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As Google Maps Renames Neighborhoods, Residents Fume (nytimes.com) 187

An anonymous reader shares a report: For decades, the district south of downtown and alongside San Francisco Bay here was known as either Rincon Hill, South Beach or South of Market. This spring, it was suddenly rebranded on Google Maps to a name few had heard: the East Cut. The peculiar moniker immediately spread digitally, from hotel sites to dating apps to Uber, which all use Google's map data. The name soon spilled over into the physical world, too. Real-estate listings beckoned prospective tenants to the East Cut. And news organizations referred to the vicinity by that term.

"It's degrading to the reputation of our area," said Tad Bogdan, who has lived in the neighborhood for 14 years. In a survey of 271 neighbors that he organized recently, he said, 90 percent disliked the name. The swift rebranding of the roughly 170-year-old district is just one example of how Google Maps has now become the primary arbiter of place names. With decisions made by a few Google cartographers, the identity of a city, town or neighborhood can be reshaped, illustrating the outsize influence that Silicon Valley increasingly has in the real world.

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As Google Maps Renames Neighborhoods, Residents Fume

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  • by Archangel Michael ( 180766 ) on Thursday August 02, 2018 @02:23PM (#57058706) Journal

    Are they "official" names for neighborhoods?

    • by bhcompy ( 1877290 ) on Thursday August 02, 2018 @02:35PM (#57058798)
      In many large and medium sized cities they are official names, and the neighborhoods can have local councils for things like events, signage/decorations, historic building management, etc. Example from San Diego CA [sandiego.gov]
    • by mattyj ( 18900 )

      Yes and no. There are official districts (Sunset, Richmond, etc.) but then they're broken down into what I think are more traditional names.

      This is like if Google just suddenly started calling Hell's Kitchen something else. Or renamed SOHO for no reason.

      • by DontBeAMoran ( 4843879 ) on Thursday August 02, 2018 @03:01PM (#57059064)

        This is like if Google just suddenly started calling Hell's Kitchen something else.

        Gordon Ramsay would not be amused.

      • by GoTeam ( 5042081 )
        Let's not skip over this nonsense from the article "In a survey of 271 neighbors that he organized recently, he said, 90 percent disliked the name." So a random fool who has only lived in the area for 14 years (not very long really) found a group of people who he hand selected, then conducted his "survey"... Was this the only guy home the day the reporter went out there for public comments?
      • This is like if Google just suddenly started calling Hell's Kitchen something else.

        My sarcasm detector's broken today but I think it's already officially known as Clinton. It's kind of hard to sell development with the moniker "Hell's Kitchen."

      • by pthisis ( 27352 ) on Thursday August 02, 2018 @07:18PM (#57060678) Homepage Journal

        This is like if Google just suddenly started calling Hell's Kitchen something else. Or renamed SOHO for no reason.

        Except that as the article notes, the name was actually created a few years ago by a neighborhood nonprofit steering group that residents voted for: The East Cut name originated from a neighborhood nonprofit group in San Francisco that residents voted to create in 2015 to clean and secure the area.

        Google didn't just suddenly rename it for no reason. The issue is more subtle than that; in previous times, the neighborhood council decision would either be ignored or take a long time to spread and catch on. With Google's ubiquity, changing it on Google maps has an immediate effect. Whether that's bad and jarring or good and avoids ambiguity, it's certainly new and different.

      • They're naming things with a much smaller area than SOHO, even a single block sometimes gets a name. I'm not sure what these are supposed to be.

    • There are no "official" neighborhood names within the city. The names are just a result of a certain name gaining critical mass where everyone just starts using it. That's part of the problem. Google being the large force that it is, can vault a name to that critical mass point pretty easily.

    • No. Real estate agents try to "name" neighborhoods in order to create enclaves of pricing. There are no real names of neighborhoods. Completely made up. Even in the summary it said the neighborhood had THREE names.
      • by lgw ( 121541 )

        It's better here in Texas (like everything) - neighborhood name is on the deed, and used on local government web sites (like days for trash pickup).
         

        • by drinkypoo ( 153816 ) <drink@hyperlogos.org> on Thursday August 02, 2018 @02:55PM (#57058996) Homepage Journal

          It's better here in Texas (like everything)

          ...except the weather, unless you're comparing to Oklahoma or something. The only thing I really miss from Texas, though, is the BBQ. Finding a BBQ place in California that knows anything about anything is a terrible chore. In Texas, you can't hardly drive after the first rain of the season without crashing into one. Hmm, the drivers are worse in Texas, too.

          • BBQ. I bought BBQ in Texas from people grilling in their yard. Near my home there is Barnes BBQ. The motto is "Let us bring a taste of the South to your mouth". Good pork, beef, and chicken.
          • It's better here in Texas (like everything)

            ...except the weather, unless you're comparing to Oklahoma or something. The only thing I really miss from Texas, though, is the BBQ. Finding a BBQ place in California that knows anything about anything is a terrible chore. In Texas, you can't hardly drive after the first rain of the season without crashing into one. Hmm, the drivers are worse in Texas, too.

            You forgot tacos. South texas or north mexico depending on who you ask :) has some of the best tacos north of the boarder. The closer to the border the better the taco. Best tacos I ever had was from the street vender in mexico [Reynosa/Progresso/Etc] but as an old fart I am too scared to go over the border anymore and have to setting for "nearly' as good. Which is better than anything I have had north of here and by north I mean like San Antonio/Austin/Dallas/ETC. The further north you go the less flavor a

            • You forgot tacos.

              I didn't. We have plenty of Mexicans here in California, so we have plenty of good tacos. Pretty much any roach coach that isn't some kind of hipster avocado tater tot dispenser is chock-full of 'em, and even some of those have some decent carnitas. California is a lot more friendly to Mexicans than Texas is, so we've long had lots of them here. (I am not a Mexican myself, I am a Mexican-American.) I used to make my own tacos pretty regularly too, but I got rid of the smoker I used to do pork butts in so no

        • by fahrbot-bot ( 874524 ) on Thursday August 02, 2018 @03:08PM (#57059122)

          It's better here in Texas (like everything) ...

          Except in Education (ranked 40th [politifact.com]) and Healthcare (ranked 38th [usnews.com]) in the nation. Also, it's really frelling hot in Texas. Still, not a bad place to fly over on your way to somewhere better. :-)

          • Re: (Score:1, Insightful)

            by lgw ( 121541 )

            Education (and largely healthcare) reflect demographics, not anything about the state per se.

            • Re: (Score:2, Informative)

              Comment removed based on user account deletion
              • by lgw ( 121541 )

                Are you really claiming that fluency in English has no statistical effect on educational outcome?

                Are you really claiming that 1 vs 2 parents in the home has no statistical effect on educational outcome?

                Are you really claiming that attitude of parents towards the value of education has no statistical effect on educational outcome?

                You certainly have me questioning your own educational outcome.

    • I've seen this in my area as well, which is substantially less populous than San Francisco. I'm pretty sure they are taking names off official survey/plot maps, but often these names have fallen in disuse for a century or more. For example, the Google Maps "neighborhood" name nearest my home is in the description on the deed to my home, but is nowhere else: not my housing development, post office branch, census tract, voting precinct, street signs, school district, "common knowledge" neighborhood name, nor
    • by mattyj ( 18900 ) on Thursday August 02, 2018 @02:51PM (#57058952)

      This wikipedia page has a pretty accurate/traditional listing of neighborhoods (for now.) Hopefully whoever maintains it won't start adding BS made up neighborhoods:

      https://en.wikipedia.org/wiki/List_of_neighborhoods_in_San_Francisco

      The neighborhood namings are helpful when navigating the city. We have three major street grids here, two of which are askew and converge along Market street. We also have two separate grids of numbered streets, one going by Avenue and one going by Street. If you didn't know any better and put the wrong one in to get to, say, '9th', you could end up near beach instead of near Twitter HQ.

      We have a lot of very long streets here, too, relative to the size of the city. Saying you live or work on California Street is useless as it crosses a dozen or more neighborhoods. But if you talk to a local and say you live in Pacific Heights (I wish), that's a much more specific place.

    • Panicky is the right word
    • by larryjoe ( 135075 ) on Thursday August 02, 2018 @04:11PM (#57059682)

      Are they "official" names for neighborhoods?

      Most definitely. For example, there were fierce battles in San Jose over whether to call the Vietnamese area Little Saigon, Vietnamese Business District, or Saigon Business District, which led to protests and attempts to recall a city council member. Sometimes these battles are political, as with the naming of the Vietnamese area in San Jose. Sometimes the battles are cultural, as with the Koreatown naming push in Santa Clara. There was pushback from the non-Koreans in the area to calling the entire area Koreatown. In the end, the city decided not to officially designate the area as Korean. However, someone at Google decided to do the opposite, and so Koreatown shows up not only in Google Maps but also in the search results.

      Google has massive power to change language, names, and thinking. For example, a short while ago, Google Maps navigation suddenly started using the term "slip road". From the context, it was obviously talking about on and off ramps to highways, but it would always say slip road. I finally looked up the word and saw that it was a British term. However, Google has broadened the recognition of the word at least to the US.

    • The problem is that the popular names for neighborhoods change over time, and may not be the same as the official names. Few people head to city hall to inquire about what their neighborhood is actually called.

      However, Google seems to be giving nicknames to some very tiny areas, some smaller than a city block, named after a major street or intersection. It clutters up the map to see these names in largest font on the map. They weren't there a few months ago when I looked. These aren't "neighborhoods" and

  • by Anonymous Coward

    They randomly changed Mystreet Street to Mystreet Ave. You don't realize the amount of services that rely on Google for address verification until it starts throwing you errors about an invalid address. Fuck you Google, it still says Street on the signs and even on your goddamn streetview images.

    • What did they say when you brought the error to their attention?
    • Comment removed based on user account deletion
      • by mysidia ( 191772 )

        If you think thats bad, you should see what happens when the 911 database is wrong.

        I don't think it's THAT hard. When I was with an interconnected VoIP provider, we had some contacts who could make corrections to customers' location and other details in the database --- didn't really seem like it was a "1 Guy in the world" type situation.

      • by Bigbutt ( 65939 )

        Nah. As someone on the database side, there are quite a few people from the phone companies to our own staff that can make updates. We recently (like a year ago recently) deployed software to help our customers make changes even easier. Obviously if you’re with a small phone company, there might be one person, but absolutely there are quite a few people who can and do make corrections.

        [John]

    • by pjt33 ( 739471 )

      Try living somewhere which has two official languages and recently renamed a load of streets which were previously named after people linked to a former dictatorship. That means four different names, and Google Maps will switch between them arbitrarily for different sections of the same street.

      • All street signage in the US (at least in the midwest) is in English. That doesn't stop Google Maps from showing "Illinois Route 155" as "Ruta de Illinois 155" (Spanish). It did this for multiple years, but I think it's working now.

        • All street signage in the US (at least in the midwest) is in English

          Huh? It's Spanish all over the southwest, and French in Louisiana. Next thing you'll tell me the US has an official language.

  • by XxtraLarGe ( 551297 ) on Thursday August 02, 2018 @02:26PM (#57058730) Journal

    "It's degrading to the reputation of our area," said Tad Bogdan, who has lived in the neighborhood for 14 years.

    He should be happy they didn't decide to call it Poop Map [mochimachine.org]!

    • He should be happy they didn't decide to call it Poop Map [mochimachine.org]!

      Well, the "Here" powered geolocation map on Flickr describes the location of photos I've taken by Fremont Street in Las Vegas as "Homeless Corridor, Las Vegas, Nevada".

    • by antdude ( 79039 )

      Are there more of these? What about LA? :D

    • I'm confused as to why they are so offended and say it is some kind of personal offense against them. Is there some hidden horrid offense in "east cut"? It's not like they called it some racial term, some other word for crap, etc.
  • Google can just give every SF neighborhood a really awful name. West gash, Buttfungus grove, Trashpile drive, Stank avenue, etc, lowering property values until housing is affordable for mere mortals again!

  • by Anonymous Coward on Thursday August 02, 2018 @02:27PM (#57058736)

    Rincon Hill, South Beach and SOMA are all distinct neighborhoods, not different names for the same area as the article insinuates.

    Real estate agents here try to rename areas all the time into 'micro neighborhoods' for out of towners who would, for example, rather move to 'Eureka Valley' than 'The Castro'. This isn't anything new and I would question whether Google did this and real estate agents followed, or if it's the other way around.

    People that actually live here now and have lived here for any mount of time would never deign to utter the words "South Cut". That's just a stupid name in and of itself and has no meaning.

    • Indeed. There are real estate listings that don't mention Richmond, California at all preferring "Carriage Hills", "Brickyard Cove", "Marina Bay", "Hilltop Green", etc.

      • by Anonymous Coward

        That is because Richmond is notorious for poverty and crime. The city has the highest rate (70%) for unsolved murders in the SF Bay Area. Its schools are a disaster with low graduation rates and subject proficiency in the single digits. And you have the Chevron Refinery which has not been a good neighbor.

    • by keltor ( 99721 ) * on Thursday August 02, 2018 @04:24PM (#57059760)
      East Cut is the huge renaming project for the area. There's almost no possible way locals wouldn't know what the fuck is up unless they just avoid the freaking signs everywhere. Google didn't invent this shit, the City and local Business Owners did. It even has a website: https://theeastcut.org/ [theeastcut.org]
      • I've lived here for 20+ years (including 5 in the area in question), and had never heard "The East Cut" until today.

        • Not surprising. Lots of zombies actually don't give a shit about anything that happens where they live. I fall into this category too. Didn't realise there was a festival in the park opposite my house and my wife pointed out that the signs have been up in our street for the past month.

      • by Raenex ( 947668 )

        Could have been worse [wikia.com].

    • by Xochil ( 542406 )

      The area known as The Castro was called Eureka Valley long before it was called The Castro.

  • by DickBreath ( 207180 ) on Thursday August 02, 2018 @02:27PM (#57058738) Homepage
    Residents Fume?

    They should be glad it's not worse. I can imagine much worse names than East Cut which Google could give to a neighborhood.
    • People get angry over every stupid little thing.
      What Cell Phone someone uses.
      The particular food they choose in their diets.
      Being a fan of a rival local sports team.
      Condiments used on a hotdog.
      Thickness of crust on a pizza.
      Toppings on such pizza.
      Using a fork to eat such pizza.

    • Is (or was) there a canal or other artificial waterway in that neighborhood? Does this neighborhood ajoin a similar one to the west?

      "Cut" is an archaic British colloquialism for canal, but still well enough known this side of the pond. I was unaware it was used in US.

  • I'm having a really hard time working up any sympathy for those afflicted by this. I'm trying but in the great scheme of things, it seems like something I really don't need to give a crap about. Maybe someone should call a Whaaaahmbulance.

  • Next Rename (Score:3, Funny)

    by Anonymous Coward on Thursday August 02, 2018 @02:41PM (#57058864)

    s/Cupertino/Fruit Market/

  • by circusboy ( 580130 ) on Thursday August 02, 2018 @02:46PM (#57058900)

    google renamed the street I grew up on by eliding a t. some time later, when the city went to remake the street signs, I'm guessing they checked google maps for the spelling rather than the records and suddenly Patterson became Paterson. At one point my mother had collected a 19th century city registrar book that had all the properties delineated, (and the street name correctly spelled...)

    there was even a short period of time when you could use street view to look at an old and new street sign within a block of each other and see both spellings in the wild.

    • I'm guessing they checked google maps

      I'm guessing Google checked with the council and they renamed the street and just because Google is a tech company that isn't dependent on labourers you misattributed the cause of the street name change because Google is faster.

      I found a typo in Google maps once. I hit the send feedback button, reported the error and 2 weeks later the spelling mistake was gone.

  • by Thelasko ( 1196535 ) on Thursday August 02, 2018 @02:48PM (#57058926) Journal
    Here/Navteq [wikipedia.org] maps have been using township names in my area. Not towns, townships. [wikipedia.org] The township I live in has an obscure name that is completely unrelated to the town name. If it wasn't on my tax bill, I would have no idea it existed. However, Navteq uses that instead of the town name.
    • Google does the same thing, including hamlets. In my case, they mis-drew the line for the end of the hamlet to include about 50 homes that aren't a part of it. Results in a ton of confusion for local delivery drivers who aren't regulars, yet Google refuses to fix the issue.
  • by will_die ( 586523 ) on Thursday August 02, 2018 @02:55PM (#57058998) Homepage
    If they had done any research they would have found out that the community benefit district for that area, a local government agency, had renamed the area to the East Cut over a year ago.
    They spend tax money on advertising it and probably went to google to get the name to reflect what the city wanted.
    This was not some sudden change caused by google, nor an example of how google is a final arbitrator of names.
    it is just another daily example of how the new york times is worth for journalism and its only value is in wiping down the street of San Francisco.

    https://www.sfchronicle.com/ba... [sfchronicle.com]
    • Re: (Score:2, Informative)

      by Anonymous Coward

      If you'd take a moment to RTFA and climb down off of your soapbox, you'd see they clearly explained that:

      The East Cut name originated from a neighborhood nonprofit group in San Francisco that residents voted to create in 2015 to clean and secure the area. The nonprofit paid $68,000 to a “brand experience design company” to rebrand the district.

      But "the East Cut" wasn't really the focus of the article in the first place. The article is more about how rapid any renaming of a neighborhood spreads nowadays, due to Google's proliferation. The "why" it got renamed is not the point. It's the speed at which the new name spreads.

      But at least you got to tear the media a new one, like Dad.

      • It got spread because the city of San Fransico through that nonprofit group decided to change the name and pay tax money on advertising and changing official designations to reflect that name changed.
        The article did nothing to show that google did it.
    • by g01d4 ( 888748 )
      From your link:

      San Francisco has seen its share of ill-fated efforts to slap a new name on an old part of town.

      One has to wonder had it not been for Google whether East Cut would have been yet another one of those ill-fated efforts.

    • by ChoGGi ( 522069 )

      /. and RTFA

      the East Cut name originated from a neighborhood nonprofit group that residents voted to create in 2015 to clean and secure the area. The nonprofit paid $68,000 to a "brand experience design company" to rebrand the district.

      But it wasn't until Google Maps adopted the name this spring that it got attention -- and mockery.

      "The East Cut sounds like a 17 dollar sandwich," Menotti Minutillo, an Uber engineer who works on the neighborhood's border, said on Twitter in May.

      Mr. Robinson said his team asked Google to add the East Cut to its maps. A Google spokeswoman said employees manually inserted the name after verifying it through public sources. The company's San Francisco offices are in the neighborhood (as is The New York Times bureau), and one of the East Cut nonprofit's board members is a Google employee.

    • by Anonymous Coward

      The NYT article clearly states this if you had bothered to read it instead of just bashing. From the New York Times [nytimes.com]
      "In San Francisco, the East Cut name originated from a neighborhood nonprofit group that residents voted to create in 2015 to clean and secure the area. The nonprofit paid $68,000 to a “brand experience design company” to rebrand the district."

  • Better than naming places which flat out don't exist. There's a piece of land in eastern Utah called Big Park which is not referenced on any state databases or on any other mapping service. It is located out in truly desolate country with no services for miles. Going out there without adequate preparations is likely to get someone stranded or killed.

    Google Maps is accountable to no one. That is the problem with these corporations.

  • Many of Google’s decisions have far-reaching consequences, with the maps driving increased traffic to quiet neighborhoods

    Too bad. It isn't creating traffic it's a redistribution. Public streets are public.

  • Pull up Google Maps and zoom in on any neighborhood and you see all sorts of names of 'areas' that don't seem to have anything to do with anything. Where the heck are they even coming up with these?
    • by guruevi ( 827432 )

      Most likely the Federal Government or Local Government, they keep track of these things typically in some form of GIS and that is established through documents (eg. deeds). My original deed has the name of some 1800's guy on there that developed the area, so they named it the "developer name" tract and that has changed over time, to a $number ward now and probably many other names (you find things on old maps when you go to city hall for some permit and your name of the area doesn't match their name).

      In big

  • One thing I've noticed about Google...especially lately...is they are adding some historical names to areas. A prime example is a spot out in California I go to which doesn't really have a mailing address, but Google assigns it location name. That name is based off a long-defunct stop on a railroad on a long defunct rail line.

    I've seen this locally too. I've noticed some really old names for areas that I've only seen on maps made before the 1920s. I have to wonder if Google is acquiring really old maps in
  • Comment removed based on user account deletion
  • Has anyone else noticed that the Phoenix area seems a bit over the top with the neighborhood names? I live in NYC and don't know Phoenix well, but it seems like every 30 - 100 houses have their own name. People can't really use these, right? Just take a look [google.com] Pueblo Hermoso, for instance, looks like it's about one building, and appears to be some kind of a strip mall. I'm used to NYC, where even a small ("newer," some would say fictional) neighborhood like NoHo might have 5,000 residents, and 100+ buildings,
    • Nobody who doesn't live there in that exact spot would know or use any of those. They look like housing development or apartment complex names.

    • Wow, you're right. I'm from Phoenix and nobody uses those names at all. They probably represent housing development names that were used to market the houses way back when, but which quickly fell into disuse. And those development names are always goofy and arbitrary, adding nice-sounding things like "creek" and "vista," when in reality before they built it was all just flat dirt like the rest of the valley.

      The only names we do use represent very large districts. I'm from South Phoenix, which is traditional

      • by ffejie ( 779512 )
        Thanks for taking a look. I wish Google would apply some level of logic to this. It's incredibly distracting when using the map. I understand that they may be "official names" that someone applied for and got granted by the city, and therefore in the official record, but it should be possible to correlate these names with some kind of culture significance to filter our the housing development names (as you say) from legitimate cultural districts.

        The risk in not doing this is that you lose all context. For
  • They should rename SF to Frisco.
  • I'm fairly annoyed that Nextdoor has given my neighborhood a random name based on one of the minor roads on the other side of the highway. It's a traditionally black neighborhood with a distinctive official name, and clearly Nextdoor didn't do any research before renaming it.
    • Nextdoor doesn't name any of the "neighborhoods" they list. When a person that doesn't live in one of their existing "neighborhoods" creates an account, that person can name the area they live in and define its borders.They become the Lead and/or founding member of that "neighborhood". It makes for crazy "neighborhood" names and boundaries but at least it is zero work for Nextdoor.com.

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