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AMD Technology

AMD Claims Its Top-Tier Ryzen AI Chip Is Faster Than Apple's M3 Pro 42

Posted by msmash from the intensifying-competition dept.
AMD has introduced its latest Ryzen AI chips, built on the new Zen 5 architecture, in an ambitious attempt to compete with Apple's dominant MacBook processors. During a recent two-day event in Los Angeles, the company made bold claims about outperforming Apple's M3 and M3 Pro chips in various tasks including multitasking, image processing, and gaming, though these assertions remain unverified due to limited demonstrations and benchmarks provided at the event, The Verge reports. The report adds: At that event, I heard AMD brag about beating the MacBook more than I've ever heard a company directly target a competitor before. AMD claimed its new Ryzen chip "exceeds the performance of what MacBook Air has to offer in multitasking, image processing, 3D rendering, and gaming"; "is 15 percent faster than the M3 Pro" in Cinebench; and is capable of powering up to four displays, "unlike the MacBook Air, which limits you to two displays only." While AMD touted significant improvements in CPU architecture, graphics performance, and AI capabilities, journalists present at the event were unable to fully test or validate these features, leaving many questions unanswered about the chips' real-world performance.

The company's reluctance or inability to showcase certain capabilities, particularly in gaming and AI applications, has raised eyebrows among industry observers, the report adds. The new Ryzen AI chips are scheduled to debut in Asus laptops on July 28th, marking a critical juncture for AMD in the fiercely competitive laptop processor market. As Apple's M-series chips and Qualcomm's Snapdragon processors continue to gain traction in the mobile computing space, the success or failure of AMD's latest offering could have far-reaching implications for the future of x86 architecture in laptops.
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AMD Claims Its Top-Tier Ryzen AI Chip Is Faster Than Apple's M3 Pro More

AMD Claims Its Top-Tier Ryzen AI Chip Is Faster Than Apple's M3 Pro

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  • Faster at what, precisely? (Score:1, Insightful)

    by Anonymous Coward
    Faster at actually executing productive, useful code? Or faster at producing the useless garbage that so-called 'AI' outputs, the digital equivalent of sewage?

    Also: as if 'benchmarks' are anything other than sewage themselves.

    FFS just produce fast, efficient processors and never mind this shitty 'AI' nonsense.

  • Doesn't matter (Score:3)

    by theendlessnow ( 516149 ) * on Friday July 19, 2024 @04:38PM (#64639142)
    Apple is not an orange. And Apple want to make sure its "seeds" are never found anywhere else. Until Apple makes M3 available outside of their world, IMHO, there's zero reason to fight benchmark wars (since one is an Apple and the other(s) are not).

    • I was just lloking for a place to comment this: When you run on sub 1% of the machines in the world and your code needs to be custom compiled to run on your custom hardware, on your niche operating system, with weird developer hoops to jump through, who the fuck cares about your CPU? an intel atom is more useful to your average person than an M3. at least it can run the majority of software out there you can throw at it.

      This Siloing and fragmenting of the market is useful to NO ONE

    • Re: (Score:2)

      by AmiMoJo ( 196126 )

      It's a dick measuring contest, pure specmanship. Every year Apple claims to be the best, every year AMD claims to be the best, every year Intel claims to be the best, and now Qualcomm is getting in on it too.

  • I imagine the board rooms of both Intel and AMD are full of old guys sweating bullets, worrying about their stock portfolios.

    • Nobody thinks MS is clever enough to attempt vertical integration. Nor could they legally pull it off. Ultimately Microsoft wants to collect service contracts and sell software. They are more like Google's Android that both makes its own hardware but also has lots of partner OEMs.

      • Nobody thinks MS is clever enough to attempt vertical integration. Nor could they legally pull it off. Ultimately Microsoft wants to collect service contracts and sell software. They are more like Google's Android that both makes its own hardware but also has lots of partner OEMs.

        MS has been trying since the Surface [wikipedia.org] in 2012 with their latest offering Surface with CoPilot [microsoft.com]. Their attempts have not been as successful as Apple.

        • Re: (Score:3)

          by hawk ( 1151 )

          actually, it goes back (at least) to their Z80 card for the Apple ][.

    • I would imagine that they are not. Well, at least not at Apple.

      So AMD managed to show some cherry-picked numbers of their hand-picked parts with bespoke tuning beating one of Apple's lowest-end mass-manufactured parts. Whoopie. I'd bet it blows away an iPad too!

      But how long can it do that? Does the battery last as long as a Macbook Air while having all that performance?

      Next do MacBook Pro and see where you end up. And when you actually start shipping these in quantity, Apple will probably be releasing

    • Doubt it. No matter what, Intel and AMD are not really in the same market as Apple. Both companies make money hand over fist, not just the gaming rigs, but the server market and the desktop market. It is easier for them to sell 10,000 CPUs/machines/servers to one person than to sell one machine to 10,000 people.

      Apple sells an ecosystem. Intel and AMD sell CPUs and hardware.

      Of course, there is one thing Apple has... and that is the fact that their CPUs have need for less cooling than the average Intel/AM

  • Thing is...
    People won't switch computers for a processor that's slightly more powerful in some places than the outgoing generation -- on a different platform.
    Apple wont use AMD processors.
    Apple Processors cannot be used in any machine not made by Apple. ..and finally the Macbook Air is not marketed to gamers.

    I'd think if AMD was on the right track with this marketing, we'd all switch to RISC-V because it's more open source.

    • I just switched to an M3 Max MacBook Pro, from a last-gen Intel one, and on AI workloads (image processing with a trained model), the difference is stunning. And the M3 Max battery life is phenomenal.

      I'm told that moving from Intel to any Apple ARM-based silicon is a no brainer. M2 to M3, not so much.

      So you have an opportunity to do an 'Apple-to-Apple' real workload comparison of Intel and Apple silicon.

      I'm no Apple fanboi - I like Macs, hate iPhones, hate much of the recent change to macOS; it's not like A

    • Re: (Score:2, Insightful)

      by tlhIngan ( 30335 )

      The M3/M4 are midrange chips. You know, they meet or beat the midrange CPUs made by Intel and AMD - the Core i5s and Ryzen 5 type chips.

      If you want performance, the i7 or i8s or high end Ryzens would beat Apple's ARM chips in a heartbeat.

      So yes, hearing that AMD's latest and greatest flagship chip is faster than Apple's chip was always true - they always have and in no way could Apple touch the performance. They never came close.

      So yes, AMD's latest and greatest chip beats Apple's. That's to be expected. A

    • I'd think if AMD was on the right track with this marketing, we'd all switch to RISC-V because it's more open source.

      Switching architectures comes with difficulties. There are no RISC-V processors this performant yet. That may come with time, but it will not happen soon. Also, most GPUs which aren't from AMD or Nvidia are much slower than theirs. RISC-V GPUs are coming along, but they have a ways to go as well. There are various approaches being attempted e.g. https://www.tomshardware.com/p... [tomshardware.com] and who knows which will might turn out to be the next thing... eventually.

      But Apple has already built (or encouraged the building

  • You can make everything faster (Score:3, Informative)

    by guruevi ( 827432 ) on Friday July 19, 2024 @05:36PM (#64639296)

    Just make it bigger and consume more power, you can beat any metric:
    AMD Ryzen 9 9950X “Zen 5” CPU has a peak TDP of 54W
    Apple M3 Pro has a peak TDP of 30W

    That is a near 2x in power consumption, for a 15% benchmark improvement.

    • Re: (Score:1)

      by Anonymous Coward

      The article says 15w more than m3, the 9950X tdp is 170w. so it's a different chip referenced.

  • Battery life? (Score:5, Interesting)

    by SirSpanksALot ( 7630868 ) on Friday July 19, 2024 @05:39PM (#64639300)
    The killer feature of apple's M# CPU's was the performance per watt. It doesn't surprise me at all that AMD can outperform them in speed. The question is... How's the battery life?

    • Re: (Score:2)

      by AmiMoJo ( 196126 )

      AMD's battery life seems to be comparable to Apple's these days. The CPU is only a small part of it. Most of the time the CPU is idle, either sat at a more or less static screen, or waiting for the GPU to decide some video. A larger part of the power consumption is the screen, and what web browser you are using (Chrome is very efficient). Somewhat depends on the OS too, as certain systems aggressively kill off background tasks.

      If you look at AMD powered machines from Lenovo, they are quoting 20+ hour batter

  • At least it's launching in 2 weeks (Score:3)

    by locater16 ( 2326718 ) on Friday July 19, 2024 @05:43PM (#64639304)
    Anyone interested in tech endured 2+ months of Qualcomm claiming similar and showing less, several times a week. Just once is an improvement!

  • with more pci-e lanes and more max ram!

  • Mac processors are in low power notebooks, a 200W cpu could mop the floor with it. Even previous generations.

  • Apple releases the M4 chip.... AMD still behind and you can bet that Apple is already working on a M5 chipset !!

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