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'Parallel Reality' Display Debuts At CES (fastcompany.com) 37

Posted by msmash from the shape-of-things-to-come dept.
harrymcc writes: This week at CES, Delta is previewing a display technology called parallel reality. Created by a startup called Misapplied Sciences, it uses pixels that can aim different colors at different physical locations, allowing for signage that shows different information to multiple people at the same time. Delta plans to install it at the Detroit Metropolitan Airport by midyear to allow travelers to see just their own travel info rather than a sea of flights. I talked with the CEOs of Delta and Misapplied Sciences, along with others, for a story on the tech over at Fast Company.
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'Parallel Reality' Display Debuts At CES More

'Parallel Reality' Display Debuts At CES

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  • Misapplied Sciences (Score:3)

    by ceoyoyo ( 59147 ) on Tuesday January 07, 2020 @02:52PM (#59596306)

    "Misapplied Sciences"

    Well, at least their company's name is honest.

  • To be used for good and Evil (Score:5, Interesting)

    by jellomizer ( 103300 ) on Tuesday January 07, 2020 @02:57PM (#59596316)

    Having custom information shown to a person, say guiding them to useful locations, and applying information they need to see without weeding a list of data where people are wading front of a display searching for their information.
    However it can be misused just as well, giving people inappropriate, harmful, misleading information without any other witness of this happening.

    • Why go to all of the trouble of doing that with a giant display like this when it's easier and harder to detect when done with smart phones, watches, or other personal devices like that? Part of being able to adjust the message on the sign for different people is being able to identify them, which is the more terrifying part of the technology. Personal devices remove that problem because they're personal and you're not likely to spend significant time carrying around another person's device.

      • Re: (Score:3)

        by unrtst ( 777550 )

        Part of being able to adjust the message on the sign for different people is being able to identify them, which is the more terrifying part of the technology.

        The delta trial will have customers scan their boarding pass (once past TSA) to trigger the sign to show them their info. So there's nothing fancy at all with identifying people; that's not what this solves.

        What's worse, IMO, is that anyone standing behind you will see all of your information. Their samples shows the persons name, flight, gate, departure time, flight status... that's plenty for someone else to use to impersonate you, or at least give them a leg up on it, or use to target people on certain f

    • What are you smoking? Anyone viewing the screen from the same general angle will see the same thing. I predict this is going to be a pain in the ass, people will look at a screen, not see their flight listed, then wander around in confusion trying to find a different display not realizing they need to look at the same display from a different angle.

      • This or worse. Imagine an American named Mike looking for his plane schedule, standing next to another Mike. Yeah, this is a communication mishap waiting to happen. But then again, I feel like that's the real plan here anyway.

  • I will take two of these (Score:1)

    by Anonymous Coward
    Shut up and take my money. I will take two of these - one view is keyed to my boss, showing code, and one view is keyed to me, showing me Mincraft or Fortnight.

    • It will probably backfire when your boss is standing behind you looking at static code while you are twitching and convulsing violently in your seat.

      • If you could see some of the code we've had to work with before, twitching and convulsing violently is a perfectly normal reaction.
    • But what happens when your boss takes a glance at your keyboard? You may need an Apple touch bar-style parallel reality keyboard too.

  • Interesting application of this tech (Score:3)

    by JaredOfEuropa ( 526365 ) on Tuesday January 07, 2020 @03:00PM (#59596334) Journal
    So presumably, the airport sign will have to know who is looking from what angle. Will it use facial recognition for that (perhaps using a snap of your face taken at check-in)? In any case this gives a whole new dimension to shoulder surfing. Stand behind someone and you'll be able to see who they are and where they are going...
    • I think they mean if you're standing in front of a certain gate, it will show you flight info for that gate. Kinda like how the landing lights aboard aircraft carriers [wikipedia.org] work - you see a different thing depending on your angle relative to the lights. Though I'm not sure how useful that'll really be since each gate already has its own monitors displaying flight info.

      Seems like a better use for the tech might be traffic lights which show you a different thing depending on what lane you're in. If you're in t

    • Re: (Score:3)

      by OzPeter ( 195038 )

      So presumably, the airport sign will have to know who is looking from what angle. Will it use facial recognition for that (perhaps using a snap of your face taken at check-in)? In any case this gives a whole new dimension to shoulder surfing. Stand behind someone and you'll be able to see who they are and where they are going...

      From reading TFA (I know, right) they mention scanning your boarding pass when you are in front of the display and then use cameras to anonymously track you when you move about. Still doesn't fix the shoulder surfing though.

  • Lenticular lenses (Score:3)

    by Dan East ( 318230 ) on Tuesday January 07, 2020 @03:35PM (#59596460) Journal

    Pretty cool, and lenticular lenses were only invented a couple centuries ago...

  • 2 people? (Score:3)

    by nospam007 ( 722110 ) * on Tuesday January 07, 2020 @03:36PM (#59596468)

    How about my 2 eyes, giving us 3d without the damn glasses?

    • Re: (Score:2)

      by AvitarX ( 172628 )

      Even if it's the same image to each eye, some cool stuff could be done.

      Like a wall display that showed an "outdoor" scene, and as you walked by you'd see a different angle.

    • You mean like the lenticular postcards? That should definitely be possible.

  • The TFA shows a large tri-split screen and 3 people standing in front of the display. But when I am at an airport trying to find gate and flight information there can be literally 50 people standing around looking at the same departing flight information. So how does this system scale up to handle that many people simultaneously?

    And I'm already carrying around a device with a display that has my ticket information. Why not leverage that and send me the same personally tailored information directly to me

    • Yes, it'll scale up to 50 currently, but plans are in the works for larger numbers. My friend works for them up here and the tech really is amazing.

      • Re: (Score:2)

        by OzPeter ( 195038 )

        Yes, it'll scale up to 50 currently, but plans are in the works for larger numbers. My friend works for them up here and the tech really is amazing.

        I re-read the TFA and it mentioned up to 100. It also said that it was possible to shoulder surf other peoples details "if you invade their personal space". At every airport I have been to, space has been at a premium and being shoulder to shoulder with someone while looking at the departure board is standard operating procedure. Yet for this system to work securely you need to give everyone around you a wide berth.

        • With this system, you can. You don't need to crowd around a screen with lots of text, you can glance up at a giant screen with giant text just for you, visible at great distance.

        • Re: (Score:2)

          by jrumney ( 197329 )

          Its hilarious to see people worrying about the privacy implications of other people shoulder surfing what gate your flight departs from when the whole fucking system relies on massive scale facial recognition.

      • Can it be scaled up enough to become a 3-D display? (one view per eyeball)

  • My friend works for them and the tech is amazing. Multiple viewers on a single screen see info tailored specifically to them, even as they walk around and move freely.

  • They'll need to get the resolution and color a lot higher, and throw in some of that tech that pinpoints sound to a certain person's ears... but I would throw money at them if they made a TV that would let my wife watch an action movie while on the same screen my eldest kid watched weird anime, middle kid watched whatever cartoons, and littlest kid watched something educational, and I didn't have to see or hear any of it.

  • The tech works, but you have to wear special glasses to see the effect.

    https://i.redd.it/ak5ejwle2li01.jpg [i.redd.it]

  • Comment removed based on user account deletion

  • Japan had TVs with similar tech years ago, designed to let the dad watch sports while the moms and kids watched their hentai, or vice versa.

  • If they fine tuned the technology and instead of identifying per person, just found a face and was able to present a different image to each eye they would be able to do decent 3D without glasses (finally).

  • I recall about 10 years ago, there were displays at CES that did this - at the time they were aiming at the automotive market so the passenger could watch video on the same screen the driver was using for navigation.

  • ...they didn't stop to think if they should

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