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Technology

Ferrari Wants To Take Its Real-World Wow Factor To the Metaverse (bloomberg.com) 33

Posted by msmash from the stranger-things dept.
Ferrari NV, already an automaking icon in the real world, is now looking to bolster its brand also in the metaverse. From a report: The Italian maker of luxury cars has set up a department focusing on digital services that's exploring opportunities arising from the space that blends virtual reality, gaming and social media, Chief Executive Officer Benedetto Vigna said Wednesday. The push also includes technologies such as blockchain and non-fungible tokens. "It's important to look into new technologies that could help our brand," Vigna said during a conference call with analysts. Ferrari is working on new tech partnerships, he said.
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Ferrari Wants To Take Its Real-World Wow Factor To the Metaverse More

Ferrari Wants To Take Its Real-World Wow Factor To the Metaverse

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  • Of course they would (Score:3)

    by jacks smirking reven ( 909048 ) on Wednesday February 02, 2022 @03:23PM (#62231321)

    Ferrari is perhaps only rivaled by Harley Davidson in terms of diluting your brand image to the utmost degree.

    • Or someone there knows their cars sell mainly to people with too much money. The crypto kids that will be involved with the metaverse seem like a great target market to go after. Even if they don't by an overpriced car they might buy some kind of NFT which is just pure profit.

      • I'm thinking Ferrari is onto something. If a lot of people are willing to throw lots of money for NFTs, might as well catch some of that. The only thing they have to do is maintain a web server with the signed links for a few years. Throw in metaverse stuff.

        If people want to pay for that, so much the better. Might as well have known companies with a solid product make some cash in this market before everyone steps in and the market dries up.

    • I think they are going to have stiff competition for a "wow" factor given that in VR you can have a lightsabre, pilot a spaceship, become a Starfleet officer, fly a fighter jet, drive a tank, drive a flying DeLorean etc. Having a fancy sports car is going to seem pretty lame by comparison.

      • Re: (Score:2)

        by ponos ( 122721 )

        Indeed, but the message that people with Ferraris aim to give is not just that they have a fast sports car, but that they have money. Hard to accomplish this with a $5 lightsabre NFT.

    • I was laughing when I read this because I was thinking... when was the last time I saw a Ferrari? Are they still a car company?

      Harley Davidson... there's a brand which

      You know what... thanks to Knight Rider ... back when I was too young to realize that "The Hoff" wasn't cool, I learned that awesome vehicles, the high tech ones... the ones that are fast and cool... they're the ones that can drive without making noise. They drive quiet and just swoosh by... you know... like an electric car.

      Then there's the ve

  • Uhhh metaverse. (Score:3)

    by Bender Unit 22 ( 216955 ) on Wednesday February 02, 2022 @03:23PM (#62231323) Journal

    I am going to get a second life in the meta verse.

  • So there will be a VRML version too? (Score:3)

    by Z80a ( 971949 ) on Wednesday February 02, 2022 @03:30PM (#62231347)

    How about some presence on the worlds.com?

  • The push also includes technologies such as blockchain and non-fungible tokens.

    Of fucking course it does. This is literally some marketing drenched moron in charge spouting current tech buzzwords in hopes something will stick. I think somebody let themselves believe the hype that *ALL* companies are now tech companies. I'm sorry, I can not see any reason whatsoever that Ferrari proper needs to be involved in the tech realm outside of consulting on the models eventually built to be used in whatever videogame-alike nonsense "meta" eventually turns into.

    Maybe try *NOT* flushing your c

    • Re: (Score:1)

      by DarkOx ( 621550 )

      The problem is its a land rush. It may very well be this Meta nonsense of Zucks goes the way of Second Life (Sure hope so) but if its the next Facebook imagine missing out if you are brand like Ferrari. Especially if you are in a position like they are where a lot of your appeal is not wrapped up in what you do currently but in your legacy. I am not saying Ferrari is no longer relevant and does not build hot cars, but the cars they are building are shall we say not as aspiration as they were in the 60s.

    • Maybe try *NOT* flushing your company's reputation down drain

      Lol, you're not really familiar with Ferrari, are you? Their reputation has been for shameless cash grabs since forever. I've driven and worked on many of their cars, from 246 Dinos to 488 Pistas. They're are fun, but they're terribly built for the price you pay. Heck, it took them 20 years to bother to stop using a rubber coating on their dashes that turns into gooey tar after a year or two in the sun. They have been successfully riding on their 'mystique' since the 1960's, and they're mostly selling a

      • They still have a reputation among the bro-sweet-bro big money crowd. Which I suppose is all that matters to them.

        Are any of the big performance brands from yesteryear really highly regarded by mechanically minded folks? I know I hear horror stories on Lambos pretty often these days. Porsche still respectable? I haven't kept up much with car land other than what I hear through my dad, so don't really know for the most part.

  • Far are I? (Score:4, Funny)

    by Impy the Impiuos Imp ( 442658 ) on Wednesday February 02, 2022 @03:36PM (#62231373) Journal

    Ferrari Wants To Take Its Real-World Wow Factor To the Metaverse

    My character can go 0 to 90 in 0.0s. If I need faster, I just teleport.

  • So now it's (Score:3, Funny)

    by rotorbudd ( 1242864 ) on Wednesday February 02, 2022 @03:57PM (#62231443)

    Nice car. Sorry about your penis.

  • Come on, Slashdot, this is even below your super low standards of things to include in your newsfeed.

  • But now, with the help of a Ponzi-like greater fool scheme - you can copy/paste a Ferrari.

    You know... To troll the greater fools who've spent their college or pension funds on said scheme.
    And no value will be created.

  • Seriously.

    While the basic concept is "interesting".
    When you get down to brass tacks, it's a giant hassle, wrapped in a scam.

  • Finally the big one.

    Whatever it is, I can't possibly RTFA.

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