Unity Turns Down AppLovin's Takeover Offer (protocol.com) 6
Unity rejected AppLovin's offer to buy the company in an all-stock deal valued at $20 billion and instead will move forward with a plan to buy ad tech and monetization software company ironSource, the company said Monday. From a report: AppLovin offered to buy Unity last week under the condition that Unity give up its $4.4 billion deal with ironSource. The merger with AppLovin would have given Unity 55% of the company's shares but only 49% of the voting rights, and CEO John Riccitiello would have kept the same role. But Unity said AppLovin's offer wasn't good enough to edge out a deal with ironSource. The company said the deal would not be in the interest of shareholders and "would not reasonably be expected to result in a 'Superior Proposal' as defined in Unity's merger agreement with ironSource."
Beelzebub vs Satan. (Score:5, Insightful)
We turn down Satan's offer, and instead will hire Beelzebub as our new advertisement integration officer.
At least they won't be wholly owned by an ad company, but.. This isn't exactly a step forward in the eyes of most developers.
Note: I understand why they're doing it, but it still feels dirty.
Takeover denied (Score:2)
Former EA Corporate Head: Looking for a guillotine (Score:1)
Fun, this coming after the blowback from the former member of the corporate Eldritch Abomination head that said that single player games are dead. He had to eat crow and humble pie.
Believe Unity needs to have someone like the well passed brothers Disney at the helm. Not a penny pinching member from Entitled Assholes corporate suite.
Unsure Why Unity is Treated as Open Source (Score:2)
Re:Unsure Why Unity is Treated as Open Source (Score:5, Informative)
I know that there's people who falsely believe that it's "free", which is only true for small companies that generate less than $200,000 gross revenue annually. But I don't recall people having called it Open Source.
Here's Unity's licensing plans: https://store.unity.com/compar... [unity.com]
Compared to say Unreal Engine (source available for everyone), which is royalties based and has you pay 5% after you make your fist $1,000,000 in gross revenue [unrealengine.com], Unity's plans can still leave you with a larger portion for yourself. But access to their Source Code is still limited on a case by case basis.