India Puts Tech Firms on Notice Over Deepfakes Inaction 15
An anonymous reader shares a report: India has warned tech companies that it is prepared to impose bans if they fail to take active measures against deepfake videos, a senior government minister said, on the heels of warning by a well-known personality over a deepfake advertisement using his likeness to endorse a gaming app.
Could the header be any more lacking in context? (Score:4, Interesting)
"Deepfakes made headlines in India again as the nation’s cricket icon Sachin Tendulkar took to social media this week cautioning his countless fans that manipulated video advertisements falsely using his video to endorse an online gambling platform were fraudulent."
*sighs* This quote right here would have made a better header than what was presented.
But the real question is; as useless as social media is, how are they responsible for the actions of a questionable gambling app and why not have the app developers taken to task first?
Re: (Score:2)
Social media is a more effective target. The perpetrator of the ad is likely to be beyond the government's jurisdiction. The media company can be fined or banned (resulting in their business given to a competitor),
Re: (Score:2)
The media company can be fined or banned (resulting in their business given to a competitor)
What if this is a false flag operation by the competitor?
Re: (Score:2)
They still transmitted the message. It may be an intentional attack on them, but they cooperated.
That said, I'm not sure it's *possible* to identify deepfakes reliably. And that's the real catch. But not taking steps to avoid spreading false information is reasonable grounds for punishment. It's like recklessly spreading libel.
fragile politicians (Score:3)
India is notorious for having the most fragile politicians of any democracy. It's downright bizarre sometimes. I guess Western culture is used to having a certain level of contempt for elected officials that the insults and disrespect has no bite anymore. Maybe it's time for India to build some callouses and thicker skin.
Re:fragile politicians (Score:5, Insightful)
I've observed that power structures in India are based around flexing. Those on top flex on those on the bottom, who aspire to rise up so they too can flex on small people.
Have a question for someone, even a coworker, more powerful than you? It's the least important thing in the world to them. Vice versa? You'd better answer it immediately and give them each and everything.
So I suspect their politicians figure that the entire purpose of their power is to be able to control and silence those beneath them.
Re: (Score:2)
Well it's traditionally a hierarchical society (and the dominate religion very much has this philosophy). That you'd treat a manager or a political leader as a peer is probably offense in their culture. It's normal in my culture.
How? (Score:4, Interesting)
How are companies expected to detect deep fakes?
Keep in mind that there are two failures here, one is not taking deep fakes down, but the other is taking down real news by accusing it of being a deep fake.
If there is a mechanism for removing deep fakes, how do you keep people from abusing that to take down news that they don't like?
Re: (Score:2)
By making that illegal also?
ban ads and qr codes with public figures (Score:2)
Simply ban advertisements containing images or audio of known public figures
Youtube should also ban videos that contain QR codes along images and voices of known public figures
- and make Facebook financially responsible for people loosing money to their deepfake criminal ads !!
for the record... (Score:1)