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Meta Now Lets EU Users Unlink Their Facebook, Messenger and Instagram Accounts (neowin.net) 13

To comply with the EU's Digital Markets Act, Meta is rolling out changes to give users in Europe the ability to unlink their Facebook, Messenger and Instagram accounts. Neowin reports: One key choice users will have is how information is shared between Facebook and Instagram. Instagram and Facebook users will be able to choose whether or not they want information shared between the apps. Those who currently have connected Instagram and Facebook accounts can opt to keep sharing data between the apps or separate their accounts. Furthermore, Messenger is getting a standalone option. Users can continue using Messenger with their Facebook account or create a new account completely independent of Facebook. This new Messenger account will still offer core features like messaging, chat, and voice/video calls, but without Facebook.

For Facebook Marketplace, the options will be a personalized marketplace experience that taps into Facebook profiles or an anonymized experience where buyers and sellers only communicate via email instead of Messenger. For gamers, Meta offers a similar choice to Facebook Gaming. Users can keep their Facebook info linked for access to features like multiplayer, in-game purchases, and personalized recommendations. Alternatively, they can opt for a Facebook-free gaming experience. Finally, an option introduced in November 2023 remains relevant -- European users can choose to pay a subscription to Facebook and Instagram ad-free. It ensures that their information is not used for targeted advertising.

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Meta Now Lets EU Users Unlink Their Facebook, Messenger and Instagram Accounts

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  • by gosso920 ( 6330142 ) on Monday January 22, 2024 @06:41PM (#64180733)
    "We have all of your data anyway," they added.
    • by ls671 ( 1122017 )

      I was thinking, for them, the definition of "unlink" is requiring 3 different sets of credentials to access the accounts...

    • Re: (Score:2, Insightful)

      by thegarbz ( 1787294 )

      This was not about data, this was about bundling. The DMA is not a law that considers your privacy, you're confusing that with the GDPR, the DMA is concerned with excessive market power and service concentration.

    • Re: (Score:2, Interesting)

      by Luckyo ( 1726890 )

      Internally, it's all but certainly linked. This is simply about attempting to meet the legal definition of excessive/dominant power in a specific digital market so Meta isn't judged as being dominant and therefore put under increased legal scrutiny and sanctions regime.

  • So we here in 'Murica are stuck with linkage?

    • by Luckyo ( 1726890 )

      Worldwide, not just US. EU rules are only for EU and countries that adapt EU legislation while being outside of it organizationally.

  • It's not a link in a chain, it's removing one strand from a web. Most of the data, it's mappings and linkages are retained. What gets unlinked is the ID which maps to the "known identifiers" of you as an individual. The ID gets replaced with an ID that isn't mapped to known identifiers while preserving all of the ambient usage and history data. Your history exists, it basically becomes part of a profile for "John Doe". Why? The behavioural, telemetry data around a human can still power trend analysis

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