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Social Networks Businesses

LinkedIn Tests Snapchat-like Stories (inputmag.com) 19

If you thought LinkedIn had already reached peak undesirability, you were wrong: the company is now planning to add Snapchat-style Stories to its platform. From a report: Yes, the business-focused networking app that fills your inbox with recruiter and PR spam may be getting Stories. Social media users have been suffering from Stories exhaustion for years at this point. It's a feature that works great for its pioneer, Snapchat, and for Instagram... and pretty much nothing else -- I mean, have you ever watched a Facebook Story on purpose? LinkedIn Stories inevitably promise to bring well-manicured, painfully corporate video clips to your feed as a way to mix up the approach to networking. Or, as the company puts it, to "bring creativity and authenticity to the ways that members share more of their work life, so that they can build and nurture the relationships necessary to become more productive and successful."
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LinkedIn Tests Snapchat-like Stories

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  • Who uses Linked In?

    • by Trisome ( 181361 ) on Thursday February 27, 2020 @05:23PM (#59775472)

      People who want to bring creativity and authenticity to the ways that members share more of their work life, so that they can build and nurture the relationships necessary to become more productive and successful.

    • Re:No Thanks (Score:5, Informative)

      by Dutch Gun ( 899105 ) on Thursday February 27, 2020 @06:44PM (#59775714)

      I do, in fact.

      It's my definitive resume / work history online where anyone can find it, which is exactly what I want. I work as a contractor these days, so I rely on being easily found and reached. I also use it to maintain a list of professional contacts. Whatever complaints people have about it, it's been pretty useful for me. I've gotten several jobs via LinkedIn so far, and I don't see that trend changing anytime soon.

      That being said, why anyone would want to turn it into some social media nonsense is beyond me. Maybe others are interested in that, but I'm sure not. The article seems to speak for me here:

      There’s no doubt LinkedIn is a useful tool for finding jobs and connecting with other professionals. But the more it slips into the social space, the worse it gets. There must be some people out there who enjoy perusing their LinkedIn feed, though. If so, this one’s for you.

    • by Anrego ( 830717 )

      Its unfortunately used by a lot of HR types, and can be a legitimate way to find a better job.
      That said, almost everyone I know that uses it, does so because they feel like they have to or should and not because they want to. No one enjoys using it any more than one would enjoy writing a resume. Its just something you do to further your career.
      Which is of course probably why this feature is going to flop hard.

  • Anybody know what this is?
    • Since I never used any of that social crap, I also have no idea what "stories" are supposed to be. A summary is supposed to explain things for the uninitiated, but as usual, we get nothing.

    • by the_skywise ( 189793 ) on Thursday February 27, 2020 @05:49PM (#59775556)

      "A narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader; tale."
      But that's not important right now.

    • Re:WTF is a "story"? (Score:4, Informative)

      by Voyager529 ( 1363959 ) <voyager529@yahoo. c o m> on Friday February 28, 2020 @12:58AM (#59776710)

      WTF is a "story"?
      Anybody know what this is?

      In the context of social media, a "story" is a function of the application that allows users to post content which expires in a short period of time (usually 24 hours). The three most common places this paradigm is used is Snapchat, Instagram, and Facebook.

      Snapchat's implementation:
      All content is inherently transient, with images and videos being removed after 24 hours (though the poster's copy remains available to them). Snapchat also has a 'streak' function, where one increments a counter each time stories are posted before the previous one expires. In some social circles, high streak scores are social badges of honor akin to achievements in video games.

      Instagram's implementation:
      Instagram will allow users to have permanently-visible images as a part of a user's profile, but stories are shown at the top of the app. The order in which a person sees the stories of other users being followed is optimized for the user based on algorithmic preferences, rather than 'most recent', and viewing a Story will progress to the next story in the line once the user has finished watching the first, until there are no more left. A full-screen ad is usually shown between Stories. Users also get push notifications about which users have published Stories if the user hasn't opened Instagram in a day or so.
      The UI in which Stories are created has unique composition filters not available in regular photos. Certain stylized text templates, frames, backgrounds, music clips, and face overlay filters are only available within the Story editor. Polls (with results shown to the user) and question boxes (with answers provided to the user, who can in turn respond publicly) are also available exclusively in the Story editor.
      After a Story has been run, a list of one's followers who have seen the Story is available to the user. A user can also 'pin' a story to their profile, excepting it from the 24-hour time window.

      Facebook's implementation:
      In the main Facebook window, the first thing displayed is a scrolling list of Stories available. This list can be expanded to see a sidebar-style list of Stories, where a scrollable sidebar shows all friends who have added to theirs.
      Creating a story works similarly to making virtually any other Facebook post; users have a multi-select option when making a post to add it to their timeline, their Story, or both.

      Overall, the big push for Story-based content is to take advantage of FOMO wth expiring content...but, that is a description of Stories in social media as it currently stands.

  • Would be great if someone posted their live appraisal story.
  • by Anonymous Coward

    ... (non-paying) I can't believe how low LI has fallen since I joined. Now my feed -- which is already littered with come-ons for MBA programs, pointless photos of a company's employees goofing around at a conference, and garbage articles about emotional intelligence -- is going have a new form of cruft selected just for me? Features more attuned to something that tweens might find interesting? Stuff that'll take you at least four or five mouse clicks to remove from your feed? (Until you log out and back i

  • I knew there was a reason I never signed up for this shit.

    The day I need linkedin to find a job is the day I retire.

  • Just another example of LinkedIn's arrogance and abuse of members. A shame. They have taken an excellent idea and over the years keep adding "features" that further wreck it.
  • by garett_spencley ( 193892 ) on Thursday February 27, 2020 @08:34PM (#59776116) Journal

    I mean, have you ever watched a Facebook Story on purpose

    No. And I still have no clue what they are or why I should care. But they're right at the very top of my news feed and I can't figure out any way to make them go away.

    I've never used SnapChat or Instagram. Facebook should realize that it's for old people and LinkedIn should realize that it's for networking with business colleagues and prospects. I don't get why everything has to be everything else. If they play to their strengths then maybe I'll continue to use them for the one thing they were good for.

  • ... LinkedIn back in 2007. It's not a good marketing tool and its privacy is as bad as Goggle's. It's spammy, high maintenance, and useless as tits on a boar.

  • I think for most of us, we can all agree that LinkedIn's usefulness covers about 10% of what LinkedIn thinks is useful for us.

Business is a good game -- lots of competition and minimum of rules. You keep score with money. -- Nolan Bushnell, founder of Atari

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