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Transportation

You Can Now Track Carbon In an Ear of Corn From Farm to Table (bloomberg.com) 41

Companies will be soon able to track the carbon emissions from an ear of corn to a pork chop, allowing them to market products to environmentally conscious eaters. Bloomberg reports: Farmer's Business Network Inc. -- which has been likened to an "Amazon" for farmers -- has launched Gro Network, which will track and score the carbon intensity of grain. That will allow buyers to label their products to consumers as "green" and potentially get a higher price for farmers who use more sustainable practices. It's the latest effort to capitalize on growing demand for food that has a smaller environmental footprint. Pollutants can be found as early as in the fertilizers and other chemicals farmers use in their fields, which permeate the food supply system as grains move along to buyers like meat producers who feed those them to their livestock. Gro's technology offers a score that producers can show their customers, vouching for the products' environmental impact, opening a layer of transparency and creating a premium product in grocery stores' meat aisles.

Gro Network, which was birthed about two years ago as a research project within FBN, is working with major grain buyers like Unilever NV and biofuels producer Poet LLC, and connecting them directly to the growers of low-carbon corn. While Gro is one of the first to offer supply chain transparency, competition is likely to increase. FBN's online retail service was also met by competing services, such one from Nutrien Ltd. Along with access to product purchases, Nutrien offers advice on products that best suit the types of seeds farmers are planting. FBN says it aims to give farmers choice by providing the most information possible on pricing sustainability. And if that means competitors attracting customers away from them, so be it.

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You Can Now Track Carbon In an Ear of Corn From Farm to Table

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  • You wanna track that, too?

    • by necro81 ( 917438 )

      You wanna track that, too?

      Well, no, because at that point it's not CO2 emissions that you need to track, but methane. You'll have to wait until release 2.0 for that feature.

    • I always enjoy jokes like this, but on the serious side, perhaps it should be tracked.

      As Joe Jenkins points out in the Humanure Handbook, first you flush a perfectly good carbon-rich nutrient resource down perfectly good potable water, thus rendering both unusable. Then you have to expend even more resources to clean the water up again, and somehow dispose of the residual, now environmentally-unfriendly waste.

      (And no, I'm not following his program. Yet :-)

    • You know for a website that is centered around Science and Technology, there seems to be a lot of resistance towards science and technology.

      Carbon Pollution is a problem.
      Currently need to pollute carbon for our society to function. As we do not have an infrastructure built around effective carbon free production yet.
      We can choose methods that use less carbon.

      But how do we know which method uses more carbon or less? Well lets use Science and try to collect data. When you actually do science and collect data

      • Carbon pollution is a problem. But the people most adamant about getting rid of it don't want to solve the problem. Instead, they'd rather invest in Green tech and then impost regulations to make their investments pay off.

        Frankly, if you don't support massive expansion of nuclear power, then you don't give a fuck about the environment or humanity. Green Peace is the worst thing to happen to the environment since the steam engine.

        When almost everyone who says they care about the environment actively works ag

        • So you are rejecting "Green Technology" as some sort of scheme to make money. Then Propose a different technology for the same reason?

          We are not going to have nuclear powered cars, trucks, trains, or airplanes.
          Most communities are not going to want a Nuclear Powered Plant in their back yard.
          Most State governments do not have the funds and the ability to properly manage a safe nuclear power plant
          As time goes decommission older plants are very expensive, and ends up with land that cannot be used.

          While I belei

  • By their buzzwords ye shall know them.

    • by Ronin441 ( 89631 )
      This whole "ear of corn" thing will turn into a shibboleth for environmentalists, I'm sure.
      • They are two types of Environmentalists.
        1. Actual Scientist who study the environment and its effects.
        2. Normal Citizens who are not scientists who try to do good for the environment but kling on buzzwords and what is trending for today.

    • By their buzzwords, they are trying to get funding.

      Know your buzzwords. They come in handy when trying to get funding for your next project.

  • by Mr. Dollar Ton ( 5495648 ) on Wednesday September 02, 2020 @09:56PM (#60467978)

    can it be apportioned to the emitters, so that I can request compensation for the damage I am subject to, although I have not benefited at all from their emissions?

    What happened to "personal responsibility", why ain't we getting calls for that from the nations who profited most from this pollution at our expense?

    • Can you prove specific monetary losses you have suffered due to CO2?
      Do you live outside the US (the country that has profited the most by CO2 emissions?)

      Just wondering - or are you just another city dwelling consumer who likes to complain?

      • Of course I can - I own properties in a region which is turning fast from a very nice temperate into a subtropical semi-desert hell. The pine forests around them are mostly gone from diseases typical for much warmer areas.

        Got any other "smart" questions?

  • by Anonymous Coward
    Where anybody with enough money can buy the National Heart Foundation Tick logo to use on their products regardless of the detrimental health outcomes for consumers?
  • that used to tell you how young the kid was who made your stuff in China or Malaysia. I remember using it to look up soccer ball my kid had that was in turn made by a kid about their age. The site got shut down years ago. Funny that. If this gets any traction it'll go too, but I think it's too abstract to matter.

    Nobody cares about carbon and climate change is years from now while rent's due today. If you want folks to care you should focus on the health affects of breathing all that pollution.
    • What website would be that? because I'm going to call a big fat BS on this - you just made it up, OR the site was a farce.
      There is no way logistics tracking, even now, is ANYTHERE near that capable, even for the resellers, let along public.

  • Truly transparent scoring would be great. There's a lot of potential there to empower consumers to shift their spending to reward better agricultural practices. It will require methodological openness and a variety of scoring criteria that try to accurately and honestly display as much environmental impact as possible in a simplified and easily understood labeling standard. LEED building standards are a good model for this.

    It is only transparent if they disclose their methodology and make it readily avai
  • You Can Now Track Carbon In an Ear of Corn From Farm to Table

    Wow, that's absolutely perfect. Now rank the corn by the most nutritious (best tasting?) for the cheapest price and then by age stability. You can hide that superfluous CO2 column. Thanks, we're done here.

    • by ledow ( 319597 )

      Precisely.

      If those carbon-producing processes (I don't know for corn, but think of things like curation, maturation, fertilization, immunisation, preservation, packaging etc. for food in general) mean that the food isn't wasted, than that's a far greater win than something that's eco-friendly and just goes off within a day before you can use it. Because now you have to go buy another one.

      I honestly couldn't care less what CO2 my food produced. I expect a regulation of the industry but as a consumer it's b

  • Its revolting stuff, like chewing on bubble wrap wrapped around a toilet roll with slightly less flavour.

    • by tiqui ( 1024021 ) on Thursday September 03, 2020 @02:58AM (#60468384)

      There's "corn" and then there's "corn". Plenty of corn is grown for other purposes, like the corn used to feed pigs, and plenty of disreputable people sell some of that corn to ignorant purchasers, even often dishonestly calling it "sweet corn". Actual sweet corn, picked at the right time and then properly cooked, buttered, and salted is delicious. Assuming you're not one of those people who goes through life permanently unhappy and grumbling about everything, I shall assume you have simply never encountered the correct stuff properly prepared, which is not a surprise if you got it anywhere too far from a farm. I grew up on a farm but now live in a big urban area and find that most of the corn sold in the local grocery stores is awful, sold by people who do not know better to people who do not know better. Corn's hardly unique in that.

      • I grew up outside Philadelphia and we used to get corn from southern New Jersey farm stands when on vacation. Best corn I've ever had (on the cob). I live in semi-rural Massachusetts now, and even the legitimate farm stand corn just doesn't compare. I'm sure there's other great corn out there, but Jersey corn is dear to my heart.

        • Reporting in from here in eastern South Dakota - we grew corn for the first time in our garden this year. It was great, probably the best I can remember and we get plenty of good corn here. This year was below average moisture for us, and our tomatoes also had a good year, after about a decade of above average moisture being a struggle. I've had field corn (horrible, though this was over twenty years ago, typical gmo field corn now is probably worse) and below average sweet corn and the rank stuff sometimes
    • You ideally should eat the corn the same day it is picked. If you bought it in a supermarket then chances are it will be mediocre.

      Also it's like eating bubblewrap covered in butter. So good.

    • Corn on a cob, boiled or grilled, buttered and salted is a popular street food in Mexico and Russia.

      • by Viol8 ( 599362 )

        Mexico maybe, but I've been to russia and not once did I see anyone selling cobs on the street.

  • You Can Now Track Carbon In an Ear of Corn From Farm to Table

    And most of the corn carbon can be tracked easily onward from table to wherever!

  • by geekmux ( 1040042 ) on Thursday September 03, 2020 @06:50AM (#60468644)

    Step 1: Put enormous pressure on the entire industry to produce "reduced-carbon" food.

    Step 2: Turn that pressure, into law.

    Step 3: Mega-Gro (similar to mega-corp) starts complaining that neighboring (read: competing) farms are "infecting" their crops with carbon.

    Step 4: Put enormous legal pressure on the competition until they cave. Buy them all out.

    Step 5: Profit, and sit back and proudly call yourself the fucking Amazon of the farming industry.

    Greed will guarantee this bullshit will happen. Watch.

  • Headline: You Can Now Track Carbon In an Ear of Corn From Farm to Table
    Summary: Companies will be soon able to track the carbon emissions from an ear of corn

    So, no, I (the reader) won't gain the ability to track anything and that ability is not available now. Moreover, the summary further explains that the companies wouldn't be tracking the carbon actually in the corn, but the effective carbon footprint (CO2 and CO2e) from producing and shipping the corn.

    Therefore, the headline is not related to the content

  • I highly doubt that every single cob gets tracked. I mean, how would you? Instead what you get is total COx production divided by weight of the product. This is about as likely or sensible as tracking your own carbon footprint by dividing the gas consumption of the country by the number of people living in it.

    But I'm quite convinced that this isn't even remotely the goal. The goal is "awareness". And that's bullshit. Either people already care about their carbon footprint. Then they most likely already know

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