Elon Musk's Tesla Tequila Will Run You $250 a Bottle (techcrunch.com) 142
A Tesla-branded tequila, which is being described as a "small-batch premium 100% de agave tequila anejo made from sustainably sourced highland and lowland agaves," is now being sold on the automaker's website for $250. It comes in a handblown glass bottle shaped in the electric charge symbol. TechCrunch reports: The tequila first popped up in April 2018 when Musk tweeted a photo of himself passed out against a Tesla Model 3 "surrounded by 'Teslaquilla' bottles, the tracks of dried tears still visible on his cheeks." In the photo, Musk is holding a cardboard sign that reads "bankwupt." Later that year, Tesla filed an application with the U.S. Patent and Trademark Office to trademark "Teslaquila."
I ordered a bottle... (Score:3)
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I like good margaritas
Then you know you're supposed to make them with Tequilas reposados or blancos, right?
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I know little about alcohol, as I rarely drink. But in case it matters, this is a Nosotros mixed highland/lowland small batch añejo (Nosotros's first añejo).
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ED: Okay, now I read the summary and discover that the only information that I actually added was that it was from Nosotros :P
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you're supposed to
According to whom?
Regardless of which origin story ones believes there is no historical requirement for a specific age of tequila. And the notion that more complex / older liquors don't belong in cocktails is absurd, they most definitely change the character of the drink and if a person likes theirs with them, they should pour that way and not feel obligated to follow someone else's palate.
Luckily there has been a resurgence in classic bartending which, over time, should show people that cocktails don
Re: I ordered a bottle... (Score:2)
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there are some cocktails for which a company has aquired some kind of legal rights to the name. for example, if you sell a drink called the painkiller, you are required to use pusser's rum.
i would think that most of the slashdot crowd would find that kind of rule abhorrent. Thankfully, those protections don't extend to drinks you make in your own home. When i make a painkiller, i put whatever the hell dark rum i want in there. suck it pusser's
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I like good margaritas and IÃ(TM)ll let you know what I think when it delivers./quote?
So in 2025? At least it'll probably have self-drinking mode by then.
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Using a top shelf tequila in a margarita is like using a single malt scotch in a manhattan. The result won't taste any better than if you used any inexpensive but decent spirit, and the mixers will obliterate the unique character you paid for.
If you're paying more than $50 for a 750ml bottle of tequila you should approach it like a fine whiskey. You sip it straight, taking your time, and you'll get what you're paying for. If you're going to down a shot like a frat boy or mix it with fruit juice, you can sav
Re: I ordered a bottle... (Score:2)
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Well, I'm not much of cocktail man myself. The only cocktail I really enjoy is a G&T on a hot summer's day.
If you like scotch and you haven't tried top-shelf sipping tequilas, you should try one the way you'd drink a scotch. You'll be in for a treat.
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Hey, it's a free world!
(he probably puts a slice of lemon in his whisky, too...)
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Same here. Well, mostly. I mean, I do keep a clear separation between Vanilla Silk and Chocolate Silk.
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I clean my phone's screen with Kors Vodka.
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I think Coors Light would leave a sticky residue, but Bud Light should dry as clean as spring water.
Re: I ordered a bottle... (Score:2)
Meh (Score:2)
Only somebody who knows nothing about Tequila would drink an añejo.
Re:Meh (Score:5, Interesting)
I know nothing about tequila. Is there any even semilegitimate reason for it to cost $250 a bottle, like a wine from a small, highly exclusive terroir?
Re:Meh (Score:5, Insightful)
I know one thing for sure, it is hugely irresponsible and distasteful to advertise alchohol with cars. Are people unaware how many hundreds of thousands of people are killed each year with that combination, how many millions of people are maimed, the harm that combination causes to families, not just the perpetrator but the victims. There is a reason it is not done.
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Shut the hell up. It should not be a crime to be driving while blind. :)
Re: Meh (Score:2)
Re:Meh (Score:5, Funny)
I know one thing for sure, it is hugely irresponsible and distasteful to advertise alchohol with cars.
Hey, at least they're working on cars that can drive you home after you pass out.
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I know one thing for sure, it is hugely irresponsible and distasteful to advertise alchohol with cars.
Hey, at least they're working on cars that can drive you home after you pass out.
Don't worry. The cars will get pulled over for driving like they're drunk.
Dawn of the New Age (Score:3, Interesting)
I know one thing for sure, it is hugely irresponsible and distasteful to advertise alchohol with cars.
Doesn't that show a rather Luddite mindset? If anyone can ship alcohol related to cars it is Musk, who is after all trying to remove the need for there to be a driver at all...
In five years or so, why should there be any negativity around alcohol and cars when the car can simply drive you home if you have had any?
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Drunk guy: Hey, car... I'm a... the... too drunk, go home.
Tesla car: Sure thing, boss!
(Tesla car drives away)
Drunk guy: Hey, wah..? Wait, don't leave me here!
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For Teens and Young Adults this could be a problem. However for people who are older and know that they drunk or even a bit buzzed they tend to know better that it isn't a good idea to push your luck.
Still, (Score:5, Funny)
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There is a reason it is not done.
Errr yeah, sure....
https://www.worthpoint.com/wor... [worthpoint.com]
https://www.lifestyleasia.com/... [lifestyleasia.com]
Tone deaf? Maybe. But it isn't uncommon.
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Not like it's never happened before.
Harley Davidson [northerntool.com]
Aston Martin [thespiritsbusiness.com]
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Sigh. Lighten up
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The first rule of people who are snobbish about drinks. Never drink the stuff inside a fancy bottle. If they put all that effort into the bottle, the drink probably isn't that good.
However I think the marketing behind this could be seen in a few angles.
1. Tesla is a Luxury Brand, So is expensive drinks. It just kinda equeates luxuary.
2. Tesla may make it to level 5 autonomy its current Self Driving Release is much improved. So it may be the case with a self driving car, Drinking and Driving may no longer
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Is there any even semilegitimate reason for it to cost $250 a bottle, like a wine from a small, highly exclusive terroir?
Well, if you consider feeding Elon Musk's narcissism to be a legitimate motivation... yes.
Otherwise, you can get the same quality of tequila for much cheaper at Costco. Look for the bottle branded "Kirkland Select".
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Elon Musk's narcissism
I don't get it. This is "Teslaquila", not "Elon's Tequila" or "Musquila" and the product doesn't have a picture of Elon Musk on it. I'm just not seeing the narcissism.
Elon Musk enjoys a good joke and the "bankwupt"/"Teslaquila" April Fool's joke was classic Elon Musk. Maybe he just likes tequila and they decided "why not".
you can get the same quality of tequila for much cheaper at Costco
How could you possibly know the quality of the Teslaquila product well enough to state as a fact
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Elon Musk's narcissism
I don't get it. This is "Teslaquila", not "Elon's Tequila" or "Musquila" and the product doesn't have a picture of Elon Musk on it. I'm just not seeing the narcissism.
"It comes in a handblown glass bottle shaped in the electric charge symbol."
That's ... subtle?
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So it's Tequila targeted at electricians and Pikachus?
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I'm not familiar enough with Pokemon to know if Pikachu is rechargable from a standard adapter?
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It would seem so [tumblr.com] (SFW unless your boss hates Pikachu).
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"I don't get it. This is "Teslaquila", not "Elon's Tequila" or "Musquila" and the product doesn't have a picture of Elon Musk on it. I'm just not seeing the narcissism.
Elon Musk enjoys a good joke and the "bankwupt"/"Teslaquila" April Fool's joke was classic Elon Musk. Maybe he just likes tequila and they decided "why not"."
Unserious, tribalist bullshit argument.
"But I'm wondering when you had the chance to taste Teslaquila to compare it to Kirkland Select."
Why would anyone want to do this? Apparently you
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Kirkland Select has been sourced from cheaper and worse rated distilleries as time goes on. It's pretty... crappy now.
Re:Meh (Score:5, Informative)
As a "Tesla Tequila" it's worth whatever people are willing to pay.
As a drink? I doubt it. Tequila is supposed to be a young, fresh drink. That's the reason you won't find 18-year-old tequilas in any store. The fact that this is stuff is an añejo (=aged for a year in wood) already shows that they don't really get tequila.
Bottom line: If it's not been aged for 18 years under controlled conditions with regular tastings then there's no reason it should cost $250 a bottle.
You want wood taste? Drink scotch, not tequila.
(preferably something from Islay, or a highland single malt)
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I usually drink cognac when I have money to blow, or calvados when I can get to the store further away that stocks it. I have been wanting to try more scotches, though. Is there anything fitting your description that would be widely distributed to small liquor stores? The only one I've tried so far was the Glenlivet 15-year, which was nice, but kind of indistinct.
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You want something really distinct? Look for Laphroig or Lagavullin.
Give them a chance and other whiskeys will seem lacking.
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Word.
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"Tequila is supposed to be a young, fresh drink."
Citations please.
"That's the reason you won't find 18-year-old tequilas in any store."
Yes you do. Maybe not in 7-eleven, is that where you shop for tequila?
"The fact that this is stuff is an añejo (=aged for a year in wood) already shows that they don't really get tequila."
They clearly don't know anything about tequila, but not for this reason. Also, añejo can be aged far longer than a year.
"If it's not been aged for 18 years under controlled cond
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Also, añejo can be aged far longer than a year.
The word "añejo" literally means "one year old" in Spanish (from "año" = year).
I can't help it if the exact same same people who're aging tequila are also redefining the words as they go.
"That's the reason you won't find 18-year-old tequilas in any store."
Yes you do. Maybe not in 7-eleven, is that where you shop for tequila?
Maybe you could add a few shots of scotch to a bottle of 7-11 tequila?
It'll taste the same and save you a lot of money...
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"The word "añejo" literally means "one year old" in Spanish (from "año" = year)."
And the word "can" does not mean "must". Every two year old is also one year old, is that hard to understand? Why don't you look and see if there are some añejo tequilas aged more than a year, then get back to us with your expertise.
"Maybe you could add a few shots of scotch to a bottle of 7-11 tequila?"
Now you're just making nonsensical points to distract from your ignorance, but I'm unsurprised by this occurr
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"The word "añejo" literally means "one year old" in Spanish (from "año" = year)."
And the word "can" does not mean "must". Every two year old is also one year old, is that hard to understand?
It might mean "18 months", at a stretch. It certainly doesn't mean "18 years".
https://en.wiktionary.org/wiki... [wiktionary.org]
"Maybe you could add a few shots of scotch to a bottle of 7-11 tequila?"
Now you're just making nonsensical points to distract from your ignorance, but I'm unsurprised by this occurring to you.
(shrug)
Have you actually tried it? Come back when you have. Until then you're just another ignoramus.
Another fun one is:
1) Get some ice, lemon and salt, throw them in the bin
2) Sip a shot of tequila blanco.
3) Sip a shot of tequila "añejo".
4) Sip another shot of tequila blanco.
Half way through step (4) you'll be, like, "wow!"
Fun trivia: The rich "whiskey" color in añejo often comes from t
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I have a "mescal" bar around the corner.
They have plenty of Mescals (Tequilla), aged like a whiskey, from 6 - 20 years.
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probably more about it being "hand blown" with tesla on the bottle
Re:Meh (Score:5, Informative)
I know nothing about tequila. Is there any even semilegitimate reason for it to cost $250 a bottle
I also know nothing about tequila, so I did a Google search, and found this article about expensive tequilas. We can ignore the silly ones at the top of the list, with silly expensive bottles (the #1 product literally has a bottle made of platinum and diamonds)... looks like #13 is $350 and #14 is $250. Nobody uses a cheap junky bottle when selling a product at that price point, but I think the point of those two products really is the booze and not the bottle. So if Teslaquila is of similar quality then perhaps the price is reasonable within its intended market segment.
https://ventured.com/most-expensive-tequilas-in-the-world/ [ventured.com]
The article describes this product as a top-shelf tequila, and it comes in an unusual lightning-bolt shaped bottle. Seems to me that this will probably sell.
But also: keep in mind that Elon Musk managed to sell [boringcompany.com] propane gadgets remarkably similar to weed-burners for $500 each by making a joke about flamethrowers. He has a touch of genius at marketing things. I wouldn't bet against him on this.
P.S. I just checked the Tesla web site and it says: OUT OF STOCK Sold out already?
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The bottle is really nice...
Seriously, the drink itself doesn't matter. It is not bottom shelf because it wouldn't be acceptable in a $250 bottle, but that's not the point.
It is a collector's item, it is a statement, it looks nice on a shelf, you can even consider it an investment if you expect its value to increase.
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There are only a handful of places that make tequila or even grow the Agave. It is possible this agave comes form a particular farm being purchased exclusively for this line, but the process is going to be the same basic one that the manufacturing facility makes, which also makes other Tequilas. There are a few different ways to press agave and process it and that impacts both yield and flavor, for this price I would hope its made at one of those places that gets you lower yield for better flavor but I ca
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In that case I see it being less justifiable, comparatively, than a $200 bottle of XO cognac. Those are aged a minimum of 10 years, but a lot of them contain portions that are 20 years or more. And I can't imagine the designated growing region for agave being any smaller than cognac, it's pretty tiny. Producers are already unable to keep up with demand, they are having to ration it globally, allocating a certain number of bottles for Asia, a certain amount for America, etc.
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To me blanco fine with salt an lime, I suppose.
However some of the best tequila I've ever had for pure at room temperature consumption was extra añejo, though that term didn't exist at that time. It might not have qualified as tequila any more by people who like that fusel lovers, but it was a damn fine spirit.
Might Have to Try It (Score:5, Funny)
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Yeah, you'd have to drink a case of that stuff before you'd think paying $250 for a bottle of tequila is a good idea.
the world slides into parody (Score:2)
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is it self driving or do I need to call Uber? (Score:2)
Tesla steaks next? (Score:2, Funny)
Then there will be:
- Tesla Monopoly
- Tesla Water
- Tesla Underwear
- Tesla Sheets
- Tesla Cologne ("Now, you too can have that new car smell")
How about just concentrating on making cars?
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I'm guessing you missed the Tesla flamethrowers...
https://www.theguardian.com/te... [theguardian.com]
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Tesla "Short Shorts" underwear sold out long ago.
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How about just concentrating on making cars?
They are. Or would you rather *everyone* goes and helps make cars including the people from the marketing department? Sure they can take your suggestion as long as you agree to never question the engineering or quality as a result since you believe that 100% of a company should be focused on making the product. I for one look forward to my Telsa telling me I'm fired one day. That of course is the addition that the HR department added to the car.
Now if you bothered to think before you wrote you'd realise tha
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Sorry GP I gave you too little credit. The Tesla Cologne is a great idea if they want to compete in the German market https://www.amazon.com/Mercede... [amazon.com]
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It's Musk's gimmick, like the flamethrower and rocket powered Roadster.
Tesla is a lot like Apple back in the Steve Jobs days. An aspirational product priced above competitors, and the man himself is a part of the allure. The reality distortion field he projects helps sell cars.
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It's Musk's gimmick
Actually it's Aston Martin's. Musk is just copying them.
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It's called merch. All automakers do it. Can I interest you in a BMW dog bowl [shopbmwusa.com] or Porsche perfume [porsche.com]?
We want to know... (Score:4, Funny)
Re:We want to know... (Score:5, Funny)
Yes. Whoever buys one will most likely end up drinking it by themselves.
Sold out but itâ(TM)s on eBay (Score:2)
An (Score:2)
sustainably sourced highland and lowland agaves
They're fucking plants. The more the better.
a bad combination, also for marketing? (Score:2)
A bit tasteless mixing alcohol and motor vehicles. Operating heavy machinery like 2-ton cars in not a place for alcohol at all.
Yes, they are not actively encouraging combining it, but what did the marketing department think? Selling the liquor will probably be easy, but some risk for their main brand. Which could actually be important if they reach a point where productions is expanded and actually need more custumers.
Also: Full self driving is not yet here - and even if we had it, I expect that for a while
Not a bad price (Score:2)
Night Club Steve Jobs is gettig weird. (Score:5, Funny)
Tequilla? Really?
What's next? Cigars, white tiger rugs, bling rims and hos?
Sour Grapes (Score:2)
Don't you folks get tired of constantly throwing shade at one of the most successful entrepreneurs in recent years? Someone that is creating actual products that are changing our lives and boosting technology at the same time.
Digital payments at scale: check
Electric Vehicles at scale (and leading the sector): check
Private Enterprise in Space (and competing with government behemoth defense companies): check
Re-usable launch vehicles at scale: check
etc....
Cut the guy some slack. I think he's earned the r
$250 buys you... (Score:2)
One of the fastest production tequilas (Score:2)
This one gets you from zero to blotto in about 2.3 seconds.
Good gone lost (Score:2)
Celebrity Brands (Score:2)
Celebrities that create their own brands of everyday products are just trying to make money. There is nothing exclusive or special about Tesla Tequila and nothing that makes it worth $250 bottle. You do not get closer to Elon or Tesla if you pay too much for Tequila. Don't waste your money.
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How could growing blue agave not be sustainable.
That'd be when you only harvest and don't replant.
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How exactly is the sale of re-branded generic garbage for a lot of money "news for nerds"? And how does it "matter"?
This is your second post to this story, do I really need to tell you how social media works? (Can't find this particular story in the firehose but already posted stories are usually available for downvoting there if you just scroll down a bit).
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When you click on a story you generate ad views, posts create free content, looking at replies creates more views etc.. They call this metric interactions and it doesn't matter if you interact because you're happy or full of rage as long as you're in front off that ad, clicking those links, creating content and reloading the page. "The only way to win is not to play."
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Thanks for showing that you are incapable of telling anyone "how social media works". I suspect you aren't even able to say what "social media" is.
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Yes, like every other booze of any quality that you buy in a shop, it is made of ethanol, water and an assortment artificial coloring agents and flavors. And if it weren't it would not make a difference that you could taste anyway.
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A true connoisseur!
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That you would include Cristal in this category shows how little you know on the topic. Sure, celebrity booze is rebranded whatever, but champagne does not work that way.
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No, you included it in the category of "flagship bottles favoured by posers" that are "generally of pretty good quality" but "massively overpriced". This shows that you know nothing about champagne. While anything can be "favoured by posers", the facts surrounding Cristal, and champagnes in general, are nothing like what you describe and your comments say more about you than champagne.
The prices of champagnes are generally driven by rarity since they are not easily reproduced and are a series of point pro
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Wait... Nosotros Tequila knows nothing about tequila? [google.com] The winner of the 2017 San Francisco World Spirits Competition blind taste test [sfspiritscomp.com], ahead of the biggest names in the industry?
If you'd stopped at "Tesla knows nothing about Tequila", I'd have no objections, but calling Nosotros ignorant of Tequila is idiotic.
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Because it is from Tesla. However on the Tesla Shop there is a bunch of other stuff too. There is even a shirt with the cracked glass from the Cybertruck Demo. They have di-cast models, and even rather expensive cars for kids to drive.
But with the News lately, reading about an expensive bottle of Tequila from Tesla somehow makes me feel better.