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Businesses The Internet Entertainment

Netflix's Subscriber Growth Stalls (bbc.co.uk) 165

Netflix shares plunged by more than 14% on Monday, after the firm reported disappointing subscriber growth. While the entertainment service added 5.2 million subscribers last quarter, it forecasted a growth of 6.2 million. BBC reports: Investors are worried about Netflix's growth potential in the face of increased competition from tech giants such as Apple, YouTube and Amazon, as well as traditional firms, which have started to invest more in online streaming. Disney, for example, plans to launch its own streaming service and stop licensing some of its material to Netflix.

In a letter to investors, Netflix called it a "strong but not stellar quarter," ending with about 130 million subscribers globally. The firm added just 670,000 subscribers in the U.S. -- far short of the more than one million it added in the second quarter of 2017. It added 4.5 million subscribers internationally, fewer than the two most recent quarters but up 8% year-on-year. However, it said its finances were strong. The company reported $3.9 billion in quarterly revenue, up 40% compared to the second quarter of 2017. Profits totaled $384.3 million, almost six times the figure during the same period a year ago.

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Netflix's Subscriber Growth Stalls

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  • The Decline? (Score:5, Insightful)

    by beheaderaswp ( 549877 ) * on Tuesday July 17, 2018 @02:05AM (#56961188)

    It doesn't help that Netflix has been dumping content as well. Time magazine noted a reduction in titles of about one third in 2016.

    Pickings are pretty thin. And they've cancelled some good originals. Seems to me that quality of programming is king in that market. Dumping popular content is a mistake.

    • Re:The Decline? (Score:5, Informative)

      by Anonymous Coward on Tuesday July 17, 2018 @03:00AM (#56961288)

      Dumping? No! Not renewing licenses on bargain bin fodder the "owners" decide to massively increase licencing costs for at the end of the contract: oh yes.

      • Re:The Decline? (Score:4, Insightful)

        by thegarbz ( 1787294 ) on Tuesday July 17, 2018 @05:02AM (#56961456)

        Who is at fault is entirely irrelevant to the end user. They only care about what their $10/m get. Increasingly it's a very shitty movie library with traditional cable level programming and in house shows tossed in.

        Netflix wanted to end the cable companies, instead it became one.

        • Re:The Decline? (Score:5, Insightful)

          by The-Ixian ( 168184 ) on Tuesday July 17, 2018 @08:54AM (#56962092)

          Uh.... aren't you forgetting to include a very important element here?

          Netflix doesn't have commercials. Period.

          That is reason enough for me to have Netflix alone and no other streaming media nor cable nor satellite subscriptions.

          I would rather find a back catalog of an old series that I have never seen before and binge on that for several months than to try to watch new content with ads.

          My feeling is that it will eventually come to Netflix anyway.... and it always does seem that way.... in any case, I can't miss what I never had.

          • Except the auto-play trailers for whatever they are pushing at the time. I have to keep my TV on mute until I find what I want to watch. And that can sometimes take a long time with what little content they have left.
            • If you think that's bad, try using some DVDs with their unskippable commercials and warnings for 5 minutes before you can watch what you want... Netflix is still a massive improvement over most other forms of consumption of media.

              • Look at it this way. People used to pay $75 a month ore more for less content and choice than Netflix has for $10 a month. If Netflix doesn't have enough for some people, they can add a $10/month for Hulu and another $10/month for Amazon and another $10/month for HBO and still be spending less money than they did for cable. I get the impression that if Netflix provided the service for free (with no ads) that some people would still complain.

          • Hulu doesn't have commercials if you don't want them. I suppose you could say Amazon Prime Video has commercials, but you can skip them immediately so they don't really count.

            I ran out of old content to watch on Netflix maybe a year ago. It didn't help that they lost quite a few shows I watch and didn't have some of the others to begin with. For someone like me it probably makes sense to cancel my subscription and then only sign up for a month twice a year to catch up the few things I would want to see.

            • Hulu doesn't have commercials for *some* content and only if you pay extra.

              The sad thing is that even when you pay for the "Commercial free" service, you get commercials on some of the new network shows.... That just tells me that Hulu is priming the pump for graduated commercial insertion....

              As for Amazon.... I guess I would rather not give them any more money than I need to...

          • Uh.... aren't you forgetting to include a very important element here?

            Netflix doesn't have commercials. Period.

            No I'm not. The jesus channel doesn't have commercials either. 24/7 nothing but jesus. Doesn't make me want to watch it though.

        • No, it's better than a cable company.

        • by Bengie ( 1121981 )
          I don't see how caving in to monopolistic demands will help Netflix's case. Can't have your cake at eat it to. Either you drop the the content or you turn into cable.
    • by Anonymous Coward on Tuesday July 17, 2018 @03:24AM (#56961334)

      They still added five million new subscribers. Less than "forecast", but it's still not bad. It means they're getting at least forty million dollahs a month extra in revenue. Quite a distance from actual decline. First the growth has to go negative before they'll actually start losing customers. But it's still positive, it just isn't growing as much as the professional wishful thinkers were wishing for. The growth of the growth (IOW the second derivative of revenue) has dropped to zero, but, you know, that's only bad for VCs who're trying to max their valuations. It's not bad for the company as a whole. They're still growing.

      What they do with content I have no idea, I'm not a subscriber. Buy some stock, go to the stockholder meetings and petition in favour of your favourite "originals."

      • Quite. But the "pluck a number out of our asses" so-called analysts won't get any blowback from this.

        "We forecast this much growth, see, here's the math. That reality doesn't match up is entirely the fault of someone paid less than us and they should be fired."

      • They do have some problems around their original content. It is... let's say alienating for a significant percentage of the fly over states but yeah this is just typical wall street bullshit. It's not enough that you are profitable and growing, providing for your employees and their families... no you've got to constantly jump to the tune of the hungry share holders who have no real interest in your company and see it only as another thing to buy one day and sell the next. I swear... I've always been a p
      • Less than forecast is always bad. Companies plan around those numbers and if they don't materialize it might mean some things are going to have to be cut.
    • Don't blame Netflix for this. Content owners have gotten very stingy about streaming their content, often deciding that they want a bigger piece of the pie and try to start their own streaming service.

  • Netflix won't be dead until it adds ads. If it ever goes there, my family will probably just let the 50% of viewing we do off of grey sources slide up to 100% (again).
    • Re: (Score:2, Troll)

      by Lanthanide ( 4982283 )

      Does referring to it as "grey sources" make you feel better about the piracy you engage in?

      • by aepervius ( 535155 ) on Tuesday July 17, 2018 @02:30AM (#56961236)
        Since 100% of the stuff I get from grey source are *not* available at ALL in my country due to geolocation market restriction, the argument of lost sale does not even hold. I normal buy/license anything i watch, but company which decide my region should not be allowed to buy it ? Fuck them.
        • the argument of lost sale does not even hold.

          To play devil's advocate, it sort of does, because if you didn't have access to unpaid-for content, you would likely watch something else, which you would have to pay for. So the specific publisher might not lose out, but the industry as a whole might.

          • the argument of lost sale does not even hold.

            To play devil's advocate, it sort of does, because if you didn't have access to unpaid-for content, you would likely watch something else, which you would have to pay for. So the specific publisher might not lose out, but the industry as a whole might.

            To play devil's advocate to your devil's advocate... He might not. Case in point "me" almost 20 years ago. I move into an apartment; my friend says "plug your TV into the cable jack, sometimes they never turn it off from the previous user".

            I plug TV co-ax into wall... VOILA I have CABLE TV. Never intended to have cable- or pay for it, but by a stroke of luck, I have it... for fweeeee.

            One year later, I get home from work one day... static... every channel... static... they had finally turned off

          • because as i said I buy (books/game) or license/subscribe (film/serie) whatever I watch. if i watch something I *already* am subscribed for the month therefore it does not remove any money from netflix, crunchyrolls or amazon if i watch something else. In fact by your own argument if I don't watch that grey film/episode/anime/whatever then I am stealing money from them. So if I watch twitch instead ? Or free youtube ? Or one of the other video I have as dvd ? Your argument fail as a devil advocate.
      • Does referring to it as "grey sources" make you feel better about the piracy you engage in?

        Does referring to it as "piracy" make you feel better about the theft (actual deprivation of something) that excessive copyright terms commits upon society?

        • Does referring to it as "grey sources" make you feel better about the piracy you engage in?

          Does referring to it as "piracy" make you feel better about the theft (actual deprivation of something) that excessive copyright terms commits upon society?

          Does calling it society make you feel better about the cess pit of human misery that is humanity? :p


          • Does referring to it as "grey sources" make you feel better about the piracy you engage in?

            Does referring to it as "piracy" make you feel better about the theft (actual deprivation of something) that excessive copyright terms commits upon society?

            Does calling it society make you feel better about the cess pit of human misery that is humanity? :p

            Does calling it a "cess pit of human misery" make you feel better about not being able to get a job with a master's degree in Folklore and Mythology, and your girlfr

      • Does referring to it as "grey sources" make you feel better about the piracy you engage in?

        Why would anyone feel bad about piracy?

      • I always feel dirty when paying for copyright content - which I would only do because it is massively easier, convenient, higher quality, and very cheap. But I always feel like a sellout - supporting the cesspit of holly wood and their advertisers and propagandists. Not supporting the pirates, and providing some torrent hosting makes you feel bad that you arent helping good people out. Being forced back to piracy at least you know you are being more morally pure even if it is a hassle.

  • by Anonymous Coward on Tuesday July 17, 2018 @02:22AM (#56961222)

    The increased subscribers by 5.5 million instead of 6.5 million. That's hardly stalling.

  • by najajomo ( 4890785 ) on Tuesday July 17, 2018 @02:25AM (#56961228)
    Since did slashdot become a giant advertising hoarding and stop posting real technology stories. Eleven mentions of Microsoft on the front page of the Microsoft slashdot. Followed by mentions of Netflix, D-Wave, Samsung, Roku, Apple, National Geographic, Uber, Amazon. "Jeff Bezos is the richest person in modern history". If I want to salivate over rich people I could read about it in Forbes Magazine :]
    • Since did slashdot become a giant advertising hoarding

      I've been on Slashdot for about 15 years or so (don't let the UID fool you, I lost the password to the original user ID I created) - as long as I've been on Slashdot people have been complaining that Slashdot is "advertising" or "going downhill" or "becoming more uncivil" or "not news that matters"... etc.

      Maybe it was a beacon of humanity and a light in our troubled times before I joined- but it's been "bad" a long time.

      • by swb ( 14022 )

        There was a tipping point some years ago where it got less techy and more marketing/politics influenced.

        Given the gyrations in ownership, management, staff and user base it seems remarkably stable, though.

  • by Layth ( 1090489 ) on Tuesday July 17, 2018 @02:39AM (#56961248)

    CBS spent around 8 million dollars an episode for their star trek series.. and then didn't even put it on TV.
    You've got to be a private subscriber and stream it because they know that live tv is not the future.

    Instead of paying for 700 channels you don't watch people will subscribe to 4-5 different streaming services that interest them.

    • Instead of paying for 700 channels you don't watch people will subscribe to 4-5 different streaming services that interest them.

      For now maybe. However look at the trend. The market is fragmenting at increasing rate, the content is reducing, and the prices are rising. People jumped on the streaming bandwagon because they got sick of having their wallets emptied by the cable guy, however trends are not looking good. We're beginning to question if it is worth keeping Netflix now. If Amazon Prime TV gets better that will make the decision even easier.

      • by Layth ( 1090489 )

        True it's fragmenting but I don't mind paying $10 each to 7 different services.
        If they're spending millions of dollars per episode of hit content then I am getting my moneys worth and loving the ride. Otherwise you cancel one service and watch the others. That's the beauty of the fragmentation you only pay for what you want.

        • That's the beauty of the fragmentation you only pay for what you want.

          No that's the downside of fragmentation. You pay more for what you want. Right now I pay Netflix for what I want at $12. When Disney start their streaming service and Netflix's library is forced to remove all Starwars and Marvel movies do you think I'll be able to get Netflix and Disney both for $6 each, or do you think I'll suddenly be $24 out of pocket?

          • by Layth ( 1090489 )

            The amazing prices for content that existed at the dawn of home video streaming cannot last.
            You'll sound ridiculous if you lament them.

            I'm talking about comparing to cable not comparing to some specialized base case scenario of netflix.

            • No you talked about fragmentation being good. It's not. Not for Netflix. Not for cable companies. Not for services that overlap the two. The problem with fragmentation is purely economics. More people want a share of profits while existing people want to keep profits.

              I also take issue with your comment about prices not lasting. They existed in the first place providing that the business was viable. Don't normalise corporate greed, fight it.

          • by pnutjam ( 523990 )
            There's plenty of people who don't want disney, they are subsidizing you currently. Less subsidized content is a win. Pay what you want, pirate, or go without.
            • See my other comment about fragmentation. With each case of fragmentation comes an increasing number of middle men wanting some money for their imaginary property.
              Paying specifically for what we want is literally the single most expensive way we will ever consume media.

              • by pnutjam ( 523990 )
                The fragmentation is being driven by the same greed that drove mandated subsidies. If the choice is watching Disney and paying for Disney, ESPN, Disney jr, Disney 2, Disney XD, ESPN 8 (the Ocho), and Disney XXX; or paying a bit more to just get Disney, I'll go with fragmentation every day.

                Unfortunately, the choice is more likely to be paying $100 to Comcast who pays $5 for all those channels, or paying $10 to Disney streaming. That's were you opt out and use alternate methods.
    • Comment removed based on user account deletion
      • by Megane ( 129182 )

        In the US, ESPN has a sweet deal to be put in all but the basic tier of cable networks. Any sports beyond ESPN is usually on a special, extra-cost sports package. And then there are still league-specific channels that require you to have the sports package before you can add them. Very few games are on the free OTA channels.

        It's so nice that I don't care about sportsball. Except for the part where afternoon sports games on the OTA channels invariably run overtime and screw up the schedule of what my DVR wa

    • CBS spent around 8 million dollars an episode for their star trek series.. and then didn't even put it on TV.
      You've got to be a private subscriber and stream it because they know that live tv is not the future.

      Instead of paying for 700 channels you don't watch people will subscribe to 4-5 different streaming services that interest them.

      I refuse to pay for CBS out of principle. I don't want to support the fragmentation of online streaming. I'd rather go without than steadily pay more and more until my streaming costs are higher than what cable used to be.

      • I refuse to pay for CBS out of principle. I don't want to support the fragmentation of online streaming. I'd rather go without than steadily pay more and more until my streaming costs are higher than what cable used to be.

        That and the fact that their new Star Trek show is garbage.

        • I refuse to pay for CBS out of principle. I don't want to support the fragmentation of online streaming. I'd rather go without than steadily pay more and more until my streaming costs are higher than what cable used to be.

          That and the fact that their new Star Trek show is garbage.

          Not seen it unfortunately. Strangely, the Orville on Fox is a lot better than I expected it to be. I can live with that as my "new Trek".

          • by Layth ( 1090489 )

            I highly recommend it. Discovery plays more like a movie than a tv show it's awesome.
            If you're really cheap you can sign up for free and then cancel 6 days later without paying for the series.

            • I'm glad you like it. I watched the first episode and thought it was one of the stupidest things I've ever seen.

    • For a mere $10 a month you can watch all the shows created for one streaming network in january and then get this...
      You can cancel your subscription and sign up for a different network, and then watch those shows on a different network too!

    • > CBS spent around 8 million dollars an episode for their star trek series.. and then didn't even put it on TV.

      In the US, perhaps. Around the world, lots of channels had it on. Space in Canada for example. Ironically in the UK, Australia and most of Europe, it's on Netflix. So much for CBS All Access getting international traction it would seem.

      • > Space in Canada

        That's a premium cable sci-fi-themed channel. By the time you buy basic cable, plus the necessary premium package, plus rent the cable box, you're looking at approx $70/month. CBS All Access is $5.99 month in Canada, but does not have the new Trek.

  • by CRC'99 ( 96526 ) on Tuesday July 17, 2018 @03:12AM (#56961314) Homepage

    When are these dickheads going to realise that the more they dilute the market into more and more service providers, the fewer subscribers everyone will have.

    I'm sure they'd love a market where you pay $19.95/mo each to Disney, Netflix, Amazon, YouTube Red, etc etc etc.

    The reality is, people might pick one or two - and that's it. Then you get people like me that won't buy any - just because the companies keep dividing up their content and I don't want to pay for each small slice.

  • by GeLeTo ( 527660 ) on Tuesday July 17, 2018 @03:16AM (#56961320)
    In my country Netflix has minuscule share compared to HBO Go. Why? Because their subtitles are a complete joke - almost all of them are machine translated. Compare that to HBO Go where all movies have perfect subtitles and the children movies are dubbed.
    • Depends on the source of the content. Netflix machine translate for content that doesn't have official translations. For Netflix's own content they are actually incredibly good with languages.

      • by GeLeTo ( 527660 )
        No, there are no proper subtitles for Netflix's own content, for instance "Stranger Things" was machine translated when I checked last year. Also, there are no official translations for small countries - the local distributors handle the translations and I doubt they would be eager to share them with Netflix. And the machine translation is so bad, it's offending - Google Translate does a much better job. Even for their website - nothing apart from the landing page is translated. There's no advertisement too
        • No, there are no proper subtitles for Netflix's own content

          You speak in absolutes. As someone who is seeking medical treatment for my sedentary TV based lifestyle I have not witnessed what you described. And I am in a small country, my language has 23million native speakers in the world. Likewise German translations seem to work quite well too.

      • Narcos is a funny counter example. I heard a lot of swearing that was toned down a lot in the subtitles. Sometimes a whole string of epitaphs would get turned into a one or two word insult.

    • Comment removed based on user account deletion
    • by pnutjam ( 523990 )
      I love Netflix's subtitles, but I watch in English.

      I did notice a strange disconnect between the subtitles and actual spoken words on "The Rain", which was probably not filmed in English. I can see how that might be annoying, especially if it's a constant issue.
  • Netflix teaming up with Obama is an easy way to alienate half of America.

    I was talking with a few guys at the office with high school aged kids. They said youtube has replaced tv/movie/netflix programming in their houses.

    Combine that with an ever shrinking library of content and the decline of Netflix is easy to predict.

    • by Anonymous Coward

      Go woke, go broke.

    • by Anonymous Coward

      I'd have to agree that youtube has probably consumed a vast majority of tv viewing hours. There is plenty of quality content being posted on there. Once you explore and find the channels posting said quality content and subscribe to said channels you'll shortly notice that you are getting notifications for more content then you have hours to ever consume it all

      That is the case that has happened with me. I cut the cable cord cause I was barely watching it vs youtube content. I put up an antenna to pull in OT

    • YouTube may be eating into the total screen time but that weâ(TM)ll stop seeing scripted movies and TV series seems unlikely, vloggers /streamers etc. is more like the extreme version of reality TV where you make super cheap content that only needs a few clicks to pay for it. What I do hope is that Netflix, YouTube etc. drives a stake through the heart of the cable TV model, your Internet connection is just a conduit and you can get any content from anywhere. And I hope - though this seems less likely

      • I guess it depends on the viewer. My youtube feed is mostly long form content on history, philosophy and current events. The production value may be "cheap" but it's almost completely displaced my TV viewing which was mostly fluff fictional content.
    • I'd imagine the sorts of Americans who wouldn't subscribe to Netflix because they broadcast a President who had the audacity to be black wouldn't be subscribing anyway because it requires electricity and the Internet. If they start pandering to people like you there'd be all sorts of stuff they couldn't show because it had minorities in it or strong female characters.

      You'll just have to wait until there's a streaming service aimed at rednecks and incels.

  • by Torp ( 199297 ) on Tuesday July 17, 2018 @04:46AM (#56961428)

    The stupid obsession with growth at all costs...

    However, their market share will drop sharply when all the other idiots launch their own streaming service since, as it's been said before, people will subscribe to one or two at most.

  • I don't get it. (Score:5, Insightful)

    by Ecuador ( 740021 ) on Tuesday July 17, 2018 @04:53AM (#56961438) Homepage

    I don't get it. If you have a finite population, I would expect the growth RATE to be higher at first and lower as the market gets saturated. Why would anyone expect the growth to accelerate when OVER 50% of households had Netflix from last year? The global subscriber base is not that saturated, so there was an 8% growth year to year, which doesn't sound bad either - I mean you always expect to get the easiest chunk of customers first anyway, growth rate should slow down later on.
    14% price drop because you didn't expect the minority of the population who are Netflix hold-outs to suddenly sign up? That's retarded.

  • by account_deleted ( 4530225 ) on Tuesday July 17, 2018 @05:10AM (#56961470)
    Comment removed based on user account deletion
    • by Anonymous Coward

      Present day everything is about metrics and word play. A company misses it's 'target' and it is seen as a negative. A company can be 100% profitable, it says that it will increase it's profit % by a certain amount. It then ends up missing the self defined target about but still increases it's profit margin(also recall that it was already profitable), and investors pull out.

      It's insane. If your 'metrics' aren't increasing by your specified amounts then you are dying, even if you are still growing!

      You then al

  • After Netflix blocked most VPNs on the planet, I gave them a stop. Then, after some time, I received, again, a free-month offer! And this, before Netflix publishes their subscribers count. If this is not to increase temporarily the number of subscribers ...
  • by sad_ ( 7868 )

    shares dropped by 14%, fourteen!
    and for what, actually turning up decent growth numbers.
    i don't see Apple's stock falling because their screw ups in India.

  • ... Netflix's growth was not sustainable. The last price increase, the availability of content elsewhere and the diminishing breadth of their content have tapped the brakes on growth. The question now becomes, when will Netflix's subscriber sign-up rate go negative, i.e., loss more than they gain each month?
    • Ok. I am all for calling out BS on the "missed goal is a loss" but 130 million is still "only" 1/3rd the population of the USA alone let alone the 7+ billion population of the world....

      So, I think there is plenty of growth opportunity here...

      • ...So, I think there is plenty of growth opportunity here......

        Why do you think that much more than 1/3 of the US population should be on Netflix? The number of alternatives for streaming is increasing nearly monthly, and content providers are raising the cost of content to Netflix. Will Netflix's original content be able to carry the load of retaining more than 1/3 the US population?

      • by Quirkz ( 1206400 )

        The average household size is 2.58 people, so that's a lot closer to "everyone has it" than only 1/3 of the market.

  • On this news, investors reacted as they are wont to do: hysterically. No wonder we have market collapses every so often, with investors reacting like neurotic sheep.
  • Netflix has done incredibly well ever since it's creation. It is still profitable, even beating it's estimates for this quarter.

    The problem is that it's rate of growth has slowed. Not surprisingly for a company that has done so well for so long. So it's only going to grow at maybe 15-20% a year, rather than 30% a year.

    Still a great company, that is expanding and will continue to do well. It's best year may be behind it, but it's good years are still better than most other companies.

    Buy now, when it is

  • Surprise surprise people don't want another premium cable network which is exactly what Netflix has stupidly turned itself into. Whats worse is they killed every competing movie jukebox service (what people actually want) and video rental store during their market conquest before they changed their business model.

    If it's not plainly fucking obvious to anyone, the fact that many cable providers now allow you bundle Netflix in with your cable or internet package (or it is used as a value add) should be a pret

    • What else could Netflix be? If they don't own any content then their business is completely at the whim of the licensing fees charged by other companies. And when these other companies decide to open their own streaming service to keep all the profits themselves, Netflix would be screwed. So they have to make their own content. The Netflix DVD by mail service is still the best there is for any kind of physical media rental. And the selection is amazing.

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