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Meta's Investment in Virtual Reality on Track To Top $100 Billion 52

Meta's investment in virtual and augmented reality is set to exceed $100 billion this year as CEO Mark Zuckerberg declares 2025 a "defining year" for its smart glasses ambitions. The company invested $19.9 billion in its Reality Labs division last year, according to its annual report, bringing total spending on VR and AR development to over $80 billion since 2014. The unit, which develops Ray-Ban Meta smart glasses and Quest VR headsets, sold 1 million pairs of glasses in 2024 but continues to post losses, according to Financial Times.

Meta's Investment in Virtual Reality on Track To Top $100 Billion

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  • Come on Zuck! (Score:2, Insightful)

    by Anonymous Coward

    Come on Zuck! Now you've fired all your moderators, move their budget over to VR - it's the next big thing, it's gonna be bigger than AI! You're gonna have to go both feet in on this!

    We can but hope he spends all their money on it...

    • you forgot about stock buybacks! The only thing to spend fired people money on is stock buybacks. It's just the right thing to do. Sends the right message to investors. /s

  • by greytree ( 7124971 ) on Monday February 03, 2025 @09:16AM (#65138143)
    $100 billion / 350 million = $285

    So a simpler, cheaper solution to making Meta's version of VR popular would have been to give everyone in the US a pair of Meta VR glasses.
    • by laird ( 2705 )

      of course, the $100 billion is total spend over many years, which included (for example) developing many generations of hardware and software. Giving people products that wouldn't have existed without spending to make them isn't much of a 'solution'.

      • Of course the $285 example used here is the price to consumers, which would obviously be much less for Meta, especially given the economies of scale from producing 350 million of them.

        The difference between the actual cost to make 350 million of them and $100 billion would, obviously, be enough to fund their development and basic software and - given the 350 million customer base - developers would be highly incentivised to produce more advanced software, making the product make money for Meta - and useful
      • Meta Reality Labs was losing $13 billion per quarter when I was working there. Zuck hasn't figured out how that whole Return On Investment thing works yet. Renamed the company Meta to emphasize they were focusing on the metaverse, two years later decides, "No, we're an AI company!" because that's what the current marketing buzz word is. (Remember when everything was named "Turbo"?) Can anyone predict what the next big marketing buzz word will be? I predict it will by "sexbots"... somebody has to pick up tha
    • What for? Outside of scratching the porn itch, what is the use of these ridiculous glasses in everyday life that a set of Google cardboard glasses doesn't work for? Even for porn, how is the cardboard thingy not enough?

      • Video games, for one.
        Cardio workouts (using video game elements to make them fun and keep people engaged).
        Guided meditation
        Watching movies/shows on a large virtual screen in a private virtual theater (or other outlandish environment)

        You don't NEED VR headsets for any of these things. But they DO provide an interesting way of doing them all.

        • I really can't see how you can do proper exercise with this shit attached to your muzzle [youtube.com]. For the rest of the things you list, I either don't know what they are, or don't care about.

          So, yep, not only unnecessary and useless, but probably harmful.

          • I really can't see how you can do proper exercise

            Well how hard have you tried? There are many videos on youtube of people doing exactly this, which you could have found in mere seconds.

            I either don't know what they are, or don't care about.

            Ah, well, you are free to remain ignorant if you please. This really isn't need-to-know information we are discussing, so it is totally reasonable to not bother learning these things if you don't care. I am not being sarcastic, it sounds like you have more important th

          • Beat Saber with uptempo songs will get your heart going.

  • Talk about delulu...

  • Limited time offer Save 40% on Standard Digital was $540 now $319 for your first year Make up your own mind. Build robust opinions on the FT's trusted journalism. Offer available until 27 February 2025.

  • by ArchieBunker ( 132337 ) on Monday February 03, 2025 @09:19AM (#65138155)

    Meta will suddenly get a military contract for a bunch of this stuff.

    • Re: (Score:2, Interesting)

      by Anonymous Coward
      For helicopter pilots to use at night?
      • by Anonymous Coward

        To sit in a warehouse somewhere. Zuck quit pretending to be a democrat and now wants to buddy up with cheeto because it’s lucrative.

  • by leonbev ( 111395 ) on Monday February 03, 2025 @09:24AM (#65138159) Journal

    I got a Meta Quest 3S for Christmas, and found that the list of available VR software is pretty slim and they do their damnest to block 3rd party downloads on the device. Either you need to use the Meta store, or you're going to need to jump through a bunch of hoops to get your application installed.

    This certainly isn't a "hardware hacker friendly" device at all.

    • by laird ( 2705 )

      Very true - their model is to the 'console model' of subsidizing the headsets and use revenue from the store to pay that off and eventually grow to make a profit. And to do that, they don't want people side-loading apps outside the store. Though they did open up the 'lab', making it very easy for people to install those apps, which are easy to publish.

      That being said, since you can easily stream games to the Quest from a PC, e.g. run Steam VR games, it's pretty easy to run any VR games you like, assuming yo

      • their model is to the 'console model'

        If that were true they they wouldn't provide both first party ways of connecting to other devices along with OpenXR compatible APIs to allow playing games on other stores written for other VR APIs and other headsets, nor would they allow 3rd party apps that do the same thing.

        It's silly comparing this to a console. They are orders of magnitude different in the manner in which they are locked down.

    • What list of software were you expecting? And what are you hoping to hack? Precisely everything gamewise designed for this device is available on that store. This is the state of HMD only VR. It's a limited market. If you want something different you need to switch to PCVR and they make it damn easy providing multiple ways both wired and wireless to access 3rd party systems on PCVR, including providing official APIs to do so or even providing other companies like Valve to host their own software to connect

    • But, but, but... porn! It understands hand gestures, which is both a pro and a con. Pro: You don't get the equipment sticky. Con: it interprets ANY hand movement as a command...
    • by KalvinB ( 205500 )

      If you get the USB-3 cable, you can use the Quest as a standard VR headset connected to your PC. Since the Switch 2 has far better hardware than the Switch and USB-C video out, that makes it possible in theory for the Quest to be a VR headset for the Switch 2 as well.

    • Bullshit. What thegarbz said.

      Also VR Desktop: https://www.meta.com/en-gb/exp... [meta.com]

      Try treating your device as if you were an enthusiast, instead of as some spoiled kid who doesn't like tech in the first place.
      Is a Linux machine not 'hardware hacker friendly' because it requires 'jumping through a bunch of hoops', what with all the console commands and stuff?

  • by thegarbz ( 1787294 ) on Monday February 03, 2025 @09:24AM (#65138163)

    People don't seem to understand them. $100bn over the past 5+ years sounds a lot for a major investment, but it's really not for a company that makes far more than that in revenue every single year.

    They literally have the money to burn. They are spending like this while still posting regularly quarterly profits in the double digit billions. Maybe they'll get lucky and corner a new industry like the iPhone did. Maybe they won't. But in general that amount of spending as a percentage of profit is actually a tad low for a tech company. For example, it's a tiny fraction of the money spent on R&D vs revenue generated of Intel, AMD, or NVIDIA. But because the revenue numbers are so incomprehensively massive it creates for a very shocking headline to hear the expense numbers are higher as well.

    Whatever if we get neat toys out of it, and a few people stay gainfully employed Zuckerberg can spend what he wants. What else is he gonna do? Build a penis shaped rocket like every other insecure billionaire?

    • by stealth_finger ( 1809752 ) on Monday February 03, 2025 @09:53AM (#65138247)

      People don't seem to understand them. $100bn over the past 5+ years sounds a lot for a major investment, but it's really not for a company that makes far more than that in revenue every single year.

      I'm sorry but $100billion with a big B should be a fuckton of money in anyone's book. Yeah they might have several fucktons more but a fuckton it remains.

      Coulda done a whole lot of actual good with that money except they have pissed it all away for nothing more than a hope and a dream with no suggestion it'll even catch on let alone pay off. Not any time soon at least.

      The question should be how a company with no actual product makes so much cash. Obviously they do have a product that is worth a lot more than the people who are it are aware of.

      • by laird ( 2705 )

        Sure, $100B is a lot, but that also created products that are selling well (Quest is the top VR headset by a huge margin) and selling a lot of software for the Quest. So they didn't just burn $100B they spent $100B and generated about $50B in revenue so far. That's a big investment, but rather obviously they produced real products and a lot of revenue, they didn't just "piss it all away", they're investing big in trying to make a big new market that they dominate.

        • The revenue they've made their best year was still half of what they spent on their cheapest year.

          VR is not paying off like they hope. I very much got the impression that they thought the quest 1 was going to blow up but they're delusional because it wasn't very comfortable and it made a lot of people sick. I think they had the same hopes for the q2 and the q3 and the q- pro, but it takes a lot to convince an adult to put that shit on their face. Kids are pretty quick to embrace VR it seems but like even

      • Yeah and? My point is so what? Is the news that its a big number or the news that you should be angry about it?

        Coulda done a whole lot of actual good with that money except they have pissed it all away for nothing more than a hope and a dream with no suggestion it'll even catch on let alone pay off. Not any time soon at least.

        They have done a lot with the money. Those $100bn have released multiple generations of headsets, funded game projects, produced actual R&D results that have taken the industry forward, and have sold well enough to outsell many games consoles on the market (e.g. Meta's VR products alone are more popular than the Nintendo Gamecube).

        We get it, you don't like VR, that doesn't mean it was a waste o

        • I never said I don't like VR. It's a fun toy but that's all it is. It hasn't progressed all that much since the first time except the graphics are better and the equipment smaller and lighter. And the gains since then have been even more incremental, certainly not worth 100bn and counting. Google reckons you could end world hunger for 330 so what if a few of them got together and did that? Or ended homelessness or funded all education or anything else that would ultimately result in more people being able t
      • by GuB-42 ( 2483988 )

        Coulda done a whole lot of actual good with that money

        Like what? More ads and data collection? More engaging short videos? Yet another LLM?

        I am actually glad that Meta spends so much in AR/VR instead of what everyone else does. This is tech with potential, and Meta is the only big company taking it seriously even now that we have passed the hype cycle. How they do it is debatable, but at least, they do it. AI has potential too, but everyone else is doing it. As for social media, most of the progress being done, we would rather do without...

        Meta is a tech compa

      • The question should be how a company with no actual product makes so much cash.

        Senator... they sell ads.

      • So VR is actually going to be a big deal. But timing has to be right and it's not clear if meta's 100 billion dollar investment is going to pay off like they want.

  • $100B spent, and what is there to show for it? Where are the fun games? Where are the activities? I looked at Second Life once. I wouldn't caught dead on it.
    • SL has nothing to do with Meta. Meta's VR software products are even less compelling. At least SL has something going for it, they can sell their product to weirdos and pervs.

    • by leonbev ( 111395 )

      Well... you have Beat Saber and Half Life: Alyx, and... OK, that's about it right now. Those are the only two "blockbuster" VR games at the moment. Kinda pathetic considering the money that's been invested in the platform.

    • What is there to show for it? Nothing. Except for 3 generations of standalone headsets covering multiple models, selling better than the Nintendo Gamecube, multiple pieces of research which have been publicly published advancing our understanding of motion sickness, sight, advancements in foveated rendering, improvements in optics, and visual tracking, and the purchase of multiple studios known for releasing some fun games (despite you not enjoying them).

      I looked at Second Life once. I wouldn't caught dead on it.

      Absolutely agree, but that has nothing to do with VR

    • VRChat is the vr second life equivalent and I probably tried it once a year since first getting into VR and got sketched out specifically because what i saw reminded me of second life.

      Last summer I gave it another shot and found it was at least a really good platform to be a subtle troll and eventually made actual friends as one tends to do when trolling. There's a lot more opportunity for fun and user created games and activities compared to SL. Yesterday I did karaoke and then had a running in place rac

  • How long and how much until its worth more than a half hours novelty?
    • For you, never. VR isn't for everyone. There are plenty of people out there who get more than simply novelty enjoyment out of it. But there are countless more who don't understand it in the slightest, and probably never will.

      Do you like fishing? IMO the dumbest and mind numbing activity I've ever seen other than playing golf. Yet people like it, and that's okay too. If you're not already enjoying VR, then don't expect it to change in the future with any amount of money spent on it. If on the other hand you

      • No one has spent 100 billion on making a slightly better fishing rod that they somehow think will transform everyone's life. It's their money they can spend it on whatever they want and there are legit important uses for VR but they are pretty niche, most people just wanna play beat saber or gorilla tag or whatever the fuck else is on it. They could've put a library in every town and got so much public goodwill and free advertising but nah, that's too communist or socialist or liberal or woke or whatever. B
      • For you, never. VR isn't for everyone.

        It might be hard for /. to accept but we're fucking tech-old now. Remember how your parents didn't get whatever technology? Your PC, gaming console, the WWW, online banking... or whatever it was they'd say well i don't see the point!

        That's us now buddy. Most VR users are 29 or younger and people /. age seem to be less than 1% of users.

  • Props to Zuck for his conviction. Many's the tech leader that has foreseen the future, and yet failed to successfully navigate their company into that future, like Microsoft missing out on the smartphone. But Zuck is convinced that AR is the future, and he's determined that Meta isn't going to miss out on it, because Meta are going to be the ones that make it happen. Only time will tell if it's a good call, but it's going to be interesting watching it play out.

    • I think he's right that VR will be the future and AR has some compelling possible applications but only time will tell on that.
      I think most of these corpos betting on VR all make the mistake of selling what we think will happen in VR and AR instead of selling whatever it turns out people use these things for.

      Like think of the early internet with VRML, we had cyberspace now, and eventually we're going to navigate it like the real world because computers are too hard for boomers and william gibson is fun to r

  • by CEC-P ( 10248912 ) on Monday February 03, 2025 @11:16AM (#65138483)
    You may be wondering how much money the entirety of VR makes and I have that answer. (not sure if it's worldwide or US)
    Revenue in the AR & VR market market worldwide is projected to reach US$46.6bn in 2025. Revenue is expected to exhibit an annual growth rate (CAGR 2025-2029) of 7.42%, leading to a projected market volume of US$62.0bn by 2029.
  • I don't see a lot of uses for the tech.
    The demos that show floating computer screens that you manipulate with hand gestures look silly and fake. When I want to use a computer, I use a proper computer.
    The virtual worlds are a total failure. I don't want to be a cartoon, interacting with other cartoons.
    I can imagine use cases where architects walk around a virtual building before it's constructed, and there may be other uses that make sense.
    I don't claim that the tech will always be useless. Really compelling

    • by leonbev ( 111395 )

      Yeah, I tried the Remote Desktop experiences on the Meta Quest 3S headset, and found them highly lacking. The screen resolution just isn't good enough yet. I'd imagine that the $3,500 Apple VR headset is much better... or at least it should be at that price point.

    • These tech guys are wasting their time trying to fish out the serious applications when they don't know anything except computers.
      The most fitting and obvious application is of course entertainment.

      The serious applications will come from domain experts who have VR exposure through entertainment. Maybe plumbers would really benefit from seeing a clog up close and the size of a car... i doubt it but i don't fucking know. Maybe it'll be great for meditation. Maybe it'll be useful for interior design... i do

  • I have a Quest Pro for sale. Barely used. Any takers?
  • They need to match that with a $100 billion investment in teledildonics!
  • VR was going to be a big deal in 1994 with the advent of VRML. And then again when VRML97 came out. The Metaverse looks like CyberTown. Few people found a use for CyberTown and just as few are interested in the Metaverse. In CyberTown, your avatar had legs on DAY ONE. It's dead now, been dead since like 2011. Meta is beating a dead horse with hundreds of billions of dollars. Good idea Suckerburg.

  • Didn't Stupidburg just declare 2025 a "defining year" for AI? I'm sure we'll all look back fondly and say ah, 2025, the year of AI and VR. What times those were.
    fuckery.

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