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Facebook is Bombarding Cancer Patients With Ads For Unproven Treatments (technologyreview.com) 81

Clinics offering debunked cancer treatments are still allowed to advertise, despite the company's stated efforts to control medical misinformation. From a report: The ad reads like an offer of salvation: Cancer kills many people. But there is hope in Apatone, a proprietary vitamin C-based mixture, that is "KILLING cancer." The substance, an unproven treatment that is not approved by the FDA, is not available in the United States. If you want Apatone, the ad suggests, you need to travel to a clinic in Mexico. If you're on Facebook or Instagram and Meta has determined you may be interested in cancer treatments, it's possible you've seen this ad, or one of the 20 or so others recently running from the CHIPSA hospital in Mexico near the US border, all of which are publicly listed in Meta's Ad Library. They are part of a pattern on Facebook of ads that make misleading or false health claims, targeted at cancer patients.

Evidence from Facebook and Instagram users, medical researchers, and its own Ad Library suggests that Meta is rife with ads containing sensational health claims, which the company directly profits from. The misleading ads may remain unchallenged for months and even years. Some of the ads reviewed by MIT Technology Review promoted treatments that have been proved to cause acute physical harm in some cases. Other ads pointed users toward highly expensive treatments with dubious outcomes. CHIPSA, which stands for Centro Hospitalario Internacional del Pacifico, S.A, was founded in 1979 and refers to itself as a community hospital offering integrative treatments for cancer. On Facebook, the facility describes itself as being at the "cutting edge" of cancer research. But the hospital's foundational diet-based therapy, called the Gerson Protocol, is "all nonsense," says David Gorski, a surgical oncologist at Wayne State University in Michigan and the managing editor of the website Science-Based Medicine. Developed by a German doctor in the 1920s to treat migraines, the regimen consists of a special diet and frequent "detox" procedures. It has been discredited for decades in the medical community.

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Facebook is Bombarding Cancer Patients With Ads For Unproven Treatments

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  • Always keeping things classy over there at Facebook. Mark seems like such a great guy.

    • by Anonymous Coward
      So ... A scumbag company is doing scumbaggy things.

      And this is surprising ... why?
  • by sdinfoserv ( 1793266 ) on Monday June 27, 2022 @02:27PM (#62654968)
    Step one: stop calling lies "misinformation".
    Step two: Enforce "truth in advertising" laws currently on the books. https://www.ftc.gov/news-event... [ftc.gov]
    Step three: fine the shit out of FB, increasing by an order of magnitude, every time they break step 2.
    • by Darinbob ( 1142669 ) on Monday June 27, 2022 @03:40PM (#62655212)

      A lot of this is just bad AI. And the media hype around AI is such that so many companies want it, despite all the screw ups. Essentially, too much work needs to be done which impacts profits if you have real people involved in curating ads and news. So you get artificial-so-called-intelligence. It scans things and is dumb, hastily implemented, and tested on customers.

      The business model is to accept any and all ads; this is not like the old days of advertisement supported broadcast tv where you had curated ads.

      "If customer has condition X then present ads that offer a solution to X, repeat until customer demographics change and start presenting ads for hospice and funeral homes."

      The AI can't tell fraud from experimental, or experimental from agency approved. Remember, even Steve Jobs fell for the alternative cures fraud. The fraud is rampant, and somewhat obvious to spot to a human with only small bit of knowledge on the subject of how to spot fakery. Remember the whole Laetrile fraud which peaked in the 70s with congressional hearings, but who's practicioners just moved on to other diseases to be cured and those clinics just across the border in Mexico still do business with new and unproven quack cancer cures.

    • by eepok ( 545733 )

      I would like to offer you one of my "Words Mean Things" awards. I give this non-existent award to fellow posters who find it necessary to maintain clear communication by refusing to allow long-established meanings to be diluted by trendy use. Your example: Misinformation vs. Lying.

      Lying carries with it knowledge of the truth and the choice to provide false information regardless. "I knew the truth and lied anyway."

      Misinforming is ambiguous regarding truth and is only specific to the falsehood of the stateme

  • by Major_Disorder ( 5019363 ) on Monday June 27, 2022 @02:28PM (#62654972)
    For these kinds of scammers. Now we just need to find a faster way to send them there.
  • by Splyncryth ( 6601188 ) on Monday June 27, 2022 @02:32PM (#62654984)
    All it cares about is the bottom line. Any form of monetary punishment is just "cost of doing business". Until individuals, specifically the investors who hide behind their anonymity and without punity DEMAND unscrupulous actions in the name profit, start being held accountable for their part in breaking laws absolutely nothing will change.
    • Re: (Score:2, Flamebait)

      by Bradac_55 ( 729235 )

      What are you 12?

  • The Cancer Act (Score:5, Informative)

    by DrXym ( 126579 ) on Monday June 27, 2022 @02:48PM (#62655028)
    The UK has an (outdated) act which bans the advertisement of cancer treatments / cures, precisely the field was filled with quackery and woo. It's outdated because it only covers cancer and the penalties are so weak that prosecutions are rare and don't amount to more than a slap on the wrist.

    Every country needs something similar though arguably it should cover every cure chronic, contagious or terminal disease and the penalties should extend to any platform that hosts that content. And as a side effect it would also stop pharmaceutical companies from trying to pitch treatments to the general public too.

  • I want some of those auto-generated custom t shirts that have extremely specific statements about my conditions on them.
  • Looked at my feed on a lark, had an ad for some guy who is trying to convince people to treat cancer solely with diet. Fuck Suckerberg. #zuckerpunch
  • His scams never end.
  • This is minor compared to the megadeaths caused as the decades drag on with business-unfriendly regulations plaguing drug development.

    But you know, a few deaths in front of the camera outweigh millions dead because drugs are released years later than they otherwise would be.

    This compounds like interest, year after year. The delta in deaths due to tech lagging by months, then years, then decades now, is many magnitudes more than deaths due to unsafe drugs getting to marked too quickly, before a problem is r

    • This is minor compared to the megadeaths caused as the decades drag on with business-unfriendly regulations plaguing drug development.

      Ah yes, it's business friendliness we need in drug regulations, not maximising patient outcomes.

      But you know, a few deaths in front of the camera outweigh millions dead because drugs are released years later than they otherwise would be.

      Yeah because there's no way companies would sell useless or outright lethal things got profit if they got a free pass on the consequences.

  • Not content with coming within a hair's breadth of ending American democracy, Metastabook now casts about for some way to sink to an even lower low.

  • Facebook is actively dumping misinformation onto its subscribers? Epic.
  • ... is cancer.

  • I'm shocked, I'll say. Shocked.

  • Zuckerberg will do anything for a buck. He has no ethical standards and his company, in spite of its new name, is primarily a media business and should be subject to the same rules as other media businesses.

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