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Facebook Says It Won't Back Down From Allowing Lies in Political Ads (nytimes.com) 154

Facebook said on Thursday that it would not make any major changes to its political advertising policies, which allow lies in ads, despite pressure from lawmakers who say the company is abdicating responsibility for what appears on its platform. The New York Times: The decision, which company executives had telegraphed in recent months, is likely to harden criticism of Facebook's political ad practices heading into this year's presidential election. The company also said it would not end so-called microtargeting for political ads, which lets campaigns home in on a sliver of Facebook's users -- a tactic that critics say is ideal for spreading divisive or misleading information. Political advertising cuts to the heart of Facebook's outsize role in society, and the company has found itself squeezed between liberal critics who want it to do a better job of policing its various social media platforms and conservatives who say their views are being unfairly muzzled.

The issue has raised important questions regarding how heavy a hand technology companies like Facebook -- which also owns Instagram and the messaging app WhatsApp -- and Google should exert when deciding what types of political content they will and will not permit. By maintaining a status quo, Facebook executives are essentially saying they are doing the best they can without government guidance and see little benefit to the company or the public in changing.

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Facebook Says It Won't Back Down From Allowing Lies in Political Ads

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  • by Way Smarter Than You ( 6157664 ) on Thursday January 09, 2020 @10:49AM (#59602782)
    Typical. FB shouldn't be filtering any legal material. Political "lies" are often just a matter of different perspective or opinion, not falsehoods. No one at FB is qualified to determine a political fact vs lie. And our so called self proclaimed fact checkers on line have all been shown to have serious bias and made serious errors and are unreliable gatekeepers of truth. Let the chips fall where they may. The people will decide. Not some elite class of self appointed technorati.
    • by jellomizer ( 103300 ) on Thursday January 09, 2020 @11:04AM (#59602864)

      There is indeed a difference between lies and different opinion.

      There are cases where there are posts like...
      Trump Said this where he didn't
      Clinton Said that where she didn't

      Vs.opinion
      Trump actions are leading to this outcome
      Clinton views can caused these outcomes

      A lot of these political lies are dangerous because they are often pushing people out of the hypothetical course of action. To making a group afraid of an other group. In which will lead to violence over the most mundane things. The brand of Shoes people wear, the type of car they drive, what type of chicken sandwich they eat... Because those Nike wearing, Prius Driving, Poppies Chicken eating guys are out to get the New Balance Wearing, Ford Driving, Chick-Fillet eating guys.

      • by PrimaryConsult ( 1546585 ) on Thursday January 09, 2020 @11:14AM (#59602922)

        The problem is framing. For example, Trump once said "There were very fine people on both sides." regarding Charlottesville. This is a fact. However, he also went on to say "The white nationalists should be condemned totally" when asked for clarification less than a minute later, indicating he was referring to the pro- and anti- statue removal protesters as very fine people, while excluding the white nationalists (and probably antifa). That part is completely ignored and to this day large swaths of people believe Trump was endorsing white nationalism in that speech, even the neo-nazis themselves, because left wing media selectively presented the truth.

        How would you even word a rule to prevent such things?

        • by SirAstral ( 1349985 ) on Thursday January 09, 2020 @11:28AM (#59602972)

          You missed the point entirely.

          They do not care about preventing such things, the ONLY objective is to be the arbiters of truth. That is all. When you see people trying to control the message and actively begin to silence the opposition then you know where the problem is it, there is no need to really work it out further. Those trying to silence are more evil than those that are just lying or wrong, because of what silencing others will lead to if allowed to continue.

          • Those trying to silence are more evil than those that are just lying or wrong, because of what silencing others will lead to if allowed to continue.

            I disagree. How is lying not already silencing the truth? The following is also true:

            "Those trying to lie are more evil than those that are just silencing, because of what lying to others will lead to if allowed to continue."

        • Re: (Score:2, Insightful)

          by fafalone ( 633739 )
          That's not a particularly good example of a factual issue, since the opinion typically expressed is that people who join avowed white supremacists at a protest for a cause of theirs cannot be rationally distinguished, so endorsing them and their cause is de facto endorsing white supremacists, even if Trump then backtracked to try to create an out. It's not an unreasonable position.
          But you can create a rule for factually false. If Trump didn't say those words at all, that's a lie, and the rest is clearly op
          • Re: (Score:2, Insightful)

            IOW, lies of omission is acceptable.

          • Re: (Score:2, Informative)

            by Anonymous Coward

            That's not a particularly good example of a factual issue, since the opinion typically expressed is that people who join avowed X at a protest for a cause of theirs cannot be rationally distinguished

            Democrats support gun control. Nazis support gun control. Democrats support abortion. Nazis support abortion. I still contend that you can rationally distinguish these two groups, even if they were standing side by side and burning American flags together. To claim that rational people can not distinguish groups when presented with information is to believe oneself to be above all others; the pinnacle of rationality, and pity the poor deluded masses who can't tell up from down.
            The specific protest wa

        • Re: (Score:3, Insightful)

          by ceoyoyo ( 59147 )

          Seems simple enough. If an ad says:

          "Trump said 'There were very fine people on both sides.'" then it's factual. If it says "Trump said 'White nationalists are very fine people'" then it's a lie.

          It's a bit disturbing that people can't tell the difference between facts, opinions and lies, and will seriously argue that you can't distinguish between them.

          • You seem to have made the common mistake of conflating untruth and lie. A lie is, essentially, to intentionally deceive another. There are other conditions that exclude cases like magic shows where deception is expected but "to intentionally deceive another' is a decent shorthand for the definition. Using untruths is just one way to lie, and if the person conveying the untruth actually believes it then it's not even a lie, as they are not deceiving intentionally.

            • So, a lie repeated without intent to deceive ceases to be a lie?

              So there are no lies in political ads, because the intent of the ad agency contracted by the politicians is not to deceive, but just to earn money through dissemination of received information with no regard to its truthfulness.

          • Re: (Score:2, Interesting)

            My own father was a true journalist for CBS News... https://www.c-span.org/person/... [c-span.org] He always told me that he followed the rule of 3 which was 3 sources to prevent his own biases that might exist. God rest his soul that he died in 1994... https://www.washingtonpost.com... [washingtonpost.com]

            None of the rules that my own dad lived by and 100's of reporters in the 1990's and before lived by exist today. Every bit of (supposed) News today is biased news, Fox, CNN, NBC, yes CBS, and all are 100% biased. There is no news tod
            • by ceoyoyo ( 59147 ) on Thursday January 09, 2020 @02:55PM (#59603846)

              Unfortunately, this situation is basically what people were afraid of twenty years ago with the rise of blogging. Mass media used to be fairly expensive, and so well-paid, professional journalists took their role as a pillar of democracy seriously. The internet hit that business model hard, so today most "journalists" are entertainers, either of the professional variety, or randos from the internet.

              • Re: (Score:2, Informative)

                by Anonymous Coward

                well-paid, professional journalists took their role as a pillar of democracy seriously.

                Walter Duranty [wikipedia.org] is unavailable for comment.

              • It was never the case that media was honest. It was only the case that owned by the same interests, they told similar enough narratives. https://www.youtube.com/watch?... [youtube.com]
              • Not even close to true.
                Even the legendary paragon of "truth" that ruled the TV News for decades, Walter Cronkite, was a biased asshole that deliberately lied, twisted, spun, and misrepresented the news. He demanded bribes from companies to suppress negative news stories, or took "gifts" to talk up others. He chose what to report, and how to report it, based on what he wanted people to know, not what the truth was.

                There has never been a time when 'journalists' were unbiased. It was just that for most of U

            • Comment removed based on user account deletion
          • by Pascoea ( 968200 )

            When the stakes are what they are, and you have people vying for power, there will never be black and white "truths" and "lies". When you have an ad (or news story) that says "In a conversation about white nationalists and counter protesters Trump said 'There were very fine people on both sides.'" where does that fall? It is factually accurate, but the intent of the statement is a lie.

            • by ceoyoyo ( 59147 )

              That is not a lie. As you said, it is accurate. Yes, it's probably designed to be misleading, but "probably designed to be misleading" is an opinion.

              We probably do not want anybody censoring opinions, or censoring based on opinions. But that is not the same as censoring outright lies. There is potentially some transition area between the two, but they are distinct and a conservative policy could successfully, and safely, differentiate in the vast majority of cases.

              As I said, it's disturbing that the world h

              • by Pascoea ( 968200 )
                I would go further than saying it's "designed to be misleading". Misleading isn't a strong enough term. It's designed to be deceitful. The problem with this whole thing is, as you intimated, people are too wrapped up in themselves and their preconceived opinions that they are either too lazy or too dumb to understand what the facts actually are. I strongly dislike Trump as a politician, as our leader, as a business man, and as a person in general. That being said, I hate it when things (even things abo
          • by Rob Y. ( 110975 )

            Which makes all the more important the fact that Facebook refuses to limit microtargeting of political ads. Yes, fact-checking is a hairy business, and Facebook cares more about not being held liable for what slips through than they care about "truth" per se.

            But the more serious issue is the ability to send different (and potentially polar opposite) messages to different groups of people. Arguably the biggest bit of damage done via Facebook in 2016 was to target black voters in Michigan and Pennsylvania -

        • by gnunick ( 701343 )

          The problem is framing. For example, Trump once said "There were very fine people on both sides." regarding Charlottesville. This is a fact. However, he also went on to say "The white nationalists should be condemned totally" when asked for clarification less than a minute later, indicating he was referring to the pro- and anti- statue removal protesters as very fine people, while excluding the white nationalists (and probably antifa). That part is completely ignored and to this day large swaths of people believe Trump was endorsing white nationalism in that speech, even the neo-nazis themselves, because left wing media selectively presented the truth.

          You may be an expert on left wing media; I'm not. All I can say is that I've seen both parts of that quote reported in places I'd consider "left" leaning, as well as more centrist like NPR and the BBC. Hearing the second part doesn't change the fact that Trump clearly didn't feel it was necessary to criticize white nationalists until he was pressed to take a stand, and then he said the most politic thing. The fact that he didn't shout it out the first time says a lot about Trump right there.

          The first part b

        • by Uberbah ( 647458 )

          For example, Trump once said "There were very fine people on both sides." regarding Charlottesville. This is a fact. However, he also went on to say "The white nationalists should be condemned totally" when asked for clarification less than a minute later, indicating he was referring to the pro- and anti- statue removal protesters as very fine people, while excluding the white nationalists (and probably antifa).

          Wanting to preserve monuments to slavery and terrorism makes you "fine people"? GTFOH. All the

      • The problem isn't that, it's that it's all heavily politicized. It doesn't matter what the ad is because there's always someone who's angry enough to report it. Facebook isn't any better equip to determine what the truth is than the next person and even trying is bound to be expensive. Never mind that even if you're trying as best as you can to remain unbiased, you'll eventually get it wrong and that's going to cause an entirely new shit storm. It doesn't even need to be a case where Facebook gets it wrong
        • by AmiMoJo ( 196126 )

          If they ban the ads it won't do anything about the fake news and memes anyway.

          On Twitter they try to show you the highly liked debunking of such posts. It doesn't always work but at least it's an attempt.

      • by Nidi62 ( 1525137 )

        Because those Nike wearing, Prius Driving, Poppies Chicken eating guys are out to get the New Balance Wearing, Ford Driving, Chick-Fillet eating guys.

        Damn commies are always tryin' to come after us real 'Mericans.

        Yes, almost all my tennis shoes are New Balance (I have really wide feet), I drive an F150, and just about the only fast food I eat is chikfila.

      • by guruevi ( 827432 )

        In a lot of cases, both for Clinton and Trump, detractors of the candidate will say: "x said this" and then the supporters will say "no they didn't" and then when you go looking at the 'facts', even the fact checkers will be biased in their response (eg. Snopes) but then admit that really, they did say something like that, they just didn't word it exactly like that.

      • There's also "Warren said she'll reduce carbon emissions by ...%"

        She did. Make your choice what to shut down entirely: All the aviation, all the sea transport, all the heavy land transport, all the agriculture, choose 3, leave 1. Otherwise that goal is unachievable. Are we already in the "lies" territory or is she really gonna subsidize a teepee to every US family, because they'll need it if her carbon goals are met.

    • Political "lies" are often just a matter of different perspective or opinion, not falsehoods.

      Well, no, that's not true either. These days, many of the accusations of lies involve conflicts about objective facts. e.g. "I can't release my tax returns because I'm under audit."

      The reason this doesn't bother me, though, is that Facebook isn't hiding or blaming anyone else for the lies they may decide to publish. They say they are here to deceive the public for profit. They admit it. Facebook's announcement that

    • by memnock ( 466995 )

      So you're cool with the example that Warren made, where she bought an ad on fb and printed a bald lie in said ad? She admits that what was printed in the ad was a lie. Facebook printed it regardless. It's okay for politicians buy an ad and make up whatever they feel like to print in the ad? I think people who think that's okay have a very poor grasp on truth or fact and have little regard for anything that has an impact on people. I'd have a hard time taking such a person seriously about anything.

  • Free Speech (Score:2, Interesting)

    Why is anybody under any obligation to tell the truth? Lying, outside of slander or "yelling fire", etc. isn't a crime.
    • Re:Free Speech (Score:5, Informative)

      by LenKagetsu ( 6196102 ) on Thursday January 09, 2020 @10:58AM (#59602832)
      Defamation of character, breach of contract, false advertising, perjury, there are many instances where lying is a crime or at least a civil offense.
      • Re:Free Speech (Score:4, Informative)

        by Impy the Impiuos Imp ( 442658 ) on Thursday January 09, 2020 @11:32AM (#59602978) Journal

        Yes but political speech is the most protected, as the Supreme Court does not allow the government AKA politicians, to be the arbiters of truth or falsity spoken against them.

        That's the context of this.

        • Re:Free Speech (Score:4, Informative)

          by SmaryJerry ( 2759091 ) on Thursday January 09, 2020 @11:44AM (#59603048)
          If someone advertises falsehoods they can and will be sued anyways. Politicians sue news outlets all the time for printing falsehoods.
        • by ceoyoyo ( 59147 )

          "Yes but political speech is the most protected"

          It sounds like you may have identified the problem.

          Wouldn't it be a good idea to hold people in charge to a higher standard, rather than a lower one?

        • While political speech is the most protected, it's still not completely exempt from challenge. The Supreme Court case which set out the rules in this area, New York Times v. Sullivan, basically says that speech about a politician or other public figure is protected unless the speaker knows it to be false, or speaks with reckless disregard for the truth (basically, makes it up and doesn't bother to check one way or the other). So opinions are protected, but not out and out lies.
        • A politician lying is not magically political speech.

      • Well then those instances are covered by the law and Facebook has no obligation to create a pre-trial system. If someone is slandered in an ad, they could go sue the creator of the ad and resolve their legal disputes through the proper channels. I don't want Facebook to have to decide before any accusations are made and without all of the evidence that would be gathered within the court setting on whether something would be considered defamation, false advertising, and so on. Not because I think they should

      • In almost all those cases it is not the lying that is illegal. E.g., I can tell someone I intend to do something in a contract, fully intending not to do it. That is lying. But if I change my mind and do it, or the applicable conditions could never come up, etc., then I will not be punished, even if I admit before a judge that I had never had any intent of fulfilling that part of the contract. Conversely, I can be sincere in signing a contract and fail to meet my obligations for reasons outside my control

    • Why is anybody under any obligation to tell the truth?

      Don't know that they are. But IF they manage to force this onto FB and similar services, I have to wonder if the politicians will be required to not lie. Or is it only the serfs who have to tell the Truth, not the Ruling Class?

    • Re:Free Speech (Score:4, Informative)

      by fibonacci8 ( 260615 ) on Thursday January 09, 2020 @12:09PM (#59603152)
      No one is being obligated to tell the Truth, that would be compelled speech. Marking or taking down posts when someone is demonstrated to have told a lie is a different thing legally.
      This is "Other people are permitted to censor demonstrable lies". If you choose to tell lies, other people are allowed to notice.
    • by gweihir ( 88907 )

      Lying destroys society if it becomes too prevalent.

  • by mark-t ( 151149 ) <markt AT nerdflat DOT com> on Thursday January 09, 2020 @11:05AM (#59602870) Journal

    I imagine it is so that they will not be burdened with having to fact-check any ad which someone says is lying.... Although I think if they are going to do this, they should probably explicitly disclaim each and every political advertisement individually, stating that it represents the opinions of the advertiser only, and may express ideas that are inconsistent with some world-views, adding that it should not be taken to represent the opinions held by Facebook or its associates.

    Since they are somehow limiting excluding any fact checking to political ads, this sort of disclaimer should be easy to add immediately before each and every one.

    As a convenient bonus it also creates a reminder to the person seeing the ad that if they want to know what it objectively true, they cannot count on Facebook to deliver (which is something Facebook seems happy to admit to anyways by publicly stating they are adopting this policy in the first place, so why not be explicit about it each and every time it is relevant?)

  • I find it funny that they want Facebook to truth check political adds and censor them, but they have never had any problem with political adds lying on Television. The mud slinging that these people engage in to get elected is shameful. Only difference is the source of the lies and who endorses them.
    • by Comboman ( 895500 ) on Thursday January 09, 2020 @11:39AM (#59603030)
      While lying on TV ads should be tackled as well, the big difference between TV ads and Facebook ads is the targeting. Everyone gets to see the same TV ads, and if they are particularly bad they get called out in the media (or at least ridiculed on the comedy shows). On Facebook, everybody is seeing different ads, with the most blatantly deceptive ones being sent to the least critical or educated audience. It's difficult for the other side to respond to an ad if they never even see it.
    • Exactly. It is illegal in the US for "broadcasters" to do anything regarding the content of political ads. Facebook would likely be classified as such for the purpose of this law just as soon as any censored party takes them to court.
    • by mark-t ( 151149 )

      Only difference is the source of the lies and who endorses them.

      Not quite.

      With poltiical ad TV commercials, the viewer is also explicitly told specifically who paid for that ad to be placed there, so the viewer will know not only what allegations are being made about somebody but also who specifically was endorsing those allegations.

      And it's equally important to note that this knowledge has a factual basis, even if the content of the advertisement does not.

      One could make an argument that Facebook has

  • Hands off! (Score:5, Insightful)

    by Sqreater ( 895148 ) on Thursday January 09, 2020 @11:07AM (#59602886)
    Tech companies must not be made the determiners of what is and what is not a lie from a politician. It is up to the American people to decide that and to decide what level of lying they will accept from a political candidate. Part of the process is one side lying and the other side pointing out the lying. That is how it has been and that is how it must continue to be if we wish to continue as a democracy. Let it alone. Otherwise, you end up with computers deciding elections and court cases.
    • Re:Hands off! (Score:4, Interesting)

      by timeOday ( 582209 ) on Thursday January 09, 2020 @01:33PM (#59603494)
      What I would like to see is all paid messages clearly labelled as such. That is a big red flag in itself. Even when a TV show cuts to commercial, you go into a different mode - you know you're about to be lied to.
    • Tech companies must not be made the determiners of what is and what is not a lie from a politician. It is up to the American people to decide that and to decide what level of lying they will accept from a political candidate. Part of the process is one side lying and the other side pointing out the lying. That is how it has been and that is how it must continue to be if we wish to continue as a democracy. Let it alone. Otherwise, you end up with computers deciding elections and court cases.

      Philosophically, I agree with you. But you can't just close your eyes to the fact that this approach is failing, badly. Most people get their news primarily from social media, and the echo chamber effect that social media creates means that it's now perfectly possible for complete falsehoods to be viewed as completely true by large segments of the populace, because they'll never see anything different. They'll never actually hear the other side pointing out the lies, except as filtered through their bubb

      • I understand your concern. However, the present situation has existed throughout the political history of this nation. If you read political history you will be astounded by what was said and considered normal to say during a political struggle. And somehow we managed to survive and prosper. We must not make perfect the enemy of good enough. Having said that, I believe it is important to keep foreign influences out of our politics. That I would agree with.
        • I understand the historical relationship between politics and the media in the US, including the fact that the three-network era, in which the primary news media made a concerted and serious attempt to remain as neutral and fact-based as possible, was an aberration. Throughout most of our history, most news media has been explicitly and deliberately partisan. But I still think the present situation is qualitatively different. The Internet has enabled people to self-aggregate into like-minded groups to a
  • Allowing lies to pass through just makes an outfit a participant in the lies.

    It is impossible to completely vet everything, but ya gotta make an attempt. Facebook has approved lies. This leaves Facebook with zero credibility. They need to be taking a look at that weird alien looking guy in charge.

    • Are radio and tv stations expected to do the same thing?

      • If you accidentally broadcast a lie, that's understandable. You apologize and correct it.

        If you say that you are going to publish lies even when you know they are lies but you publish them anyhow - well then it is pretty difficult to say that you are not a liar and promote propaganda.

    • by nashv ( 1479253 )

      Irrelevant. Facebook has always claimed that it does not own the content posted on Facebook (merely that it has the rights to use it). It is not responsible for evaluating the truth value of material posted there.
      This is the textbook definition of barking up the wrong tree.

      • Re:Pretty simple (Score:5, Interesting)

        by Mr. Dollar Ton ( 5495648 ) on Thursday January 09, 2020 @12:20PM (#59603188)

        Relevant, as Facebook aggressively pushes things to you.

        Long time ago, when I still used shit like that, it used to be that Facefuck, Shitter and the rest of the "social media" garbage had a "feed", which included things I selected and they came in roughly chronological order.

        Today this is long, long gone. They started first to re-order the "content" they don't "own" based on "likes" or "views", now they push things they determine are "worthy" of seeing in ways that even Fuckerberg claims to not know in full.

        That makes them fully responsible for what is in those feeds, and if they choose to push lies, then they are an active and powerful peddler of lies, and should be regulated and punished accordingly.

      • Irrelevant. Facebook has always claimed that it does not own the content posted on Facebook (merely that it has the rights to use it). It is not responsible for evaluating the truth value of material posted there. This is the textbook definition of barking up the wrong tree.

        Well, FB could publish a page about you and Greta Thunburg engaging in kinky sex with gay dolphins and hamsters, and since she has become a political figure, you cannot stop Facebook.

        Regardless, post modernism "we will lie to you knowingly and you cannot do a thing about" it only ends up making people consider everything that Facebook posts is a lie. Which is what I have already consider them to be a hotbed of propagandistic lies.

        You can call it irrelevent, but knowingly posting things that you know

    • So their reputation decreases if they do nothing and if they censor, it decreases from accusations of favoring one party.

      And surrounding it are threats to break up fb or remove legal protections from lawsuits over stuff people post.

      • So their reputation decreases if they do nothing and if they censor, it decreases from accusations of favoring one party.

        And surrounding it are threats to break up fb or remove legal protections from lawsuits over stuff people post.

        I've received propaganda from both parties or camps if you like. So everyone will claim favor. Tough titty.

        Facebook's present reputation is well earned and well deserved.

        And if you knowingly and purposely post false propaganda, then you need to be punished.

    • How would you like a justice system in which the judge decided whether the prosecution or the defense was telling the truth and then censored all their evidence before the jury accordingly?

      A democratic political system is also adversarial in nature. The premise is not that all politicians will behave in the best manner (telling the truth or otherwise). If that were the case, those politicians could be elevated to office directly without needing voter sign-off. The premise instead is that, when all parties

      • How would you like a justice system in which the judge decided whether the prosecution or the defense was telling the truth and then censored all their evidence before the jury accordingly?

        You would lie a judicial system where there ws no such think as libel?

        Or where it is approved that falsehood is not only accepted, but encouraged, and considered a great way to make money.

        A democratic political system is also adversarial in nature.

        And run by lies apparently. And you approve of it. That has nothing to do with democracy my friend. That has to do with a Our side is right, therefore engaging in lies about our enemy is right, just, and moral.

        But anyhow - we know where you stand. If a person is a politician, they are open to any attacks, and fact ch

  • by BrendaEM ( 871664 ) on Thursday January 09, 2020 @11:27AM (#59602968) Homepage
    Is Facebook a company capable of starting a war, that is not responsible for any of its actions?
    • Is Facebook a company capable of starting a war, that is not responsible for any of its actions?

      If millions of American voters can't figure out what the truth is, why would you expect a company whose staff are American voters to be able to figure out what the truth is?

      The real solution to this: make it illegal for political campaign material to reference any individual except the candidate. A candidate would have to stand on their own merits, not by undermining their opponent. Any flaws or shortcomings they have should be identified by news media.

      • There it is... is facebook the arbiter of facts and should they be expected to be? Those who worry about truth in political ads on facebook are unlikely to be able to prove someone has outright lied or defamed them else the ads would be stopped and the matter would be taken to court.

  • .. and that is who the ad is claiming to have been paid for by.

    Beyond that, yeah.... they may not need to fact check at all.

    When you see political tv commercials, they always state (usually at the end) that it was a paid announcement by such-and-such.... hold Facebook ads to the same standard... and the only fact that Facebook should be required to check is that who the ad is claiming paid for the ad is who Facebook actually *did* receive the money from.

  • Their lips are moving.

    Requiring truth from a political ad would prevent most political ads.

    • Requiring truth from a political ad would prevent most political ads.

      I'm failing to see a downside here...

    • by gweihir ( 88907 )

      Their lips are moving.

      Requiring truth from a political ad would prevent most political ads.

      Indeed. Facebook just does not want their political ad business to vanish completely.

  • What is needed is probably not filtering, but clear disclosure in real time of what ad was published by whom and with what filters. The biggest problem is ads being targeted at people who will not check the facts (because they don't have access to them for example). And those who could will not because they were not within the target and never saw the ad. And maybe people will trust less ads when they know they were targeted because they earn less that 1200â a month and don't have any friend of forei
  • by GregMmm ( 5115215 ) on Thursday January 09, 2020 @12:11PM (#59603160)

    Doesn't everyone understand that political ads are lies? They distort the truth to the point of being false.

  • It's really not all that complicated or difficult:

    Facebook's a broadcaster: It behaves & talks as if it's a broadcaster, it makes its money the same way that commercial broadcasters do, & most importantly, it has the same implicit responsibilities that broadcasters do. Facebook should adhere to the same broadcasting standards that are set out in law for other broadcasters. That includes vetting advertising to make sure it isn't false, misleading, or inflammatory. Facebook should face the same fines

  • Zuckerberg is a danger to democracy worldwide, because he profits from undermining free and fair elections.

  • I'm curious how universally they'll apply these rules anyway.

    For example, I saw just yesterday someone posting:
    - the Australia fires are the most widespread blazes ever (not true; fires in 1974 were nearly TEN TIMES the area)
    - the fires have burned nearly 10% of Australia's area...in fact it's almost 1%.

    So are those considered fake news? Purveying lies? Will someone punish this person?

  • Come on people just get off the damned thing once and for all! Go be 'social' with people for real instead! Goddamn.
  • So none of their bullshit ads would be allowed to run.

    I would love to see our elected officials removed from office for lying to the general public. But it will never happen.

  • I actually applaud this. Rather than trying to pose as a journalistic organization, they're being honest about what they are: a platform for people to say whatever they want. Fine. Truth is unnecessary and facts are irrelevant. If I have a big enough checkbook, I can inject ANYTHING into the Facebook newsfeed. Double this if I'm a political figure.

    As long as they're being honest about this, I'm cool with it. I'll get my news from a real news source that maintains some level of journalistic integrity, a
    • If I have a big enough checkbook, I can inject ANYTHING into the Facebook newsfeed.

      Nope. They have standards for non-political ads. For example, they have to be truthful. It's only the political ads where you can lie.

  • I imagine they are doing this because it would take too much time to fact check everything. Of course they could penalize the liars though, come to think of it... like "if we catch you lying, you'll owe us another 25% and we take your shit down". But alas, they just want easy money and probably are taking bribes anyway.

  • Allowing "lies" sounds really clear cut, but mostly political ads are some percentage fact/fiction. Like is cherry-picking a fact and using it out of context to make a false conclusion a lie? Is ascribing motives to an action without evidence a lie? Is using data from a discredited study a lie? What if the study is only partially discredited?

    It gets really hard to draw the line, and by doing so Facebook makes itself liable for "interfering in the election" by being the source of truth of what's get b
  • To simply prohibit any and all political ads on social media platforms ?
    ( I would love to see them gone from all media myself, but that's a pipe dream. )

    I suppose it would be, were there not so much money involved. :|

  • Anyone who thinks this is a good idea needs to Google the word "censorship" and then pull their heads out. Amy Goodman of Democracy Now was lamenting this policy from Facebook, yet she has lied for years on the subject of Syria. If the people pushing this were remotely serious about shutting down lies and propaganda, they'd be demanding that every media person from Rachael Madcow to Cenk Uygur be banned from news. They're not.

  • A sociopath feels no sense of obligation or duty to the society upon which they depend. Zuckerberg has, again and again, driven Facebook to adopt utterly sociopathic, predatory, potentially even psychopathic policies and outcomes.

All life evolves by the differential survival of replicating entities. -- Dawkins

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