Brands Filing for Trademark Applications for the Metaverse Have Waned (adweek.com) 20
Brands flocked to file trademark applications for the metaverse earlier this year. Now, the number of those applications is falling, causing some to herald the end of the gold-rush era. From a report: Between January and October, approximately 5,000 U.S. trademark applications for metaverse and virtual goods or services were filed, according to public filings, from brands including Nike, Adidas, Tommy Hilfiger, Levi's, and Versace. In the month of March, the number peaked at a total of 773. The 2021 total was 1890. However, the applications for the month of October were just 334, half of those in March, showing signs of decline, according to Josh Gerben, a trademark attorney and founder of law firm Gerben Perrott, PLLC. "The gold rush era of Web3 is over," said Gerben. "The folks that are going to file trademark applications going forward are likely going to be the companies doing serious work in the space. The speculators are likely spending less and have fewer resources now than they did earlier this year."
There never was a gold rush (Score:3)
Filing for a trademark is peanuts for these companies. All they did was protect their brand "just in case". There was never any kind of big interest in the whole Metastasis on their side, they were just hedging their bet.
Hey Zuck (Score:2)
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Yeah, drinking online with you guys is so much better than what these losers do that drink all alone at home.
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All they did was protect their brand "just in case".
Trademarks are special. You have to actively use defend them if you want to keep them. You are not required to register a trademark. Unregistered marks are actually really common. If you see TM or SM, those are unregistered. The less common (R) is for registered marks.
Unregistered marks are common because registered trademarks are a pain in the ass. It's also not a one-time thing. You need to file regularly, and pay the associated fees, to keep it. There are some advantages to registration, but you ab
By simply googling "how to get into the metaverse" (Score:2)
You're bombarded with the whole monetary scheme and crypto lingo, with the informations such as how it actually work, minimum specs etc being buried under it.
They're seemingly so busy with the dreams of monetizing it that the whole "actually implementing the thing" gets pushed to second plane.
The Metaverse Is Not On Another Planet (Score:2)
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That nice robot fellow from Facebook has completely changed the dynamics of business with this whole virtual reality thing, and the boys at Coca-cola will be left behind, like so many buggy-whip makers if they don't get on board.
I'm so confident it will will be a success that I'm urging him to spend another $10 billion on it.
In fact, better make it $50 billion just to be safe.
NFTs, metaverse trademarks, cryptocurrencies (Score:2)
So much sadness, so little time to play my tiny, tiny violin.
FUCK ALL YOU STUPID CHANCERS !
Me metaverse is better (Score:2)
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I just built a meta-metaverse that includes your metaverse, with all the hookers and whatnot. But mine also includes all the other metaverses, because it has a tesserated spacial void at it's primary singularity.
BTDT (Score:2)
Not sure why Fortune 500s needed to register trade names for the metaverse. Because they were already doing commerce (and enforcing their trademarks - with threats of lawsuits) in Second Life, back in the mid-2000s. Coca-Cola, Nike, IBM, Toyota, ... everybody was there.
The big companies all had a presence in Second Life. Usually they owned "private islands" that you could teleport into. There you could ride in virtual cars, or learn about supercomputing, or whatever. All over Second Life you could get a vir
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Note: I think that at least one mechanism the companies used in Second Life to protect their IP was Copyright (DMCA). Which is entirely different from Trademark.
They prefer Second Life (Score:2)
There's more people.
yeah, those 25 people did make a difference (Score:2)
Sitting in the metaverse with only Mark does get boring after a week.
Good (Score:2)