or pure faith ?
This should not be a surprise (Score:3, Insightful)
This info has been out there for years yet no one is listening and/or cares. The mantra of people seems to be "it's free" so why not. I have long ago seen this coming. Use Fedora Linux or Debian. Use an iPhone over Android despite Apple having some issues. Use P2P apps in lieu of things like Skype. Own your own domain and use that for email. It's cheap and you have control of your user name and domain name. Tie that domain name to a privacy-respecting service like Fastmail.
Don't use spy devices like Alexa or Google Home. These exist not to help you but to harvest your data 24/7. Roll your own solutions, especially if you're technical or in IT. Use your own skills. Run a Pi-hole, block and defund the ad companies and tracking companies. Like drugs, just say no...
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Or just go off the grid completely. ;)
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Thanks for the suggestion. I've used this kind of social engineering for a long time, but I haven't gained much traction, probably my alternative names tend toward abrasive profanity. I like your more restrained approach, and from now on I will refer to 'Facebook' as 'Spybook'.
Call it "Spybook" from now on. I honestly believe this is one way we can actually make a difference: give them a nickname that sticks and hopefully makes it all the way to pop culture. "Spybook" says everything that needs to be said about this company in a single word. You don't even need to explain anything -- just say "Spybook", and they'll be forced to actually think.
Shocking (Score:4, Insightful)
I just can't believe that companies like Microsoft or Facebook or Google would ever do anything underhanded or manipulative! I mean, it's not like have years of history of doing this, right? Right?
(As someone else posted, opting out probably gets you scrutinized even more, perhaps as a test subject for even trickier under-the-radar manipulation.)
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I just can't believe that companies like Microsoft or Facebook or Google would ever do anything underhanded or manipulative!
and don't forget TV, supermarkets, etc... basically everywhere
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Try quitting Skype on Windows 10. It looks like the application has finished, after all there is no icon on the control bar. But run task manager, and those Skype processes are still running...
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Re:Shocking (Score:5, Insightful)
I'm not sure why I would pay for a software subscription. I'm okay paying for licenses. Hell, Apple makes money without collecting and monetizing the data
Given that Microsoft, Google and Facebook combined are worth 10% -ish of the US stock market, I don't think anyone buys "oh these poor companies need the money"
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I seen you missed the most important bit about psychopathic capitalism, insatiable greed. No matter how much they have, they will still want more, More, MORE. Don't expect any change until we dig the psychopaths out of the system and park them in asylums.
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I don't know if they don't collect it. I do know that Google, etc. have enough advertising income to identify it as a major profit center to investors in quarterly updates. Apple would too. But they aren't
Hence, Apple's not monetizing it.
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That's not true. There are other development models that cost the user nothing, in money, data, or privacy.
But they aren't actually successful models to fund development. What's a development business model for a consumer-grade desktop operating system that costs the user nothing in money, data or privacy? What's a successful development model for running a service like Facebook that costs the user nothing in money, data or privacy? What's a successful development model for running a search engine that costs the user nothing in money, data or privacy?
Biggest grab of data (Score:2, Insightful)
1) You grant app from vendor X the right to some data Y.
2) You *think* you've granted the *APP* access, but because network access permission is on by default, you've actually granted the *company* that made the app permission.
3) All your private data is slurped up regularly and sold to data brokers.
They rely on you confusing the app they're giving permission to, with the company that made the app, they're *actually* giving permission to.
Of course when it comes to Google, all of this never happens, Google s
alternatives, pls. (Score:2, Insightful)
i know you can live without facebook (i just helped someone sort out their facebook settings. after digging through the fucked up ui, they just opted to deactivate and opt out of further emails instead), without google, without amazon or apple.
but many can't do without windows. and the more privacy-friendly win7 is eol in 19 months. even if you lock down windows 10 with something like shutup10, it still leaks your data like a mofo and sucks your bandwidth like a lot lizard in heat. a sub for 'enterprise' is
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Windows is in decline in many arenas. For home use, many past Windows users are just opting for smart phones and tablets rather than having a computer. The enterprise is the last bastion of Windows but usage there is declining in the back-office, and with so many web based applications all you really need is a browser (then the trick becomes how to avoid Office 365 in the cloud).
An example (Score:2)
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They are no longer your photos (Score:3, Informative)
Have you ever read their EULA?
"When you upload, submit, store, send or receive content to or through our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content. "
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You can disable that uploading.
Norms, not EULAs (Score:2)
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Don't you get it yet? (Score:2)
Anything you post on the Internets is available to the whole world.
Your government, their enemies, your ex, their PI, your friends, your children, you mother, your future self
Anyone who doesn't understand this is in need of a serious lesson in how the world works.
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I think his point is that there is no such thing as "personal information". Treat any information you give to companies as "public".
Glass houses and all that... (Score:3, Informative)
"Another example has to do with Facebook. The social media site makes the "Agree and continue" option much more appealing and less intimidating than the grey "Manage Data Settings" option".
That's a bit rich for /. to post that. This site does the very same thing. At least in Europe it does. When opening the site we get the "We value your privacy" pop-up asking us to agree to all the advertising shenanigans. Oh look, the big "I agree" button is all coloured and in green, the universal colour for go, good or safe. The opt-out is just plain boring white.
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You forgot the big green blinking arrow pointing to the green "enable alll purposes" button.
Or that there are 130 third-party companies listed under "measurement". 130
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When the popup displays, click on the "More Options". Then the big friendly green arrow appears.
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Never seen any of that on slashdot. Are you sure you're using adblock and noscript correctly?
Google is a good student (Score:2)
Google makes opting out of personalized ads more of a chore than it needs to be and uses multiple pages of text, unclear design language, and, as described by the report, "hidden defaults" to push users toward the company's desired action.
In other words, tactics that Google learned from Microsoft, the only difference being that for Microsoft it was not ads. Google is a good student. Google is a fast follower. Google is the new evil.
I have a simple rule (Score:2)
I really hate the youtube issue with prove your age. right I am required to give them info because they are restricting content based on age. like I cant watch a game of thrones clip. easy to get around but still annoying.
Just my 2 cents
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Comment removed (Score:4, Insightful)
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OMG, a free site makes me click a few things! (Score:2)
First, are you and your family members willing to pay $4.99/month to exchange your gossip and photos? If you were, I am sure experience would be quite different. Also lets get some perspective. Unlike Comcast, nobody is making you spend an hour on the phone to opt out. It's still just a few clicks. If we are too cheap and lazy to protect our privacy, how can we expect others to do it for us?
Re:OMG, a free site makes me click a few things! (Score:5, Insightful)
Just because you'd pay $4.99/month, doesn't mean they won't use your data anyway.
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There's no possible way that my gossip and photos are even remotely worth $4.99 a month. Maybe it's worth that much from someone who's a compulsive buyer of online goods with no control over the impulse to click; maybe it's worth more than that for celebrities, but for the verage person that's way overpriced.
Generally, advertising costs should be LESS than that the amount of profit increase due to advertising. Or at least that's how it worked before the dotcom "new economy" shit.
Never attribute to malice (Score:3)
what can be attributed to three companies who are some of the worst offenders of screwing up general UI design.
Who the hell cares about my privacy settings when I can no longer safely use maps for navigation due to its shitty settings of minimising into a useless picture in picture everytime there's a hiccup on my phone and has removed the option to force audio output throught the speaker meaning I can't hear it with bluetooth on either.
Who the hell cares about privacy settings on a website that makes it borderline impossible to easily scroll through past messages, or whose mobile app doesn't let you post pictures because it ends up in a select picture loop.
And as for Microsoft, one word... err two words: Start Menu *raises middle finger*
another illusion (Score:5, Insightful)
I think a lot of people also don't realize how much it costs to provide a service like Gmail because it's all electronic, and so they don't apply the 'nothing is for free' maxim to it.
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Gmail runs on the existing pool of Google hardware, and what they get out of it besides the opportunity to advertise to users is the best information on spam. It costs Google less to provide it than it costs anyone else, and they get more out of it. That's why they haven't shut it down like they do most projects :p
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Yeah, it's pretty clear that things like text messages, e-mail, and chat never worked properly before the multi-billion dollar international empires got into the business.
A lot of people should realize that the text messages themselves are not expensive to host. It doesn't costs a billion dollars a year to host Tweets. It's the bloated management, advertisement infrastructure, and AI data mining experts and analytic that cost all that money. Think about how a typical web page might be 10MB per page view.
indicator (Score:2)
it's an indicator to tell you how much your personal information is worth to a company, if you can easily disable these features with one click then it's probably not all that important to them and they probably don't use it for much. if it takes 13 clicks to disable, you can be sure that is really, really important for them to have your personal (private) information. all the more reason to persist and turn it off.
Define "Private Data" (Score:2)
Information such as my name, address, and telephone number are public record thanks to the government and easily obtainable via any number of websites. Something like my bank account number, credit card numbers, pin codes, and passwords I would consider "private data". The anonymized information that companies like Microsoft gather I do not consider private. I am glad if Microsoft knows that there software crashed or that I use Chrome instead of Edge 99.99999% of the time.
I would like to see one of these id
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Dim bulb jokes aside... (Score:2)
I turned off targeted ads and news articles when I recently setup a new device. Wow. The breadth of things I've been missing are amazing.
I've been seeing headlines for in depth reporting on the trials and tribulations of the Royal Family (and I live in the USA). Important {other gender} products. News articles about things Other than Microsoft/Google/Facebook.
It's kind of amazing actually how narrow my information funnel has been. While commentators have warned of this happening and the potential pitf
Its not the GUI (Score:2)
Stop using Social Media! (Score:2)
Cowards who will say "There's no point don't bother" need not comment; I don't want to hear your pussy-ass whining, either be part of the solution or be judged as part of the problem!
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Not a valid comparison: Many people are not really aware that there are alternatives to FB/MS/G. Many people have their choices dictated by their circumstances or by their employers.
And perhaps you really don't know that smokers generally pay higher insurance premiums?
Re: Gee, what a surprise ... (Score:5, Insightful)
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While Facebook is avoidable good luck avoiding Microsoft and Google if you're not a member of the zombie Steve Jobs fan club
I use Linux for my desktop. I use Android for the smart phone, but I don't use any of Google's services and did not sign up for a Google account on the phone.
Re: Gee, what a surprise ... (Score:2)
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Don't use windows, so ms products are easily avoidable.
Is there a good way to buy a PC without Windows other than A. buying a Mac, B. buying a GNU/Linux laptop sight unseen in the limited set of form factors offered by System76 and other GNU/Linux specialists, or C. building a desktop instead of a laptop and being stuck at home or at the office while you use it? I broke down and bought a Dell laptop with a Windows license and wiped and Linuxed it, but that's still buying a Windows license.
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Buy one with Windows pre-installed, then overwrite it with Linux, BSD, etc. Or... repartition so you keep Windows for games but do all your web browsing and work on Linux.
At work though you're usualy screwed, you use what the bosses tell you to use, but at least you're being compensated for it.
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a Dell laptop with a Windows license and wiped and Linuxed it, but that's still buying a Windows license.
Buy one with Windows pre-installed, then overwrite it with Linux, BSD, etc.
That's still buying a Windows license. PC makers can and do require returning the entire PC in order to qualify for a refund on the Windows license.
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Generally I've found that the price is identical with or without windows.
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Don't use windows, so ms products are easily avoidable.
Is there a good way to buy a PC without Windows other than A. buying a Mac, B. buying a GNU/Linux laptop sight unseen in the limited set of form factors offered by System76 and other GNU/Linux specialists, or C. building a desktop instead of a laptop and being stuck at home or at the office while you use it?
There are companies that will sell you a blank desktop or laptop, but you need to search for them as they are not in the high street (which is why Joe Sixpack doesn't bother). Not a question of "desktop instead of a laptop" as I have both, and I expect that most people with a desktop have something portable as well. As long as you are in a fixed place there is nothing nicer to work on than a desktop.
How does System76 save money? (Score:2)
buying a GNU/Linux laptop sight unseen in the limited set of form factors offered by System76 and other GNU/Linux specialists
Yes. Buy from System76 or Dell will allow you to buy computers with Ubuntu pre-installed. My employer does this to save money.
I don't see how it saves money. System76 laptops [system76.com] tend to be almost as expensive as Apple, and there's no 11.6" option (hence "limited set of form factors"). Nor can I try the keyboard or screen before buying (hence "sight unseen").
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Yes. Buy from System76 or Dell will allow you to buy computers with Ubuntu pre-installed. My employer does this to save money.
I don't see how it saves money. System76 laptops [system76.com] tend to be almost as expensive as Apple, and there's no 11.6" option (hence "limited set of form factors"). Nor can I try the keyboard or screen before buying (hence "sight unseen").
PCs sold with Linux pre-installed, or blank, tend to be more expensive, partly because they don't come riddled with crapware and malware that the maker has been paid to load, but more importantly because they tend to be better quality as the makers know that the buyers are more knowledgable and discerning. A company I have bought from allows you to specify the build to order, to quite a low level.
Re: Gee, what a surprise ... (Score:2)
Re: Gee, what a surprise ... (Score:2)
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I turn my phone off in a restaurant, and wish that other people would too. In fact I only turn it on occasionally to check for messages or missed calls..
Re: Gee, what a surprise ... (Score:2)
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I have had nothing to do with Microsoft for a long time, apart from having a website that criticises them, and never anything to do with Jobs.
Don't use them. (Score:2)
>> Facebook, Google, and Microsoft Use Design To Trick You Into Handing Over Your Data, Report Warns
No shit sherlock !
You use services that take ownership of your data and you expect privacy ? Not gonna work!
Just don't use them !
Don't give your data to some random corp.
i want to be remembered (Score:3)
id rather have gigabytes recorded about me, than be invisible as if I did not exist, at least in 100s of years in the future, I will be part of history, not deleted.
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Re:YouTube are the same (Score:5, Insightful)
Slashdot's no better. I've lost count of the times I've told it that I don't consent to processing my data for personalisation of advertising. Since refusing consent may not be punished, it's almost certainly in violation of GDPR.
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True (apart from the detail that I have enough karma that I don't have to see ads at all, which makes this whole thing even more irritating) but irrelevant.
Again, true but irrelevant.
The point is that after I've said once that I don't cons
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Adblock works amazingly well on slashdot. All you're going to see are the single line text only ad up top, and the "sponsored" content, both of which are relatively new. Nothing whatsoever add related shows up on the right side-bar except for the button to opt-out of ads and the number of moderator points I have.
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Youtube is the worst offender I think for me. I've turned on a lot of privacy settings on Google+ and I haven't seen anything so far that hints at tracking. I don't use gmail. I don't use a lot of google stuff on Android. But Youtube is the one that tries to figure out what videos I want to see. So far I see three different "profiles" that indicate three different types of people; the one from my Roku w/o being logged in, my PC without being logged in, and my PC while logged in.
I have only 3 posts I th
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Worth asking why GNU/Linux, Diaspora and DuckDuckGo are not a viable alternative.
The assorted Linux distros vary in their usability. Mint and Kubuntu are pretty good, but there is no shortage of areas of inconsistency. A user with KDE isn't going to be able to have a useful discussion with a user running Cinnamon in the same way users share tips and tricks about using their iPhones. Most people have one or two pieces of software or hardware they use regularly that are Windows/OSX-only, with no FOSS alternative. If they don't, it's because they're used to Chromebooks, which are viable pr
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Diaspora isn't a viable alternative to Facebook because of the network effect: Nobody is on it because nobody is on it. A quick search on my iPhone didn't show a mobile app for it either, making it far less accessible than Facebook or Instagram.
You already have an app for it preinstalled. On your iPhone, I believe the app is called "Safari".
Re: Alternatives (Score:5, Insightful)
You sound like a Google employee. There's no doubt about Google tracking. At least DuckDuckGo has a stated policy of not tracking, and is an alternative to the Google Goliath.
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Exactly: the GDPR requires privacy by default.
The "I don't wanna be tracked"-button should not be less visible than the "You may spy on me"-button.
And if no button gets pressed, the default has to be "I don't wanna be tracked".
Re: And it's against the GDPR, isn't it? (Score:4, Informative)
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+1 insightful, I was about to post the same thing. If the setting is called "Tailored experiences with diagnostic data" then obviously the "off" setting is going to be the dimmed bulb.