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Facebook is Rating Users Based On Their 'Trustworthiness' (engadget.com) 320

Facebook has begun to assign its users a reputation score, predicting their trustworthiness on a scale from zero to 1. From a report: Facebook hasn't been shy about rating the trustworthiness of news outlets, but it's now applying that thinking to users as well. The company's Tessa Lyons has revealed to the Washington Post that it's starting to assign users reputation scores on a zero-to-one scale. The system is meant to help Facebook's fight against fake news by flagging people who routinely make false claims against news outlets, whether it's due to an ideological disagreement or a personal grudge. This isn't the only way Facebook gauges credibility, according to Lyons -- it's just one of thousands of behavior markers Facebook is using. The problem: much of how this works is a mystery. Facebook wouldn't say exactly how it calculates scores, who gets these scores and how other factors contributed to a person's trustworthiness.
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Facebook is Rating Users Based On Their 'Trustworthiness'

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  • by The Original CDR ( 5453236 ) on Tuesday August 21, 2018 @12:03PM (#57167408)
    Trustworthiness is the new truthiness?
    • Truthful fact can be used to deceive and non truthful information can be used to enlighten.

      The trustworthiness of the information lies in the intention.
      I can take facts and put them out of context or giving them odd weights to them with the intent to deceive people.
      I could tell a parable not based on actual events to express a point, not for them to believe the actuality of the parable, but the abstract point it was meant to portrait.

         

      • Re: (Score:2, Interesting)

        by sdinfoserv ( 1793266 )
        We live in the era of "truthful fact" being subjective. For example, only 28% of white Evangelicals believe global warming is man made. Remember that "faith" is belief in something despite the preponderance of evidence to the contrary. Therefore, you discredit the messenger, refuse to accept the premises, align those who oppose your view with evil, etc.
        Trustworthiness is simply someone else who is aligned with your views.
        • Re: (Score:3, Insightful)

          No. Some facts and theories are testable by the scientific community using scientific method.
          Some are demonstrable by scientific tests simple enough for anyone (with sufficient resources) to reproduce.

          Correspondence (of propositions and theories and terms) or not to measurable aspects of physical reality is a testable thing. Enlightened humans discovered that about 400 years ago.

          Maybe you didn't get the memo.

          • by fazig ( 2909523 )
            Like you implied, not everyone got the memo.
            If you never learned and understood what value the scientific method can have, you probably won't consider it to be of much importance.
            Although if you learn and understand "He that is without sin among you, let him first cast a stone" you may thing that discrediting the messenger is a very valid method.
          • by fish_in_the_c ( 577259 ) on Tuesday August 21, 2018 @01:16PM (#57168018)

            sure, but how many of those facts are 'interesting'.

            For instance. Let's just suppose one could prove beyond any reasonable doubt that withing 500 years the greenhouse effect would destroy the earth and make in uninhabitable by mankind.

            ( let's ignore the difficulty of proving that for the sake of the demonstration.)

            You will notice what has NOT been proved.
            a) that there is anything we SHOULD do about
            b) that there is anything we CAN do about

            why, because material science can't prove or disprove a moral proposition.

            So while science can prove useful facts like. IF you do this ,you have a high likelihood of accomplishing that.
            It is entirely useless when it comes to the first part of the preposition. That is to say 'should you do the IF'.

            • Re: (Score:3, Insightful)

              "because material science can't prove or disprove a moral proposition."

              Just for the sake of fun argument: One could posit an overarching moral principle which is possibly able to be scientifically and mathematically investigated, and a somewhat objective assessment of ranking of moral states might be based on that:

              Here's one candidate general moral principle:
              TLDR: Maximize quality complex-life-years summed over some spacetime region (set of situations).

              • As long as you accept that my universal moral principle is a valid generalization of most if not all other common moral principles.

                The problem is that I do not accept your "universal moral principle". It is certainly NOT a valid generalization of Judaeo-Christian moral principles. Your "universal moral principle" values the individual not at all. Judaeo-Christian moral principles assert that the individual is infinitely valuable. Your principle accepts the call of the group to sacrifice an individual for the good of the group. Judaeo-Christian principles call for an individual to sacrifice themselves for the good of another individ

        • I can trust someone who I disagree with. I can also not trust people who I do agree with.

          There are many people who I would disagree with on their beliefs and idea, they may try to convince me to follow their logic. But this could be a person who I trust, and they are not trying to mislead me but in their minds correct me in my misguided ways. Outside of the topic that we disagree I would trust them to try to do the right thing.
          Compared to say a Used Car sales man who will agree with whatever I wan't is a

        • You don't realize that it has always been like that. But don't take my word for it, take Max Planck's:

          "A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it."

        • by lgw ( 121541 )

          Remember that "faith" is belief in something despite the preponderance of evidence to the contrary.

          Bullshit. Faith is belief in something where there's a lack of evidence, usually because acting as if it were true has worked well for a long time. Faith is often based on evidence, but it's evidence about what beliefs make people happy or successful, not the scientific method.

          The scientific method less than 500 years old, after all, but humans have been optimizing their behavior for far, far longer.

          • So, paraphrasing you, faith is making yourself (pretend) to believe something, or trying real hard to get others to believe something that is pretty much certainly not true, because it's operationally useful.

            Well, at least you admit that that's what it's all about. At least you know (what's really going on there) which is that convenience trumps truth, for a lot of people.

            That's why somethings are called "inconvenient truth"s.

    • by presidenteloco ( 659168 ) on Tuesday August 21, 2018 @12:37PM (#57167676)

      "The problem: much of how this works is a mystery"

      AI algorithms and knowledge-bases/trained models are already too complicated in their function for most people to understand. And they will get even more obscure and indirect in future versions, most likely.

      Just as you don't know how I reached a decision or assessment, you won't be able to know how an AI reached a decision or assessment. We are just going to have to get used to that.

      The chances are very high that the AI way of assessing will be more objective and principled, going forward, than most individuals' way of assessing.
      If you like, to make people less suspicious, perhaps a convention of publishing the code and data in the assessment system (anonymized when references personal data) might be established. But how will this help? A few experts would be able to check it and vouch for its reasoning integrity, but nobody seems to believe experts these days since many of them seem "bought" anyway.

  • by Rick Schumann ( 4662797 ) on Tuesday August 21, 2018 @12:06PM (#57167432) Journal
    Gee whiz Zuckerbook, you're starting to sound an awful lot like living under the communist Chinese government, aren't you?
    • by Mashiki ( 184564 )

      Remember when people, psychologists, media, government bodies, and so on all over the west were saying that if you don't have a "facebook or social media account" you're a psychopath, rapist, murderer in training, terrorist-wannabe and so on? Yeah...not so crazy now for saying fuck you to it.

      • by Rick Schumann ( 4662797 ) on Tuesday August 21, 2018 @12:28PM (#57167606) Journal
        Not so specifically as you're stating it, no, but I do remember the vast majority of people having been 'indoctrinated' that way by social media, to believe that anyone who wanted to preserve their privacy 'must have something to hide' and therefore must be criminals, terrorists, and/or pedophiles. I never fell for any of that, and as the pressure to be brainwashed by social media increased, my aversion to social media increased proportionately, and I don't use ANY social media anymore, and haven't for a long, long time now, and encourage everyone I can to dump Facebook, Twitter, and any other so-called 'social media' and (shocking!) actually be social with live people away from the Internet.
        • by Mashiki ( 184564 )

          The stories are here on /. if you really want to read them. There were plenty of them back a few years ago, and I seem to remember them being trendy 2010? 2011? or around there too. Back when governments, and various people believed that facebook and so on would be the wave of the future and everything will be tied to it.

          • I remember the general gist of them, and besides which it's sort of obvious how much indoctrination and brainwashing has occurred to an entire generation of people over so-called 'social media', and of course governments are naturally going to leverage that any way they can just like they do any other surveillance technology. All of which is why I refuse to play.
  • by Anonymous Coward on Tuesday August 21, 2018 @12:08PM (#57167460)

    Now I can be secretly tracked and blacklisted by glorious capitalists instead of dirty communists.

    I feel so much better.

  • Facebook (Score:5, Insightful)

    by beep54 ( 1844432 ) <b54oramaster@@@gmail...com> on Tuesday August 21, 2018 @12:11PM (#57167472)
    Who is going to rate Facebook's 'trustworthiness'? Anyone....anyone??
    • Wish I had some mod points for you today.
    • The stock market? That is about the only thing that can make a difference.
      • Re:Facebook (Score:4, Insightful)

        by SeaFox ( 739806 ) on Tuesday August 21, 2018 @02:08PM (#57168380)

        The stock market? That is about the only thing that can make a difference.

        Yup, if there's one thing we can depend on as a moral compass, it's the actions of large corporations. /s

        • by lgw ( 121541 )

          Obviously, the market regulates the actions of large corporations, not the other way around.

          And it does help, a lot, when not corrupted by bailouts. Corporations dominated by short-sighted greed and lack of concern for customers will fail in the market, making things better. Unless they're "too big to fail", of course.

    • by hAckz0r ( 989977 )
      I would volunteer, but then that would probably require me to actually get an account on Facebook, and throw what is left of my privacy out the window. On second thought, I'd rather be an impartial non-observer of Facebook policy.
    • Re:Facebook (Score:5, Informative)

      by PopeRatzo ( 965947 ) on Tuesday August 21, 2018 @01:07PM (#57167912) Journal

      Who is going to rate Facebook's 'trustworthiness'? Anyone....anyone??

      Their customers. The same people who rate the trustworthiness of any company. And since you may not know this, Facebook's customers are the people who buy targeted advertising and pay for your data, like Cambridge Analytica.

      Facebook's users are not their customers. They are just voluntary donors of their personal information and eyeballs. They have no business relationship with Facebook.

      • by shanen ( 462549 )

        Good comment, and if I ever got a mod point to give you, then I would. However, I don't think your description of the financial model is accurate. While Facebook is deriving some revenue from advertising, I don't think the ad revenue is important. The important metric is market cap as driven by stock price. The Zuck suffers from the delusion that the insanely inflated stock price of Facebook shares can keep growing forever. After all, stock price is just a matter of opinion.

        I said a bit more on the solution

        • While Facebook is deriving some revenue from advertising, I don't think the ad revenue is important.

          In 2017, Facebook took in $40 BILLION in revenue. Of that, $39.9 BILLION was from digital advertising. So, yeah, I would say $39.9 BILLION is pretty important.

          The Zuck suffers from the delusion that the insanely inflated stock price of Facebook shares can keep growing forever. After all, stock price is just a matter of opinion.

          Facebook stock price today is almost exactly the same as it was 1 year ago today.

          • by shanen ( 462549 )

            Facebook has a market cap over $500 billion. If there were NO expenses, that $40 billion in advertising revenue looks relatively small. I think I know what's wrong with this picture, but what's your explanation or hypothesis?

            I'm trying to figure out the source of your handle... I'm remembering a funny comic on the Web about 15 years back. Any connection?

            • I'm trying to figure out the source of your handle... I'm remembering a funny comic on the Web about 15 years back. Any connection?

              The story behind my nickname is in my Slashdot bio. But the short version is it's a childhood nickname (I was an altar boy, so "Pope") I had growing up in Chicago's Little Italy.

      • You're conflating two kinds of "trustworthiness". The corporations rate them on whether they receive enough data that is useful from them. The public rates them on whether they lie and engage in dishonest (at least) behavior.
        • The public rates them on whether they lie and engage in dishonest (at least) behavior.

          My point is that they're a business. Their customers love them. Who cares what "the public" thinks of their trustworthiness as long as they keep forking over their private lives for resale?

          The idea that Facebook has some special duty "to the public" flies in the face of every conservative principle about corporate existence and the law. I guess I'm just trying to encourage those hypocrites to expose themselves now publi

          • by lgw ( 121541 )

            The idea that Facebook has some special duty "to the public" flies in the face of every conservative principle about corporate existence and the law.

            Are you confusing anarchists with conservatives again? Anarchists are the ones in the black hoods. They're color coded for your convenience.

            Every conservative I know believes that utilities have a special duty to the public. Most believe that abuse of monopoly power is bad. The question is: how important is access to social media? Has it effectively become a utility? I'm not convinced yet, but the argument seems reasonable.

            I do, however, believe that Facebook can either be exercising editorial discret

            • Every conservative I know believes that utilities have a special duty to the public.

              And every conservative I know would say that you've got a long way to go if you want to successfully assert that Facebook is a "utility".

              Words have meaning, lgw. They may not be the ones you want them to have, but it doesn't mean that you can just start naming things arbitrarily according to your political agenda.

              If an ISP is not a "utility" (which you have asserted in the past), then certainly Facebook cannot be one.

    • Glad to see that you got a mod point, though you could have done much more than reveal a tiny bit of insight. In Facebook's case, of course they can't stand the thought of letting us rate THEIR reputation--but they don't actually care because they are only concerned with one metric: Market Cap. On that foundation, there are several secondary metrics, of which time is the most important one. The more human time wasted on Facebook, the bigger the market cap. I think wasted time is bad, but Facebook INSISTS th

  • by beerlord1 ( 5466040 ) on Tuesday August 21, 2018 @12:18PM (#57167524)

    I've noticed that when commenting on friends' posts or public posts from political parties, messages supporting conservative parties or criticising Islam or immigration tend to be filtered out, whereas liberal comments or support are in the 'top filtered' section.

  • So they're implementing Cory Doctorw's Whuffie [wikipedia.org]?
  • Facebook is basically trying to define truth by using user input. Obviously this can be manipulated but I think by adding their own input to week out untrustworthy users, they just might be able to pull it off. There are a lot of variables that can be factored in to deem someone trustworthy but many factors can also be gamed. However, with additional input on who is a bad actor then it also discredits the users that trusted that user.

    Russia is definitely going to fuck with this system but I don't think i

    • by shanen ( 462549 )

      I wish I could share some of your optimism, but maybe I'm just jealous because what the Zuck has decided to implement is so much weaker than the EPR (Earned Public Reputation) that I've been advocating for a while now. In my fantasy, you should be able to see the data and even contest negative accusations. Also, I think any system involving REAL human beings has to be multidimensional.

      I actually went over to Facebook to see if I could detect any trace of this system, but I couldn't. So let my go wild and sp

  • Since facebook is so neutral and trustworthy itself, we'll just have it rate everybody (well, everybody that they allow to remain there at all).

    What could possibly go wrong?

  • by SuperKendall ( 25149 ) on Tuesday August 21, 2018 @12:34PM (#57167656)

    Mention Infowars (even in jest) - rep score 0 forever until the end of you or Facebook.

    Post link to Huffington Post article - A++++ GOLD STAR WOULD ALLOW TO POST AGAIN.

    I posted just one political comment on Facebook once, expressing a desire that those on the left and right should talk to each other and not shut people out - so I'm pretty sure my trust score is like -5 out of 0-1.

    • by omnichad ( 1198475 ) on Tuesday August 21, 2018 @01:16PM (#57168016) Homepage

      I know you're joking, but even basing it on posting a link is a bad move. I may post a link to an article that is 100% wrong because I want to comment on how wrong it is.

      • by ScentCone ( 795499 ) on Tuesday August 21, 2018 @02:22PM (#57168474)
        Why would you assume he's joking? Sites like YouTube are now doing things like flagging a George Will commentary about baseball as possibly dangerous speech and suppressing it in search results... because George Will isn't a progressive cheerleader. He even hates Trump! Doesn't matter. He's vaguely conservative, so he must be silenced on social media.
    • I wrote the same thing about two years ago and got comments "when the other side is racist there can be no discussion with them." Those people hate nothing more than someone appealing to balance and reason.

      But maybe they are right, likely no one is really neutral in these mindwars, even if they fancy themselves to be.

      • Yeah, my post was just after the presidential election and got similar dubious responses. I figured people would do what they would do, and it was pointless trying to repair a bridge that so many others were furiously trying to burn down so I never did a political post again. Until some distant day when sanity returns I'll just buy shares in popcorn and sigh with a bit of sadness seeing people drift further away from each other that should be able to work things out.

        But maybe they are right, likely no one

        • Re: (Score:2, Insightful)

          by Anonymous Coward

          I know plenty of democrats who behave that way but very few of us who are actually on the left.

          The problem from our point of view is the right (democrats) and the far right (republicans) dominating all conversation, controlling all major media, and keeping out rivals to themselves despite most of the country really not being either of those. They refuse to talk policy and only want to argue with one another about trivia (Russia, Hilary's emails, etc.) instead of anything that matters while the country is su

  • Seriously, who takes any kind of random internet user flagging/rating and uses it raw like it's gospel? Unless you're reviewing each and every report that comes in I'd start evaluating if this user has flagged something before and whether it's been valid or the user has been crying wolf. And if I don't have any direct data points well I'll check correlations with other users I do got data on. Of course that's not enough or you'll have people flag bad videos that they uploaded to build credibility then hit o

    • I don't know whether I should trust this comment or not because it only has a score of +1 with no moderation history at the time of my post.

      Help me decide how to think about this comment, Slashdot!

  • China is there (Score:4, Informative)

    by sdinfoserv ( 1793266 ) on Tuesday August 21, 2018 @12:41PM (#57167704)
    Sounds like a private corporation is taking the United States down the Chinese path of Social Credit.
    https://en.wikipedia.org/wiki/... [wikipedia.org]
    How long before businesses check your facebook "trustworthy rating" before you can get a loan, rent a home or even get a job.
  • The problem: much of how this works is a mystery.

    This user's browser somehow doesn't load the ads. Score modifier: -0.20.

    User's post once mentioned the banned word "kodi." Score modifier: -0.15.

    User never posts anything: -0.10.

    User only logs in once per week: -0.10.

    User's face tagged by at least two other users with scores of 0.60 or higher, and photo is sufficient to be hashed for database: +0.10.

  • Who is watching to make sure these "trustworthy" people don't monetize their achievement? Everything goes if someone is willing to pay enough for it. Facebook is just encouraging career propagandists. What kind of background checks are being done?
  • Comment removed based on user account deletion
  • by Anonymous Coward

    This is LITERALLY a "Black Mirror" episode on netflix, where people's entire self-worth is garnered by their social media score. This is big gov't censorship at it's worst (albiet Facebook is "sort of" a private company). Add that to the fact Facebook is incredibly biased towards the left, censors conservatives and actual truth at all turns, this is literally the end of free speech and the beginning of the "1984" book/movie. As another poster pointed out, link, post or like anything to do with InfoWars or

    • Thank you for some of the most egregious bullshit I've read today. My cousin has never let a right wing lie pass unpublished on his Facebook page, yet he has never once been sanctioned in any way. He was even putting up links to Alex Jones' website while Jones was suspended by Facebook without any repercussions.

      So troll your whiny conservative nonsense somewhere else.

  • If I'm testing productivity, trustworthiness or date-ability, I don't want to give away my method of measurement otherwise it will be gamed. Sure I could spend a large amount of time and accurately measure something but for something like productivity it might mean giving 3 people the exact same thing to do. The cost is too high, so I will used a proxy that mostly works. Women use confidence as a proxy for dating all the time and some men knowing that and are successful at faking it. If you boss uses li
  • Anything that quickens the inevitable decline and destruction of Facebook is A-OK in my book. The faster Facebook destroys itself the better the world will be.

    Burn baby burn!
  • > it's just one of thousands of behavior markers Facebook is using

    Seriously? There are *thousands* of behavior markers that Facebook tracks, and we're only talking about one of them?

  • Comment removed based on user account deletion

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