Leaked Memo Confirms OnePlus Will Become An Oppo Sub-Brand 19
According to leaker Evan Blass, OnePlus and Oppo are merging, with OnePlus becoming an Oppo sub-brand. OnePlus CEO Pete Lau made the announcement last week in a forum post, but Blass obtained a document that explains the integration in plainer terms. The Verge reports: "With the integration, OnePlus becomes a brand within Oppo, however will continue to function as an independent entity," reads the most pertinent answer. The memo also says that Lau's role as chief product officer at Oppo will make him responsible for the product strategies of both Oppo and OnePlus. [...] The memo confirms that this is essentially what's going to happen, removing any need to read between the lines. "With the merging of both the firms, we will have more resources at hand to create even better products," it says. "It will also allow us to be more efficient in our operations." OnePlus and Oppo had already merged their R&D departments around the turn of the year, so the further integration is more to do with streamlining day-to-day business operations.
OnePlus customers shouldn't necessarily expect too much to change -- the shared ownership and supply chain meant that there have been similarities between Oppo and OnePlus phones for as long as OnePlus has existed. But now that OnePlus is acknowledging the relationship out loud instead of acting like it's a scrappy startup, all eyes will be on the company's next round of flagship phones.
OnePlus customers shouldn't necessarily expect too much to change -- the shared ownership and supply chain meant that there have been similarities between Oppo and OnePlus phones for as long as OnePlus has existed. But now that OnePlus is acknowledging the relationship out loud instead of acting like it's a scrappy startup, all eyes will be on the company's next round of flagship phones.
OnePlus? Oppo? (Score:5, Insightful)
Re:OnePlus? Oppo? (Score:4, Informative)
Agreed they should be in the summary. I'm familiar with the OnePlus because I used to own one. When they first came out they were aiming for features and build quality of a "flagship" Android phone but at a mid-range price. For the most part they managed it, in my opinion. The OnePlus One was the best phone I had up to that point, it had its problems, but it was also easy on the wallet and received meaningful updated for a time.
I'm not at all familiar with Oppo even though they are a much bigger company than OnePlus. I think in the US at least they didn't have quite the level of marketing that OnePlus did.
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OnePlus focused on overseas sales a lot more than Oppo did, at least until recently. Oppo likely wants to expand overseas operations.
Both are based in Guangdong, with OnePlus in Shenzhen. It's easier for companies to develop overseas products there because the Great Firewall has more holes in it in that region, meaning they can build Android devices with Google services that are blocked in the rest of China. Capitalism conquers all I guess.
Oppo makes some interesting phones. MKBHD reviews them from time to
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I don't think they were really a player in the US at all - I'd never heard of them until I traveled to Thailand a few years back and saw their ads everywhere.
I'm just hopeful that this merge results in some software developers with a clue being assigned to the OxygenOS 11 image for the OnePlus 7 Series. It's a fucking mess.
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OnePlus is a manufacturer of very cheap, very feature packed phones using some of the latest processors. If you wanted a flagship phone at midrange phone prices, OnePlus was a good bet. They also had fairly solid software update plans and were pretty vanilla.
Oppo is a premium Chinese electronics retailer. They made high end A/V electronics as well as phones, though they've abandoned the A/V division to focus on phones and are known for higher
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Apparently not.
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That would required the editors to do their job. That would take, *gasp*, work! /s
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No idea what these are. Should mention it in the summary at least!
BBK (the parent company of both these brands and three others) is the second biggest smartphone manufacturer of earth (ahead of apple and behind samsung).
As a brand, BBK is not the biggest brand of smartphones, because they split their phones across 5 brands. But as a manufacturer, they are ahead of apple.
The greatest success story you never heard.
As another comentor said: I tought this was news for nerds (that knew how to use google)... but clearly not.
Space filler (Score:2)
It's another lazy tossoff story by editors so sick of their "jobs" they prefer to invest minutes a day and quality be damned.
Who owns Slashdot (not them or it's fucked) that we may voice our discontent?
Before this ad (Score:3)
I like that first link (Score:1)
If they fix it, it will ruin this post (they're trying now it goes 404)
Here's the spoiler:
https://theverge.com/2021/6/21... [theverge.com]
About time BKK put their foot down! (Score:4, Informative)
With all the issues the pandemic has brought (supply chain scarcity, workforce locked up, and consumers reluctant to spend) was about time that BKK (the owners of OPPO end One Plus) put their foot down, and consolidated both brands.
Only time will tell when BKK will consolidate their other brands (Vivo, Realme and iQOO) ...
To be continued...
Re: About time BKK put their foot down! (Score:2)
That rhymes well in Chinese...
BBK is actually sells much more phones outside of China than inside. For this reason, they spent last 5 moving as much manufacturing out of China as they can.
Dian Yongpin himself has never set a foot inside China for more than a decade. I had an ex-coworker who used to work for him back in days Duan was making DVD players.
Same as it’s basically been (Score:2)
Oppo’s influence on OnePlus has been obvious since at least the OnePlus 3 was released, possibly before. Oppo directly influences every model that OnePlus releases. There are similar Oppo branded models, with a few differentiators, to everything OnePlus brings to market. They’ve basically been pretending this isn’t the case for several years.
LMAO! They always have been! (Score:2)
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The problem with buying a Samsung is that you have to suffer Samsung's opinionated design decisions, some of which are related to lock-in or ease of support rather than user experience. They are a competent company, but using one of their phones feels like being vaguely insulted. (However it's been a few years since I've owned a Samsung.)