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US-Funded 'Social Network' Attacking Pesticide Critics Shuts Down (theguardian.com) 32

The US company v-Fluence secretly compiled profiles on over 500 food and environmental health advocates, scientists, and politicians in a private web portal to discredit critics of pesticides and GM crops. Following public backlash and corporate cancellations after its actions were revealed by the Guardian, the company announced it was shutting down the profiling service. The Guardian reports: The profiles -- part of an effort that was financed, in part, by US taxpayer dollars -- often provided derogatory information about the industry opponents and included home addresses and phone numbers and details about family members, including children. They were provided to members of an invite-only web portal where v-Fluence also offered a range of other information to its roster of more than 1,000 members. The membership included staffers of US regulatory and policy agencies, executives from the world's largest agrochemical companies and their lobbyists, academics and others.

The profiling was one element of a push to downplay pesticide dangers, discredit opponents and undermine international policymaking, according to court records, emails and other documents obtained by the non-profit newsroom Lighthouse Reports. Lighthouse collaborated with the Guardian, the New Lede, Le Monde, Africa Uncensored, the Australian Broadcasting Corporation and other international media partners on the September 2024 publication of the investigation. News of the profiling and the private web portal sparked outrage and threats of litigation by some of the people and organizations profiled. [...]

v-Fluence says it not only has eliminated the profiling, but also has made "significant staff cuts" after the public exposure, according to Jay Byrne, the former Monsanto public relations executive who founded and heads the company. Byrne blamed the company's struggles on "rising costs from continued litigator and activist harassment of our staff, partners, and clients with threats and misrepresentations." He said the articles published about the company's profiling and private web portal were part of a "smear campaign" which was based on "false and misleading misrepresentations" that were "not supported by any facts or evidence." Adding to the company's troubles, several corporate backers and industry organizations have cancelled contracts with v-Fluence, according a post in a publication for agriculture professionals.

US-Funded 'Social Network' Attacking Pesticide Critics Shuts Down

Comments Filter:
  • by SeaFox ( 739806 ) on Tuesday February 11, 2025 @02:52AM (#65158213)

    [Byrne] said the articles published about the company's profiling and private web portal were part of a "smear campaign" which was based on "false and misleading misrepresentations"

    So... kinda like the stuff you were doing to the critics of pesticides and GM crops?

    • It's a nice stock phrase. Other's should use it too:

      [hypothetical bad person says reports of their crimes are]... a "smear campaign" which was based on "false and misleading misrepresentations

    • Not quite as bad yet, I think.

      But once the victims realize that they can ask their AI what "turnabout is fair play" means, then the games may begin.

  • by NotEmmanuelGoldstein ( 6423622 ) on Tuesday February 11, 2025 @04:09AM (#65158273)

    ... former Monsanto public relations executive ...

    No-one's talking about the people buying this harassing and defaming of people doing their job: The US government should punish the customers of v-Fluence. Otherwise, it's enabling 'wash, rinse, repeat'.

    • Re: (Score:3, Interesting)

      by gtall ( 79522 )

      " The US government should punish the customers of v-Fluence. "

      Have you not been paying attention? The current alleged administration is populated with likely customers of v-Fluence.

      • ... alleged administration ...

        I was talking about the general habit of US politicians to not punish corporations while this crime is so egregious that politicians can't excuse their owner's bad behaviour. In that respect, the current administration isn't worse or better, it's just eliminating the middle-men (the politicians). As long as politicians protect corporations, the inevitable result will be an administration exactly like the current one.

      • Have you not been paying attention? The current administration is finding and ripping out exactly the same sorts of operations all throughout the government. I wouldn't be surprised if we find out that USAID was literally funding these guys - the shutdown timing is sure suspect.

        • The current administration is finding and ripping out exactly the same sorts of operations all throughout the government.

          No, that's not what they are doing at all. If that's all they were doing, that would be great. What they are doing is shutting down whole agencies and then using the bad parts as an excuse, what they SHOULD be doing is excising the bad parts. But the plan was never "rip out these bad parts we have identified", it has always been "shut down as much of the government as possible to reduce the tax burden on and accountability for the wealthy". They pay 70% of the taxes while they take home 90% of the profit, t

        • No the administration is withdrawing hundreds of millions in food and medicine aid and hiding behind stories like this where a few US government employees were found to have accounts in this system they probably paid a few hundred dollars a year to join. Trade associations are funded by corporations and invite government and NGO members pay nominal fees to be "associate members."

          That's like saying Walmart is funded by the US government because the folks at the post office buy office birthday cakes there.

    • The targets just don't align with the current administration's objectives, so the perpetrators' "talents" can best be used elsewhere...

  • by Bruce66423 ( 1678196 ) on Tuesday February 11, 2025 @04:55AM (#65158311)

    Wow, this is a spectacular abuse of corporate power, which is unlikely to result in any sanctions against the abusers. And it was paid for by the US government. You couldn't make it up.

    The only hope for effective punishment probably lies in the EU's GDPR rules; I would imagine that the system didn't exclude all EU residents.

    • Europe is about to get a lesson in the true nature of their relationship with the US; finding out very clearly who the real master is. (Hint: it's the one which has an extensive permanent military presence in the other.) A good thing, too, because the European people are totally in the dark about it thanks to their (non) leaders. Their wake-up call is long overdue. (No, I'm not a Trump supporter.)
      • by mjwx ( 966435 ) on Tuesday February 11, 2025 @08:25AM (#65158623)

        Europe is about to get a lesson in the true nature of their relationship with the US; finding out very clearly who the real master is. (Hint: it's the one which has an extensive permanent military presence in the other.) A good thing, too, because the European people are totally in the dark about it thanks to their (non) leaders. Their wake-up call is long overdue. (No, I'm not a Trump supporter.)

        LoL...

        Yeah, someone is going to get a real lesson about how little power they have but it's not the EU.

        It'll be the one with the orange clown currently wrecking their economy. Every time the Republicans have got power in the last 25 years it's ended up worse for the US. You've had several wake up calls but still sleepwalk problems you didn't have to have. Europe will be fine, the US is going to find itself against the world and figuring out that it's real power was getting the world to follow it willingly. Remember the last war the US won was 80 years ago which you joined late and didn't do most of the fighting. The last war you fought on your own was 100 years ago against a failing colonial power and the last time you fought a peer state on your own... you were fighting yourselves.

      • We're burning our soft power, and we've seen how the second largest army in the world fared against a smaller nation they just had to drive to without soft power. Worst case, at this rate, within a generation we'll have soldiers in open graves in central america while rusty abrams tanks get blown up with donated arms made in Europe and China on a drone dominated battlefield aircraft carriers have stopped being effective in. Any nations without their own nuclear arsenal will align with EU or China.
      • Europe is about to get a lesson in the true nature of their relationship with the US; finding out very clearly who the real master is. (Hint: it's the one which has an extensive permanent military presence in the other.) A good thing, too, because the European people are totally in the dark about it thanks to their (non) leaders. Their wake-up call is long overdue. (No, I'm not a Trump supporter.)

        You do not have to be a supporter of orange man to understand reality. A bit of history will show people exactly why the US maintains military presence there.

        Putin is simply following the playbook that his mentor Old Uncle Joe started. Buffer states. The lads like having buffer states between Russia and the rest of the world. Those nations can die first. That is why NATO was formed.

        Put simply, if you don't want teh evilz 'Murricans and their bases in your Euro country? Fine - enjoy your life in the Ru

    • It was *not* paid for by the US government, it was paid for by agribusiness corporations. A few US government employees had accounts in the system which probably amounted to as little as a few hundred dollars a year.

  • From what I can tell, USA funded a non-government organization (the IFPRI) to push modern USA tech like GMOs and pesticides to other countries. The IFPRI then gave $400,000 over 6 years -- like, the salary ($66k) of a single upper-lower-class or low-middle-class employee -- to v-Fluence.

    From here, it looks like v-Fluence created an ag industry conference called Bonus Eventus, and a website to support it with all the facts and opinions they want to push. TFA is calling Bonus Eventus a "private social network".

    When I first read The Guardian's report last year, it felt like they were heavily weasel wording to make me come away with an opinion of v-Fluence and USA's connection to their actions that wasn't actually supported by facts. I wasn't sure if it was rage bait or sloppy journalism. Did we ever find out what USA's actual connection here is?

  • The article revealed that the US funding that enabled these attacks was USAID, the agency just shut down by Trump and Musk. I expect that we will be seeing a lot less of these types of attacks now.
  • The attackers of the attackers of the attackers of bugs have now been attacked. Thatâ(TM)s good.. right?

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