Twitter Rolls Back AMP Support, No Longer Sends Users To AMP Pages (searchengineland.com) 34
An anonymous reader shares a report: If you are noticing less traffic to your website's AMP pages coming from Twitter, turns out there is a reason for that: Twitter has subtly updated its AMP guidelines page on its Developer site to say support for AMP will be phased out by the fourth quarter. Previously, if a mobile user clicked on a link to your site, Twitter would redirect them to the AMP version of that page if an AMP version was available. Now, that won't happen and users will just load the native mobile/responsive version of your content. We've heard anecdotally that publishers have been seeing AMP traffic fall, especially since Google started putting non-AMP pages in its Top Stories section. But it was David Esteve, audience development specialist and product manager at Marfeel, and technical SEO consultant Christian Oliveira who spotted the update in Twitter's documentation.
That's terrible! (Score:5, Insightful)
What's an AMP page? The article couldn't be bothered to tell me either.
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What's an AMP page? The article couldn't be bothered to tell me either.
It's been around for 6 years: Accelerated Mobile Pages [wikipedia.org]
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So article is talking about Accelerated Mobile Pages Pages? Gotta run, I need to get some cash from the corner ATM machine.
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Wow, that's Meta!
Awww crap, that's gonna be a lawsuit...
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Re:That's terrible! (Score:5, Informative)
AMP is Google's scheme to host content on their network so that they can better analyze traffic and gather user data.
This decision is a victory for a free and open web.
Re:That's terrible! (Score:4, Funny)
Yes, hooray for Twitter for standing against user tracking and harmful advertising!
Re:That's terrible! (Score:5, Informative)
Its where Google inserts itself between mobile browsers and web sites, in the name of performance.
Re: That's terrible! (Score:2)
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To be fair - the internet was a terrible mess when AMP was being designed.
To be fair, AMP probably helps Google more than anyone else, so their motives are super suspect.
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To be fair - the internet was a terrible mess when AMP was being designed.
The actual problem that needed to be solved - and still needs solving - was that companies like Google had convinced many other entities that turning a simple web page retrieval into a multi domain, multi-megabyte data pull was a good idea.
Google's "solution" involved slightly streamlining that bloated data pull, and to do it in such a way that Google can gather even more information about the end user.
It's not just Google, of course; but Google regularly buys up other datamining companies... so eventually
Re: That's terrible! (Score:3)
AMP is not a word it's an acronym. It's common practice for good authors to state what the acronym stands for the first time it's used in an article.
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AMP is not a word it's an acronym. It's common practice for good authors to state what the acronym stands for the first time it's used in an article.
While I totally agree, /. is a nerd/tech site and AMP is nerd tech that has been around for 6 years and talked about here (and elsewhere) before -- and Google / Wikipedia.are just a few keystrokes away.
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If you are noticing less traffic to your website's AMP (Accelerated Mobile Pages)
Perhaps with the definition linking to a Wikipedia page or something. Just helps out those of us who might work in other areas know what the article is talking about.
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True, but we're not all Slashdot nerds. It wouldn't be hard to have your post say this:
Plus it really wouldn't be hard to have TFS (The Flippin' Summary) start like this:
Perhaps with the definition linking to... okay I thought Slashdot had an FAQ (Frequently Asked Questions) with a list of acronyms, but I can't find it.
Sorry, just kidding, but I couldn't resist.
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Acronyms are considered words. Just look up SCUBA in the dictionary some time.
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Basically Google hosts the page instead of the real web host, and Google gives priority to search results that Google is hosting in this way.
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What's an AMP page? The article couldn't be bothered to tell me either.
What are you doing here, if you don't know anything about the internet?
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I dunno, check the google graveyard next month and find out!
I vaguely remember it as some sort of bullshit that nobody wanted, and everybody turned off anyways.
Noticing less traffic from Twitter? (Score:2)
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Noticing AMP pages? (Score:3)
If you are noticing less traffic to your website's AMP pages ...
Not noticing any AMP pages: Redirect AMP to HTML [mozilla.org]
Why is that Twitter's issue? (Score:2)
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The web site does determine that - by choosing whether to offer an AMP version or not. If it's offered, it gets used. AMP does not create a new page for publishers - the publishers create those versions too.
Good. (Score:1)