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Tumblr Is Reportedly On Life Support As Its Latest Owner Reassigns Staff (arstechnica.com) 54

Tumblr may be nearing its end after its management sent memos to staff with the Lord Tennyson quote about having "loved and lost." Ars Technica reports: Internet statesman and Waxy.org proprietor Andy Baio posted what is "apparently an internal Automattic memo making the rounds on Tumblr" to Threads. The memo, written to employees at WordPress.com parent company Automattic, which bought Tumblr from Verizon's media arm in 2019, is titled or subtitled "You win or you learn." The posted memo states that a majority of the 139 employees working on product and marketing at Tumblr (in a team apparently named "Bumblr") will "switch to other divisions." Those working in "Happiness" (Automattic's customer support and service division) and "T&S" (trust and safety) would remain.

"We are at the point where after 600+ person-years of effort put into Tumblr since the acquisition in 2019, we have not gotten the expected results from our effort, which was to have revenue and usage above its previous peaks," the posted memo reads. After quotes and anecdotes about love, loss, mountain climbing, and learning on the journey, the memo notes that nobody will be let go and that team members can make a ranked list of their top three preferred assignments elsewhere inside Automattic.

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Tumblr Is Reportedly On Life Support As Its Latest Owner Reassigns Staff

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  • Pr0n (Score:5, Informative)

    by Major_Disorder ( 5019363 ) on Thursday November 09, 2023 @06:30PM (#63994407)
    They got rid of the porn and pr0n was about 97% of their content. I seem to recall commenters on /. saying the removal of pr0n would kill it off, back when it was first announced.
    • by lsllll ( 830002 )
      You'd think they would have known that ahead of time. Knowing your customers is more than 50% of keeping your business running. Had they taken their heads off their asses, they would have come to a different conclusion rather than amputate a leg and let it bleed themselves to death.
    • The main issue is the cost of bandwidth seems to have shot up massively over the last several years. I don't know the exact reason why either. If I had the guess would be some form of ISP shenanigans. I know there's been a metric fuck ton of market consolidation in the last several years so that might be it. It's also possible that venture Capital isn't just pouring money into subsidizing the back end anymore.

      I know isps will tell you that it's because electricity costs went up and all that's true mode
      • >The main issue is the cost of bandwidth seems to have shot up massively over the last several years

        That is weird.

        As a small provider of VPS:es, remote backup and related services we have found the prices we pay stay similar until the high inflation in the last two years, and even then the rises have been less than inflation.

        It is true that the prices have not kept going down since 2020 like they went down in the 2010s, but in real inflation adjusted terms we are way below 2010 prices and a bit below 202

        • So my experience is very different from what you describe.

          That's because the parent poster is just making shit up while you are drawing upon real-world experience.

    • I used to like Tumblr. There was a cool wet p***y group. Guess Tumblr is screwed now.
    • Re: (Score:2, Interesting)

      That's the main part. Tumblr had three primary demographics:
      1. Regular old porn.
      2. Furries and similarly minded people, with porn.
      3. Teenagers playing at having mental illnesses. They'd compete to see who could fake the most illnesses, anything ranging from boring autism to multiple personalities, which they termed 'head mates'. This was also where the personal pronouns fad first hit the big time.

      Even if they hadn't dumped the porn, what advertisers would want to market to these broke weirdos? If they clear

    • The porn is back.

      IMO the real detractor from tumblr is all of the half baked, half done features. For example, some porn is blocked but most gets through. Lately I have noticed the date/time of posts in my queue are wrong, mostly for later evening posts.

      One time, as a joke, I thought about creating youtube videos for all of the bugs and half done stuff. I had list of 30 (no joke there) items to start with too. But I was too lazy ;)

    • They were convinced that they could run just as well with the 3% who used it to post things about knitting and short stories.

    • Especially if it's pr0nz!
  • by Guillermito ( 187510 ) on Thursday November 09, 2023 @07:09PM (#63994501) Homepage
    Maybe we'd get lucky and twitter or whatever is called now is next
    • it is alive and kicking.

    • Nah twitter still allows porn. and after what Tumblr did to itself I don't see Twitter following in its foot steps removing the porn
    • Why just Twitter? Is there ANY social media site that brings more value to society than causes damage?

      • by djinn6 ( 1868030 )

        I learned a bit of plumbing from YouTube. It saved me $300.

        • Fair enough. We can save the house repair tutorials while burning down the rest.

        • Second this for youtube. It's got tons of good stuff. Learned how to grout tiles, lay bricks, improved my woodworking and other workshop skills. There's also amazing documentaries like TechnologyConnections's 3 hour documentary on the final evolution of vinyl records for storing video and also the video on the best toaster ever made.

          There's a lot of good stuff. Also a ton of shit, but that's life.

      • Most of them, if you use them right. Like any other tool, they have great potential for improvement, as well as great potential for damage.
        Which one is it depends on who uses them.
        If someone would ask me "Which Social Media platform helped you?", my honest answer would be "All of them". Except for the ones I never used, of course, such as X.

    • That would be nice! Actually. I'd rather it was Twittr than Tumblr.
  • by Fly Swatter ( 30498 ) on Thursday November 09, 2023 @07:50PM (#63994577) Homepage
    Pinterest, I hope it's next.
    • Amen. Pinterest: a login prison for potentially interesting art/craft project displays.
    • pinterest is what the "-site:" search string parameter was invented for.

    • Pintrest still exists? Lol.
      • Unfortunately yes. And even more unfortunately search engines still offer results from there.

    • Hey, Pinterest is actually pretty good once you use userscripts (Greesemonkey, tampermonkey, etc.) to remove the need to login, allow image saving, add a button to directly open the full-resolution image....

      OK, OK, you pretty much need to rewrite the entire site, but there's some great data berried under all the BS.

  • by Ziest ( 143204 ) on Friday November 10, 2023 @12:06AM (#63994913) Homepage

    Dump the p0rn and everyone bails. Now they are rearranging the deck chairs. "Hey, I ordered my whiskey neat. What is this ice doing in my drink?"

  • Tumblr was operant conditioning on minors and the result was a lot of teens without much sense of accomplishment began competing with each other for attention. What they posted for attention they then competed to be zealous about (and treat as cornerstones of their identity) so it had some kind of bizarre No True Scotsman scolding intolerant tolerance obsessed identity politics dynamic.

    Whenever I think about what'd happen if Facebook/Twitter/YouTube collapsed I'm torn between delight and horror. Delight bec

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