Meta's Threads Crosses 200 Million Active Users

Meta's Twitter rival, Threads, has reached a new milestone of 200 million active users, according to Instagram head Adam Mosseri. "I'm excited to share that we crossed the 200M milestone on @threads," Mosseri wrote. "My hope is that Threads can inspire ideas that bring people together and this amazing community continues to grow." TechCrunch reports: Growth for Threads has been strong. The text-focused social media platform, which launched in July 2023, reached 150 million users in April 2024 and 175 million users in July on its one-year anniversary, before another growth spurt led it to hit 200 million a month later. [...]

Last year, Zuckerberg suggested Threads has a "good chance" of becoming a platform with more than a billion users. On the latest earnings call, the Meta CEO also described the platform as being on a good growth trajectory. "We're making steady progress towards building what looks like it's going to be another major social app. And we are seeing deeper engagement," he said, adding: "I'm quite pleased with the trajectory here."

Re: Oh joy, from Musk to Zuckerberg

[machineghost]

Gotta keep up with the news: Musk is (supposedly) fighting the presidential dictator of Venezuela now.

Re: Oh joy, from Musk to Zuckerberg

[flyingfsck]

Hmm, if Musks experience with Xitter is anything to go by, those 200 are 199 million bot accounts.

This number needs a lot of scrutiny

[Arrogant-Bastard]

Just like Twitter, Threads is being overrun by bots of all descriptions and (apparent) purposes. And while Meta sporadically trumpets some token action that they've taken toward some of them, by the time the ink is dry on those press releases, even more bots have signed up.

This isn't surprising: it's a big target, it's a valuable target, and the people running bot farms are far better at their jobs than the people at Meta are at theirs. But there's another reason: Meta is highly motivated to show that its user count (and other metrics) continue to trend up, so they're not highly motivated to do what they could and should do to seriously address the bot issue.

So the bots are everywhere

[rsilvergun]

So all you really need to do is compare the number of users across social media sites. Sure you're not sure how many of those are bots but because you know the bots are on every freaking forum you can just compare the absolute numbers.

This place is threads at about half Twitter's active user base as of 2023 but Twitter's user base continues to drop so it's probably more than half.

I think unless musk completely divest himself from Twitter and everything except finances it's going to collapse in a few years. Advertisers will stay away because the bigotry and racism is too risky to be associated with. The user base will continue to go down for the same reason and you'll continue to see more content creators switching to threads.

It doesn't help that Twitter firing 80% of their staff means they're not going to be able to remain competitive. The site does go down. Periodically just not for very long. But outages aren't the main problem. The main problems going to be that you need to periodically refresh your layout and look or you become outdated and younger users stop using you. Twitter is going to become the Boomer platform. And without any capital to buy up potential rivals they're going to start bleeding users left and right.

I think Elon musk, or rather his advisors, know that his companies are circling the drain and he's taking steps to dismantle them and take out everything of value similar to what happened to Sears. That's what that $55 billion dollar pay package is about and it's why he fired the marketing department the board of directors forced him to hire

Re:

[Anonymous Coward]

X.com will collapse within a year once Trump loses in November.

Space KKKaren is toxic.

Re:

[Luckyo]

Any day now.

https://twitter.com/MarioNawfa... [twitter.com]

Any day...

Facebooks is profitable,

[rsilvergun]

so the link you posted to is just weird. It's somebody massaging data to make his favorite platform look better, like we used to do with the Sega Genesis vs SNES back in the day.

Twitter meanwhile is going to run out of money in about a year due to the 1.5b in interest payments. Unless Musk steals money from Tesla that is. He's already diverted resources from Tesla to X, something that I don't think is legal but the SEC refuses to punish billionaires.

Re:

[slarabee]

so the link you posted to is just weird. It's somebody massaging data to make his favorite platform look better, like we used to do with the Sega Genesis vs SNES back in the day.

It's somebody? It is Similarweb. Publicly traded company that has been around since 2007. Specializes in web and web traffic analytics. Revenue of a couple hundred million. Offices around the world. Hell, the Wikipedia page for Most Visited Websites uses their data.

Yeah, somebody.

Re:

[Baloo Uriza]

Specializes in web and web traffic analytics.

So it specializes in bullshit.

Re: So the bots are everywhere

[Samuel Silverstein]

The main problems going to be that you need to periodically refresh your layout and look or you become outdated and younger users stop using you.

That's not even "a" problem, let alone a main one. When it comes to layout, if you change stuff "just because", often it comes at the expense of UX, which does more harm than anything else. Changes do far better when they aim at specific targeted improvements based on user feedback, definitely not aimed trying to be "hip". Slashdot ran into that problem with beta, which is why they abandoned it. Under your reasoning, craigslist should be gone by now. So why isn't it?

You're not changing stuff just because

[rsilvergun]

This is something people who don't work in marketing or people who are just plain old don't understand.

Slash dot has a layout from the '90s and there aren't exactly a lot of young'uns around here.

Craigslist survives because it has a very specific niche. It's minimalist layout doesn't need changes because it's not social media it's newspaper classifieds on the Web. Even then it survives entirely off of housing posts and car posts. None of the rest of the stuff makes any money and couldn't even suppo

Re:

[Samuel Silverstein]

This is something people who don't work in marketing or people who are just plain old don't understand.

Please don't use weasel words, be specific.

Slash dot has a layout from the '90s and there aren't exactly a lot of young'uns around here.

Probably because a lot of them spend more of their time on youtube and ticktock. Are you suggesting that every site needs to have a layout more like those? Because I really doubt that will work. Video content makes sense for those very young who aren't necessarily literate if that's who you want to target. But it really doesn't make sense for every site out there.

Craigslist survives because it has a very specific niche. It's minimalist layout doesn't need changes because it's not social media it's newspaper classifieds on the Web.

It has a pretty active social media element. A few examples:
https://losangeles.craigslist.... [craigslist.org]
https://lo [craigslist.org]

Re:

[Cyberax]

I think unless musk completely divest himself from Twitter and everything except finances it's going to collapse in a few years.

I mean, public Twitter feeds barely work. When I follow a Twitter link, I often see just an error message. It's apparently better if you're logged in, but why the heck would I register if the service is too broken to show static text?!?

Re:

[_xeno_]

When Biden dropped his bid for a second term, where did he post his announcement to? X or Threads?

The answer turns out to be "both."

However, which one did the news report on? The news almost all referenced his post on X. In fact, it was posted simultaneously to X, Threads, Facebook, and Instagram. But the only post that was ever referenced was the X post.

And that's why X is going to continue to beat Threads. It doesn't matter how many people are on Threads, how many active users it has, whatever - it matter

Re:

[Baloo Uriza]

I imagine Fark and the Fediverse are lower than average. Mostly because the quality of conversation isn't effectively the same as imgur on April Fools when half the comments are algorithmically replaced with "try not to look at the penis"

Re:

[theskipper]

In addition, the Context/Community Notes feature has been a useful tool against disinformation campaigns. It's almost always based on high-quality information sources with a clear description and links. For those unfamiliar with it, here's one example of many that popped up in my feed earlier:

https://x.com/sandylocks/statu... [x.com]

Re: This number needs a lot of scrutiny

[anonymouscoward52236]

The more outside bots they allow and turn a blind eye to, the higher the number can be. Not to mention running their own bots or just outright manipulating their own user count.

Well....

[Berkyjay]

They did wedge Threads into Instagram. I'm sure most of those 200 million aren't by choice.

Re: Good

[flyingfsck]

Just look at her family pictures. Her father was a Jamaican Indian and her mother an Indian Indian. There is no African heritage in her.

Re:

[Vinegar Joe]

Because left-wing Communists are so much nicer and intelligent making Facebook/Instagram/Threads a safe place, right?

"Growth for Threads has been strong"

[Artem S. Tashkinov]

Read: "We have been pushing Threads to our 1 billion of users non-stop and most still haven't budged".

The PR department will make a candy out of a pile of crap.

Seems so strange

[Slashythenkilly]

"My hope is that Threads can inspire ideas that bring people together and this amazing community continues to grow." Nobody has grown or come together because of social media. This is about big business harvesting marketing data for advertising and sales. Quit fooling yourself and do a favor when you look in the mirror tomorrow-dump facebook, X, reddit, insta, truth social, etc. and start thinking for yourself (again).