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Fewer People Are Posting on Social Media. 50% Could Leave Or Limit Interactions Within 2 Years (msn.com) 91

"Billions of people" uses social media every month, notes the Wall Street Journal.. But "fewer and fewer are actually posting."

Instead they're favoring "a more passive experience, surveys of users and research from data-analytics firms say." In an October report from data-intelligence company Morning Consult, 61% of U.S. adult respondents with a social-media account said they have become more selective about what they post. The reasons are varied: People say they feel they can't control the content they see. They have become more protective about sharing their lives online. They also say the fun of social media has fizzled. This lurker mentality is widespread, across Meta Platforms' Instagram and Facebook along with X and TikTok....

In a survey conducted in the U.S. this summer, research firm Gartner found more than half of respondents believed the quality of social media has declined in the past five years. They cited misinformation, toxicity and the proliferation of bots as reasons it has gotten worse. "The less you trust social-media brands, the less of a good experience you're having," says Gartner analyst Emily Weiss. Users are less likely to share opinions or insight into their lives since the community they are looking for isn't there, she adds. Ads and suggested posts have also sucked the joy out of apps, some users say... The algorithmic spotlight on creators and their hyper-curated content has made some users feel insecure and less likely to share their own photos and videos, says Kevin Tran, media and entertainment analyst at Morning Consult. In turn, some now think of social apps more as sources of entertainment, like YouTube or Netflix.

Gartner estimates that 50% of users will either abandon or significantly limit their interactions with social media in the next two years.

Any threat to interacting is a threat to business, the article notes, adding "The companies are responding." They are investing in more private user experiences like messaging, and making interactions more secure. And encouraging people to post to a more intimate audience — as with Instagram's recently expanded Close Friends feature... Meta responded to user complaints, saying it would continue to work on improving recommendations to help creators reach more people. The company added a snooze button that pauses suggested posts for 30 days at a time, and chronological feeds that temporarily only show posts from accounts people follow... Meta began shifting its resources toward messaging, including efforts to enable end-to-end encryption by default across all of its messaging services... TikTok has also shown signs of investing more in the messaging portion of its app, nudging users to chat with people they haven't messaged in a while.
When the Wall Street Journal posted their article on Threads, Adam Mosseri (head of Instagram) responded that "People are sharing to feeds less, but to Stories more," and "even more still" in Messages ("even photos and videos"). Mosseri also said that Instagram's Notes feature — basically a post where you cab specify a smaller subset of your followers to see it — "have quickly become a big thing, particularly for young people.

"So it's no so much that people are sharing less," Mosseri argued, "but rather than they're sharing differently."
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Fewer People Are Posting on Social Media. 50% Could Leave Or Limit Interactions Within 2 Years

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  • by rossdee ( 243626 ) on Saturday December 30, 2023 @12:44PM (#64117111)

    and fewer and fewer are using correct grammar.

    • by serviscope_minor ( 664417 ) on Saturday December 30, 2023 @01:09PM (#64117153) Journal

      People will understand iregardless of grammer nazi's

      • Re: (Score:3, Funny)

        by gosso920 ( 6330142 )
        Supposably, many won't.
        • by Anonymous Coward
          For all intensive purposes you are right
      • by gweihir ( 88907 )

        Naaa, grammar nazi's are what keeps the world turning! Well, like any group of fanatics, it their mind they do....

      • I'll imagine that you put that there as a pun.

        Proper grammar can be important. Capitalization is the difference between people thinking you're a nice guy or a weirdo in the sentence "I helped my uncle Jack off a horse".

        And word order is very important if you want to tell someone you pricked your finger. Try turning that around and "TMI!" is the nicest reply you'll get, but certainly no band aid.

        • by chthon ( 580889 )

          Punctuation, not capitalization...

        • I'm pretty sure people will assume you're a pervert even if you capitalize it strategically to feign innocence.

          Just as people will assume you're functionally illiterate if your mistakes cross the line from typos to not even understanding grammar.

          One problem in discussing these issues is that there are a lot of false pedants who confuse style guides for rules. And those idiots include over 99% of "grammar school" teachers.

    • by 605dave ( 722736 )

      Your right, its a shame nobody no’s there grammar these days, it really effects us to.

  • by Anonymous Coward

    It's really difficult and time consuming work to correct all of the people who are posting incorrect information.

  • by Rosco P. Coltrane ( 209368 ) on Saturday December 30, 2023 @12:52PM (#64117129)

    The Fediverse is my kind of social media. I enjoy it the way I have never enjoyed Facebook, Reddit, Instagram or Twitter.

    There's something utterly nauseating about being offered services to attract me to a platform for the pupose of putting me under surveillance and monetizing what I say or do. It feels like being a fucking lab rat. The Fediverse is fundamentally not like that. It reminds me of the early internet, when things were still fairly innocent and corporate-free.

    Of course, as it grows, the morons who still patronize traditional social media join it, and it and gets taken over by Big Data - like Facebook's plan to federate their Theads cesspool with Lemmy - the Fediverse will eventually become exactly as rotten and as terrible as the surveillance-based services of today. But for the time being, it's really nice and refreshing, and I do at last get to enjoy social media too.

    • by ArmoredDragon ( 3450605 ) on Saturday December 30, 2023 @02:52PM (#64117415)

      Of course, as it grows, the morons who still patronize traditional social media join it, and it and gets taken over by Big Data - like Facebook's plan to federate their Theads cesspool with Lemmy - the Fediverse will eventually become exactly as rotten and as terrible as the surveillance-based services of today. But for the time being, it's really nice and refreshing, and I do at last get to enjoy social media too.

      I really doubt it. I don't know what Fediverse is, but it basically sounds like what we already had nearly four decades ago in usenet and IRC. I still remember when, by the time the people I know IRL learned what LOL meant, I already had kind of a "meh, been there, done that" feeling about social media. Or to put it another way, they were sitting there getting excited over what was to me just a more feel good, toned down reboot of a much better, grittier movie that I had already seen a decade earlier that featured things like winnuke, spinning up botnets and executing channel takeovers of the rival piracy group on efnet.

      I can hear you quietly shouting "you're old, just get to the get off my lawn part already" in your head from all the way across the internet, (millennial, btw) but before you hit that reply button, hear this: I think this means that the masses, many of whom were already older than me to begin with, are likely just now getting to the hangover part, and so they're just now doing what people like me already did a long time ago. Sure, maybe half of us went to facebook, but the other half of us thought it was too sanitized and lame, just like a shitty Disney reboot.

      • I don't know what Fediverse is, but it basically sounds like what we already had nearly four decades ago in usenet and IRC

        Yes, and you might have noticed that those nice internet things of yesteryear have devolved into the current cloud-based surveillance economy social media terribleness we have today.

        Anything nice that becomes popular enough is taken over by conmen, marketdroids, abusers, slickers, shysters, big data companies, all out to make a buck on your back with no regards to morality and etiquette. The Fediverse is headed in the same direction, because why would it be otherwise?

        Give it a spin now and enjoy it while it

        • Yes, and you might have noticed that those nice internet things of yesteryear have devolved into the current cloud-based surveillance economy social media terribleness we have today.

          What do you mean? They're still there.

          • They're still there like horse-drawn buggies are still on the road: technically it's true, but most everybody else drives cars these days.

      • by DewDude ( 537374 )

        Picture Twitter.

        Okay...now picture that Twitter was composed of 40,000 smaller Twitters that could interact with the same space. Anyone can start the smol twitter and join the network. There's no centralized control. You're at the mercy of your smol twitter admin being able to block people. Get a death threat? Well maybe you can inform the police but there's no administration to kick them off the Fediverse. When they get banned...they make a new smol Twitter and continue.

        It's everything that was great about

      • (millennial, btw)

        Boomer here, and an early adopter - had my first PC (Commodore PET) in 1979. So I stay on top of tech trends... and I avoid most of them like the GOOD TIMES! virus. All that is just to establish my 'net creds so I can explain why I still use Facebook and pretty much nothing else, unless you want to count /. which I visit maybe once a week when I'm bored.

        The thing is... everybody I know is on Facebook. With a single post I can update a couple hundred friends and relatives all over the world on life-changing

    • I use facebook to keep track of relatives that are not close to me geographically .. we can look at pics and chat some and let each other know our schedules.. I sometimes troll right wing dbags on x/twitter because they somehow believe it has some meaning... It's essentially an echo chamber. Elon's exchange of ideas has turned into a sounding board for far right Antisemitic hate speach and Nut jobs . Other than that I have zero use for social media.

    • The Fediverse is my kind of social media. I enjoy it the way I have never enjoyed Facebook, Reddit, Instagram or Twitter.

      There's something utterly nauseating about being offered services to attract me to a platform for the pupose of putting me under surveillance and monetizing what I say or do. It feels like being a fucking lab rat. The Fediverse is fundamentally not like that. It reminds me of the early internet, when things were still fairly innocent and corporate-free.

      I'm not sure how to ask this without sounding sarcastic, but I genuinely want to know: does it feel different because you have the knowledge that it's not [presently] owned by corporate overlords and that affects your attitude while engaging with the site, or is there some aspect of the content or the experience of browsing the site that's conspicuously different from the commercial platforms?

    • by DewDude ( 537374 )

      I was on the Fediverse.

      I left. It's a nice concept that's ruined by it's own creation. The number of servers that exist to just harass is mind-boggling. Your instance blocks one but two more pop-up because anyone can spin up a server and join the fediverse. After 3 days of being unable to block the disgusting spam and threats, I left.

      Decentralized social media networks are just where hate and disgustingness breed. Anyone going to the Fediverse will have a horrible opinion of social media as a lawless garbag

      • Anyone going to the Fediverse will have a horrible opinion of social media as a lawless garbage pit.

        Obviously, you're replying to somebody who has a positive opinion of social media as a lawless garbage pit, though.

  • Algorithms (Score:5, Insightful)

    by darkain ( 749283 ) on Saturday December 30, 2023 @01:00PM (#64117141) Homepage

    Maybe... just maybe... its actually because of the "algorithms"

    We as consumers of these platforms know our content wont even reach people that follow us. This is a constant complaint on every major platform now, such as Xwitter, Facebook, YouTube, etc. The algos are all optimized for ad impressions to make $$$. Normal user posts that are not paid/promoted only reach maybe 1% to 10% of a given user's audience. And when your audience is your circle of friends/family that may be only about 100 total, that means maybe 2-5 people of that group will even see what you have to say. Who the hell would have the motivation to post at that point? Literally opening a window and shouting outside will have a larger audience.

    • I agree - this last year or so I've found (on Faceblecch) that I have to doomscroll just to find posts from people I know. Far too many ads and "you may be interested in..." junk thrown in the way.

    • Re:Algorithms (Score:4, Informative)

      by bill_mcgonigle ( 4333 ) * on Saturday December 30, 2023 @01:10PM (#64117167) Homepage Journal

      Quite true.

      And if you like following someone you only dare converse with them at the risk of them being on a downcycle and blocking you forever when they misread what you have to say.

      The incentives to healthy conversation are completely inverted.

      Plus 90% of your notifications are bots spamming crypto scams.

      • by Ichijo ( 607641 )

        The incentives to healthy conversation are completely inverted.

        Telling intriguing lies is "engagement" and therefore encouraged. Calling someone out for lying is uncivil and therefore bannable. The trolls win, and so in general, social media is highly toxic.

    • Re:Algorithms (Score:5, Interesting)

      by VeryFluffyBunny ( 5037285 ) on Saturday December 30, 2023 @01:22PM (#64117187)
      Yeah, this: "Normal user posts that are not paid/promoted only reach maybe 1% to 10% of a given user's audience. And when your audience is your circle of friends/family that may be only about 100 total, that means maybe 2-5 people of that group will even see what you have to say. Who the hell would have the motivation to post at that point?"

      The advertising agencies like Facebook & Twitter don't seem to understand this point. We use these platforms to "follow" each other. If we can't use them for that, then why use them at all? I think most people haven't worked out/don't know that very few of their "followers" actually see their posts. For example, you have to pay Facebook for that to happen.

      That was one of the more striking things about trying out Mastodon; AFAIK, I saw every post & reply from everyone I followed, & I'm assuming they got the same from me. There really was a sense of community about it with the few people I knew there. Pity it didn't catch on enough. Hopefully, govts can legislate to make all social media platforms interoperable in order to make building communities in this way possible for more people.
    • Maybe... just maybe... its actually because of the "algorithms"

      Yes. Fucking Al Gore and his Al Gore Ithms.

    • The fact that it is like pulling teeth to get a "recents" posting list, as opposed to "selected for you" is causing issues. It would be nice to see what people are posting now, not something they threw up there 1-2 weeks ago, that nobody cares about.

      The problem with social media is that it is becoming like radio stations after ClearChannel bought everything up. You look at what is popping up, and there isn't really much new or intractable, but the same old crap that was there before. This sort of stuff k

  • "Any threat to interacting is a threat to business, the article notes"

    No, and choosing not to post is not the same as choosing not to interact. Social media is a propaganda mechanism, it does not rely on all users "posting", in fact it works better without that.

    Elon Musk's "business" is not interaction, it's control of the message. Reducing posters means that fewer people control the "public square". That's exactly what he wants, exactly what the religious right wants, what Trump wants, what Putin wants.

    • by techno-vampire ( 666512 ) on Saturday December 30, 2023 @02:33PM (#64117361) Homepage
      I notice that all of the movements/parties/organizations you list are right wing. Don't you think that the various Marxists, Socialists, Progressives and other left-wing parties want the same thing?
    • I think you are trolling, but in case you are not, let me assure rhat from my POV quite the opposite is true; the message I get on social media is all but Trump's or Putin's (and good thing too), but has been fairly relentlessly leftist, woke and autocratic. (I don't do TwitX though, had already been cooled to social media by my FB experience by the time it took off.)

      I guess it depends in part on the tint of the spectacles and the adjustment of the blinkers through which each of us look out at the world an

      • So far as I was concerned, twitter was a cesspit even before musk sank his fangs into it. But otherwise, it sounds like you weren't watching the socials as a whole, or at least not the mainstream ones like Facebook and the like. It did start on twitter, since that was TFG's favorite toilet pastime. But all of the mainstream social networks took a very hard right turn in 2015-16 or so when the republicans figured out how to effectively weaponize them against... well... anyone who might disagree with, obje

      • The algorithm gives you what you engage with. It gives me an endless stream of viral Marvel movie fan groups. No trump, no woke left, just Marvel. I absolutely hate it.

  • The shine on the new toy has worn off.

  • by quax ( 19371 ) on Saturday December 30, 2023 @01:40PM (#64117233)

    On Spoutible there is no algo, which is a breath of fresh air.

    It means you are encouraged to follow folks because otherwise your TL is empty.

    Moderation is strong and for me that put fun back into social media.

  • I was recently linked to this one blog post about the rise and fall, ebb and flow of online communities and the constant chase for the next hangout spot. It's one I'd like to share with everyone who has not yet read it.

    Stop Talking to Each Other and Start Buying Things [substack.com]

    • I tried to read that article but the writer lost me when she said that when she was twelve she didn't know of any way to buy something without physically going to a store. When she was twelve, I was an adult, so I know more about what things were like back then and I know that there were many companies working strictly by mail order. In fact, if you read a magazine today, you'll still find advertisements for such companies, complete with coupons you can cut out and send in. And I can assure you that this
      • by Calydor ( 739835 )

        And ... how many twelve year olds were allowed to just fill out an order form and a check (was that how they were paid? Payment to the mailman on delivery? I really don't know) and mail it without the parents being involved whatsoever? To a twelve year old yes, someone could buy stuff like that - but she more than likely could not.

        It's also possible that's a detail that never occurred to her as she was writing. I'll admit that I knew of mail order catalogues but seriously didn't even think of them in this c

  • by UnknownSoldier ( 67820 ) on Saturday December 30, 2023 @01:46PM (#64117253)

    ... only to have someone tell you are "wrong" for having a (different) opinion? God forbid you ask an honest question and people think you are trolling.

    And people are surprised that more and more people are leaving? The online communities have become toxic as fuck. There ARE good ones but good lucking finding them.

    There is a reason people call Twitter as Shitter, or Facebook as FarceBook or FecesBook. People's live are SO devoid of any actual real meaning that they try to get fake kudos from complete strangers by posting selfies or topics that no one gives an actual fuck about because they get to pretend they are "Keyboard Warriors". (Ironically, this exact post is part of the problem.)

    People are addicted to dopamine of social media and are slowly waking up to the problem of social media. News at 11.

    • by Shanoyu ( 975 )

      Dopamine has many functions in the brain and thinking that the problem is the natural function of the body generally doesn't fix anyone. With regard to social media, a lot of times the solution is "do things that raise your attention span and inoculate you from being locked into short and micro-form media" rather than "avoid things that bring you pleasure." The latter, generally, does not improve the quality of your interactions-- you have to do *healthy* things that give you dopamine. Otherwise you're jus

  • It's time to put the cat back in the bag.
  • by Tony Isaac ( 1301187 ) on Saturday December 30, 2023 @01:52PM (#64117271) Homepage

    Many of us quit posting years ago. Some are slowly getting over their obsession. Some just can't help themselves, they think people are actually interested in what they ate at the restaurant last night.

  • by ThumpBzztZoom ( 6976422 ) on Saturday December 30, 2023 @02:42PM (#64117383)

    Meta responded to user complaints, saying it would continue to work on improving recommendations to help creators reach more people. The company added a snooze button that pauses suggested posts for 30 days at a time, and chronological feeds that temporarily only show posts from accounts people follow.

    You used to be able to change your news feed to "Most Recent" by clicking this text immediately above the first visible post. A few years ago, they moved this to the menu on the left, and then kept changing the order so it frequently wasn't where you used it last. Now they renamed it as "Feeds" and put it into a drop down menu. Somehow, they consider making the feature people want more difficult to find as a "response to consumer complaints."

    They clearly do not want you to see all your friends posts in chronological order, and definitely don't want you to see all of them. They only want you to look at "Top Stories", which, from the user end, is a random selection of posts from the last two weeks whether they make sense or not, with frequent repeats, representing a small fraction of your friend's posts. Comments are also defaulting to "Top Comments", another subset, but at least the option to select "All Comments" is at the top of the comments. For now.

    The last time I looked at "feeds", every 3 posts had 1 ad, 1 post from a "suggested group" I had zero interest in, and only 1 post from friends.

    I never would put Facebook's app on any device, so maybe it's different than the website.

    Also, on the mobile version of the website, they disabled being able to open anything in a new tab - posts, photos, or links. This also killed how I liked to browse, which is to open the posts in interested in in new tabs until I'm finished scrolling, then look at the posts.

    • Also, on the mobile version of the website, they disabled being able to open anything in a new tab - posts, photos, or links. This also killed how I liked to browse, which is to open the posts in interested in in new tabs until I'm finished scrolling, then look at the posts.

      I believe Nextdoor did this exact same thing months ago, and my use of the site dropped to near zero (because I browse the same way you do). Does anyone know how to defeat it?

      • The social fixer browser addon allows you to determine which types of posts, and in what order, are displayed on Facebook.

  • Posting broadly just doesn't have the same allure because of how easy it is for stuff to leave your audience (for most people, close family and friends.) Having your posts be seen by people who don't have the context to understand them is just a recipe for misery. Even if you don't mind explaining your life or background to a stranger, it sure is boring. Twitter circles were a great feature to avoid that for sensitive posts, and it's a shame Elon killed them.

    I've found Bluesky scratches the same itch with p

  • Well, I beat them to it by 7 years. Facebook is a wasteland. LinkedIn: wasteland. Snap: useless. TikTok.. never tried it. Instagram: a photo dump site.
  • People have characteristics that eventually can lead them to obsession or compulsive behaviors; call it what it is then an addiction. I've seen people obsess over social media and invest hours a day in unproductive endeavors wasted on social media. Christ! read a book, volunteer for something but get off the fucking cell phone! Honestly, the problem is the cell phone or specifically the smartphone. With so many apps looking for your attention, time or resources start with downgrading that instead of somethi

  • by christoban ( 3028573 ) on Saturday December 30, 2023 @03:35PM (#64117499)

    Soon it'll be all bots and censored AI and Chinese 'curated' content on TikTok.

    And the enshittification continues unabated.

    When will be realize it's time to climb back up in the trees?

    • I hope we can stop short of that and realize it's time to just cut the dead weight and claim the internet back. Let's just use their infrastructure to rebuild what we used to have before we let the masses in.

      Simply don't repeat the mistake we made once.

  • by sanf780 ( 4055211 ) on Saturday December 30, 2023 @04:01PM (#64117553)
    Everything you post can be used against you in the future. Job recruiters do check what you posted. On the other hand, experiences from the past also shape what you do. Why bother fighting the trolls? /me hides. You may also get no response from anybody else, and that may get you depressed.

    The safest is to get off the internet, maybe read a book.

  • terms will change and everyone's profile will default to open again.
  • by gweihir ( 88907 ) on Saturday December 30, 2023 @05:10PM (#64117683)

    When social media started, everybody and their cat thought that not being on it and not being active there would mean you are not part of society anymore. By now people are starting to realize that it is basically only as important as a hobby. Everyone should at least have one, but which ones specifically is a matter of personal taste.

    Same cycle for every hype. In the beginning only a few people see that they do not need to participate.

    • Ok, the first step is taken.

      I wait 'til people find out that it's not even a hobby but a dangerous problem hanging over your head. Everything you do, everything you post, everything you say, everything you like, is available for profiling.

      And employers will use it against you.

      • by gweihir ( 88907 )

        I think it is a harmless hobby. When you are actually an adult not only by years.

        Incidentally, doing profiling that way is illegal in the EU, so I really do not expect that to be a problem. They will _not_ want to touch that after what is currently happening to Schufa.

        • by gweihir ( 88907 )

          Hmm. You are sitting in the UK though, right? In that case, you are completely correct. The UK is fast sliding into a surveillance fascism and anything you say there online needs to be carefully considered.

        • Are you sure?

          Are you sure that something you enjoy doing isn't suddenly getting illegal or even frowned upon in the near future?

          I remember when I was a kid, smoking was "cool". Everyone smoked. In bars, in restaurants, hell, in movies. A picture of you with a cigarillo and a cocktail meant that you're living it large and that you have the money to do so.

          Try that today.

          A lot of my coworkers are hunters. You think they should dare to pose with the game they slew and post it on social media? I wouldn't if I wa

          • by gweihir ( 88907 )

            Well, it depends on what your plans are. If you plan to run for political office or higher management, avoid social media like the plague and threaten any friends and family that could post pictures or text with you in there with suing them into the ground. And best start with that wen you are 12 or so. For regular people, some boundaries apply (for example do not post on hot political, gender or race topics to not trigger the fanatics you find everywhere), but my take is most topics are pretty safe in Euro

  • It's what happens when you let libtards run free on your platforms turning them into a toxic cancel culture environment.
  • Survey of alcoholics reveals 50% will give up alcohol at anytime they like in 2024, in fact they could quit anytime after they finish this one drink.

  • X, facebook, mammoth, etc are dropping, but Tik Tok continues to grow.
    The other problem is that REAL bots are now all over Social media and pushing ppl into what to think.
    These are bots from places like China, Iran, N. Korea, Russia, etc.
  • The usefulness of social media is killed by social media companies themselves or, more precisely, by their short term greed. I am talking here about their news feed, and facebook is a prime example of this: if I open the facebook feed, I see a lot of sponsored content, and very few posts from my contacts. Conversely, if I post something, it is not pushed to all my contacts, but only to a small part of them, presumably to those whom I interacted recently. So, if my posts aren't reaching my friends, why post

  • I gave up Facebook about 5 years back, after holding on just for friends and family for a long time.

    When I get briefly dragged back - e.g. a friends wedding or a nephews birthday, because it's the only place these things seem to be shared, I can't help but notice some of content people are sharing.

    It's the usual suspects - old friends or acquaintances I somehow followed who post multiple items every single day.
    99% of it is junk, 1% of it often deeply offensive to some or other minority group.
    I'm no crazed w

  • Social media's insistence on telling us how to think is the problem.

    They are learning how little we need them.

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