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Internal 'Civil War' Pits Google Against Its Own Employees (fortune.com) 276

Google employees "want a say in and control over the products they build," reports Fortune, in an article headlined "Inside Google's Civil War": As the so-called techlash has cast a pall over the entire sector, organized employee pushback is slowly becoming part of the landscape: Amazon workers are demanding more action from the company on battling climate change; at Microsoft, employees say they don't want to build technology for warfare; at Salesforce, a group has lobbied management to end its work with the U.S. Customs and Border Protection agency... But nowhere has the furor been as loud, as public, and as insistent as it has been at Google. That's no surprise to Silicon Valley insiders, who say Google was purpose-built to amplify employee voices.

With its "Don't be evil" mantra, Google was a central player in creating the rosy optimism of the tech boom. "It has very consciously cultivated this image," says Terry Winograd, a professor emeritus of computer science at Stanford who was Google cofounder Larry Page's grad school adviser and would go on to serve on the company's technical advisory board. "It makes them much more prone to this kind of uprising." Page, now 46, and cofounder Sergey Brin, 45, intentionally created a culture that encouraged the questioning of authority and the status quo, famously writing in their 2004 IPO letter that Google was not a conventional company and did not intend to become one... Now Google finds itself in the awkward position of trying to temper the radical culture that it spent the past 20 years stoking.

Boasting more than 100,000 employees between Google and its parent company, Alphabet, executives acknowledge that the company is struggling to balance its size with maintenance of the principles, like employee voice, that were so foundational... The walkout was an inflection point, a sign that the company is now poised to disrupt something even more foundational to our economic system: the relationship between labor and capital. It's a shift that could perhaps begin only in Silicon Valley, a place that has long believed itself above such traditional business concerns -- and, more to the point, only at this company, one that hired and retained employees on the premise of do no evil. Now employees seem determined to view that manifesto through their own lens and apply it without compromise, even at the cost of the company's growth.

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Internal 'Civil War' Pits Google Against Its Own Employees

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  • Who'da thunk it. (Score:5, Insightful)

    by Gravis Zero ( 934156 ) on Sunday May 19, 2019 @12:54PM (#58618752)

    When you pitch yourself to the world and prospective employees as working to improve the world, they get upset when they find out you lied to them.

    • Re: (Score:2, Insightful)

      "Improve the world" is subjective.

      We have antibiotics, and we have diseases resistant to antibiotics that were easily treatable years ago. Have we improved the world with them? Subjective opinion, it depends upon who you ask. ;)

    • Well instead of infinity, they can just say Googol. If you don't get the pun, google it.

    • Re:Who'da thunk it. (Score:5, Interesting)

      by phantomfive ( 622387 ) on Sunday May 19, 2019 @01:59PM (#58619008) Journal
      The way Google's incentive structure is set up, employees are not motivated to work for the benefit of Google. See this for an example [mtlynch.io]. Some people respond to misaligned incentives by becoming social climbers (backstabbing their coworkers), others respond by creating their own motivations (spending a week renaming all variables to their preferred naming scheme, and fixing the indentation everywhere while they're at it), and some respond by becoming activists.
      • In other words, management by numbers and choosing the wrong metrics means that people who want to have a career stop doing their job and instead optimize for what's measured.

        So silicon valley has finally grown up and is now playing along the rules of every other corporation.

  • by prisoner-of-enigma ( 535770 ) on Sunday May 19, 2019 @01:02PM (#58618774) Homepage

    If Google employees truly feel this strongly about their principles, they have a very quick and obvious solution: they can quit working at Google. If they're truly as irreplaceable as they feel, a mass quitting would cripple Google and enable any competitor to snap up such choice talent.

    So long as they keep eating at the free Google restaurants, working in the posh Google offices, and taking the huge Google paychecks, their commitment to revolutionary fervor is less than impressive.

    • Re: (Score:2, Interesting)

      by Anonymous Coward

      LOL.

      There are other ways of trying to improve your situation than just giving up and quitting.

      Whether it's the company you find yourself working for, or the country you find yourself living in, it's up to you to make and be the force of change you want to see. That's the beauty of America.

      • I have a business deal with my employer. If it works out for both of us, I continue working for him. If I ain't worth the money asked, he will fire me. If the time and energy invested by me is not sensibly compensated by the money I get, I quit.

        Anything else is misplaced sentimentality.

    • by phantomfive ( 622387 ) on Sunday May 19, 2019 @01:45PM (#58618942) Journal

      If Google employees truly feel this strongly about their principles, they have a very quick and obvious solution: they can quit working at Google.

      Or start a union. The entire point of a union is to give employees collectively a say in corporate policies.

      If they're truly as irreplaceable as they feel,

      They didn't say they are irreplaceable, they said they want to help decide corporate policies.

      • Or start a union. The entire point of a union is to give employees collectively a say in corporate policies.

        But then they get into disagreements about what the union is doing, and their only recourse is (again) to quit working there. Except unlike quitting a company, unions usually span many different companies if not an entire industry, leaving you with little to no recourse except to stop working in the industry if you should disagree with a union's policies.

        The problem isn't limited to Google or com

        • "But a few puny shares of stock give my hardly any say." Well yeah. What people who want to empower the employees seem to forget is that owners are powerful because the power is concentrated in the hands of a few. If you dilute that power so that every employee has a little piece of it, then the power each individual employee has is not much more than having no power. You haven't really empowered the employee, you've just replaced tyranny by the owner with tyranny by the majority.

          This argument makes no sense. If an individual employee wants to maximize their power, they will typically get more by joining a union than by buying stock. This is especially true at a company like Google, where most stockholders don't have any voting rights.

        • Ideally I think a union would be setup in such a way as to allow its members to direct its policies. That isn't exactly the case with most modern unions but historically they were quite helpful and surely 120+ IQ employees could figure out how to construct a reasonable structure for one.
      • by Hodr ( 219920 )

        You are free to start a union, but there is nothing (in the US anyways) that forces the company to bargain with the union. So the only method the union would have to force the company to work with them is the threat of all of their members quitting. This would also require that a large percentage of workers to join this union, and of course that they would be willing to quit. Being a new union and limited to the employees of a single (or a couple) businesses, they also wouldn't have the funds to pay these

    • Re: (Score:2, Insightful)

      by Type44Q ( 1233630 )

      If Google employees truly feel this strongly about their principles, they have a very quick and obvious solution: they can quit working at Google.

      Perhaps they feel they can make a bigger difference by not doing that?? Even if, you know, it bothers some people. ;)

    • If Google employees truly feel this strongly about their principles, they have a very quick and obvious solution: they can quit working at Google. If they're truly as irreplaceable as they feel, a mass quitting would cripple Google and enable any competitor to snap up such choice talent.

      Nothing sends a message far and wide like your "choice" talent with its head on a pike above the main gate. Here's the magic decoder ring you seem to lack: choice talent bearing the black mark of a "bad apple" will not be hi

    • I don't think they feel they are irreplaceable. And they aren't going to quit, when they still have stock options that haven't vested yet.
  • by dbett_slightreprise ( 5975582 ) on Sunday May 19, 2019 @01:14PM (#58618816)
    ...of people who fail to understand that they are not being paid to be social activists.
    • If you want mindless code monkeys you should hire that.
      Most professionals on the other hand are hired because their input is valuable. Then don't be surprised when they give you their input.

      • by Cederic ( 9623 )

        There are however ways to provide input.

        You could make your views known, help management understand the viewpoint of their staff, offer constructive business appropriate responses that will boost morale and assure a workforce that's productive and content.

        Or you could be a whiny cunt bleating about shit in public, damaging your employer's reputation and disrupting your colleagues.

        Me, I'm surprised when employees at a large corporation take the second approach.

        • by coaxial ( 28297 )

          And when these inputs are ignored?

          You can't make blanket statements about how some group "should" behave, when you don't know what's going on.

          To follow up on your concerns about " damaging your employer's reputation" and "disrupting your colleagues". If this is disrupting them, then they are bad at their jobs and should be fired. If someone's reputation is being damaged by simpily having their actions known, then that person shouldn't be doing things that damage their reputation. The alternative is "Snitche

    • by coaxial ( 28297 )

      You aren't being paid to post opinions on social media either, so shut your mouth and know your role. Be drone.

      That's how it works right?

    • I'm sure I differ quite a bit politically with the average google employee but I think the knee-jerk anti-sjw response might be misplaced here. People are too nihilistic and disconnected from their environments these days. I can respect someone that sees something they think wrong in their organization and tries in a constructive way to change it. People can still voice honest concern about misconduct without being a shrill blue haired "sjw"
  • Get rid of the top executives, who do little more than draw undeserved salaries and stock options. Get rid of the bean counters, and put them to count beans, which is all they are good for. Get rid of managers, who do little beyond calling useless meetings and artificially generate activity to justify their sorry jobs. Jettison the parasites and the poseurs. Make "Don't Be Evil" a reality, not an embarrassing token of hypocrisy and mendaciousness. Get Google out of the cesspool where it currently is, and ma
  • by Anonymous Coward

    Employee walkouts sound like something that happens in college campuses. And guess what? The median age at Google at least a couple years ago was just 30:

    https://www.businessinsider.com/median-tech-employee-age-chart-2017-8

    People in their 20s are still convinced they can accomplish things through these silly one-time walkouts!. "We need to DO something!" is the normal rallying cry, These silly protests normally accomplish nothing. Real change happens through slow, regular action, not protests.

    So that's

  • by drnb ( 2434720 ) on Sunday May 19, 2019 @01:48PM (#58618952)
    When you are not at risk, when your money is not on the line, when you collect a salary regardless of whether the project ultimately succeeds or fails ... IT IS NOT YOURS. It BELONGS to those who are paying you that salary, the owners. You are implementing their vision, the owners', not yours. Get used to this. Its how things work in reality. Even senior management is supposed to be implementing the owners' vision, let alone "ordinary" workers.
    • When you are not at risk, when your money is not on the line

      Most employees have quite a lot on the line. Losing your job is for most people a much worse monetary event than having your investment go down a few percent in value.

      Also I think it is safe to assume most employees have quite a bit of their savings in Google stock, so their money is on the line there too. And as stock owners they should be allowed to have an opinion on how the company is run too.
      Of course, the rest of the owners and/or managers may not agree, but we can't fault them for expressing their op

      • by Cederic ( 9623 )

        as stock owners they should be allowed to have an opinion on how the company is run too

        So turn up at the AGM and express those views there. They can even propose changes in the corporate behaviour that the other stock owners can vote to support.

        we can't fault them for expressing their opinions

        We can however fault them for how they express their opinions.

        I guess I shouldn't though. Their actions and Google's responses have been fantastic in assuring me that I wouldn't be able to work there. My skin is the wrong colour and I look like a man.

      • Putting a large portion of one's investment dollars into the employer's stock is just asking for trouble, as the former employees of Enron can attest. As for employee stock holders having a voice in the company, that's what company elections are about. Vote for who you want or don't want to be on the board and vote for or against any proposed actions that are on the ballot. Other than that, the employee stockholder should just shut up and get their work done. Activist employees need to know their place and
  • by John Jorsett ( 171560 ) on Sunday May 19, 2019 @01:51PM (#58618964)
    Google caved to the howling mob when it fired James Damore (or maybe it wasn't a cave and Google execs actually agreed with them) for heterodox views. That success begat more mobs, and they need targets. As with Damore, they seek to turn Google itself into the attack vector against those targets.
  • of Google. Not sure anyone will recall Alta Vista? ;) Maybe Google employees should unionize the company to save it.

    Go tech Unionization!!! Create One Union to rule/run all tech innovation. The Union governance board can assign success and tech innovation to the deserving companies that have the correct beliefs.

    Just my 2 cents ;)
  • Yea right (Score:4, Insightful)

    by rtkluttz ( 244325 ) on Sunday May 19, 2019 @02:42PM (#58619178) Homepage

    I'll believe developers actually give a shit about something when they start refusing to build internet of things apps that force you to use cloud services that spy on you. I want my connected things to be under my control and my control only. "Connected" and "cloud" doesnt have to mean someone elses control. When I have thermostats and shit in my own home that i have to ask a companies permission to change temperature on... I can't believe developers give a fuck. When they write software that has phone home routines and doesn't respect my privacy... I can't believe they give a fuck.

  • And therein lies the rub. Google is a public company, and public companies exist to drive profit growth. They don't exist to be moral, or provide a net good to the public. Even if leadership in the company from top to bottom is full if idealistic moralists, a public company is ultimately responsible to the shareholders, and if the company pursues morals over profit that leadership will be replaced.

    This is by the way why so many brands these days are virtue signalling how woke they are - to deflect from actu

    • by Cederic ( 9623 ) on Sunday May 19, 2019 @06:16PM (#58620226) Journal

      public companies exist to drive profit growth

      No. They all have an individual corporate charter which details their purpose. Profit may or may not be part of that.

      if the company pursues morals over profit that leadership will be replaced

      Fortunately most shareholders understand that running a business requires rather more than immediate profit maximisation.

      Work for anything else (publicly traded, government, etc) and morals are going to be compromised - and you should be fully aware of that.

      Work (or don't work) anywhere and morals are compromised. It's not a black and white world, get used to handling the shades of grey.

      • Fortunately most shareholders understand that running a business requires rather more than immediate profit maximisation.

        I don't know what public corporate structure you're familiar with, but MBAs here in the US are taught it's morally imperative to do whatever it takes to increase share value. Shareholders understand "My stock value goes up" and "My stock value goes down." Most of them have zero interest in the company's long-term success as an investment because the stock market does not reward that sort

        • by Cederic ( 9623 )

          MBAs here in the US are taught it's morally imperative to do whatever it takes to increase share value

          So tell the idiots teaching them to get a fucking clue.

  • by LostMyAccount ( 5587552 ) on Sunday May 19, 2019 @03:43PM (#58619472)

    It's so funny how these employees have priorities that all seem to involve social issues.

    How about Microsoft employees sick to death of shipping buggy software? I'd imagine the people who were there are as intelligent as anyone and they must get sick of marketing managers and other management types who don't care about crap getting released.

    Google employees are bent about deals with the Chinese government or ambiguous claims of sexual harassment, but not at all bothered about relentless data collection and spying on Americans as a normal course of business?

    Jesus, talk about myopia. Maybe un-focus from the narrow ideological issues and instead focus on the basic "evil" of their actual business model.

  • So, what is Google & Alphabet to become? A unionised corporation or a worked-owned cooperative? Or neither because Google was built from the ground up to amplify PR & marketing speak, not to actually be an ethical or conscientious company.
  • When SJWs start invading your company, your company is doomed...especially when they believe they're making the world a better place when all they're really doing is building an advertising network.

  • For the good of society, I think it is a very good idea if google and microsoft simply let some of these people go. Part of the problem is that these people have too much of an inflated opinion of themselves, and fail to understand that the world does not revolve around them. Issues are often more complicated than there myopic perspective offers. Sometimes, people disagree because they see other things. Shocking. I know.

    These tech employees also forget that they are hired to do a job. There value to the
  • Many of us here (particularly here) remember the days before Google, when the tech world was most concerned with Microsoft killing innovation, buying small companies, and trying to consolidate the market. We had good reason to worry. Despite a few centuries of different business approaches, innovation and growth continues to come from small companies.

    Put simply, consolidation of an industry typically leads to stagnation and corruption (corruption in the sense of lax standards, drifting principles, cutting

  • What they want is to be owners and independent contractors with all the benefits of being employees. They don't want the risks and responsibilities of owning and running a company of their own, but want to dictate how the company is run and what the company does. The solution for this is problem is that they should no longer be employees. They should either be fired or they should quit and then either join a new company or start their own company.
  • Google understands that they've invested a lot in retaining some of the best talent in the industry. The employees understand this. If these engineers wanted to work on defense contracts in the interest of our nation's defense or whatever then I'm sure they would have applied at Lockheed Martin or another defense contractor, not Google. Instead they started working at Google under the pretense that they were going to make products that make the world a better place.

Understanding is always the understanding of a smaller problem in relation to a bigger problem. -- P.D. Ouspensky

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