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Cellphones Hardware

Samsung Ditches Samsung? New Team Formed for Building Its Own Chipsets (hothardware.com) 12

"Samsung's Mobile Experience (MX) Business has formed a completely new team for designing and developing its own chipsets," reports the Business Standard, citing media reports. "The company has formed an application processor (AP) solution development team within the business."

A similar position already exists with Samsung System LSI, which designs logic chips such as Exynos, which MX uses in its Galaxy phones. According to sources, the MX Business is forming its own identical team either to optimise these Exynos chips for its Galaxy line or, more likely, to entirely develop its own processors in the future, said the report.
Slashdot reader joshuark describes it as "Samsung ditching Samsung." Some context from Hot Hardware: Samsung's fancy phones sold in the U.S. use powerful Qualcomm Snapdragon SoCs that may not always outrun Apple's bespoke processors, but they're pretty darn fast. Overseas, though, Samsung uses its own home-grown Exynos chips, and they don't typically compete as well in terms of performance or efficiency.

It could be for this reason that the company has allegedly formed a new "application processor solution development team." This information comes from Korean tech and electronics site The Elec.... The average smartphone user doesn't obsess much about smartphone speed, but the gap between Apple's finest and even the best Exynos SoCs is a yawning chasm. Rumor has it that the Galaxy S23 will be the first to use Snapdragon processors around the world. If that's true, then Samsung is definitely concerned about performance, and it may well be the case that [team leader] Choi Won-joon wants Samsung's mobile unit to start building its own processors.

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Samsung Ditches Samsung? New Team Formed for Building Its Own Chipsets

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  • It is not rumor:

    "During their Q4 earnings call (transcript in the source link) Qualcomm CFO Akash Palkhiwala confirmed expectations for a strong second half of the March quarter (Q1) 2023 which likely coincides with the first months of sales for the Galaxy S23 series phones. He also confirmed Qualcomm has moved from a 75% share (of chipsets) in the Galaxy S22 series to a global share - meaning Qualcomm chipsets for all models of the S23 series."

    https://www.gsmarena.com/qualc... [gsmarena.com]

  • They ought instead to pump resources into working on totally eliminating the crease from the Galaxy Z Fold. Maybe use LG's stretchable display tech? Foldables are the future, especially if the crease can be eliminated (and the costs can drop to mainstream.)
    Note, I said CPU is less important .. not that it isn't important at all.

    • by Anonymous Coward

      Done.

      I have a Samsung Galaxy S22 and there's no crease at all.

    • It could be purely a business decision, like IBM who formed internal divisions to compete with each other because there wasn't much in the way of other competition. The only thing big enough to be a threat to Samsung is Apple, and they don't do Android.
    • Yeah honestly I couldn't give a rat's ass about the CPU in the phone. I have the EU market S22 Ultra with an Exynos and it's fine. Whatever. It can last two day's if I'm not using it constantly and everything runs smoothly. How many geekbenches it gets is like the important metric.

    • For myself, I don't care about a foldable phone and probably will never buy one. Waiting to see how LONG their screens hold up.THink they will have issues in 3-5 years.
      • by BigZee ( 769371 )
        I do care about a foldable phone. The thing stopping me getting one is the price (and also I'm still happy enough with my OnePlus 6). I share your concern about their lifespan but figure that by the time they're affordable for me, they will have solved the problems (or disappeared from the marketplace).
  • Exynos is nothing but bog standard ARM cores now. At one point, the Exynos line of Arm SoCs were designed in house:

    https://www.androidauthority.c... [androidauthority.com]

    Mongoose was the last iteration of that product line. Exynos struggles because it uses Samsung's nodes which are inferior to those of TSMC. Qualcomm has gone back to TSMC, leaving a large performance gap between their latest SoCs and Samsung's Exynos. At this point, Exynos is in fourth place behind Apple's A-series, Qualcomm's Snapdragon, and Mediatek's Dime

  • A fix to the #GSOD [youtube.com] is long due, but @Samsung @SamsungMobile is not giving a thought at all to past customers. That makes sense, past customers won't buy Samsung any more. So they have to find new ones

  • than I do about software. Get rid of all of the bloat, move to stock android. And maybe then I'll consider buying your hardware.

"For the love of phlegm...a stupid wall of death rays. How tacky can ya get?" - Post Brothers comics

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