Google, AR Startup Magic Leap Strike Partnership Deal

Alphabet's Google and augmented reality startup Magic Leap are forming a strategic technology partnership and working on building immersive experiences that blend the physical and digital worlds. From a report: Magic Leap said in a blog post on Thursday that the two companies have agreed to a partnership. While short on details, the announcement adds to signals that Google may be plotting a return to the market for augmented and virtual reality (AR/VR) technologies that it so far has largely yielded to rivals Meta and Apple. The partnership would combine Florida-based Magic Leap's expertise in optics and device manufacturing with Google's technology platforms, Magic Leap said.

Announced 5/30/24. Killed 5/30/26.

[iAmWaySmarterThanYou]

It's Google. How else could it go?

Re: Announced 5/30/24. Killed 5/30/26.

[tysonedwards]

They need to re-buy all the staff they previously laid off after their previous AR projects werenâ(TM)t category defining successes.

Re:

[iAmWaySmarterThanYou]

Google employee? /truthhurts

Re:Magic Leap is still a startup?

[phantomfive]

The amazing thing is they still exist. Their demo video was amazing [youtube.com]. The actual product is uglier than Google Glass, costs as much as Apple's Vision Pro [magicleap.com].

"Startup"?

[Radagast]

Is it really fair to call Magic Leap a startup? They've been arond since 2010, finally showed some hardware in 2018, disappointing everyone, they've gone through like two restructurings/mass layoffs, but somehow keep raising funding without really having released any products to a wide audience. "Failure" seems more appropriate at this point.