Unity To Buy IronSource For $4.4 Billion

Unity will take over IronSource in an all-stock $4.4 billion merger deal -- and investor sentiment on the two companies have diverged in a big way on the news. From a report: The two groups announced that they have reached a definitive agreement under which IronSource (ticker: IS) will become a wholly-owned subsidiary of Unity (U) in a deal that will see each share of IronSource exchanged for 0.1089 shares of its new parent. Unity stockholders will own almost 74% of the combined company following the merger. Shares in Unity, a software group chiefly focused on video games, slumped 7% in U.S. premarket trading on Wednesday, while IronSource stock soared 52% higher. IronSource is an Israeli software group that primarily allows mobile content creators to scale their apps and businesses.

Wow... nobody cares about this one.

[Petersko]

Is this the slowest first post in Slashdot history?

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[Impy the Impiuos Imp]

It's Unity. Rick cares.

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[account_deleted]

Comment removed based on user account deletion

Great, more monetization of Unity games

[spun]

And it doesn't matter that 90% of us hate it, because the other 10% are mentally ill and will pay thousands of dollars for skins and loot boxes.

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[fazig]

Great, more monetization of Unity games

How so?
Do you fear that this will affect the license agreement? Or maybe Unity's market place?
Otherwise Unity is just a general purpose game engine. How monetized a game developed with Unity turns out to be is up to the developer and or what the publishers make the developers do.

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[spun]

Uh, because that's what IronSource does? Why else would Unity buy a game monetization specialist unless they planned to, you know, help people monetize games built using their engine?

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[fazig]

Unity makes a game engine that 3rd party game developers license to develop their games with.
So I'm not seeing the connection here.

This merger may bring more monetization features to Unity, which then game developers may choose to implement into the games they're developing.
And that's my point: It's still completely up to the game developers using that engine whether they want to monetize their game or not. It's not something Unity can shove into the games from their side without the consent and or know

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[spun]

Dude. If Unity makes it easier to monetize games built on their engine, then more Unity games will be monetized. And Unity fully believes this to be a valuable product that will make them money, or they would not have made the purchase. I don't give a fuck who would be doing that, as it simply does not matter. You seem to think you are making some kind of point here by saying "Well, it wouldn't be Unity monetizing games!" Fucking duh, dude. I never said it would. I said more Unity games would be monetized,

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[fazig]

I work with Unreal Engine, a or perhaps the competitor.
Using your simplistic thinking, that should make me hate Unity, right? Not quite though, as I do have an interest in keeping the market for easily accessible video game engines from becoming a monopoly, which would benefit no one on the end of software developers and gamers. Thus I wish Unity well.
Also I do not make games myself, but I make tools and game components that other developers use to make their respective games.

I'm getting really sick of

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[spun]

What else would you do with game monetization tools than, you know, monetize games? We are not talking about what tools are already out there for monetizing games. We are talking about the fact that one of the two biggest game engines just purchased a company whose sole product line is "How to screw your players for more money!"

Again, I ask you: why did Unity buy this company if they do not see a market for this company's product? That's literally what this article is about, lol.

Do you make shitty tools to

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[fazig]

Virtually all of those tools already exist and can be had for a relatively small price. What do you think ironSource does? Exclude developers that work with Unity?
Unity wants a larger piece of that cake so they're cutting out the middleman. And of course they're in it for the money. So they're providing scummy developers and publishers with more direct means to be scummy.

Other than that, a lot of deflection and more ad hominem.
I mostly do special purpose real-time physics simulation, and as with anythin

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[AmazingRuss]

If more of you guys bought the games that are actually for sale, devs that make those games could survive. They can't eat abuse and entitlement.

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[spun]

Fuck you cunt. I buy plenty of Indie games. Nobody owes you a living. Do better and people will buy your shit, okay? Jesus, the entitlement of "content creators" is just astounding.

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[not flu]

The market is oversaturated, I can't even play all the games I've already bought.

June 29: Unity lays off a bunch of staff...

[bustinbrains]

https://slashdot.org/story/22/... [slashdot.org]

And then uses the savings to buy another company but also immediately go into debt shortly after telling investors Unity is on the path to being financially free. Brilliant. /s

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[F.Ultra]

No they are not using the "savings to buy another company" they are buying the new company with only stock, not cash.

Spent that layoff money already...

[AmazingRuss]

... so the suits could play grabass and get paid.