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Facebook Boycott Leaders 'Disappointed' After Meeting With Zuckerberg, Sandberg (techcrunch.com) 141

Leaders from four of the organizations spearheading the #StopHateforProfit campaign sat down with Mark Zuckerberg, Sheryl Sandberg and Chief Product Officer Chris Cox today to discuss the demands of a large advertiser boycott that now includes hundreds of brands. According to Anti-Defamation League CEO Jonathan Greenblatt, the chat was an unequivocal disappointment. "Today we saw little and heard just about nothing," said Greenblatt, adding that Facebook fails to apply "energy and urgency" to issues like hate and misinformation that it brings to scaling its massively successful online ad platform. TechCrunch reports: Color of Change President Rashad Robinson criticized Facebook for "expecting an A for attendance" for participating in the meeting. Free Press co-CEO Jessica J. Gonzalez also expressed that she was "deeply disappointed" in the company. NAACP President and CEO Derrick Johnson dismissed the company's efforts as well, accusing Facebook of being "more interested in dialogue than action."

The group also critiques Facebook's incentive structure for content on its platform and how the company's political relationships, like that with the Trump administration. "Facebook is a company of incredible resources," the boycott's organizers wrote. "We hope that they finally understand that society wants them to put more of those resources into doing the hard work of transforming the potential of the largest communication platform in human history into a force for good." While the group doesn't believe that other tech platforms are blameless, it focused efforts on Facebook due to the company's sheer scale and outsized impact on discourse both on and off the platform. "The size and the scope of it simply has no point of comparison," Greenblatt said, citing the social network's 2.6 billion users.

"We're tired of the dialogue, because the stakes are so incredibly high for our communities," Gonzalez said, referring to the pandemic's disproportionate negative health outcomes for people and color and the ongoing civil rights uprising following the killing of George Floyd. Gonzalez also mentioned that Facebook profits from political ads "dehumanizing" brown and Black people in the U.S. [...] "We come together in the backdrop of George Floyd" Johnson said of the group's campaign against Facebook, noting that communities are rightfully moving to hold companies to higher standards on issues of race and race-based hate. "We are simply saying, keep society safe. Keep your employees safe. And help us protect this democracy," Johnson said.

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Facebook Boycott Leaders 'Disappointed' After Meeting With Zuckerberg, Sandberg

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  • Meh (Score:4, Interesting)

    by Stephen Chadfield ( 7971 ) on Tuesday July 07, 2020 @07:13PM (#60273396) Homepage

    Facebook is the most powerful targeted advertising platform out there. They can afford to tell these companies to get stuffed.

    • by Joviex ( 976416 )

      Facebook is the most powerful targeted advertising platform out there. They can afford to tell these companies to get stuffed.

      Yeah, ok, that is why Fuckerberg spent the week after those announcements telling everyone how its just for a month.

      Lets make it a year and see how strong this amazing bastion of free speech? lasts.

      • Hate to break it to you but most of FB's ad revenue comes from small business. He should put the screws to these companies when they come slinking back and greatly raise their rates.
        • Re: Meh (Score:4, Insightful)

          by Way Smarter Than You ( 6157664 ) on Tuesday July 07, 2020 @08:31PM (#60273638)

          "Go woke, go broke, here's your 'restart my ad campaign' fee of a kajillion dollars"

          If FB ads are effective they will return. If not they never should have spent money that way in the first place.

          And now all those companies can pat themselves on the back and full on virtue signal to the public how woke they are and how much they care while all,they really did was a marketing budget experiment.

          • They want brownie points. Just like the progressive agenda movies and video games.
          • Yep.

            In the short term, These companies can get more value out of publicly declaiming facebook than by buying ads on facebook. After the furor dies down, the value proposition will shift and showing ads on facebook will be more valuable to them again.

            As a people, we have short attention spans, and a limited tolerance for being told what to think. After the election, the public will be burnt out on rightthink and want to get on with living our lives.

        • Hate to break it to you but most of FB's ad revenue comes from small business. He should put the screws to these companies when they come slinking back and greatly raise their rates.

          I'm not a lawyer but I'm pretty sure that he would set himself up to get reamed by an anti-trust suit if he did that. I think it's weird that you would cheer for a company to abuse its dominant market position to punish those who would dare speak out against it.

      • Why do you wish facebook to stop "hate speech"? The bottom line is they want Trump off the platform, that's what it really all comes down to. Maybe the people who dislike Trump so much should stop following his account?

      • Re:Meh (Score:4, Informative)

        by thereddaikon ( 5795246 ) on Wednesday July 08, 2020 @09:22AM (#60275004)

        I don't see eye to eye with Zuckerberg much but I'm 100% behind him here. It isn't his job to police wrongthink or wrongspeech. These assholes hide behind the banner of equality while pushing authoritarianism. I don't when things changed in America but people used to value freedom of speech. And before some moron points out the first amendment only effects the government, that's true of all of the amendments. They can only effect the government because that is their purpose. But the morals behind those ammendments don't stop there. If its wrong for the government to control speech its wrong for anyone to control speech. If you don't like what someone says, you're an adult deal with it. Ignore them. Debate them. Prove them wrong. But don't silence them. Not only is that a sin against everything modern liberalism stands for, but it doesn't fucking work. You silence others and you make them into martyrs. The Streisand effect existed before it had that name.

        • It's amazing how many people seem to think that the First Amendment is the same as the concept of free speech. You're right; at one time, free speech was highly valued and viewed as a strong core concept of the US.

          I can't remember where I read it, but someone said that there's a generational shift. The previous generation highly valued free speech. The newer generation values being able to feel safe. It's a generalization but there's some truth in that.

          I used to be tell everyone that free speech is good a

    • by Cylix ( 55374 )

      The Zuck already said most of their advertising comes from local businesses so why should they cave to these lesser scumbags who just want lower rates?

      Same non-sense that happened on ad-apocalypse. This is an excuse to get lower rates and the Zuck ain't having it.

      Sorry -- not sorry.

      • "The Zuck already said most of their advertising comes from local businesses so why should they cave to these lesser scumbags who just want lower rates?"

        Maybe he said that so the stock won't go down. Also, if FB started mostly having KKK and MyPillow ads, many people may start to be turned away from the platform. When people see companies like Unilever, Verizon, Starbucks, Coca-Cola, and Clorox not wanting to be associated with something many presume there is a legit reason.

        Also, FB is losing in the US mar

    • Not just that but no one complaining from this meeting seems to be an advertiser, they all seem to be political groups who spooked advertisers. Also their claims are always very high level and vaugue. What is Mark really meant to do when someone says some ads are âoedehumanisingâ certain races, than when asked for details they just respond with a multi page rant about inequalities that doesnâ(TM)t mention a single actual ad.
  • by davide marney ( 231845 ) on Tuesday July 07, 2020 @07:20PM (#60273426) Journal

    If you can't win on the strength of your argument, shout your opponent down.

    identify and shut down both private and public groups centered around “white supremacy, militia, antisemitism, violent conspiracies, Holocaust denialism, vaccine misinformation, and climate denialism.”

    So yeah, just more special pleadings by one side against the other. Advertisers should stay out of politics.

    • by RazorSharp ( 1418697 ) on Tuesday July 07, 2020 @10:40PM (#60273916)

      you can't win on the strength of your argument, shout your opponent down.

      So you're suggesting that white supremacist, militias, anti-Semitics, conspiracy theorists, Holocaust denialists, vaccine denialists, and climate denialists are winning on the strength of the arguments?

      It's not a matter of winning on the merits of one's argument. The average Facebook user is much too stupid to properly assess the merits of an argument. Despite plenty of substantial evidence to demonstrate that, for instance, vaccines work, there are groups dedicating to arguing the contrary.

      This isn't debate club. Idiots from all over the world have congregated on Facebook to share in their idiocy together. This people cause actual harm and convince others to do the same: to not vaccinate their children, to pollute, to treat minorities as sub-human, and in some cases commit violence. And that's just taken from the list in your quote. Why would a company want their brand associated with that? Facebook has a platform and when you own the platform your morals are reflected by what you allow.

      This whole situation reminds of this episode of It's Always Sunny in Philadelphia where the gang decides to turn their bar into a libertarian paradise where anything goes. At first, it's a lot of fun. But after a while, the super crazies drive away all of the normal people and the place becomes a hell-hole of excess. "No Rules" is fun in theory, but only the dregs of society want it in practice.

      • No, I'm suggesting that they're too lazy to try and win, so they go on a witch hunt to shut the other side up. And, let's face it, if you're so lazy that you can't even be bothered to defeat a white supremacist's argument, you're the one who should get off the stage and stop trying to control who has the floor. Countering white supremacy is about as low-hanging a fruit as there can be.

        • "you can't even be bothered to defeat a white supremacist's argument"

          Do you honestly think it's possible to reasonably argue with 99.9% of white supremacists and change their point of view? There are some arguments that you can't win. And sure, there may be a few that can be converted but maybe most people on FB don't want to make that the place where that conversation happens. Most use the platform to share stories and pics of family and friends. That's the environment advertisers want and they will move o

    • by dAzED1 ( 33635 )
      That sig you got there..."Don't 'check' your privileges, USE them. Use them to do good." So, informed consumers? Invisible hand of the whatever? All of the utopian capitalism dream, to heck with all that noise? Sortof a step in the right direction I guess, to recognize the whole system as broken. Next step is to USE the abilities you have. USE them to do good. book of faces was founded as a scummy site to rate girls on their appearance, when people joined it zuck mocked them and called them idiots. T
  • by LynnwoodRooster ( 966895 ) on Tuesday July 07, 2020 @07:21PM (#60273430) Journal

    They believe we can only save ourselves from censorship by practicing censorship. If they were really concerned about democracy, they'd be up-in-arms about the use of fraudulently obtained FISA warrants to attack political opponents, or slow-walking non-profit applications from the "wrong" end of the political spectrum.

    This, in fact, is not about "hate speech". It is about HATING speech they don't agree with.

    • Re: (Score:2, Insightful)

      by theurge14 ( 820596 )

      "This, in fact, is not about "hate speech". It is about HATING speech they don't agree with."

      There's no two sides to hate speech.

      • by LynnwoodRooster ( 966895 ) on Tuesday July 07, 2020 @10:17PM (#60273858) Journal

        There are always two sides - the speaker, and the listener.

        "Hate speech" is extremely insidious in that it allows the listener to define the intention of what the speaker said, making it, essentially, a thought crime determined by a party who chooses to be offended.

        For example what if I call you "huge". Does that mean:

        - You are really buff and muscular
        - You are famous and well-known
        - You're a fat slob

        If you choose to take offense, that I meant the 3rd, when I meant the 1st - that speaks as much about you as it does about me. More so, even - as typically those who are the perpetually offended tend to always look at everything in the worst possible light, and demand respect from all others - but never extend that to anyone else.

        In reality, declaring something "hate speech" is, in fact, an act of hate itself - for you are demanding others bow-down to your own interpretation and demands of the world, and that all others must be subservient to you. You place yourself above all else - which is, essentially, declaring your own superiority to all those around you.

      • by Bert64 ( 520050 )

        Indeed there are two or more sides to "hate speech"...

        In the current climate many things are being branded as "hate speech" when in many cases the person speaking didn't intend anything malicious. Using terms such as master and slave to refer to a relationship between inanimate items like computer programs is somehow considered "hate speech" these days.

        There is a BIG difference between a guy marching down the street carrying a nazi flag shouting "gas the jews", and someone writing a pair of computer program

      • Until you can come up with a definition of hate speech that will stand up in a court of law I will continue to dismiss it. Hate speech is entirely subjective.

    • by hey! ( 33014 )

      It's not censorship. It's shaming.

  • “We come together in the backdrop of George Floyd”

    There has been no trial, so we don't know what happened there yet, officially. The officers involved acted in accordance with policy that was recommended for humane restraint. This reminds one of the Rodney King arrest in which the officers acted according to the book and were later acquitted.

    But too many of these activists act as if due process is appropriate only for the "victims", regardless of the circumstances. Just like the MeToo people, t

    • There has been no trial, so we don't know what happened there yet, officially.

      I'm not an official, but I did watch the video, and Floyd was completely incapacitated, and there were multiple officers standing around holding their dicks as if they worked for Caltrans. They had more than sufficient officers to restrain a suspect without kneeling on his neck. So while the trial hasn't happened yet, we know beyond any reasonable doubt that they used excessive force. Suggesting otherwise is ridiculous at best.

  • by tippen ( 704534 ) on Tuesday July 07, 2020 @07:27PM (#60273452)
    CNN also has an article [cnn.com] interviewing the same folks. My jaw dropped when I read this quote:

    "Instead of committing to a timeline to root out hate and disinformation on Facebook, the company's leaders delivered the same old talking points to try to placate us without meeting our demands," said Free Press Co-CEO Jessica Gonzalez.

    How dare some company not immediately capitulate to our demands about how they should operate their business!

    • by grasshoppa ( 657393 ) on Tuesday July 07, 2020 @08:20PM (#60273614) Homepage

      Good for them.

      I'm tired of seeing nothing but spineless cowards apologize when the mob even glances their direction.

    • by Javaman59 ( 524434 ) on Tuesday July 07, 2020 @08:34PM (#60273650)

      How dare some company not immediately capitulate to our demands about how they should operate their business!

      When they say "We're tired of the dialogue, ,,," they seem to imply that "dialogue" was just one attempt to get what they want, and after that didn't work they'll turn to another method. Which puts a question mark over whether the dialogue was ever two way, as in the normal understanding of the term.

      I guess that when you're right and it's a matter of critical social importance, "dialogue" doesn't have to be two way. In fact, it's better to not listen to anyone who disagrees with you. Even if it's you who's asking (telling) them to do something for *you*.

    • ... immediately capitulate to our demands ...

      What they should have said:

      We want a service that doesn't reward click-bait creators. If you won't provide that, we'll use our advertising budget to create a social network that will. Also, we will give discount coupons to our customers for joining the social network we made.

    • by Anubis IV ( 1279820 ) on Tuesday July 07, 2020 @08:54PM (#60273712)

      Unlike its users, who are pissing into the wind when they complain about this sort of stuff, the people at this meeting are Facebook’s actual customers: advertisers. If you’re a business and your largest clients start walking away by the hundreds, you start listening to their complaints if you want to stay in business. As it is, that’s money walking away.

    • by AmiMoJo ( 196126 )

      Facebook agreed to talk to the, not least because people are fed up of their shit and leaving the platform, withdrawing their ads and it is affecting their bottom line.

      So it's reasonable to complain when Facebook then does not seriously engage or show any willingness to actually address their concerns. You might suspect that Facebook was just trying to claim it was listening to get their ad revenue back without having to really do much.

      But hey, it's up to Facebook, they can keep being dicks if they like, it

  • by magzteel ( 5013587 ) on Tuesday July 07, 2020 @07:34PM (#60273482)

    I am sick to death of the thought police demanding universal ideological purity.
    You can all go fuck yourselves

    • Indeed. I have a suspicion that "1984" isn't commonly read anymore, which is a shame because it's a great cautionary tail of what can be.

      It wasn't Big Brother or the Inner Party that was the every-day terror [for those who think for themselves]. It was the normal Party members programmed to snitch, shame, and even hate their neighbors and coworkers. Children were explicitly trained to be child-spies to rat out their parents and family members for thought crimes, being rewarded with public acknowledgement
  • And rebel against the system? Now its all about conforming to and consuming the megacorp collectivist dystopia never saying the wrong thing. Jumping on the latest hashtag and punishing the outsider mostly through threatening or getting them fired from their corpo job or a bunch of megacorps banding together to wage war on a rogue megacorp.. Its like cyberpunk but with only the corporations and no rebels.
    • And rebel against the system? Now its all about conforming to and consuming the megacorp collectivist dystopia never saying the wrong thing.

      You have it completely backwards. In fact, the megacorps standing up against oppression is a new thing that demonstrates that our rebellion against the status quo is working. In capitalism, if you want to change things, you have to go after capital. This really isn't complicated. Money is power, and interfering with money is interfering with power.

  • Zuckerberg didn't bend the knee quite enough. It's their prerogative how much of a free speech bastion they want to be, there are arguments on both sides but I'd say it's pretty reasonable for them not to want to be filtering through everything that gets posted on their platform and not to want to be the arbiters of truth and lie.

    A reasonable approach and probably one they'll take is to go after the worst shit, the most obvious shit, and leave the rest alone. I can agree with that. That will piss off the 2%

    • A reasonable approach and probably one they'll take is to go after the worst shit, the most obvious shit, and leave the rest alone. I can agree with that.

      What you're agreeing with is providing a mechanism for the shitbags of the universe to avoid being checked, by promoting the worst kind of expression available. All they have to do is use an alternate account to post the most heinous things they can come up with, and that will get taken down while their content is safe because it's not the absolute worst. You can agree with creating a system with an obvious failure which promotes the creation of the worst content possible? Why would you do that?

  • Comment removed (Score:5, Informative)

    by account_deleted ( 4530225 ) on Tuesday July 07, 2020 @07:58PM (#60273568)
    Comment removed based on user account deletion
  • by stabiesoft ( 733417 ) on Tuesday July 07, 2020 @08:16PM (#60273604) Homepage
    They will only do these things as PR stunts with no action. I imagine Mark was hoping the big advertisers would be satisfied and come back. Time will tell. If an avalanche of advertisers including their small ones start walking, Mark will do something, and only then.
    • >"They will only do these things as PR stunts with no action."

      I don't know why they even bother with the PR stunts. If I were in charge of FB, I would have told them to go pound sand.

  • by OneHundredAndTen ( 1523865 ) on Tuesday July 07, 2020 @08:47PM (#60273694)
    They were not expecting for them to behave like the bastards that they are?
  • No good guys (Score:4, Insightful)

    by RightwingNutjob ( 1302813 ) on Tuesday July 07, 2020 @08:49PM (#60273698)
    Facebook is hardly anyones idea of either a libertarian paradise or don't be evil, but the agitators pushing for "safety" in the form of censorship of "hate speech" aren't angels either. It's just a power grab using a dead man's name to distract from the chutzpah of making a naked power grab in the name of a dead man who tried to pass a fake twenty and had the bad luck to draw a piece of shit cop when he got caught. But suddenly you've got coca cola (remember when we hated them for causing diabetes in poor black kids?) is leading the charge to censor and ban calling illegal immigrants...ya know...illegals, because safety. A pox on both your houses.
  • by Solandri ( 704621 ) on Tuesday July 07, 2020 @10:03PM (#60273830)
    Silencing opposing viewpoints or shaming them into silence doesn't make those viewpoints go away. It just hides them from sight. The people with those viewpoints are still there, and still hold the same viewpoints. You've just buried your head in the sand so you can't see nor hear them anymore. Until like in 2016, in the privacy of the voting booth, they make their true numbers known.

    To truly diminish an opposing viewpoint, you need to convince the people holding that viewpoint to change their mind. Silencing or shaming them is a piss-poor way of accomplishing that, and more likely to get them to entrench themselves more deeply in their position.

    I've seen all people - conservative and progressive - attempt this. The try to simply silence the opposition (because that's easy), rather than convince them to change their minds (because that's hard).
  • These activists met with the wrong people. You don't meet with the CEO regarding something like this. The CEOs job is to 1) make money, 2) make money, 3) make money. Notice that any sort of societal responsibility is entirely missing from that list. Any talk be a company of social responsibility is a fig leaf. Capitalism demands that companies pay attention to profit and nothing else. If they don't, they get out-competed and replaced by a company that does. It's a brutal and effective system.

    If people
  • #deletefacebook, because they're evil in general. But, those who would "cancel" them are even worse. Which side to choose?
  • by maz2331 ( 1104901 ) on Wednesday July 08, 2020 @01:11AM (#60274218)

    The man knows that if he tries too hard to make the platform PC, then the censored people and their friends will just delete their accounts and give up on it. Loss of eyeballs makes all advertising less valuable than losing a few big advertisers, especially when the big ones are a relatively small percentage of the site's total revenue. It wouldn't surprise me for him to find a way to turn the platform into a really hostile place for the brands of the boycotters.

  • It exists because you need it. Why would they give in to demands?
  • Dialog is the foundation of democracy. People discussing issues in order to determine what action, if any, to take.

    So, what are these "leaders" doing? Telling Facebook that they don't want to discuss the issue, they want Facebook to shut up and do what they are told.

    And they have the nerve to call this rejection of dialog and demand that people be denied the ability to speak freely "protect[ing] this democracy"?

    Bull. These boycotters are demanding that people not be permitted to express opinions

  • ...might as well virtue signal at the same time. Right, Nike?
  • Facebook has always been a hole in the ground and big consumer companies trying to sell on a platform that wasn't meant to support society but for its exploitation just has to fail. This outcome was expected and is in the interest of society. No point in holding on to Facebook and to turn it into something more valuable than it wants to be, or for big companies to lower themselves. Once the big adverts are gone and people don't see Coca Cola and other popular banners on Facebook can the "social networking g

  • Of course they're disappointed, because Z and S didn't bend the knee as required. Of course, Z and S are arrogant a-holes, but even a-holes are right sometimes.

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