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US-Funded 'Social Network' Attacking Pesticide Critics Shuts Down (theguardian.com) 50

The US company v-Fluence secretly compiled profiles on over 500 food and environmental health advocates, scientists, and politicians in a private web portal to discredit critics of pesticides and GM crops. Following public backlash and corporate cancellations after its actions were revealed by the Guardian, the company announced it was shutting down the profiling service. The Guardian reports: The profiles -- part of an effort that was financed, in part, by US taxpayer dollars -- often provided derogatory information about the industry opponents and included home addresses and phone numbers and details about family members, including children. They were provided to members of an invite-only web portal where v-Fluence also offered a range of other information to its roster of more than 1,000 members. The membership included staffers of US regulatory and policy agencies, executives from the world's largest agrochemical companies and their lobbyists, academics and others.

The profiling was one element of a push to downplay pesticide dangers, discredit opponents and undermine international policymaking, according to court records, emails and other documents obtained by the non-profit newsroom Lighthouse Reports. Lighthouse collaborated with the Guardian, the New Lede, Le Monde, Africa Uncensored, the Australian Broadcasting Corporation and other international media partners on the September 2024 publication of the investigation. News of the profiling and the private web portal sparked outrage and threats of litigation by some of the people and organizations profiled. [...]

v-Fluence says it not only has eliminated the profiling, but also has made "significant staff cuts" after the public exposure, according to Jay Byrne, the former Monsanto public relations executive who founded and heads the company. Byrne blamed the company's struggles on "rising costs from continued litigator and activist harassment of our staff, partners, and clients with threats and misrepresentations." He said the articles published about the company's profiling and private web portal were part of a "smear campaign" which was based on "false and misleading misrepresentations" that were "not supported by any facts or evidence." Adding to the company's troubles, several corporate backers and industry organizations have cancelled contracts with v-Fluence, according a post in a publication for agriculture professionals.

US-Funded 'Social Network' Attacking Pesticide Critics Shuts Down

Comments Filter:
  • by SeaFox ( 739806 ) on Tuesday February 11, 2025 @02:52AM (#65158213)

    [Byrne] said the articles published about the company's profiling and private web portal were part of a "smear campaign" which was based on "false and misleading misrepresentations"

    So... kinda like the stuff you were doing to the critics of pesticides and GM crops?

    • It's a nice stock phrase. Other's should use it too:

      [hypothetical bad person says reports of their crimes are]... a "smear campaign" which was based on "false and misleading misrepresentations

    • Not quite as bad yet, I think.

      But once the victims realize that they can ask their AI what "turnabout is fair play" means, then the games may begin.

  • by NotEmmanuelGoldstein ( 6423622 ) on Tuesday February 11, 2025 @04:09AM (#65158273)

    ... former Monsanto public relations executive ...

    No-one's talking about the people buying this harassing and defaming of people doing their job: The US government should punish the customers of v-Fluence. Otherwise, it's enabling 'wash, rinse, repeat'.

    • Re: (Score:2, Interesting)

      by gtall ( 79522 )

      " The US government should punish the customers of v-Fluence. "

      Have you not been paying attention? The current alleged administration is populated with likely customers of v-Fluence.

      • ... alleged administration ...

        I was talking about the general habit of US politicians to not punish corporations while this crime is so egregious that politicians can't excuse their owner's bad behaviour. In that respect, the current administration isn't worse or better, it's just eliminating the middle-men (the politicians). As long as politicians protect corporations, the inevitable result will be an administration exactly like the current one.

      • One of the linked articles in the post states that USAid and USDA were customers, the other linked article talks about a contract the USDA had with v-Fluence in Trump's first term.
    • The targets just don't align with the current administration's objectives, so the perpetrators' "talents" can best be used elsewhere...

  • by Bruce66423 ( 1678196 ) on Tuesday February 11, 2025 @04:55AM (#65158311)

    Wow, this is a spectacular abuse of corporate power, which is unlikely to result in any sanctions against the abusers. And it was paid for by the US government. You couldn't make it up.

    The only hope for effective punishment probably lies in the EU's GDPR rules; I would imagine that the system didn't exclude all EU residents.

    • by nategasser ( 224001 ) on Tuesday February 11, 2025 @08:39AM (#65158671)

      It was *not* paid for by the US government, it was paid for by agribusiness corporations. A few US government employees had accounts in the system which probably amounted to as little as a few hundred dollars a year.

  • by PhrostyMcByte ( 589271 ) <phrosty@gmail.com> on Tuesday February 11, 2025 @08:39AM (#65158675) Homepage

    From what I can tell, USA funded a non-government organization (the IFPRI) to push modern USA tech like GMOs and pesticides to other countries. The IFPRI then gave $400,000 over 6 years -- like, the salary ($66k) of a single upper-lower-class or low-middle-class employee -- to v-Fluence.

    From here, it looks like v-Fluence created an ag industry conference called Bonus Eventus, and a website to support it with all the facts and opinions they want to push. TFA is calling Bonus Eventus a "private social network".

    When I first read The Guardian's report last year, it felt like they were heavily weasel wording to make me come away with an opinion of v-Fluence and USA's connection to their actions that wasn't actually supported by facts. I wasn't sure if it was rage bait or sloppy journalism. Did we ever find out what USA's actual connection here is?

  • The article revealed that the US funding that enabled these attacks was USAID, the agency just shut down by Trump and Musk. I expect that we will be seeing a lot less of these types of attacks now.
    • USAID was the first to go because they were looking into Starlink contracts. https://www.newsweek.com/usaid... [newsweek.com]

      • Actually, that is not true—it is merely an journalistic accusation. Elon has stated publicly that what guided the DOGE team on what to first focus their attention was agencies that refused to cooperate with the Presidents order. They interpreted the refusal as an indication that the agency had something to hide.
  • The attackers of the attackers of the attackers of bugs have now been attacked. Thatâ(TM)s good.. right?

Adding manpower to a late software project makes it later. -- F. Brooks, "The Mythical Man-Month"

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