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LinkedIn Moves In On TikTok's Turf With Short-Form Videos (axios.com) 13

LinkedIn is testing support for short-form videos to help it compete with TikTok, YouTube Shorts, Instagram Reels, and other social media platforms. "[W]e are testing new ways to help members more easily discover timely, relevant videos to watch on LinkedIn," Suzi Owens, a company spokesperson, tells Axios in an email. From the report: A new "Video" option will appear next to the "Home" button at the bottom of the app's navigation bar, per a demo of the feature shared online by Austin Null, strategy director at creative agency McKinney. After tapping it, viewers are led to a feed of short-form videos similar to Instagram Reels and TikTok.
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LinkedIn Moves In On TikTok's Turf With Short-Form Videos

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  • by thegarbz ( 1787294 ) on Friday March 29, 2024 @06:02PM (#64354820)

    Hey remember that time where we had different things for different purposes? Like a network for professionals looking for job opportunities separate from 14 year old kids dancing to shitty vertical phone videos?

    Yeah those were the days.

    • It's still all for one purpose.

      In the job market of the future, resumes are out, and videos of dorky dances are in. For your next career move, plan on getting out your selfie stick.

  • "LinkedIn, we're getting worse by the day!"

  • LinkedIn is the new YouTube?

    • I stopped using Linkedin in earnest even before the MS acquisition when it became less of a platform to network with former colleagues & potential business partners and more for recruitment agency staff to share memes - despite none of these data harvesting vultures ever having placed me in a job via that website.

      Recruiters will be posting their travel videos now? They can go fuck themselves.

  • Somebody is going to be the beneficiary of a TikTok ban, but my crystal ball says it's not gonna be LinkedIn. A Microsoft-owned social media network is never going to be cool with kids stealing Kias with USB cords.

    • by ceoyoyo ( 59147 )

      It would be hilarious if it were though. Please, can we have preteen hoodlums invade LinkedIn?

  • And there's nothing wrong with that. I like having a list of close and less tangential but relevant connections there. I even curate to stay under the 500+ number where it says you accept any connection no matter how pointless. That's about it though. A good place to check in with a former coworker, maybe even apply for a job. My current job was obtained through a LinkedIn resume submission.

    The rest of it is garbage. Don't treat it like Facebook. Don't post your wedding anniversary. Honestly don't use the tagline either. Has anyone ever been drawn to "championing great software engineers and pioneers" or other pablum.

    LinkedIn stay in your lane.

  • Yeah, coz short video clips on LinkedIn are gonna cause all those tweens & teens on Tiktok to switch, right?

You know you've landed gear-up when it takes full power to taxi.

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