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Transportation

Mercedes Locks Better EV Engine Performance Behind Annoying Subscription Paywalls (techdirt.com) 296

Last year, BMW announced plans to charge a $18 per month subscription for heated seats. Now, Mercedes is considering making better EV engine performance an added subscription surcharge. "Mercedes-Benz electric vehicle owners in North America who want a little more power and speed can now buy 60 horsepower for just $60 a month or, on other models, 80 horsepower for $90 a month," reports CNN. "They won't have to visit a Mercedes dealer to get the upgrade either, or even leave their own driveway. The added power, which will provide a nearly one second decrease in zero-to-60 acceleration, will be available through an over-the-air software patch." Techdirt reports: If you don't want to pay monthly, Mercedes will also let you pay a one time flat fee (usually several thousand dollars) to remove the artificial restrictions they've imposed on your engine. That's, of course, creating additional upward pricing funnel efforts on top of the industry's existing efforts to upsell you on a rotating crop of trims, tiers, and options you probably didn't want.

It's not really clear that regulators have any interest in cracking down on charging dumb people extra for something they already owned and paid for. After all, ripping off gullible consumers is effectively now considered little more than creative marketing by a notable segment of government "leaders" (see: regulatory apathy over misleading hidden fees in everything from hotels to cable TV).

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Mercedes Locks Better EV Engine Performance Behind Annoying Subscription Paywalls

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  • by rsilvergun ( 571051 ) on Friday May 05, 2023 @10:05PM (#63501085)
    is laws.
    • by Arethan ( 223197 ) on Friday May 05, 2023 @10:06PM (#63501091) Journal

      or poor sales

    • is laws.

      Umm, you're basically talking about making the entire concept of in-app purchases illegal. Yes, it sucks ass to have to pay to flip a Boolean variable to enable code already on your device to do the needful, but there's nothing inherently unlawful about that.

      Thing is, most intangible products that you purchase these days are ultimately just some flag in a database saying you're now allowed access to something. You're splitting hairs if you think it makes a huge difference whether a bit is being flipped on

    • or a few neat hacking tricks.
    • Laws? Yeah, something like right-to-repair would put an end to this kind of thing, i.e. "owners" would be able to permanently fix whatever's hobbling the car themselves or get someone else to do it for them cheaply.

      Additionally, broad consumer protection laws to prevent the kinds of bait-and-switch, deceptive pricing, & overcharging scams that seem to be commonplace in north America. The "price" needs to be upfront & the final price you actually hand over at the end of the transaction & the p
    • Laws against economies of scale driving down prices for consumers through simplification of design?

      Tell me what about this is morally wrong for you?
      a) You're getting exactly what you pay for. Specifications are written and dollars are paid to get those specifications.
      b) You have a product. If you want to hack it for extra power, go ahead.
      c) This isn't very different the process of chipping a car for more power out of the existing engine, the only difference is the vendor is providing you the opportunity to

    • is laws.

      Why do you care how people spend their money?

      If you want to start controlling how much value they get for their $$$ then you're going to have to ban just about every product on the market.

  • by Chas ( 5144 ) on Friday May 05, 2023 @10:08PM (#63501093) Homepage Journal

    Seriously. Someone charges you $60-100K for a car, then tries to nickel and dime you for $20-60/month for control over YOUR CAR?

    No.

    Way to make EV even LESS desirable.

    • And yet people will fork over the money. Technically the the lease company didn't buy it at retail. This is going after the player driving the vehicle. While it has dropped, we can probably say 17% lease the vehicle and don't own it https://www.forbes.com/sites/j... [forbes.com]. If I didn't have to fork over the 100K for the vehicle and it's a rental then the 10% extra for the monthly rent isn't going to break the bank.
      I think this is going to be adopted by all vehicles including EV where possible.
    • by Uberbah ( 647458 )

      This has nothing to do with EV's, and everything to do with capitalist greed. See: the same manufactures wanting to charge you annually for Apple Car Play and Android Auto, despite both services being available for free.

    • I think they need to add a blue checkmark next to the logo of paying customers.
    • Another thought, if you are paying a price for a over specced vehicle, since you don't plan on paying the extra to unlock the extra performance, does your vehicle last longer / less maintenance issues?

      After all the motors, batteries, etc are specced for X performance, but you are only using it at 80% of that specced-for performance.

      Less wear and tear, less other issues maybe?

  • for Lewis Hamilton and George Russell

  • in this case screw'em!
  • Double Dipping (Score:5, Insightful)

    by Insanity Defense ( 1232008 ) on Friday May 05, 2023 @10:13PM (#63501119)

    First they sell you the car and then they RENT it too you too.

    Wonderful

    • Only if you want to rent it. They offer you the complete sale as well. If you don't like it simply don't do it. It is that easy.

      • by gtall ( 79522 )

        Only if you want to NOW. Sooner or later, these companies will start feeding you a sticker price to get into the seat but you'll have a monthly fee to drive it anywhere.

      • There is no option to buy the seat heating and multiple other features only the engine.. Don't defend psychopathy

  • by Anonymouse Cowtard ( 6211666 ) on Friday May 05, 2023 @10:13PM (#63501121) Homepage
    They're being short sighted on these subscription types. I'd like to have a Mercedes in which I could gain certain features in microtransactions. For example, it's forecast to be cold tomorrow and I have to start work early. So give me one hour of heated seats from 6am.

    I have a hot date that night. It's going well so I tap in an extra 60HP as we're walking to the car for the drive back to her place. Vrrm-vrmmm!

    The hourly rate can be set to make it more enticing for the consumer to upgrade to a monthly plan, or the features can be used occasionally at a higher rate.

    • by dgatwood ( 11270 )

      And gamify it so you have to buy tokens, and pay with tokens. No, thanks.

    • by Bert64 ( 520050 )

      Since the cheapest model comes with all these disabled features, the hardware to support them is physically present and you've already paid for it. Making you pay again to use the stuff you've already paid for and are paying for the energy to move around is ridiculous.

      If you just want occasional use, you can join a car club and rent use of the whole vehicle on an hourly basis. When you're not renting it, you don't have the physical vehicle at all and someone else can use it.

      • Since the cheapest model comes with all these disabled features, the hardware to support them is physically present and you've already paid for it.

        But you didn't pay for it. Instead you obviously saved money by not paying for it.

        Making you pay again to use the stuff you've already paid for and are paying for the energy to move around is ridiculous.

        You didn't pay for it. You certainly didn't pay them all the extra R&D costs to design an inferior version. Or the added costs to supply 2 different hardware versions.
        Why did you buy this version to carry around the extra stuff? Were you tricked somehow? Did you not understand you'd be carrying around excess baggage when you bought the car?

    • by narcc ( 412956 )

      Why stop there? Skip the buying completely and reap the rewards! Just rent what you want. Doing a DIY project? Rent a truck. Have a hot date? Rent a fancy sports car. Vrrm-vrmmm!

      When you figure out why that's a stupid idea, you'll be enlightened.

      • It makes a lot of sense to do something like rent a truck or trailer for a DIY project rather than try to find something that is simultaneously a pickup and a roadster. Owning one of each will be more expensive than buying something middle-of-the-road (pun not intended) and renting something specialist now and then.
    • by Misagon ( 1135 )

      You forgot to end your post with a "/s"

    • How much to unlock the glove compartment and cup holders?
    • by gtall ( 79522 )

      She just think you are a showoff and going back to her place is where she drops you off her radar.

  • just an little bit of DRM to use DMCA block any and all non dealer repair

  • by scourfish ( 573542 ) <scourfish@@@yahoo...com> on Friday May 05, 2023 @10:33PM (#63501163)
    I don't think their customer base is hurting for money when it comes to the extra cost.
  • This is coming. Permanent tracking and forbidden zones. For national security.

  • will Mercedes sue them for violating terms of service? I would kind of like to see the outcome of a case like this.
  • by Crashmarik ( 635988 ) on Friday May 05, 2023 @10:48PM (#63501193)

    https://en.wikipedia.org/wiki/... [wikipedia.org]

    Funny I used to laugh at conspiracy theorists, these days it seems they have read the spoilers

  • I wonder if whoever wrote this:

    >> It's not really clear that regulators have any interest in cracking down on charging dumb people extra for something they already owned and paid for. After all, ripping off gullible consumers is effectively now considered little more than creative marketing by a notable segment of government "leaders"

    ever bought a CPU clocked higher than the absolute base level.

    The consumers in this scenario aren't gullible or dumb - they're not being fooled, they are being offered so

    • ... CPU clocked higher than the absolute base level.

      What do you mean by "base level"? Usually CPUs are mass-produced with one die (so many p-cores, so many e-cores, so much cache). They then test them and see how fast they can go. Random variations in manufacturing mean they don't all work at the same speed. That randomness means the number of CPUs that work at maximum speed is smaller than the number of CPUs that work at a slow speed. Because there is higher demand for the CPUs that go fast, which also in limited supply, they increase the price. This

    • It's not even a stupid system, and this goes way back. It's the standard problem of product where the intellectual property (IP) is the most expensive part. The result is an component whose material and manufacturing costs are dwarfed by the development. The most typical product here is the CPU chip. Once the design is done, a plant just churns them out. At which point the company says "Most customers don't need the 64 processor version; how much will it cost to develop a cheap 16 processor CPU?". And

  • The early Model 3s (LR RWD) were recorded doing 0-60 in 4.4 seconds, then an update nerfed the 060 time and it went to over 5 seconds, then in another update, Tesla kindly set it back to just under 5 seconds.

  • by felixrising ( 1135205 ) on Friday May 05, 2023 @11:55PM (#63501269)
    The idea of locking away the full capabilities of the car I buy should come with a Caveat subscriptor, that if the car has say 100kw battery but the seller locks away 25% of that behind a subscription, then the owner should be reimbursed for having to drag around 25% dead weight... because you are paying to transport it everywhere with you. Similarly locking up the full capacity of the engine, or heated seats, or whatever means you shouldn't have to pay to maintain that thing any more, it's clearly a leased item and the maintenance of it should fall to the lessor. I would definitely vote for this. We're basically barreling down a road where we don't really own anything and just lease or rent it. It's a slippery slope that consumer protection bodies should be all over.
    • Donâ(TM)t get to own things outright? I for one welcome neofeudalism! All hail our corporate lords, who only have our best interests in mind!
    • The idea of locking away the full capabilities of the car I buy should come with a Caveat subscriptor, that if the car has say 100kw battery but the seller locks away 25% of that behind a subscription, then the owner should be reimbursed for having to drag around 25% dead weight... because you are paying to transport it everywhere with you.

      You know you can just buy a different car right?
      Walking or public transport might also be an option.

      Similarly locking up the full capacity of the engine, or heated seats, or whatever means you shouldn't have to pay to maintain that thing any more, it's clearly a leased item and the maintenance of it should fall to the lessor.

      Don't want to pay to maintain something. Don't buy that thing.

      • by Tom ( 822 )

        Don't want to pay to maintain something. Don't buy that thing.

        They don't offer that as an option. If you could pay $500 up front OR take it on subscription for $20/month we might be talking. But that's not how it works.

        • They might not, but odds are they're not the only provider, you know? It's not like they're a utility where you only have one company.

          As I understand it, John Deere is losing lots of market share due to their DRM crap. Farmers buy, get burned, go to either older models without it or a different company.

        • What? They don't give you the option of not buying their car? Really?
      • Window seats will only be for subscribers? /s
        • Window seats will only be for subscribers? /s

          You'll have to pay extra for the actual window. And a fee each time you raise or lower it. Be sure to put a little sticker over the eye-tracking sensor so you don't get charged for glancing out of it by mistake.

    • by short ( 66530 )
      "100kw battery" - battery capacity unit is kWh. kW is power (of a motor). 100kWh battery can drive one hour with 100kW of motor power or two hours with 50kW of motor power.
    • You're reimbursed by paying less for the car.

    • by tlhIngan ( 30335 )

      The idea of locking away the full capabilities of the car I buy should come with a Caveat subscriptor, that if the car has say 100kw battery but the seller locks away 25% of that behind a subscription, then the owner should be reimbursed for having to drag around 25% dead weight...

      Or perhaps the owner can realize that he can go from 0-100% battery capacity and wear out the battery less because 25% is held "in reserve" so you're really only going between 0-75% of full battery capacity. Most EV owners alread

  • Every new car is like this.

    New model years boast increase HP and Torque over previous model years even though it's the exact same powertrain. All the manufacturers have done is tweak the ECU.

  • Running the battery/motors harder might mean they are more at risk of needing warranty replacement, so there may be an extra "cost" to cover. I'm sure there is a decent profit margin though.
  • ...if there were ironclad, comprehensive right to repair laws on the books that would ensure it was absolutely OK for you to apply a patch some bright spark had coded that would do exactly the same thing for a fraction of the price. Oh...and the corporate grifters couldn't void your warranty unless they could prove the "outlaw" patch caused some kind of damage.

  • Just say no. It's that simple.
  • but with all the microtransactions and subscriptions that come with them, maintenance is no longer the only issue that steers me away.
    • If you ever get around to it, and if Benz gets their head out of their ass, stay away from BMW. They're junk.
  • "The Right to Read" was right, but didn't think far enough. We're fast moving into a world where anything becomes a "service". Which is just business buzzword for companies wanting a continuous revenue stream instead of ordinary sales.

    This is evil. It means everyone becomes a constant slave. It means when you hit tough times in your life you can't scale down anymore by relying on what is already yours and cutting out expenses you can go without for a while. Even if these "rental features" allow you to cance

  • I have a Tesla Mod 3 AWD. I did not buy the performance model, but my car has engines of the same design, though Tesla claims they sort engines so maybe the ones that go on P have slightly better specs. The P can accelerate from 0-60 one second faster than my car. A year or so after I bought the car, Tesla offered an over the air update to give me roughly half the difference, for a one time fee. The fee is considerably less than half the cost difference to a P. The P also has better brake pads and some
  • People buy gaming consoles like Playstation, or Xbox, they don't throw fits over over-the-air downloads they pay for (games, in-game purchases, etc). Why is this different on the car? The game console you own is fully capable of playing all of todays and even future titles, it doesn't mean you are entitles to access them for free. Your Android or iOS phone that you own is fully capable of running all the apps, again, it doesn't make you entitled to use them for free. If you don't like the amount of power t
    • This is a good point, but there is a big difference: When you pay for an app for your device, you pay for the work that was put in making the app software. You have a choice on installing apps from different vendors or even make your own apps (at least in the case of Android).

      In the case of improving the car performance or heating the seats, you do not really buy software. And if you did, you don't have the choice of installing your own seat-warming software, or buying it from a third party.

      I wish mo

  • Inflation is caused by rising wages and has nothing to do with companies gouging [businessinsider.com] people for every pfennig [kanebridgenews.com] they can.

  • by Malays2 bowman ( 6656916 ) on Saturday May 06, 2023 @05:33PM (#63502763)

    Like being able to do stuff like bypass the computer that goes bloop and bleep so they can have heated seats? Or do ECU mods to tune the car themselves and not rely on some "subscription"?

      This might be complicated if you are only leasing the car, but if you buy it outright, you should be able to do whatever you want with it, within existing road and saftey laws, of course.

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