Tumblr iOS Revenue Increased 125% Since Launching Its Parody of Paid Verification (techcrunch.com) 19
Tumblr's parody of paid verification has already delivered the social network and blogging platform a 125% boost in iOS in-app purchase revenue since November, according to a new analysis of the app's in-app consumer spending. TechCrunch reports: The company, now operated by WordPress.com owner Automattic following its 2019 acquisition, launched its response to Twitter's paid verification hustle with the addition of its own purely cosmetic double blue checks -- a sort of tongue-in-cheek rebuttal to the idea that subscription-based verification had any real value. As it turns out, at least some Tumblr users were willing to pay -- though perhaps not for clout, but because in-jokes have proven to be a more successful monetization strategy for the blogging network than some of its more legitimate attempts to make money, such as its creator-focused subscription, Post+. After being met with community backlash, at one point Post+ was being outperformed from a monetization perspective by crabs -- a goofy paid feature that let users send animated dancing crabs to each other's dashboards.
According to new data from app intelligence firm Sensor Tower provided to TechCrunch, consumer spending on Tumblr's iOS app increased since November 2022's double-blue check launch, now totaling $263,000 in net revenue. While that's not a significant figure in the grand scheme of things by any means, it still represents a 125% jump in spending compared with the prior three-month total of August through October 2022. When looking at more long-term trends, Tumblr's revenue remains up -- but not by as much. Sensor Tower says the in-app purchase revenue on iOS is up 19%, compared with the prior ten months ahead of the blue check's launch (January through October 2022).
According to new data from app intelligence firm Sensor Tower provided to TechCrunch, consumer spending on Tumblr's iOS app increased since November 2022's double-blue check launch, now totaling $263,000 in net revenue. While that's not a significant figure in the grand scheme of things by any means, it still represents a 125% jump in spending compared with the prior three-month total of August through October 2022. When looking at more long-term trends, Tumblr's revenue remains up -- but not by as much. Sensor Tower says the in-app purchase revenue on iOS is up 19%, compared with the prior ten months ahead of the blue check's launch (January through October 2022).
People love cosmetics (Score:2)
yay capitalism /s (Score:2)
Re: (Score:2, Funny)
tumblr's iOS app increased since November 2022's double-blue check launch, now totaling $263,000 in net revenue
Twitter's revenue was $44,000,000,000 last year
Re: (Score:2)
Go woke, make bank?
As the left and the right are all left scratching their heads in confusion.
Naw, you have to be anti-woke to make money [imgur.com].
Twitter could make bank... (Score:2, Funny)
Oh stfu (Score:1, Informative)
facebook is doing verification too.
you expected them to live off of stolen personal data forever?
Re: (Score:2, Insightful)
Can you please retype your message in a readable way? Thanks.
Re: (Score:3)
> Article is written by a salty sjw shill.
I see absolutely no hint of that in the article, maybe you're more aware of the author.
> facebook is doing verification too.
> you expected them to live off of stolen personal data forever?
From the article
Social app subscriptions, like Meta’s new paid verification or Twitter Blue, have grown more common in the wake of Apple’s privacy changes, which clamped down on platforms’ ability to personalize targeted ads, decreasing the ads’ eff
Re: (Score:2)
I think they are upset because the Twitter blue checkmark went from being a badge of honour to being something almost universally mocked and derided, since it changed from indicating verified status to indicating that the poster paid Elon Musk $8/month for it.
Re: Oh stfu (Score:2)
It's interesting that you correctly referenced it as a "verified" status, as the actual howling by people was the because of the falsely assumed "authority" the status gave.
Due to "malicious compliance" the initial release didn't verify identify with credit card data, but the current version does allly such rules. Weird how that doesn't actually get discussed.
Re: (Score:2)
The only thing Musk did was open it to
Re: (Score:2)
A better question would be how's Tumblr doing now vs when they decided to get rid of all the spicy stuff? Is it still an empty shell compared to those days? If so, why should I care about 1, 2, or even 3 checkmarks?
slashdot (Score:2)
On slashdot only trolls would buy checkboxes.
Triple Checkmarks! (Score:5, Funny)
Crabtacular. (Score:1)