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AI Technology

AI-Powered Social Media Manipulation App Promises to 'Shape Reality' (404media.co) 49

An anonymous reader shares a report: Impact, an app that describes itself as "AI-powered infrastructure for shaping and managing narratives in the modern world," is testing a way to organize and activate supporters on social media in order to promote certain political messages. The app aims to summon groups of supporters who will flood social media with AI-written talking points designed to game social media algorithms. In video demos and an overview document provided to people interested in using a prototype of the app that have been viewed by 404 Media, Impact shows how it can send push notifications to groups of supporters directing them at a specific social media post and provide them with AI-generated text they can copy and paste in order to flood the replies with counter arguments.
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AI-Powered Social Media Manipulation App Promises to 'Shape Reality'

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  • what in the what? (Score:5, Insightful)

    by TimothyHollins ( 4720957 ) on Thursday October 17, 2024 @09:33AM (#64871899)

    Is this what evil looks like?

    • Pretty much, yeah. On the other hand, it will be the end of Social Media, so that's nice.

      • by sinij ( 911942 )

        On the other hand, it will be the end of Social Media, so that's nice.

        This is unwarranted optimism. The kinds of heavy social media users that this targets tend to be clout-chasing above anything else, without any regard to the personal dignity. They are unlikely to care if the likes are synthetic, just like an addict would not care if the high is from a synthetic opioid.

        • I think he was saying more that "Nobody will pay attention to social media anymore after its saturated with paid content", which is also overly optimistic. Also the social media companies won't allow this to happen publicly. They'll wrangle some legal or ToS trickery to keep these kind of programs from being conducted in the open while of course letting it slide as long as the organizers are quiet about it. Which also happens to be the status quo today.

          • by sinij ( 911942 )
            I see it differently. Being one Cambridge Analytica away from becoming a scapegoat for any political issue is too much of a systemic risk, while marginal engagement increase is too little of a payoff. Also, as you mentioned, they already doing all the power brokering, there is no reason to share THAT power with third-parties.
    • Re:what in the what? (Score:4, Interesting)

      by Baron_Yam ( 643147 ) on Thursday October 17, 2024 @09:46AM (#64871933)

      Sometimes you see something and there's no doubt that the person behind it knew they were doing the wrong thing and didn't care.

      This is one of those things. The kind of thing that makes me regress into my old conservative opinions that involve beating the people involved until they adjust their opinions or die.

      • Beating? More like burning / shooting. These assholes aren't going to stop until a few high profile highly public examples are made out of the "untouchables".
    • its stuff like this that makes me depressed for the future.
      • They're having to build this tool because progress has been made, they used to be able to just get opposing viewpoints removed or shadowbanned. But now they're having to flood it with misinformation. Probably in response to Zuckerberg saying they shouldn't have been so willing to remove posts at the governments requests. And of course Elon kicked out all the liberals who's sole job it was to censor the opposite political views. So they're having to go to a plan B to manipulate and distort the truth on an ag
    • Is this what evil looks like?

      I know it sent some chills down my spine. I mean, propaganda is one thing. Using AI to mobilize "activists" that are just supposed to regurgitate whatever the AI spits out is next-level propaganda, and it wouldn't have worked before the 40 years dumbing down of the populace that Reagan started and Bush Junior put a few extra finishing touches on. Granted, they've ramped up the destruction of true education since then, and there are hordes of people just desperately hoping to participate in the online flood

    • by gweihir ( 88907 )

      I would think so, yes.

    • by JustAnotherOldGuy ( 4145623 ) on Thursday October 17, 2024 @11:34AM (#64872187) Journal

      Yes, yes it is.

      I've said before, with enough technology you could (can) alter the basic perceptual reality of people to the point where they'll be unable to determine the actual truth of current circumstances.

      The newest trend in "tailored news" and information means that you may not get the exact same news story, broadcast, or video as the person standing next to you or your neighbor next door- even if you're viewing the same article or broadcast video.

      AI can subtly manipulate video, audio, and text to the point where you'll have to compare the information side-by-side to even know if there were any differences.

      Today it's a novelty but tomorrow it may be standard fare to not be able to trust that we all received the same information even if it's from the exact same source. How would you know if and your neighbor did, in fact, get the exact same page from the same URL?

      It'd be all too easy to subtly alter some of the content to give it a different slant or to evoke a different emotional response. A few words changed here or there can make a huge difference in the way a news story is perceived.

      Eventually, you won't be able to trust any media, news, or information unless it was literally printed on paper before ~2010 or so.

      It'll get to the point where every bit of info is suspect, and verifying the actuality of anything will be difficult as you'll have to rely on other information and media which could have also been altered, skewed, or tampered with.

      This all sounds like "sci-fi pie-in-the-sky" right now, but mark my words, this will happen. Exactly who and what will be doing it is still to be determined (but probably everyone, every government, every advertiser eventually).

  • Maybe now it's getting to the legal productization stage then
    • by XXongo ( 3986865 )
      They have automated the process now, so you can shotgun out a thousand false narratives, each crafted to avoid filters and to optimize spreading algorithms, instead of actual humans having to write each one.
  • by TigerPlish ( 174064 ) on Thursday October 17, 2024 @09:43AM (#64871927)

    The man on the pulpit says, and the flock follows like sheep.

    The man on the radio says, and the flock nods their head and parrots what he says.

    The talking heads on tv say, and the flock nods and parrots what he says

    Same with the internet ever since the Endless September

    And now it's worse. Every idiot is assured a megaphone with global reach.

    Something has to give, before the machines pit us against each other via social media manipulation.

    • by bradley13 ( 1118935 ) on Thursday October 17, 2024 @10:20AM (#64872033) Homepage

      It may have always been like this, but now everyone has a megaphone. It's a cacophony. Which would actually be ok. The problem comes with the "Internet bubbles". People have no idea how thoroughly they are buried in a mass of people they agree with. They cannot conceive that anyone thinks differently, because the "algorithms" only show them stuff they like, that they click on, and comment on and forward to all their friends in the same bubble.

      It takes an active effort to confuse the algorithms. Just as an example: I am relatively new on X, and I follow prominent people from all sides of politics. I see a lot of stuff I disagree with, which is the whole point. Unfortunately, the algorithm is watching, more and more I see stuff (particularly clickbait) in the actual direction of my political views. You can't hide for long, apparently...

      This is a huge factor in the increasing stridency of politics. Clickbait posts continually degrade and demonize the other side. When people get off the Internet and run into actual, real people with other views, they are shocked that such people actually exist. And so many of them! Horrible, how could they, don't they understand that they are evil incarnate?

  • by sinij ( 911942 ) on Thursday October 17, 2024 @09:46AM (#64871935)
    This is highly harmful for operation of society, beyond expected harms of social media. Such manipulation should be considered election interference, tortious interference, and unregistered foreign agent interference all in once. In other words, nuke it from the orbit.
  • ...becoming the Terminator, I say that they have watched too much sci-fi. AI is fine when used responsibly.
    Ideas like this are the true threat, where people use AI tools to do evil.
    We need strong defenses.

  • by argStyopa ( 232550 ) on Thursday October 17, 2024 @09:55AM (#64871975) Journal

    The first step would be to recognize that NOTHING YOU SEE OR READ SHAPES REALITY.

    Reality is a thing.
    It really does, objectively, exist. Definitions apply to it for us to think about them. Without our definitions, without even us, reality persists.
    (I shudder that I feel like people are going to dispute that)

    One thing, added to another thing, equals two things. This is irrefutable no matter how many semantic games someone wants to play around it.

    It doesn't matter on your origin, your viewpoint, your politics, time of day, zodiac sign, gender, or even your sanity: reality IS.

    How we perceive it is mutable and does depend on a lot of those things.
    But no, despite the ubiquity of the meme, perception is not reality. It is only PERCEPTION.

    I can only hope that we as a species survive long enough to evolve stouter, more engaged, more sophisticated perceptual filters to understand that the shadows in advertising, in social media, delivered by strangers and even friends with agendas ALL need to be evaluated against our base understandings of reality and as a first-pass, filtered/weighted thereby.

  • They wont be happy someone is attempting to push in on their business model.
  • Those that invented and worked on this thing, or that think it's a good idea, should be condemned to watch The Running Man in loop for at least ten times. And then read the original material back-to-back for a couple of times, for good measure.

  • by Equuleus42 ( 723 ) on Thursday October 17, 2024 @10:09AM (#64872001) Homepage

    This sounds like "gray goo [wikipedia.org]" applied to information...

  • by nightflameauto ( 6607976 ) on Thursday October 17, 2024 @10:29AM (#64872045)

    Information wants to be free.

    Information on AI wants to be tied up, gang-raped, then discarded unceremoniously in the nearest roadside ditch.

    In a just world, the person having the thought that this should be an available resource for anyone to use in the world outside of a sci-fi dystopian novel should be removed from society. This is not the type of tool a properly functioning society should allow or accept in any way other than as an amusement, which it would be if we had an educated population. This is gonna get way uglier than standard propaganda campaigns online. It's gonna make the whole Q-anon nonsense look like a small swarm of gnats, and this will be a giant cloud of murder hornets.

  • "Sh$t, we're being automated away!"

  • I'm the most desirable sexual partner, friend, and employee. Everybody should be fighting over my interest and affection. How do I get them to make this a reality?
  • I think the AI-caused singularity is closer than many predicted, and will take the form of this kind of thing making the world unmanageable, rather than AI becoming self-aware and taking over.
  • by Big Hairy Gorilla ( 9839972 ) on Thursday October 17, 2024 @12:47PM (#64872439)
    is to not play the game.
    Unplug and turn off.

    Learn to play guitar instead.

    But I guess you can still watch NFL on Sundays... with the sound off.... and a book* to read during the commercials.

    *book /book/ noun
            A set of written, printed, or blank pages fastened along one side and encased between protective covers.
  • by jenningsthecat ( 1525947 ) on Thursday October 17, 2024 @01:16PM (#64872529)

    It's been happening a lot lately so I suppose I should be used to it. But I'm still kinda gobsmacked that so many companies are boldly declaring "Yeah, we're gonna purposely fuck up society by doing such and such, and oh, by the way, we're going to make a fortune at it and there's jack shit you can do about it".

    Once I reached my twenties I never wanted to be older than I was. But now that I'm at an age where wishing to be younger is common and appropriate, I'm starting to have moments where I wish I was closer to death. I don't think I have what it takes to off myself, but I'm also fearful about what will happen during the next five years, never mind two decades.

  • But on the internet! This will end poorly.
    • Sorry grammar police, Incite, but whatever, have a good day and don't run afoul of inciting a bot mob to correct my grammar thinkos.
  • by Rick Schumann ( 4662797 ) on Thursday October 17, 2024 @03:22PM (#64872863) Journal
    This is not 'freedom of speech' and should not be protected as such, it should not be allowed.
  • Impact shows how it can send push notifications to groups of supporters directing them at a specific social media post and provide them with AI-generated text they can copy and paste in order to flood the replies with counter arguments.

    Literally the only thing even new-ish about that is the AI.

    At least the AI might make it more grammatically correct ...

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