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A Private Equity Firm Bought Ancestry, and Its Trove of DNA, for $4.7B (cnn.com) 70

The genealogy company Ancestry has been acquired by investment firm Blackstone for $4.7 billion, changing ownership of the company and its trove of user-submitted DNA from a set of investment firms to another private equity firm. From a report: The announcement was made in a press release published earlier this week by Blackstone, which shared it had "reached a definitive agreement to acquire Ancestry from Silver Lake, GIC, Spectrum Equity, Permira, and other equity holders for a total enterprise value of $4.7 billion." Ancestry is known for its genealogy and home DNA testing services. According to its website, the company has 3 million paying subscribers, 27 billion records, and 100 million family trees. The website also says that over 18 million people have been DNA tested through the company.

"To be crystal clear, Blackstone will not have access to user data and we are deeply committed to ensuring strong consumer privacy protections at the company," a spokesperson for Blackstone told Motherboard in an email. "We will not be sharing user DNA and family tree records with our portfolio companies." A spokesperson from Ancestry also said the company's relationship with its users would remain the same.

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A Private Equity Firm Bought Ancestry, and Its Trove of DNA, for $4.7B

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  • Ha-ha (Score:5, Insightful)

    by lessSockMorePuppet ( 6778792 ) on Friday August 07, 2020 @04:45PM (#60378235) Homepage

    Suckers!

    Serves you right for trusting a corporation with your most intimate details.

    • We're constantly shedding our DNA. It's not much of a secret.

      • But there is no signed document that says the double helix you found belongs to me. And what you shed rarely has epithelial cells. Those contain the most information.

        Never volunteer IDENTIFYING information.

        Never
        Again
        Volunteer
        Yourself

        • by rtb61 ( 674572 )

          How it will be used. You genetics expose all sorts of things, psychopaths, health conditions etc all sorts of things to exclude you because you cost more than you are worth. Blackstone is one of the nastiest corporations out there, this is as bad as it gets and it will be used against those who used ancestry.com. It is really quite bad for them, really bad, not all, just some will find themselves excluded from here on it.

    • by guygo ( 894298 )

      Indeed. I specially like "To be crystal clear, Blackstone will not have access to user data and we are deeply committed to ensuring strong consumer privacy protections at the company," a spokesperson for Blackstone told Motherboard. If you believe that Blackstone - a company with a reputation for screwing people if it makes them $2 - would spend $4.7B on something they aren't going to market, I have a bridge to sell you.

      • If you believe that Blackstone - a company with a reputation for screwing people if it makes them $2 - would spend $4.7B on something they aren't going to market, I have a bridge to sell you.

        I thought they would at least hold out for tree-fiddy.

    • Re:Ha-ha (Score:5, Insightful)

      by Aighearach ( 97333 ) on Friday August 07, 2020 @05:39PM (#60378405)

      If they have it, they will sell it.

      It is simple.

    • I didn't. But many of my relatives have - so there's data on me in there without my prior knowledge and consent.

    • I don't get it. Why is it worse for Ancestry to be owned by a private equity firm, than by a group of investment firms (the former owners)?

    • Do you use Google? Amazon? Facebook? Slashdot?

      If you do, your data is out there, owned by corporations who care nothing about your privacy. That data is in many ways MORE useful to the likes of advertisers, than DNA. It identifies you just as precisely, and attaches all kinds of metadata describing the kinds of things you buy, where you live, and who knows what else.

      DNA data identifies you, and links you to your relatives. So do public records, which are also available on many other sites such as FamilySear

  • by AlanObject ( 3603453 ) on Friday August 07, 2020 @04:46PM (#60378241)

    Blackstone will not have access to user data and we are deeply committed to ensuring strong consumer privacy protections at the company.

    So what possible value could this data base have other than a list of people to target with targeted advertising?

    • Perhaps world domination by creating the perfect human?
      • ... the perfect human

        using DNA from people stupid enough to give up their DNA ....

        Then again, by some people's definition that would be the "perfect Human".

    • They didn't eliminate the possibility of pressuring Ancestry to make a deal with an outside company.

    • Apparently someone thinks it has $4.7B worth of value.

      Regardless of what it might be used for.

    • Any insurance company would give their collective right arms for DNA that shows which customers are likely to die of something prematurely.
      • Except that the DNA Ancestry has won't show that. Even 23&Me's data won't show that.

        • by Dr. Tom ( 23206 )
          They don't have the whole sequence, right? Just some markers? Of course most of the rest is the same from person to person, except for random SNPs, but they don't always have those, right?
          • by jd ( 1658 )

            They don't have the exome.
            They don't have most of the ancestral DNA.
            They have a tiny fraction of the interesting markers.

    • I'm just as cynical as most people around here, but there is a reasonable possibility that the equity firm is buying the 3 million paying users.
    • Isn't Ancestry an outgrowth of the Mormon's belief in the ability to save their ancestors through baptismal by proxy in their temples? In other words, if they can identify their ancestors through any means including tracing DNA, they can save them.

      It is interesting that Blackstone purchased another Mormon property, Vivint, in 2012 I believe. They must have Mormon ties somewhere though the only one I see of record on the web is the Blackstone CFO.

  • by dragon ( 283 ) on Friday August 07, 2020 @04:47PM (#60378243) Homepage Journal

    More info here, https://www.barrons.com/articl... [barrons.com]

  • Almost "Pre Crime" (Score:5, Interesting)

    by ebonum ( 830686 ) on Friday August 07, 2020 @04:48PM (#60378255)

    Search the DB for family lines with lots of successful entrepreneurs over the last 200-300 years. Then find their descendants and give them seed money and stock options...

    • by gweihir ( 88907 )

      Search the DB for family lines with lots of successful entrepreneurs over the last 200-300 years. Then find their descendants and give them seed money and stock options...

      Or, alternatively, make sure they are unemployable and unfundable (rumors can do wonders) to make sure they do not compete. This is far more in line with the usual approach of the 2nd and 3rd rate prevalent "business people" (and the 5th rate fake "business man" currently trying to be in power of the US), than doing anything _for_ anybody or, heavens beware, for society.

    • Or find the DNA of a Nigerian prince, and Bob's your uncle.
    • Obviously, you haven't been on the site. It's not that easy. Researching family connections is tedious, laborious work, even with a site like Ancestry. DNA tests go back only about 30 years, so if you want to research anything beyond that, you have to go to things like court documents (which Ancestry also provdes, as a separate, costly service). But it's not organized where you can just "search the database" for successful entrepreneurs in your family line. That only happens on TV shows.

  • ...this inspires folks to consider the lifecycle of their data a little more carefully in the future.

  • by surfdaddy ( 930829 ) on Friday August 07, 2020 @04:54PM (#60378279)

    And this is exactly why I've not submitted anything to them, or done 23 and Me, etc.
    Can't trust anybody anymore with our data.
    It's bad enough with credit cards and phones, but our biometrics? No thanks.

    • by tiqui ( 1024021 ) on Friday August 07, 2020 @06:49PM (#60378579)

      Remember: back in the '70s and '80s whenever you shopped at Radio Shack they automatically asked for your name, phone#, and address as you checked out, even if you were using cash. Most people automatically complied without thinking. After all, nobody had heard of data mining and Radio Shack was presumed to be just building their mailing list for ads and catalogs.

      Then one day Radio Shack went bankrupt.

      ...and...

      People were surprised when one of the creditors asked for the customer database, and the courts approved it, admitting it was a thing of value which the skeleton of the company still possessed. Suddenly people were asking questions about who was buying data about them and how it would be used.

      Funny thing is that as time went by the shock wore off and when things like Facebook came along nobody even seemed to care anymore even though the ways such info could be abused had multiplied exponentially. Now, anybody who is not spraying all their personal info everywhere like some tomcat, in exchange for "free" internet site access, is considered weird or paranoid...

      Radio Shack's demise, however, put everybody on notice that any info they give to a company becomes a "thing of value" to that company and its creditors and ultimate control of that information is no "promise" by any corporate boss or hired flak will stand up in any later sale or liquidation of the company.

    • Data privacy? What data privacy?

      Google, Amazon, Microsoft, they all sell your data. That data is much more "useful" to marketers, and therefore more valuable, than DNA data.

      If you want data privacy, you'd better get off the internet.

  • I mean there isn't really anything more to say.

  • Why must one give these companies his name? This is, what held me from participating — had they simply assigned a unique (randomly-generated) identifier to each kit sold in pharmacies, I would've probably used one by now.

    They need neither your name, nor address to communicate results back to you — you go to their site, enter the identifier and download the results, anonymously. Through tor, if you care.

    The FBI could, probably, still locate you (or come close) by tying the particular kit with the time and place of sale — but that'd be much harder (especially, if you paid cash), and require multiple affidavits.

    And, by the way, this gratuitous disrespect for privacy is also why I'm not donating blood and not asking for a COVID-19 test...

    • by Sesostris III ( 730910 ) on Friday August 07, 2020 @05:22PM (#60378351)

      2ee83620-6097-4ac0-a85d-c87dff5976ea, you have a new DNA Match! You are 1st to 3rd cousin with 20b063ed-50a5-49e0-b2e9-2dfc46aac837!

      More seriously, people use Ancestry and their ilk to find DNA matches, so as to build up family trees and find relatives they may not know about. It is difficult to do this when anonymous!

      • 2ee83620-6097-4ac0-a85d-c87dff5976ea, you have a new DNA Match! You are 1st to 3rd cousin with 20b063ed-50a5-49e0-b2e9-2dfc46aac837!

        ...would you like to send him a message?

        people use Ancestry and their ilk to find DNA matches, so as to build up family trees and find relatives they may not know about. It is difficult to do this when anonymous!

        Difficult, but not impossible. You could give them your name, but you shouldn't have to.

      • Depends on the nature of the anonymity. FamilyTreeDNA make a big thing of their DNA samples being given a pseudo-anonymous label, so that neither storage nor lab can identify which sample belongs to which person.

        They claim that the translation to actual name is done only on the front end, so that you have access to names but not to the internal IDs.

        There may be additional layers in there.

        That way, in principle, you can see the results for you but you can't identify the storage, and they can see the results

  • Tests with identical twins (monozygotic twins) have shown that ancestry doesn't even manage to sample their DNA to within the 99% confidence. Only LivingDNA is worse in their lab/testing. The "treasure trove" of data is a mess of guesswork. The number of markers they test is also tiny so unless they keep the sample against users wishes they don't have much of value.
    • by gweihir ( 88907 )

      For thinks like marketing and generating suspicion, 50% accuracy or even worse are quite enough. There is a reason they were bought.

      • A username of a few hundred million, each paying two hundred a year to access badly typed up certificates and poor quality data other users have entered - that's a reason.

        $20 billion a year for doing almost nothing.

        Five billion, the cost of purchase, is the income for a single financial quarter.

  • "To be crystal clear, Blackstone will not have access to user data and we are deeply committed to ensuring strong consumer privacy protections at the company," a spokesperson for Blackstone told Motherboard in an email. "We will not be sharing user DNA and family tree records with our portfolio companies." A spokesperson from Ancestry also said the company's relationship with its users would remain the same."

    -----
    Bane: "Really? Then why are you people here?"

    • Because the profits made from Ancestry over a single quarter exceed the cost of purchase.

      That's a lot of money.

      Let's say they sell it at the end of next year. So they own it a total of six quarters. Their profits would run to $25 billion plus whatever they sell it for.

      I wouldn't mind $25 billion. That's not a bad ROI for something where users do all the work and you just supply storage space.

      • Because the profits made from Ancestry over a single quarter exceed the cost of purchase.

        That's a lot of money.

        Let's say they sell it at the end of next year. So they own it a total of six quarters. Their profits would run to $25 billion plus whatever they sell it for.

        I wouldn't mind $25 billion. That's not a bad ROI for something where users do all the work and you just supply storage space.

        Where are you getting that from? According to the linked article they reported revenues of 1 billion in 2019. That's not profit. And last I checked it's also not 4.7 billion in a quarter. In fact I can't find where they reported any net profit numbers going back to 2015.

        Methinks you're confusing some decimal points somewhere.

  • "To be crystal clear, Blackstone will not have access to user data"

    Yet. Everyone's watching.

    A spokesperson from Ancestry also said the company's relationship with its users would remain the same.

    But what about in the other direction, the users relationship with the company? You know, the one where the users are (chuckle) in control of their data and (think they) own it?

    Y'know, that brings up an interesting point -- if Disney has Intellectual Property control over an imaginary mouse that lasts 100+ years after the original creator's death, then why doesn't a person with their own DNA have the exact same thing?

    Oh that's right -- the person didn't create anything, t

    • by gweihir ( 88907 )

      "To be crystal clear, Blackstone will not have access to user data"

      Yet. Everyone's watching.

      Indeed. Will probably not even take a year.

  • Now is (again) a chance to consider your assumptions. Maybe listen to some experts next time, even if they tell you things you do not want to hear?

  • by inode_buddha ( 576844 ) on Friday August 07, 2020 @05:55PM (#60378461) Journal

    This give a whole new meaning to "All your base are belong to us"

  • If they own the company and it's assets then the assertion that the DNA database 'won't be made available to them' is utterly toothless. If they want to farm it out to whoever they want for however much then they'll do it and no one can stop them. If they sell it outright to FBI, HLS, CIA, etc, we'll never even know about it.
    By the way if you gave up your very personal DNA to a company like this then I think you're an idiot. All it takes is a false positive or a screwed-up DNA test in a forensic lab and su
  • Blackstone is well known for offshoring things to China.
    I wonder what will happen here?
  • I see. The only thing they're interested in, is uncle Bubba's family tree.

  • As if we didn't have enough to worry about, Blackstone is also one of the world's biggest landlords. How could a corporation possibly resist the temptation to use this data for profit?

    https://www.nytimes.com/2020/0... [nytimes.com]

    • The guy in that article was a moron to put down only $15k to buy an $800k house when he had the cash to make $250k worth of additions.

  • Why do I get the feeling its another off-books government agency like Blackwater.

  • by schwit1 ( 797399 ) on Friday August 07, 2020 @11:44PM (#60379149)

    This is the slashdot URL for facebook-work-from-home
    https://edition.cnn.com/2020/0... [cnn.com]

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