Facebook is Planning To Rebrand the Company With a New Name (theverge.com) 132

Posted by msmash on Wednesday October 20, 2021 @03:03PM from the how-about-that dept.

Facebook is planning to change its company name next week to reflect its focus on building the metaverse, The Verge reports, citing an unnamed source. From the report: The coming name change, which CEO Mark Zuckerberg plans to talk about at the company's annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant's ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more.

Facebook is Planning To Rebrand the Company With a New Name

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Name suggestions... (Score:3, Insightful)

by Anonymous Coward writes: on Wednesday October 20, 2021 @03:04PM (#61911107)

Facefuck

- Re:Name suggestions... (Score:5, Funny)
  
  by Coren22 ( 1625475 ) writes: on Wednesday October 20, 2021 @03:14PM (#61911137) Journal
  
  Innovative Online Industries?
  
  - Re: Name suggestions... (Score:2)
    
    by PFritz21 ( 766949 ) writes:
    
    Thatâ(TM)s a good one.
    - Re: Name suggestions... [and solutions?] (Score:2)
      
      by shanen ( 462549 ) writes:
      
      IOI is a a good one? I don't get it. LOL wouldn't make typographic sense. Some rationale for lol or Apple's iFacebook? Or is it some kind of word play about "innovative"?
      And that is why I get so few Funny mods.
      However a remarkably amusing FP branch even if a mod-visualized AC started it.
      But seriously, folks, ONE new name is not the solution. So here's my delusion of a grand solution approach to ALL of the problems with Facebook.
      FB should be carved into several smaller pieces. For the sake of this "presentat
      - Re: (Score:3)
        
        by alcmena ( 312085 ) writes:
        
        Company from "Ready Player One"
        
        Re: (Score:2)
        
        by shanen ( 462549 ) writes:
        
        I'm reading Ready Player Two now. And have you read The Circle by the eclectic Eggers? (And Eggers just published a follow up.)
  - Re: (Score:2)
    
    by alcmena ( 312085 ) writes:
    
    I vote for: Miss Information
  - Re: (Score:2)
    
    by Darinbob ( 1142669 ) writes:
    
    I suggest Fakeblock.
    https://arresteddevelopment.fa... [fandom.com]
- Re: (Score:3)
  
  by tchdab1 ( 164848 ) writes:
  
  All Your Information Are Belong To Us.
- Re: Name suggestions... (Score:4, Funny)
  
  by Anonymouse Cowtard ( 6211666 ) writes: on Wednesday October 20, 2021 @03:30PM (#61911211) Homepage
  
  It can only be CUNT: Centralised, Unifying Network for Telecommunications
  
- Re: (Score:2)
  
  by RoccamOccam ( 953524 ) writes:
  
  Friendface (The I.T. Crowd).
- Re: (Score:2)
  
  by RitchCraft ( 6454710 ) writes:
  
  Fudgepack
- Re: (Score:3)
  
  by BeerFartMoron ( 624900 ) writes:
  
  Zuck already has the name chosen: "DumbFucks" [esquire.com]
- Re: (Score:3)
  
  by JaredOfEuropa ( 526365 ) writes:
  
  Palantir is already taken (and thoroughly tainted, I might add). They could just go for Big Brother but people might think it's some dumbass TV show. How about Panopticon, Inc?
- Re: (Score:2)
  
  by awwshit ( 6214476 ) writes:
  
  Shithole zuckerland
- Re: (Score:2)
  
  by Z80a ( 971949 ) writes:
  
  TrustUs
- Re: (Score:2)
  
  by cutecub ( 136606 ) writes:
  
  ZuckFuck
- Re: (Score:2)
  
  by RespekMyAthorati ( 798091 ) writes:
  
  AssBook
I'm hearing (Score:3)

by theendlessnow ( 516149 ) * writes: on Wednesday October 20, 2021 @03:06PM (#61911115)

GroinKicker

- Re: (Score:2)
  
  by lazarus ( 2879 ) writes:
  
  Friendface [youtu.be]
- Re: (Score:1)
  
  by arbiter1 ( 1204146 ) writes:
  
  http://the.shit.hole/ [shit.hole]
- Re: (Score:3)
  
  by AmiMoJo ( 196126 ) writes:
  
  I'm trying to think of a time when changing a company name actually produced positive results.
  - Re: I'm hearing (Score:2)
    
    by IdanceNmyCar ( 7335658 ) writes:
    
    Datsun to Nissan. Also, Starbucks, Yahoo, and IBM had previous names. We don't remember these because of selection bias. I literally had to look them up.
  - Re: (Score:2)
    
    by dromgodis ( 4533247 ) writes:
    
    https://www.vanityfair.com/new... [vanityfair.com]
You can call a pile of shit a Rose but.... (Score:5, Insightful)

by cayenne8 ( 626475 ) writes: on Wednesday October 20, 2021 @03:06PM (#61911117) Homepage Journal

...it will still smell, taste (ugh) and act like shit.

- Re: (Score:2)
  
  by doesnothingwell ( 945891 ) writes:
  
  Shitpedia, Flacid, Cockgobblers, Wantsomecandy, Justlikeheroin, Justtouchitplease, Whosyourdaddy, Thatsnotasore, Itwillclearupinaweek, Mindrott, Zuckstinyone, Allthatsunholey, Smellsok, Zuckyouall, Analprobe, Violated, Impaled, Dickweasals, Exploitation, Necrofeelia, Molestersrus, Mostfoulandputrid, Festeringboil, Compoundhemorroid, Fetidtampon, Buttnuggets, Impactedanalgland. Channel your inner Zuck I'm sure their are many more.
  - Re: (Score:2)
    
    by evil_aaronm ( 671521 ) writes:
    
    You overlooked "Flaccid Cockgobblers." Unless you simply added a stray ','.
Orwellian Dystopia (Score:3)

by WarJolt ( 990309 ) writes: on Wednesday October 20, 2021 @03:09PM (#61911123)

Rename it Big Brother.

- Re: (Score:1)
  
  by Narcocide ( 102829 ) writes:
  
  How do I know the only game this "metaverse" will be compatible with will be one where you're scored based on how much marketable demographic data you share with your friends.
Oh I Know (Score:2)

by JKanoock ( 6228864 ) writes:

Is it going to be "The Good Privacy Company" or how about "notRobot", like iRobot but just to help clarify that Zuckerberg is definitely not an android.
- Re: (Score:3)
  
  by RoccamOccam ( 953524 ) writes:
  
  So, !Robot.
This Solves Everything!!!!1! (Score:5, Funny)

by ewhac ( 5844 ) writes: on Wednesday October 20, 2021 @03:13PM (#61911133) Homepage Journal

Clearly, the root of all of Facebook's problems was the branding.

- Re: (Score:1)
  
  by cj9er ( 1618279 ) writes:
  
  Maybe the Suck will sell the steaming pile...
- Rebranding (Score:5, Informative)
  
  by Comboman ( 895500 ) writes: on Wednesday October 20, 2021 @03:27PM (#61911191)
  
  Worked for Altria (formerly Philip Morris tobacco) and Academi (formerly Blackwater mercenaries). Facebook is in fine company.
  
  - Re: (Score:3)
    
    by Dru Nemeton ( 4964417 ) writes:
    
    "Andersen Consulting" was a 'separate' legal entity from "Arthur Andersen, LLC" and was the accounting firm that brought about the Enron scandal. They're now called "Accenture" and have some comfy new office in the SF Boner, er...the Sales Force Tower in San Francisco.
    - Re: (Score:3)
      
      by Dru Nemeton ( 4964417 ) writes:
      
      Forgot to include a peek at the building in question: https://www.justthetipsf.com/ [justthetipsf.com]
Hey it worked for (Score:2)

by ArchieBunker ( 132337 ) writes:

Comcast.
- Re:Hey it worked for (Score:4, Informative)
  
  by The New Guy 2.0 ( 3497907 ) writes: on Wednesday October 20, 2021 @03:26PM (#61911185)
  
  The Comcast name is still out there, only now it's used for business class services. Xfinity is the name of the consumer home service.
  
rebranding and renaming (Score:5, Interesting)

by e**(i pi)-1 ( 462311 ) writes: on Wednesday October 20, 2021 @03:20PM (#61911151) Homepage Journal

these are different things. Rebranding is usually a completely different launch. Just changing name will probably not change anything. It will be perceived as a PR stunt. And it will be difficult. Coming up with a name which will get name recognition and still does not step on the toes of any other company and does not associate anything bad in any language is difficult. It looks as if this will be a similar stunt like Alphabet which was a rebranding of google but it is a name which nobody uses.

- Re: (Score:3)
  
  by nightflameauto ( 6607976 ) writes:
  
  Yeah, this will be a big corporate umbrella rename while all the parts that exist remain with their current names. And literally no one in the world save us tech dorks will ever use the parent name. It'll still be Facebook, Instagram, etc. And it won't even be a shield from past public perceptions.
  - Re: (Score:2)
    
    by Cinder6 ( 894572 ) writes:
    
    Just like Google is still Google. No one knows who Alphabet is.
    - Re: (Score:2)
      
      by sjames ( 1099 ) writes:
      
      I'm pretty sure Big Bird sang about it once...
Nostalgia (Score:3)

by CWCheese ( 729272 ) writes: on Wednesday October 20, 2021 @03:20PM (#61911153)

MySpace

- Re: (Score:2)
  
  by IWantMoreSpamPlease ( 571972 ) writes:
  
  Friendster, ya n00b! ;-)
- Re: (Score:2)
  
  by jfdavis668 ( 1414919 ) writes:
  
  Compuserve
  - Re: (Score:2)
    
    by Known Nutter ( 988758 ) writes:
    
    Multi-Comm
    - Re: Nostalgia (Score:2)
      
      by JonnyCalcutta ( 524825 ) writes:
      
      Pony express
  - Re: (Score:2)
    
    by CWCheese ( 729272 ) writes:
    
    interestingly, I was searching through some old stuff in a desk drawer recently and found a card with my CompuServe Id ... wow has it been that long since I was logging in via an 80x24 terminal on a C=64 ....
    - Re: (Score:2)
      
      by jfdavis668 ( 1414919 ) writes:
      
      I had one, but have no idea what it was.
- Re: (Score:2)
  
  by antdude ( 79039 ) writes:
  
  Friendster. :P
How about (Score:2)

by divide overflow ( 599608 ) writes:

I suggest Brainfuck.

It works for me.
- Re: (Score:1)
  
  by Narcocide ( 102829 ) writes:
  
  Already taken [wikipedia.org].
  - Re: (Score:2)
    
    by robi5 ( 1261542 ) writes:
    
    The OP likely knows. Can still be a good name. Like how they named a limbless reptile after the famous programming language
Booky McBookface (Score:5, Funny)

by OpenSourced ( 323149 ) writes: on Wednesday October 20, 2021 @03:22PM (#61911163) Journal

That's my take.

To paraphrase... (Score:3)

by dark.nebulae ( 3950923 ) writes: on Wednesday October 20, 2021 @03:22PM (#61911165)

A pile of shit, by any other name, still smells like a pile of shit.

- Re: (Score:2)
  
  by JaredOfEuropa ( 526365 ) writes:
  
  Bit long for a company name...
Great! (Score:1)

by grebweak ( 8868397 ) writes:

I for one welcome or new "Souleat" overlords!
The way things are going for them politically ... (Score:5, Funny)

by fahrbot-bot ( 874524 ) writes: on Wednesday October 20, 2021 @03:28PM (#61911193)

I'd suggest, "Faceplant". As a bonus, they can claim they're going Green.

My Prediction (Score:5, Insightful)

by Thelasko ( 1196535 ) writes: on Wednesday October 20, 2021 @03:28PM (#61911195) Journal

Facebook will rebrand the parent company the same way Google(Alphabet) did. Facebook, the website, will be the same. Instagram, Facebook, Oculus, Novi, etc. will be owned by some TBD parent company.

They don't want the Facebook brand tarnishing the image of their other brands.

- Re: (Score:2)
  
  by ranton ( 36917 ) writes:
  
  Facebook will rebrand the parent company the same way Google(Alphabet) did. Facebook, the website, will be the same. Instagram, Facebook, Oculus, Novi, etc. will be owned by some TBD parent company. They don't want the Facebook brand tarnishing the image of their other brands.
  And it is likely to have the same success as the Alphabet rebranding. Does anyone not think of YouTube and Waze as Alphabet companies as opposed to Google owned companies?
  - Re: (Score:3)
    
    by shess ( 31691 ) writes:
    
    Facebook will rebrand the parent company the same way Google(Alphabet) did. Facebook, the website, will be the same. Instagram, Facebook, Oculus, Novi, etc. will be owned by some TBD parent company. They don't want the Facebook brand tarnishing the image of their other brands.
    And it is likely to have the same success as the Alphabet rebranding. Does anyone not think of YouTube and Waze as Alphabet companies as opposed to Google owned companies?
    To be fair, YouTube is still under Google, not Alphabet. As best I can tell, Waze is also still under Google, not Alphabet. Though some things are ambiguous, like I can find evidence pointing to Firebase under Google and other evidence under Alphabet.
- Re: (Score:2)
  
  by thegarbz ( 1787294 ) writes:
  
  They don't want the Facebook brand tarnishing the image of their other brands.
  Which is ironic because this wasn't a problem until around 2 years ago where all these apps were their own unbranded thing. It's fairly recent that they say "WhatsApp by Facebook" or "Instagram by Facebook" (neither of them were by Facebook hilariously) when you start them up.
OCP (Score:5, Interesting)

by timholman ( 71886 ) writes: on Wednesday October 20, 2021 @03:29PM (#61911203)

Omni Consumer Products. After all, Facebook already has a ruthless, corrupt, amoral SOB in charge of the company.

- Re:OCP (Score:5, Interesting)
  
  by Scarred Intellect ( 1648867 ) writes: on Wednesday October 20, 2021 @03:33PM (#61911219) Homepage Journal
  
  Maybe Umbrella Corporation
  
  - Weyland-Yutani Corp. (Score:2)
    
    by wiredog ( 43288 ) writes:
    
    Or perhaps Yoyodyne Propulsion Systems.
- Re: (Score:2)
  
  by GumphMaster ( 772693 ) writes:
  
  Maybe Unimatrix Zero? Brought to you by another ruthless mob
How about MySpace? (Score:2)

by jfdavis668 ( 1414919 ) writes:

That name should be available.
Friendface would be the perfect name (Score:3)

by mysidia ( 191772 ) writes: on Wednesday October 20, 2021 @03:36PM (#61911227)

0xFB -> 0xFF
Also, they already got advertising for Friendface embedded in the IT Crowd.

- Re: (Score:2)
  
  by dsgrntlxmply ( 610492 ) writes:
  
  0xFB -> 0xFF -> RUBOUT ... if you do not understand this, get off my lawn or I shall festoon you with paper tape
- Re: (Score:2)
  
  by mu22le ( 766735 ) writes:
  
  0xFB -> 0xFF
  Also, they already got advertising for Friendface embedded in the IT Crowd.
  You had to come up with a name starting with FF and did not think of Friendfeed???
The company that used to be Facebook (Score:2)

by nagora ( 177841 ) writes:

But which is now another financial crater caused by VR and changing fashions.
StompCrotch FTW! (Score:2)

by mveloso ( 325617 ) writes:

Nothing like some Crotch Stomping to get more users engaged!
- Re: (Score:2)
  
  by nightflameauto ( 6607976 ) writes:
  
  Stewie? Is that you?
My guess is/was "meta" (Score:1)

by i'm probably drunk ( 6159770 ) writes:

So I went to the respective website and I do see it's owned by Zuckerberg/Chan...
Zuckverse! (Score:2)

by nicolaiplum ( 169077 ) writes:

We shall call it the Zuckverse!
Because it's where everything Zucks!
The obvious choice (Score:2)

by ItsJustAPseudonym ( 1259172 ) writes:

The obvious choice is "SPECTRE".
They aren't rebranding for the metaverse (Score:2)

by wakeboarder ( 2695839 ) writes:

They are trying to cover up the dumpster fire that they keep on fueling with their business model. At the same time they've got investors to impress, what better way to say "I'm doing something about the problem" then a rebrand, the investors will eat that up like candy.
Facebook knows how to make money with the manipulation of people/customers, they also know it pisses customers and government off because it's unethical, but backing down from the business model is risky, so they will have to keep up the cha
Two-FacedBook.com (Score:3)

by Geodesy99 ( 1002847 ) writes: on Wednesday October 20, 2021 @04:13PM (#61911361)

... expands their offering, adding 'Enemies' to current 'Friends'.

Clearview V 2.0 (Score:1)

by dahdahdun ( 8207558 ) writes:

He's going to sell it to LEO firms as Clearview 2.0 "NOW WITH STATUS UPDATES IN REAL TIME!"
Fascist Book? Or Socialist Media? (Score:1)

by Buffalo Al ( 7659072 ) writes:

I would go with the Green Option suggested above FacePlant, its a double entendre. Insta-Communists? You Trotsky? Bolshevik Brother? Stasi-er?
Just like (Score:2)

by Alypius ( 3606369 ) writes:

Global warming is now climate change and Comcast is now Xfinity
Loser Magnet (Score:2)

by zenlessyank ( 748553 ) writes:

Gravity For You!!
Horizon (Score:3)

by Bigbutt ( 65939 ) writes: on Wednesday October 20, 2021 @04:26PM (#61911417) Homepage Journal

In a nod to the Shadowrun RPG universe, where the overarching media company has the same name.
[John]

SupremacistBook or EchoChamber (Score:2)

by sethmeisterg ( 603174 ) writes:

Why not just make it official!
Tyrell Corporation (Score:2)

by OtisSnerd ( 600854 ) writes:

n/t
Pick one (Score:2)

by Tablizer ( 95088 ) writes:

Assbook
Prickbook
Facepalm
Asshat
Zuckbook
Zuckyou
Zucked
Wontfaceit
Lostface
Faceless
Facebutt
Buttface
Facecloud
Facadebook
Spambook
Snoopbook
Snoopverse
Spamverse
Adverse
AdverseEffects
FallFaceFirst
Swiped from https://www.reddit.com/r/walls... [reddit.com]
FecesBook because you are shit on by the CEO (Score:2)

by UnknownSoldier ( 67820 ) writes:

Mark Zuckerberg, CEO: They "trust" me. Dumb fucks.
As if being disrespected by the CEO wasn't bad enough: The Social Dilemma [netflix.com]
Who knew that you are the product with your viewing habits being data-mined and sold to anyone could be a problem! /s
Re: (Score:2)

by account_deleted ( 4530225 ) writes:

Comment removed based on user account deletion
Suggestion (Score:2)

by rossdee ( 243626 ) writes:

Booky McBookface
L.O.A.P. Corporation (Score:2)

by theshowmecanuck ( 703852 ) writes:

Lipstick On A Pig.
My I suggest (Score:2)

by future assassin ( 639396 ) writes:

Goatse.com
I know where this is going. (Score:2)

by CaptainLugnuts ( 2594663 ) writes:

The should rename themselves a Parallax View.
Reals? Syllabary? (Score:2)

by crunchygranola ( 1954152 ) writes:

Since Google changed its name to Alphabet, thus claiming all Roman character scripts maybe FB could lay claim to part of the realm of numbers, or maybe an alternative method of writing. Other candidates: Integers, Pictograph, Ideogram, etc.
Umbrella Corporation (Score:2)

by CmdrPorno ( 115048 ) writes:

...or Trumpbook (corporate motto: NO COLLUSION!)
Zucknet (Score:2)

by aglider ( 2435074 ) writes:

Seems feasible
E.V.I.L (Score:2)

by Nikademus ( 631739 ) * writes:

That seems accurate
faecesbook (Score:2)

by TractorBarry ( 788340 ) writes:

Round these parts we've been referring to it as "faecesbook" for a l-o-n-g time.
Corporate bad will (Score:2)

by DaveV1.0 ( 203135 ) writes:

They are just trying to escape some of the corporate bad will they have generated in the last few years.
Just the thing! (Score:2)

by whitroth ( 9367 ) writes:

Governments around the world are looking at how scummy Zuck&co are, their website is utter crap (speaking as a programmer), and they're being attacked from all sides.
What to do? Why, change the name!
Let's here it for Fecebook.
Your Imagination Your Face (Score:2)

by cstacy ( 534252 ) writes:

Second Face.
Face Life.

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Name suggestions... (Score:3, Insightful)

Re:Name suggestions... (Score:5, Funny)

Re: Name suggestions... (Score:2)

Re: Name suggestions... [and solutions?] (Score:2)

Re: (Score:3)

Re: (Score:2)

Re: (Score:2)

Re: (Score:2)

Re: (Score:3)

Re: Name suggestions... (Score:4, Funny)

Re: (Score:2)

Re: (Score:2)

Re: (Score:3)

Re: (Score:3)

Re: (Score:2)

Re: (Score:2)

Re: (Score:2)

Re: (Score:2)

I'm hearing (Score:3)

Re: (Score:2)

Re: (Score:1)

Re: (Score:3)

Re: I'm hearing (Score:2)

Re: (Score:2)

You can call a pile of shit a Rose but.... (Score:5, Insightful)

Re: (Score:2)

Re: (Score:2)

Orwellian Dystopia (Score:3)

Re: (Score:1)

Oh I Know (Score:2)

Re: (Score:3)

This Solves Everything!!!!1! (Score:5, Funny)

Re: (Score:1)

Rebranding (Score:5, Informative)

Re: (Score:3)

Re: (Score:3)

Hey it worked for (Score:2)

Re:Hey it worked for (Score:4, Informative)

rebranding and renaming (Score:5, Interesting)

Re: (Score:3)

Re: (Score:2)

Re: (Score:2)

Nostalgia (Score:3)

Re: (Score:2)

Re: (Score:2)

Re: (Score:2)

Re: Nostalgia (Score:2)

Re: (Score:2)

Re: (Score:2)

Re: (Score:2)

How about (Score:2)

Re: (Score:1)

Re: (Score:2)

Booky McBookface (Score:5, Funny)

To paraphrase... (Score:3)

Re: (Score:2)

Great! (Score:1)

The way things are going for them politically ... (Score:5, Funny)

My Prediction (Score:5, Insightful)

Re: (Score:2)

Re: (Score:3)

Re: (Score:2)

OCP (Score:5, Interesting)

Re:OCP (Score:5, Interesting)

Weyland-Yutani Corp. (Score:2)

Re: (Score:2)

How about MySpace? (Score:2)

Friendface would be the perfect name (Score:3)

Re: (Score:2)

Re: (Score:2)

The company that used to be Facebook (Score:2)

StompCrotch FTW! (Score:2)

Re: (Score:2)

My guess is/was "meta" (Score:1)

Zuckverse! (Score:2)

The obvious choice (Score:2)

They aren't rebranding for the metaverse (Score:2)

Two-FacedBook.com (Score:3)

Clearview V 2.0 (Score:1)

Fascist Book? Or Socialist Media? (Score:1)