The Impossible Burger 2.0 Is a Plant-Based Beef Replacement That Uses Soy Instead Wheat Protein To Take On New Forms (popsci.com) 222
An anonymous reader quotes a report from Popular Science: During a press event at the Consumer Electronics Show in Las Vegas, Impossible Foods showed off its new plant-based ground beef replacement by offering a selection of foods from traditional sliders to the ambitious tartare. Thanks to a change in formula, the new Impossible Burger 2.0 goes beyond simple patties and aims to take on ground beef with every recipe, from lasagna to tacos. The first tastes are very promising. Back in 2016, the original Impossible Burger debuted as a veggie burger that could almost pass as beef. Its meaty secret was a molecule called heme, which contains iron and is largely responsible for the flavors we associate with cooked flesh. But, according to Impossible CEO Pat Brown, it requires a protein to bind it. The original Impossible Burger used wheat protein, which worked, but had some drawbacks. First, it meant the Impossible Burger wasn't gluten-free, but it also put some limitations on the meat's form factor. The wheat worked for burger patties that stayed in a relatively static shape, but it couldn't crumble or take on other shapes -- like meatballs -- without losing its integrity. The solution was a switch to soy.
The resulting Impossible Burger 2.0 product has 14 grams of fat and 240 calories in a single quarter-pound serving (whether it's a patty, ball, or glob of tartare). Impossible also claims that the Burger 2.0 has the same amount of bioavailable iron and protein as its cow-derived cousin. According to Brown, the levels of amino acids are "at least on-par" with typical ground beef and, in some cases, exceed what real meat can offer. As for taste, Popular Science's Stan Horaczek says "it works best as a burger with a thin patty so you don't get a whole mouthful of soy at once, but once you introduce a bun and some toppings, you might not even notice the differences with real beef."
The Impossible Burger 2.0 will be served at a few restaurants starting this week, with a wider roll out starting on February 8 when it will be available to all U.S. restaurants through food distributors. It's also planning to have its products in some U.S. supermarkets by later this year.
The resulting Impossible Burger 2.0 product has 14 grams of fat and 240 calories in a single quarter-pound serving (whether it's a patty, ball, or glob of tartare). Impossible also claims that the Burger 2.0 has the same amount of bioavailable iron and protein as its cow-derived cousin. According to Brown, the levels of amino acids are "at least on-par" with typical ground beef and, in some cases, exceed what real meat can offer. As for taste, Popular Science's Stan Horaczek says "it works best as a burger with a thin patty so you don't get a whole mouthful of soy at once, but once you introduce a bun and some toppings, you might not even notice the differences with real beef."
The Impossible Burger 2.0 will be served at a few restaurants starting this week, with a wider roll out starting on February 8 when it will be available to all U.S. restaurants through food distributors. It's also planning to have its products in some U.S. supermarkets by later this year.
How are the Carbs (Score:3, Interesting)
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It sounds like it's basically tofu infused with 'meat' flavouring.
The bun would contain most of the carbs, I would guess.
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If it's like TVP probably around a third of the protein in weight ... so probably not good enough for a religious keto diet which tries to stay below 50g carbs and above 1g protein per kg bodyweight.
Not that a religious keto diet is significantly different than a low carb diet in anything but the ritualistic adherence for the same calories, but some people need the ritual.
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For those on a low carb diet (which I don't in any way advocate), the problem isn't a perceived lack of protein, but a very real abundance of carbohydrates:
100g of raw ground beef: 0g carbohydrates
100g of raw soy beans: 30g carbohydrates
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Low carb != no carb.
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Science says you're wrong, Americans eat crap and that's the cause of obesity, exercise is only affecting the last 20% of our caloric intake. Most human energy is burned just respiring and digesting. You're uneducated.
If he's uneducated, you're badly educated, which is worse. You're affirming the antecedent here. That exercise is only affecting 20% (whether it's last or first or otherwise is logically irrelevant) is precisely because so many people are sedentary.
I have have a basal metabolic rate of 1500 kcal and burn another 1500 kcal through activity. That's 50%. And that's just me - there are plenty of people who are more active.
In fact, I dropped from a BMI of 30 to 19 in seven months just through exercise, no di
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It only takes one example to falsify a claim.
Which, by the way, is not a scientific claim in any way.
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Wow. 5th grade called. They want their "digs" back.
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When did salt start being made of protein?
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It's probably a reference to this old joke [snopes.com]
I'd eat vat grown or irradiated beef before this (Score:2)
I don't mind a bit of soy in my diet, but most non-animal equivalents taste nothing close to tasty animals.
Unless it's substantially cheaper than beef, I'll pass.
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Until it's as cheap as beef and as tasty as beef, I'll remain a member of PETA - People Eating Tasty Animals.
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currently its neither, now it does taste better than a McD "meat" burger... but that's another thing completely
Re:I'd eat vat grown or irradiated beef before thi (Score:5, Informative)
I concur. The two I've had were in the $10-$15 range for just a burger. (The $15 One was in CA, so knock off like $5 for the rest of the country.) Too expensive to replace fast food burgers, but I did think it was tastier than any fast food burger I'd ever had. There's a revolution there, for sure. All it's going to take is one major chain to roll it out, and then it's going to be cheaper and better than the average fast food burger. And healthier.
As someone who loves to cook, and who's killed, dressed, and cooked my own meat, I was not expecting to really like that burger. But I liked it. A lot. I just needed non-fake cheese on it, because fake cheese is unforgivable.
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All it's going to take is one major chain to roll it out, and then it's going to be cheaper and better than the average fast food burger. And healthier.
There is your mistake - expecting it to be better and healthier even after a major chain rolls it out ;)
Just kidding - it may be good. I am just saying that generally that is not the direction major chains take food into.
They're expensive because they're a novelty (Score:2)
Re: I'd eat vat grown or irradiated beef before th (Score:2)
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One would have to be quite the scholar to be prepubescent AND in a fraternity. Don't think they'd have the time to wander down tampon aisles.
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So you are a tasty animal that eats people?
Re:I'd eat vat grown or irradiated beef before thi (Score:5, Informative)
Unless it's substantially cheaper than beef
Surprise, beef is substantially subsidized by the US government. If you removed the subsidies then we would all save a lot of money, beef would be for the rich and we could have nice things like health care.
Re:I'd eat vat grown or irradiated beef before thi (Score:5, Informative)
Unless it's substantially cheaper than beef
Surprise, beef is substantially subsidized by the US government. If you removed the subsidies then we would all save a lot of money, beef would be for the rich and we could have nice things like health care.
Yeah, unlike soy or corn. /s
Soybean Subsidies in the United States totaled $37.4 billion from 1995-2017
Corn Subsidies in the United States totaled $111.2 billion from 1995-2017.
Livestock Subsidies in the United States totaled $10.8 billion from 1995-2017.
Re:I'd eat vat grown or irradiated beef before thi (Score:5, Insightful)
Soybean Subsidies in the United States totaled $37.4 billion from 1995-2017
Corn Subsidies in the United States totaled $111.2 billion from 1995-2017.
Fun fact, guess what they feed lots of livestock? CORN! Most corn and soy goes into processed junk food. A lot of corn isn't for human consumption because it's explicitly for producing High Fructose Corn Syrup. So yeah, we shouldn't subsidize corn either (or at least not blindly)!
Livestock Subsidies in the United States totaled $10.8 billion from 1995-2017.
You have failed to include that grazing on federal land is $1/acre instead of the market price of about $20/acre.
There are a LOT of hidden subsidies with the livestock industry.
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Just as there are hidden subsidies for soy and corn.
This only increases the argument that livestock is heavily subsidized since they feed livestock lots of corn! >_<;
Don't pretend either side is lacking.
One side depends on the other being subsidized to start with! There is a good argument to be made that corn is subsidized for livestock.
But really, which part of "we shouldn't subsidize corn either" did you not understand?
Re:I'd eat vat grown or irradiated beef before thi (Score:5, Informative)
In Australia we manage to eat grass-fed beef. We don't need to subsidise corn and we get along fine. US agricultural subsidies just make the industry horribly inefficient and wasteful.
We can have beef _and_ healthcare (Score:2)
We actually _save_ money by giving everyone healthcare because of how wildly inefficient our system is now. I'd like to see us do it and use the money saved to pay off the national debt.
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I agree... but I just wanted to point to something that some claim is expensive but is highly desirable. Paying off the national debt or rebuilding infrastructure isn't very sexy as far as desire goes but damn it is expensive.
The market is wildly distorted and fixing it would be advantageous to the vast majority of Americans but devastating to those who've made a living off the distortion.
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but they said 1.0 tasted like beef.. (Score:2)
..so why the fuck this needs a thin patty? in that kind of burger you can just have any fried cardboard there. thats why it's a popular late night snack choice.
I mean this blurb makes it sound like it's worse than previous. so was the previous actually pretty fucking bad?
Carbohydrates? (Score:2)
It isn't Paleo or Keto Diet compliant is it?
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Estrogen ! (Score:2, Informative)
Soy is a strong estrogen mimetic.
All the vegan men can enjoy their expanding man boobs.
Re:Estrogen ! (Score:5, Funny)
Truth be told, real burgers don't help much with the bitch tits either.
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Truth be told, real burgers don't help much with the bitch tits either.
I don't know about that man. I've been off dairy and meat since May of last year (except for Thanksgiving and Christmas) and no moobs yet. Kind of bogus that I haven't lost much weight though.
I've been off plants for a year and I lost 70 pounds and the moobs.
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That explains why there's always been so much fertility problems and population decline in China where tofu and other soy products are so big: the soy is turning all the men into....oh wait, my mistake, that's the exact opposite of true.
Fermenting soy mitigates the toxic components. Tofu and real soy sauce is legit.
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An experiment found isoflavones have no detrimental estrogen-like effects on men, for some reason. Possibly they only affect women.
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Some additional googling turned up an experiment that found no effect on sperm, while studies conflicted on them being good or bad for sperm. I was recalling effects on testosterone in men (found conflicting info), and male breast growth, in particular.
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All the vegan men can enjoy their expanding man boobs.
Only pale face crackas get man boobs from eating soy.
East Asians (Chinese Japanese etc) have been eating soy for thousands of years, so their bodies have adapted. They can (and do) eat tofu and soy sprouts every single day for decades -- not exaggerating -- and they do just fine. No man boobs and no hormonal suicidal depression or any other problems.
On the other hand, pale face crackas have only been eating soy since the late 20th century, so their bodies have not adapted and they can get some weird side ef
This has been debunked 8 ways from sunday (Score:5, Insightful)
A few points for the TL;DR; crowd:
1. The claim soy turns you into a girl is based on a 1940s era study into sheep eating clover.
2. Estrogens are a _class_ of chemicals and plant estrogens behave very differently than the female sex hormone.
3. Alex Jones' supplements are chock full of soy (it's a cheap filler).
Feel free to watch the rest of the video above.
I'm not necessarily interested in defending soy, but I'm since and tired of junk science.
Re:Estrogen ! (Score:5, Informative)
This myth comes from a study done in the 30s on sheep. From there it turned into the great Soyboy panic of 2018.
Basically it's nonsense, the stuff in soy has no effect on human males manliness or testosterone levels or man-boobs.
This video explains it in detail, with references for everything: https://youtu.be/C8dfiDeJeDU [youtu.be]
Thin patty? (Score:2)
it works best as a burger with a thin patty
Back to R&D. Let me know when you can duplicate this [vegasfoodandfun.com].
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Why the fuck would you want to?
I'm a hunting, killing, smoking, grilling meat eater, and I wouldn't touch that with a ten foot pole. That's fucking disgusting.
I'd take the vegan burger over that in a heartbeat, because a) it's not disgusting, and b) it won't kill me.
If your life is winning food eating dares, you really need to reconsider your life. Because that's healthy neither for your body nor your mind.
Why? (Score:2)
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Tofu is like Cheese.
1000ds if not close to a million variants.
The one mimicing meat, are the least appealing.
I don't like meat (Score:2)
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Try it. It's surprisingly good. Better than most fast-food burgers you've ever had. I have 2 complaints about it. 1) Too expensive, and 2) the cheese was obviously fake.
FIx the cheese, and I'm pretty ok with it. Make it cheap, and I'm going to choose it most of the time.
I was not expecting to even tolerate it, let alone like it. I'm a big meat eater, and we don't buy less than 2lbs of meat at a time. But that burger? Better than a good 30% that I've had. With good cheese, would be in the top 50%.
Seriously -
Will be available? (Score:2)
What? They've had them at White Castle for several months already, and I've seen a few Minneapolis restaurants with them too.
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That's the 1.0 version made with wheat.
CES? (Score:2)
During a press event at the Consumer Electronics Show in Las Vegas, Impossible Foods showed off its new plant-based ground beef replacement
Artificial beef = electronics? I guess it's an all-purpose tech show now.
I don't want a Soy burger... (Score:2, Interesting)
I don't want a Soy burger. They want to help people.
Figure out how to make zero calorie bread or a zero calorie chocolate that is high in fiber and good for your teeth so you can eat it without worry of gaining weight and you are encouraged to eat it after every meal.
Won't fix any starvation problems which is a social and political problem and not a technical one as we have more than enough food to go around. But it would work wonders towards our obesity problem,
If they actually make a soy burger, I want on
Test pending (Score:2)
As for taste, ... (Score:2)
[ Phil and Lem grew meat in the lab (not named "Blobby") in Better Off Ted, "Heroes" (s1, e2) ]
Jerome: [tasting meat made in lab] It tastes familiar.
Ted: Beef?
Jerome: No.
Linda: Chicken? We'll take chicken.
Ted: What does it taste like?
Jerome: Despair.
Ted: Is it possible it just needs salt?
Soy is garbage for humans (Score:2, Interesting)
They used to say it was "just like cows' milk", until a few infants died from being fed exclusively soy milk. So now they don't say that...
And then they found out that if you give toddlers a lot of soy milk, they tend to develop allergies to soy. So now they say not to do that...
But they are still saying that it's perfectly good for adults... despite a number of common health problems that adults get if they drink a
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Re:Soy is garbage for humans (Score:4, Insightful)
You don't have to eat exclusively Impossible Burgers, you can consume them as part of a balanced diet.
Look, I'm sure you can find some idiot online suggesting you eat a 100% soy diet, but let's not judge everything by the biggest idiot who happens to like it.
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sigh (Score:3)
Most people here are just fear mongering with half remembered urban legends. As someone who tries a lot of different vegetarian burgers, there are some good ones, and bad ones. But most, you cant tell its vegetarian, because of the toppings and bun. The fancy stuff always overshadows the meat, or soy or bean or what have you.
There is also a decent approximation of lean ground round available in the supermarket around here for your chillis and your tacos. The flavours and textures of the meal also depends on how you cook it. Cast iron pans can be used for browning to a similar texture of meat, and when cooking on a bbq, generally it requires less cooking time so you dont dry vege stuff out.
People make a big deal about what they eat, but as long as its healthy it doesn't really matter the cuisine type to me personally. Its all just food, not something to base your life around.
Does it come with a side of silicon chips? (Score:2)
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Soy and hormones (Score:2)
What does it matter? (Score:2)
When we start to see these companies sell their product for the same or less price than meat I think we'll be onto something.
Bullox (Score:2)
According to Brown, the levels of amino acids are "at least on-par" with typical ground beef and, in some cases, exceed what real meat can offer.
I call shenanigans. There is a recent research paper that extensively documents relative amino acid levels of various foodstocks, both raw and in vivo, and IF this is just soy and not a resynthesis of amino acids then the ratios are insufficient for human muscle building, etc. Milk has barely enough leucine, eggs have a little more, muscle has plenty. It's the
Asimov's blindspot (Score:2)
Yet another optimal deliver system for sugar, salt and soft, squishy Wonderbread.
Elite cooking: find the best ingredients, and get out their way as much as possible, enhancing only around the edges.
Junk food culture: bacon makes the goop go down.
I never liked
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How long until you get/solve a real problem in life? Probably never, you whiny q-anon bitches. "Help, I'm being oppressed by salad! First they tell me hating minorities is self-defeating, now this? Unfair!"
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>"Sure its a neat little thing now but how long till the Powers that Be decide its good enough and we don't 'need' real meat anymore which will become illegal?"
And in a reverse twist, as a semi-vegetarian (no meat or seafood, but yes poultry) for 80% of my life, I can't stand the smell or taste of meat and if these newer non-meat things smell or taste too much like meat and become popular, they might push out the products that I DO like.... high-protein, non-animal products that don't try to be meat. On
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Well, this.
If you are true to veganism, then why would you want to duplicate the taste of meat? I'm an omnivore and still love the taste of a good salad, apple, peas, nuts, etc. Absolutely nothing wrong with the wide range of flavors available with actual veggies.
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why would you want to duplicate the taste of meat? ...
Never got that either
Absolutely nothing wrong with the wide range of flavors available with actual veggies. ...
Exactly! I live in Thailand at the moment and make for the family of my friend classic german salads, like cucumber salad, tomato salad and my favourite: carrot with apple. They all love it
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I like all these things. I also sometimes enjoy a Beyond meat burger. I don't care why it was "invented", I don't care about philosophical arguments on either side, as long as it tastes good it is just another tasy dish adding to the variety of all the interesting recipes out there.
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If you are true to veganism, then why would you want to duplicate the taste of meat?
Depends on why you are vegan. If you're vegan because you don't like the taste of meat, then sure, you're probably not going to like the taste of simulated meat either.
OTOH there are lots of vegans out there who did like the taste of meat (before they became vegan), and this gives them an opportunity to (sort of) enjoy that again, without having to renounce their veganity(?)
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I'm an omnivore too and I heard this argument too, many times. But for me a Beyond Meat burger (which I enjoy sometimes) and its meat mimicking friends is just another way of preparing/cooking a (veggie) meal. You might as well ask why people use spices in their cooking. I love variety and the many many ways we prepare food, without without meat. I don't care about the original reason a recipe exists I only care about it being tasty and nutritious.
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Most of the animals we eat, eat things we can't digest at all. They often can do this on land that is completely unsuitable for agriculture. This can avoid all of the nasty things that come with industrial farming.
Your soybeans are much more environmentally harmful than the beef I buy.
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...Powers that Be decide its good enough and we don't 'need' real meat anymore ...
That will happen when the agribusinesses that gobble billions of taxpayer dollars every year in subsidies decide they don't want all that lovely free money.
So, never then.
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That will happen when the agribusinesses that gobble billions of taxpayer dollars every year in subsidies decide they don't want all that lovely free money. So, never then.
Millions of people drink "Coca Cola" every day, but what they are drinking is only a vague analogue of what that beverage originally was.
Something similar could happen to meat, if the simulated-meat ingredients ever become "close enough" and also are significantly cheaper/more-profitable to manufacture than the current animal-based versions.
You'll tell your grandkids that hamburgers were once made out of pureed cow, and they'll be just as surprised as you were when your grandparents told you that Coca-Cola
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Re: How long till this becomes mandatory? (Score:2)
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Pastureland is the greatest use of land on Planet Earth. At some point, people will have to stop eating meat, whether you like it or not.
Only if we try to squeeze in 20 or 50 billion people on this planet despite all the other resource shortages we'd run into. Between 1950 and 1987 the world population doubled from 2.5 to 5 billion, if we had kept going like that we'd be at 10 billion in 5 years and 20 billion in 2060. At that rate we could kill all the livestock and the human biomass would eclipse it in 60 years. For all the people worried about global warming you can look at this [ourworldindata.org] curve and you'll see total emissions explode from 1950 and g
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The "pastureland" you are so worried about using up is naturally occuring grasslands. Note that the reason most pastureland is pastureland is that it is useless for anything else.
I can fence off 1,000 acres in hilly terrain and set a heard of bovine loose in it. The wander around, collecting and storing naturally growing grasses over a season or two. Then I herd the bovine into a slaughter house and serve the energy up as tasty steaks.
Or I can send men on tractors out into that 1,000 acres during the spr
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It's not about what you eat - eating soy burgers will also make you fat. It's about you burning more than you eat.
Start moving. A couple of hours of walking a day to start with should do you good, and with your current weight it will burn more calories than what you can burn by going on a starvation diet.
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A couple of hours walking to begin with is extreme. Exercise lowers immunity for 1-3 hours after the exercise. Opportunistic infections in an already unhealthy body could do a damage lasting years. Excessive exercise also leads to depression - which the GP is already complaining about.
It is imperative to keep exercise very light to begin with - which might not even seem like exercise to fitter people. Of course it needs to be increased slowly as one feels better, or at least not worse.
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A couple of hours walking to begin with is extreme.
If done in one chunk, sure. But a few shorter walks throughout the day is a different matter, and very doable. If you get up and walk for 15 minutes every two hours, that's your two hours.
Given that the average US adult watches TV for 5.5 hours per day, taking just a small part of that for moving is doable for almost everyone, and if starting out in really bad shape, can have a profound health effect within weeks, and continued improvements for life. With added health benefits that a diet can't give.
Re:Soy? (Score:5, Interesting)
I've had one. The worst part was the fake cheese. Put some good cheddar on it, and it wouldn't be the best burger I've ever had, but it would be far from the worst. As it was, with the obviously fake cheese, I'd put it in the bottom 1/3 of burgers I've had. If it had good cheese on it, it would be in the top 50%.
For someone with a smoker who smoked 15lbs of brisket for christmas dinner, giving a vegetarian burger a top 50% slot in my life-long burger eating surprised the hell out of me. It was actually really, really tasty. Definitely above fast-food burgers. That tells me that the fast food joints could probably adopt it and nobody would be the wiser. I've definitely had far more disappointing burgers at fast food joints.
Your typical gastropub burger? This one gets close but probably won't pass it. Anything gourmet? Probably not.
But it could replace the average fast food burger, and that's a big deal. The question is if they can be cheaper than a fast food burger. At the moment, the answer is no. However, all it will take is one of them to jump in on this, and they might be able to do it.
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I bought some in my local meat section. The texture wasn't quite right and it gave me indigestion.
The stuff was expensive. More expensive than pasture raised beef.
I would much rather just go with some other alternative that's not trying to hard to be something else (like a bean patty).
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You may joke, but when I eat a lot of soy based products (mostly miso soup) I develop man boobs, and I'm thin!
They grow within a week or two and it was very distressing the first few times it happened, I thought I had a form of lymphoma or something.
It took me a few months to figure out what the vector was, but it's definitely soy based products.
Too bad for me, because I love miso soup, and I sure won't be eating fake, soy based "meat".
I'm patiently awaiting for lab grown meat to become available, all the f
Re:Soy? (Score:5, Informative)
If you developed man boobs within a week you should get that checked out by a doctor. Seriously, normally men don't develop man boobs in a week from eating a heavy soy diet. Something else is going on.
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I realize you're probably not experienced with this, but they're usually called "pecs". The extra protein from soybeans finally allowed them to develop a bit beyond a flat plane.
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That seems unlikely. Very few Americans suffer protein deficiencies with our access to meat and milk for protein in our diets.
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> Maybe "orange man in chief" changed his diet enough he not be so orange anymore.
He's already made it to a respectably old age. He doesn't really need advice from butt hurt morons that might not even last as long.
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you didn't post as anon
Probably an oversight. His mother distracted him when she yelled down into the basement to change the laundry.
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Oh look. he remembered to post Anon this time.
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I've tried this burger.
At best it could be described as a bland replacement for beef.
In a burger, beef is actually a minor player when it comes the various tastes. The condiments, oz for oz have a much higher impact on taste than the beef does.
And the taste that most people seem to prefer in a hamburger is not necessarily the "beef" taste, but the taset provided by the Maillard reaction (a chemical reaction between amino acids and reducing sugars that gives browned food its distinctive flavor).
When cooked p
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Price is typically reflective of the energy put into the product + greed (profit margins). Either they are making a killing over these (capitalist green washers) or it isn't a very energy efficient process. The fact there are now dozens of brands offering this same product in my supermarket well above triple the cost of ground beef means probably both, you can see the same effect in organic - still uses artificial pesticides, has much lower yields and a gullible market = double or triple as expensive as reg
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It surprised me. And I eat a lot of meat. Definitely give it a couple of tries. Like any food, it's not consistent from time to time and place to place.