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A Real Estate Mogul Will Spend $100 Million to Fix Social Media Using Blockchain (msn.com) 93

"Frank McCourt, the billionaire real estate mogul and former owner of the Los Angeles Dodgers, is pouring $100 million into an attempt to rebuild the foundations of social media," reports Bloomberg: The effort, which he has loftily named Project Liberty, centers on the construction of a publicly accessible database of people's social connections, allowing users to move records of their relationships between social media services instead of being locked into a few dominant apps.

The undercurrent to Project Liberty is a fear of the power that a few huge companies — and specifically Facebook Inc. — have amassed over the last decade... Project Liberty would use blockchain to construct a new internet infrastructure called the Decentralized Social Networking Protocol. With cryptocurrencies, blockchain stores information about the tokens in everyone's digital wallets; the DSNP would do the same for social connections. Facebook owns the data about the social connections between its users, giving it an enormous advantage over competitors. If all social media companies drew from a common social graph, the theory goes, they'd have to compete by offering better services, and the chance of any single company becoming so dominant would plummet.

Building DSNP falls to Braxton Woodham, the co-founder of the meal delivery service Sun Basket and former chief technology officer of Fandango, the movie ticket website... McCourt hired Woodham to build the protocol, and pledged to put $75 million into an institute at Georgetown University in Washington, D.C., and Sciences Po in Paris to research technology that serves the common good. The rest of his $100 million will go toward pushing entrepreneurs to build services that utilize the DSNP...

A decentralized approach to social media could actually undermine the power of content moderation, by making it easier for users who are kicked off one platform to simply migrate their audiences to more permissive ones. McCourt and Woodham say blockchain could discourage bad behavior because people would be tied to their posts forever...

Eventually, the group plans to create its own consumer product on top of the DSNP infrastructure, and wrote in a press release that the eventual result will be an "open, inclusive data economy where individuals own, control and derive greater social and economic value from their personal information."

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A Real Estate Mogul Will Spend $100 Million to Fix Social Media Using Blockchain

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  • by Erioll ( 229536 ) on Sunday June 20, 2021 @07:55PM (#61505218)
    I'm so sure people will be OK with a forever record of their "friends" and all their posts that's verifiable. I'm sure digging up somebody you used to know, or something you said 10, 15 (or more) years ago won't ever be used against people in the future. Uh huh.
    • by Anonymous Coward

      Bitcoin = math + incentives

      Outside Bitcoin, the incentive structure always fails. This is the only thing you get:

      Generic Blockchain = central authority + digital snake oil

      SCOOP: @IBM
        has cut its blockchain team down to almost nothing, according to four people familiar with the situation.

      https://twitter.com/coindesk/s... [twitter.com]

      • Comment removed based on user account deletion
        • Re: (Score:2, Informative)

          by Anonymous Coward

          The word "Blockchain" was written in the Bitcoin source code to explain how Bitcoin operates. Blockchain is a part of Bitcoin. Outside Bitcoin, this is a nonsensical and pointless concept.

          The USD is now printed to infinity; This will help to understand the concept of sound money.

          F.A. Hayek in 1984: "I don't believe we shall ever have a good money again before we take the thing out of the hands of government, that is, we can't take it violently out of the hands of government, all we can do is by some sly rou

          • SHUT

            UP

            You stupid Bitcoin maximalist.

          • Oh boy, as soon as they start quoting Hayek or the Austrian School, we're in trouble...

            What does "printed to infinity" mean? I've watched the national debt go from $1T to well over $20T (largely thanks to Republicans, by the way) and the U.S. has never experienced hyperinflation in that entire forty year span. If printing money is so dangerous...where is the hyperinflation we were promised Chicago Boy?

            Try reading up on MMT sometime. It's actually a theory which fits the facts.

            • by DarkOx ( 621550 )

              Like every framework in economics and market analysis MMT will most likely prove it works until it doesn't.

              The problem is lack of any real independent experimental conditions. The military/security/trade relationships that have defined the interaction of nations have impact on the value of and perceived value of currencies. The dollar's only real peer is the Euro. Before there was a euro there was nothing else with as big an economy behind it. If the dollar did start to skid the perception was it could onl

        • It is a decent solution for the double-spending problem. And I think maybe it could be useful for public records (for example titles and deeds and so on that are managed by the various counties all across america). I haven't tried to think through all the details. But I think maybe it could work, and offload the county from maintaining the records on their own computers (I mean, they could maintain a couple of copies for reference to make sure the data doesn't get lost).

          • by DarkOx ( 621550 )

            I think this probably the real - killer app - for block chain. It would make title searches universal and reliable as well. Most importantly it would solve a lot of murkyiness that tends to crop up when political boundaries are changed, like with towns incorporate and dis-incorporate. It gets really fun when records of private divisions have been transitioned through handful of different political entities, with multiple sub division events and sales along the way.

        • IBM invested 0.01% of their revenue into checking into the possibilities. Which is kinda like if you spent one dollar.

          They may have figured it had 20% chance of blockchain turning into anything; and 80% chance there's nothing there. That can be worth checking into when you have billions of dollars.

          Could have figured that most likely it'd would end up being an interesting data structure like a mutilbit trie. The multibit trie hasn't changed yet he world, of course. The commercial applications of multibit tri

      • And once again, we have some idiot AC imposing a Bitcoin discussion onto a topic that has precious little to do with Bitcoin. WTF is wrong with you? There are numerous ways for blockchain to flourish in the absence of Bitcoin's PoW algorithm.

        Specifically, have you heard of Storj? Sia? Chia? Or any number of other decentralized data storage blockchain projects? Of course I could mention IPFS but you'd lose your mind over that.

        At the very least you could be stumping for Rootstock or . . . whatever. But no,

      • by DrXym ( 126579 )
        Blockchain could have uses for managing digital property but all this stuff about NFTs in their current incarnation is just bullshit. These digital tokens would need to be openly specified, operate over an open platform and covered under law for stuff like copyright and so on.
    • To be fair, if you hadn't considered everything you ever posted on the interwebz might eventually be used against you, you're not long on the probabilistic nature of consequence and repercussion.

      • Apparently any time anyone becomes mildly famous, there's a land rush of journalists sifting through their ancient posts looking for anything remotely out of alignment with received wisdom on how to think as of 7 minutes ago, in hopes of becoming a talking head that evening.

        Brave new world.

        • by rtb61 ( 674572 )

          The real problem with corporate controlled social media, not the idiots desperate for attention so they will get paid for advertising clicks, IT IS THOSE ADVERTISING CLICKS.

          Want to do something socially fucking constructive, how about vetting those ads and ads that promote wasteful consumption, giving up just a fucking little on the greed addiction, the need for advertising clicks to pay for social media.

          FOR FUCKS SAKE JUST SAY NO TO ADS THAT PROMOTE WASTEFUL CONSUMPTION, try to save the planet instead o

      • by DrMrLordX ( 559371 ) on Monday June 21, 2021 @01:52AM (#61505774)

        Thesedays, most people have their first turn at social media as kids. I know there were plenty of things I said ages ago on dialup BBSes that need not be resurrected. Even if you manage to avoid saying anything racist or bigoted in your entire time as a juvenile, you'll still say things that are incredibly stupid (or at least misinformed). Having a permanent record of that tied around your neck is not what anyone should want.

      • by cusco ( 717999 )

        Went through my Slashdot posts from a decade ago recently and it was interesting to see how my positions had changed on some things (especially cloud computing). I've been posting under my own name since the turn of the century (Cusco is a variation of my original 1999 SlashDot account, which I lost the password for). I've always figured if an employer wouldn't hire me because of something that I posted online on my own time then I probably didn't want to work for them anyway.

      • That's a pretty short-sighted view you have there.

        If you want some real humor, go back to the early 1980s and watch some "human interest" news stories that are riddled with racial stereotypes being uttered by fairly liberal members of the "media elite" and politicians that are just downright cringe-inducing today. Society's acceptance of some things changes over time, and what was (unfortunately) acceptable then may very much not be acceptable now.

        And now apply that to literally everyone on the Internet.

        Ar

    • I agree with you. But this is also highly relevant:

      https://www.theonion.com/thank-god-we-didn-t-have-written-language-back-when-i-w-1834474884
    • A permanent record is fine if you can own and moderate access to it. Haven't read TFS but, so far, and in the comments, there is no mention of privacy whatsoever.
      • People will gleefully sabotage themselves and their own future in exchange for a little exposure. That's a major problem with social media. People ruining their own lives.

    • >"I'm so sure people will be OK with a forever record of their "friends" and all their posts that's verifiable. "

      Exactly what I was thinking. It is stupid enough to post so much personal crap on these sites already. Doing it with no expectation of any privacy, forever, is beyond creepy.

      I love this quote:
      "blockchain could discourage bad behavior because people would be tied to their posts forever..."

      Right, because when everyone is watching everyone and everything, forever, with 0% anonymity, I am sure p

    • by gweihir ( 88907 )

      Indeed. Most of humanity is excessively slave to trends and saying something specific can get you cheered for today, vilified in 10 years and outright send to prison in 20 years. And the other way round. And, of course, the same thing can happen with associations to other people, again without any real factual basis. There is no logic or foundation in reality to these trends, they are just the "stupidity of the crowds" at work.

      It may be one of the reason quite a few actually serious advice series mask as "c

    • by AmiMoJo ( 196126 )

      Came here to say the same thing. I like having different, unconnected profiles on different sites. I also delete any tweets over 6 months old automatically to prevent people mining them.

  • by LarryRiedel ( 141315 ) on Sunday June 20, 2021 @07:57PM (#61505224)
    When I think of the best place to find brilliant, free-thinking and even non-conformist tech geeks, of course the first place to come to my mind is Georgetown University, walking distance from the DC lobbyists and politicians and the Pentagon and a short 15 minute drive from CIA headquarters.
    • by NFN_NLN ( 633283 )

      Everyone should just go back to a GeoCities type account, learn to code, and create their own space using a protocol standardized by the W3C.
      What's that, you can't learn to write HTML.... perfect, then you don't meet the minimum requirement to spread your poorly thought out verbal diarrhea.

  • Fantastic, a system that will make it even easier for large corporates to track, target and identify you and you will be forever associated with someone no matter how accidentally or how long ago you removed that nutbag from your friends list.
    • by fermion ( 181285 )
      There is nothing on social media that locks anyone in. No one posts anything that is important, that they donâ(TM)t have copies of. The only ones who care about this are the corporations that need to monetize users and oppressive regimes. The US did one thing right when they prevented a universal national ID by limiting the use of the SSN. Oppressors have been trying to figure out how to get around this.

      Recall that Google really wanted to limit each user to one account. Yet the best defense is that

  • Comment removed based on user account deletion
  • invoice $100,000,000.00 or even better but we only spent 10,000,000.00
  • A decentralized approach to social media could actually undermine the power of content moderation, by making it easier for users who are kicked off one platform to simply migrate their audiences to more permissive ones.

    i.e. They'll interpret censorship as damage, and route around it. What a sad, authoritarian mess the tech press has become . . .

  • by dskoll ( 99328 ) on Sunday June 20, 2021 @08:19PM (#61505274) Homepage

    Pitch 1: Blah blah blah blah blah blah
    Response 1: That's dumb.

    Pitch 2: Blah blah blah blockchain blah blah
    Response 2: That's a winner! I'm in!

  • Not enough money (Score:5, Insightful)

    by mamba-mamba ( 445365 ) on Sunday June 20, 2021 @08:26PM (#61505278)

    I don't even know how this is supposed to work. I can already tell it will never work. I know that 100 million is not enough to fix social media because if that was all it would take, social media would already be fixed. But it isn't. If you can post pictures, memes, and commentary, and large numbers of people can see it and comment on it, you automatically get a dumpster fire unless you somehow moderate it. But if you moderate it, you automatically get into a bias situation, whether the moderation is automatic or done by people. So you just can't win. Social media is fundamentally fucked.

    • Social media doesn't want its problems fixed. That which amounts to problems for you or I might be a profit opportunity for them. Rest assured that more than $100 million is being spent yearly to prevent people from migrating between platforms or otherwise managing their own data.

      Also bear in mind that the linked story says nothing about fixing any of the problems you've mentioned. It only addresses the problem of portability of content, e.g. can you move your social media profile from one host to anothe

  • The dumbest sentence I've read all year!
  • I thought Facebook already proved companies don't win social media with "better services" as defined by this billionaire, but with psychologists running a/b testing on how to keep people engaged.

    • Frankly what is most important is network effect.

      Facebook dominates first and foremost because it's first and foremost.

      The tricks Fb pulls are secondary to the fact that Fb is where the people are.

  • Just curious, but have there actually been any blockchain apps that have been successful outside of cryptocurrencies? Or is this just a word that gets thrown around willy nilly now to garner interest?

    • If there have, it's not because of the technology.

      There is no problem (that needs solving) that isn't done better by existing trust-based systems. Using a blockchain for anything is like running a marathon with a ship's anchor tied to your waist.

    • Yes. Absolutely. Careful, though: someone might wind up shilling an ERC20 token (or similar) tied to the project if you provoke a discussion over it.

  • Here's the Project Liberty website : https://www.projectliberty.io/ [projectliberty.io]

  • It's called Mastodon (Score:4, Informative)

    by GameboyRMH ( 1153867 ) <gameboyrmh@@@gmail...com> on Sunday June 20, 2021 @09:26PM (#61505384) Journal

    It's called Mastodon and it doesn't even require you to bring anti-efficient blockchain technology into the picture for some reason. I'll take that $100m now thanks.

    • Yeah but using Mastadon doesn't get your name on a building at Georgetown University, which is where the majority of his money is going.

    • Does Mastodon have any failure points? How easy is it to take it down, as a service?

      • There are no central points of failure I can find, so it should be about as difficult to take down as an arbitrary number of websites (which may or may not be hosted on a darknet).

  • "I tell you fucking what, it's these damned liberal companies ruining everything! We'd be a fascist dictatorship by now if it weren't for them lieberals got all the power because you can't damn well remember who or what all your dumbass 'followers' are on their platforms. So we need to fucking blockchain our way out of it. Make a new platform, a dozen new ones, so the liebs can't catch us. Spread our message that poor people belong where they are. Blockchain'll take care a all that; just like it makes avoid
  • The problem anyone has at this point in trying to get into the social media space: Facebook works, and it works well enough for enough people so there is no impetus to leave. Yes, there are smaller media platforms, but those are often niche or serve specific needs or wants.

    So to get everyone off of Facebook, it is going to have to work as well as facebook, but do it with this new distributed format they want to use, and have it spool up fast enough that facebook can't adapt to this new threat.

    And facebook would have to burn to the ground overnight with no warning and this new social media platform would have to be waiting for everyone right there, perfect in every way giving none of the other social media wannabes any chance to gain a foothold.
    • If their circles system was all a proper open federated protocol (with 80% of traffic but not 100% being on Google's server).

      But they tried to just follow an established player. Fail.

    • > Facebook works

      No it doesn't [netflix.com]

    • And facebook would have to burn to the ground overnight with no warning

      That's the thing isn't it. It's not enough to be as good as Facebook. Heck it's not enough to be better than Facebook. You need to have the contents and the connections of Facebook active automatically or the social network is a non starter.

    • To get everyone off Facebook, we just have to convince people that the things they post to Facebook and read on Facebook are useless. Then they shut down their accounts without creating replacements elsewhere.

    • And facebook would have to burn to the ground overnight with no warning

      Sounds like a plan. Lets hope they don't do backups.

  • by gweihir ( 88907 ) on Sunday June 20, 2021 @10:33PM (#61505518)

    Better would be "Rich guy thinks he can change reality to get even richer, will likely fail", or something like that. Let's face it: Social media can very likely not be fixed. Some people make far too much money with the way it currently is and nobody knows what alternate forms would even work.

  • by Pimpy ( 143938 ) on Sunday June 20, 2021 @10:50PM (#61505552)

    The people I network with on LinkedIn don't need to know anything about my personal life or my personal connections, and the people I connect to on Facebook don't need to know anything about my professional life and connections. A system that ignores the different motivations that people have for engaging different people in different ways across different social media channels is pretty much DOA, regardless of how much money you want to throw at it.

    • It creates a big juicy target, the combined social graphs of ALL the social networks. Right now they are separate, and if facebook gets hacked your social network is only partly revealed. Once combined one hack will expose all your social connections (work, friends, sexual, professional societies, purchasing, etc.). Also why should you trust this new company with knowledge of everyone you interact with digitally? Think of the ways they could abuse it. Law enforcement is sure to want access as well. So
  • by Mystic102 ( 6313512 ) on Monday June 21, 2021 @12:22AM (#61505672)
    How does this guarantee the right to forget? I don't want all of my social media statements to be in the public domain forever. I want to be able to delete past mistakes or anything that I don't want to share anymore. This ablilty must be build in from the start or else it is a flawed system to begin with.
    • Exactly. What if you change your opinion? What if someone you knew twenty years ago is no longer someone you want to be associated with? With a permanent record, there would be no way to make that known or explicit.

      • by cusco ( 717999 )

        Why is changing your opinion a bad thing? I didn't know as much when I was 20 as I do now, I'd damn well better not hold the same opinions now as I did 40 years ago. If someone digs up a letter to the editor or something that I wrote in 1981 and waves it in my face I have no problem telling them that I was wrong and that I had changed my mind. I'm not sure why that's supposed to be a bad thing.

  • Someone is going to post illegal content into this - child pornography, for example - and then a lot of law enforcement people are going to demand its removal. Remember that in many places in the world, simple possession or control of a child porn image is illegal. If you can remove it from your social media, file sharing, etc, service then you can alleviate the problem for yourself, but if you can't then you will have a hard time arguing in several courts that you're "unable" to remove it. Law enforcement

  • Some money grubbing real estate agent picks out the two things he's heard of in the last 10 years of technology.... Social Media and blockchain... slaps them together and then markets it as "Project Liberty"... I'm going to puke !

    This is probably the worst article I've ever seen posted to Slashdot.... there's almost zero content in it that I would regard as not being waffle.

  • Let us scrape all your social contacts and stuff them into a blockchain, because... erm...
  • by Gonoff ( 88518 ) on Monday June 21, 2021 @04:50AM (#61505962)

    discourage bad behavior because people would be tied to their posts forever...

    That only works if, A you even think about the future and B You are aware of how shameful your post is.

    A . People of all persuasions say really stupid things without considering the future. Some because they are young and stupid (been there), Some say them because they are not convinced there will be a future!

    B. They see their behaviour as something to be proud. A non social media example of this was all the people who proudly posted out pictures of themselves in the Capitol in January. They were proud of their attempts to overthrow your government and "knew" that it was a wonderful thing they were doing!

    No. I don't think future exposure will limit many peoples stupid actions on social media.

  • by nospam007 ( 722110 ) * on Monday June 21, 2021 @05:12AM (#61505988)

    ...is a good social media.

  • Oh, wait, this is a .CSV with diffs! That's TOTALLY different.

  • Social Media companies sell your information that you willingly hand them - people are not the customers, people and their proclivities are the product. It makes no difference what the data engine is, so long as there is value in selling you out. The only way to fix social media is to stop using social media.
  • Use "blockchain" in the description.

    With cryptocurrencies, blockchain stores information about the tokens in everyone's digital wallets; the DSNP would do the same for social connections.

    Sorry, I don't think the problem with social media is finding a technology for storing connections.

  • For me, the most important thing is that this does not affect my work in any way, otherwise I will have to move to a new place again. I've done this too often in the last three years. Probably a company https://fly-movers.com/contact... [fly-movers.com] soon he will get rich just because of me alone. I have a lot of things that I can't leave in the old house.

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