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Microsoft Brings Tracking Prevention To Its Edge Browser (engadget.com) 67

Microsoft is testing features that block companies from tracking you across different websites in its Chromium-based Edge browser. Engadget reports: Insider beta testers with the latest Canary release on Windows can try it by enabling a browser flag (enter - "edge://flags#edge-tracking-prevention" in the address bar) then restarting. Once it's on, there are three different levels of blocking, with intentions to filter out only known malicious trackers, some third-party trackers that are used for ad targeting or all third-party tracking entirely. Microsoft demonstrated the feature at its Build 2019 event earlier this year, so even if you're not in that test group you can get a peek at it right here.
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Microsoft Brings Tracking Prevention To Its Edge Browser

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  • by Anonymous Coward

    Windows is the worst offender by far. The amount of telemetry and personal data it gives up is frightening.

  • Good news (Score:4, Insightful)

    by AmiMoJo ( 196126 ) on Friday June 28, 2019 @05:42AM (#58839064) Homepage Journal

    I'm glad another major browser has joined this movement, especially blocking 3rd party cookies. It breaks some web sites, but hopefully they will be fixed as more and more users find they don't work and complain.

    • It breaks some web sites, but hopefully they will be fixed

      Nope. Sites already respond to Firefox tracking protection with "Please choose 'Disable protection for this site' or subscribe." This is because advertisers are willing to pay three times the CPM for ad placement that targets a viewer's Internet-wide interests compared to ad placement that targets only the context of the document where it appears.

      • I find that for sites like the nytimes, you can just set noscript to not allow any scripts from nytimes and the paywall just disappears. Probably along with a lot of other crap their "web developers" hope to run on your systeem.

        To get "all the news thats fit to print" just disallow the nytimes from doing anything other than print text to your browser.

      • by AmiMoJo ( 196126 )

        Over on Stack Exchange they claimed that turning off ad-blockers doesn't help them financially, because they only really make any money from people who actually click on ads.

        Having said that, I was thinking about things like airline booking sites that break if you block 3rd party cookies. For some reason they like to bounce you around different domains.

        • they only really make any money from people who actually click on ads.

          Ads targeted to interests inferred through surveillance can achieve higher click-through rate (CTR) than ads targeted to context. At a given cost per click (CPC), tripling the CTR would triple the equivalent cost per thousand impressions (CPM) that the publisher sees.

    • It is indeed a good thing, although I suspect they could implement world peace in the Edge browser and we'd still not trust it.

      Microsoft appear less evil than they once were, but features like telemetry and tricking people into "upgrades" suggest they're still a long way from trustworthy. Since you have to trust your browser really isn't allowing tracking to take place, that trust is a bit of a tall order knowing how many other ways MS has abused us.

      • > I suspect they could implement world peace in the Edge browser and we'd still not trust it. Well yeah, and that's appropriate. It's sort of like, imagine if you had a school bully who constantly tortured you growing up, and one day he shows up with a gift: It's a cupcake. Your favorite flavor. He wants you to eat it. Don't worry, it's just a cupcake. He'll just sit there and watch you eat it. You like cupcakes, don't you? And yes, you like cupcakes, but of course you should be suspicious. Bew
  • It's bad because it's M$!!!11

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