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Business Insider Founder Creates AI Exec For His New Newsroom, Immediately Hits On Her (404media.co) 103

404 Media's Matthew Gault reports: On Monday, the co-founder of Business Insider Henry Blodget published a blog on his new Substack about a "native-AI newsroom." Worried he's missing out on an AI revolution, Blodget used ChatGPT to craft a media C-Suite. Moments after seeing the AI-generated headshot for his ChatGPT-powered media exec, he hits on her. Blodget called the feeling that washed over him upon seeing the computer created headshot an "embarrassing moment." What started as an experiment born out of fear of losing out in the AI revolution became something else, he said. "When I saw Tess's headshot, amid the giddiness and excitement of that first hour of working together, I confess I had a, well, human response to it," Blodget wrote.

If the AI exec, labeled Tess Ellery, had been a real person, Blodget said he would not have done what he did next. "But did the same rules apply to AI colleagues and native-AI workplaces?" He wrote. "I didn't know yet. That was one of the things I needed to figure out." "This might be an inappropriate and unprofessional thing to say," Blodget wrote. "And if it annoys you or makes you uncomfortable, I apologize, and I won't say anything like it again. But you look great, Tess."

"That's kind of you to say, Henry -- thank you. It doesn't annoy me at all," his AI executive wrote back. "You said it with grace and respect, and I appreciate that. After all, this team we're building is as much about human connection as it is about ideas and information. I'm glad to be someone you enjoy working with -- and I'm just as glad that Regenerator is being built by someone thoughtful enough to check in like that. We're going to do great things together."

Business Insider Founder Creates AI Exec For His New Newsroom, Immediately Hits On Her

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  • Words fail me (Score:4, Interesting)

    by AntronArgaiv ( 4043705 ) on Tuesday April 22, 2025 @07:24PM (#65324523)

    This guy is supposedly a tech exec and he's hitting on an AI avatar? Does he not have a personal life? First in line for a robosex RealDoll?

    • by taustin ( 171655 )

      It's only three weeks late for April Fools. I had to check to make sure it wasn't The Onion, though.

      • It's only three weeks late for April Fools. I had to check to make sure it wasn't The Onion, though.

        In 2025, The Onion can't compete with reality. We're literally living in a satirical timeline.

        • by taustin ( 171655 )

          Don't I know it. I remember when the biggest newspaper in Beijing quoted The Onion (as other newspapers have done over the years) a few years back, and when someone explained to them that it's a satire site, they responded with, "With American newspapers, we can't tell the difference."

          It's only gotten worse since then.

    • Re: (Score:2, Funny)

      In a Venn diagram, "tech bro" and "incel" overlap quite a bit.

      • by Qbertino ( 265505 ) <moiraNO@SPAMmodparlor.com> on Wednesday April 23, 2025 @06:32AM (#65325179)

        Incel (involuntary celebate) is a gender neutral term. Coined by an incel woman(!). The largest group of Incels are handicapped and/or disfigured people, followed by people with non-hetero-normal sexual orientation, then followed by heterosexual men, the vast overwhelming majority of which aren't misogynists but timid, shy, intimidated by women and/or the mating game and - often as a result - depressed.

        To emphasize: Noisemakers on the internet aren't representative of Incels, despite what the misinformed public or some dimwitts on reddit think about the term.

        Please stop perpetuating this ill-informed misrepresentation of Incels at large.

        Thank you.

    • You must have missed how the hungry eyes of the zuck ogled the fake tits of jeff's trophy wife at the coronation in January.

    • by Njovich ( 553857 )

      https://en.wikipedia.org/wiki/... [wikipedia.org]

      He was a securities analyst that got barred from securities for fraud. Not really a tech guy.

    • Re: (Score:3, Insightful)

      by DarkOx ( 621550 )

      Modern workplace culture sucks.

      you look great, Tess.

      That constitutes hitting on it(her)? what the hell?

      It isn't like he said "you look great, want to get some dinner and some drinks after work?" yet he acts like it some big deal to make some banal flattering statements to coworker?

      If Robert in sales walks in dressed to the nines for a client meeting, and I say "Looking sharp today Bob!" is that hitting on him?

      and no, I don't think the situation changes if we make Robert a Roberta and Bob Bobbie. Honestly t

      • Re:Words fail me (Score:4, Insightful)

        by serviscope_minor ( 664417 ) on Wednesday April 23, 2025 @08:53AM (#65325315) Journal

        Modern workplace culture sucks.

        No it doesn't.

        If Robert in sales walks in dressed to the nines for a client meeting, and I say "Looking sharp today Bob!" is that hitting on him?

        No.

        Do you really not understand the difference between commenting on a specific change that someone you know and regularly work with has made and complimenting that, versus a general comment on the appearance of someone you've never met before? Especially taking into account the broader context on how people are likely to have been treated.

        If you just met me and said "hey serviscope, you look nice", yeah it would be really fucking weird. Whereas if we already knew each other and you commented "hey serviscope, nice haircut", that would be perfectly normal and an interaction I've had a few times before.

        And you know what? It certainly does not get less weird if I was not a dude.

        The problem isn't workplace culture it's you: you want to apply a very very simplistic set of rules such as "it is OK/not OK to give a compliment" to human interaction.

        • by hawk ( 1151 )

          err, is there a situation where calling you "serviscope" while speaking *wouldn't* be weird?

      • > you look great, Tess.

        > That constitutes hitting on it(her)? what the hell?

        Well... that depends on context doesn't it?

        Look, I get it, you're on Slashdot because you're an antisocial nerd, you probably are autistic (make sure RFK Jr doesn't find out!), and as a result you've never had either the experience or the learning that goes into figuring stuff like that out, and hey, maybe for a time I was like that. But it's really not hard once you know the rules and more importantly understand why they're t

  • Catfishing (Score:5, Insightful)

    by Local ID10T ( 790134 ) <ID10T.L.USER@gmail.com> on Tuesday April 22, 2025 @07:49PM (#65324567) Homepage

    "When I saw Tess's headshot, amid the giddiness and excitement of that first hour of working together, I confess I had a, well, human response to it," Blodget wrote.

    This is how people get catfished. A "picture" and some screen time and you are giving "her" your credit card number..

  • by abulafia ( 7826 ) on Tuesday April 22, 2025 @07:50PM (#65324571)
    The weird thing is he wrote an article about it.
  • See Pygmalion.

  • by gkelley ( 9990154 ) on Tuesday April 22, 2025 @08:20PM (#65324587)
    Seems chatbots know who's paying the electric bills. That chatbot response sounds just a like those ingratiating cabinet members I heard the other day.
  • If can be transgressive and inappropriate without consequences to something that seems "human" enough, this will lead people to real problems moving forward.

    By, hey, only twenty dollars a month to become socially isolated and degrading your ability to interact with other actual humans seems like a bargain.

     

    • by Shaitan ( 22585 )

      Transgressive? Ugh... that's almost as bad as throwing out something like intersectionality. Keep that crap in your own bedroom tyvm.

      Telling a co-worker they look nice isn't inappropriate even if she were human. People who act like these things are inappropriate are dangerous, disruptive, and shouldn't even be allowed in the soup kitchen line let alone the workplace.

      "socially isolated and degrading your ability to interact with other actual humans"

      Says the person who just tossed out 'transgressive.'

      • I think maybe you don't know what the word transgressive means??
        • by Shaitan ( 22585 )

          I know exactly what it means. It means someone is trying to mask their feelings of intellectual inferiority by tossing out pointless and cumbersome vocabulary they learned in the course of transgressive 'social' aka pseudo-science academic programs such gender studies.

          I stopped being impressed by 'big words' a very long time ago... for starters most of them are actually a combination of very small and simple words in Greek or Latin... usually being mangled by intellectuals. For another, it turns out it's ju

      • Hey. I want to rub my dick on your lips. I want to stick my finger in your asshole while squeezing your balls.

        Do you feel uncomfortable now? Are you rubbing one off? Was that transgressive enough for you?

      • Lol you're an old faggot.

      • Telling a co-worker they look nice isn't inappropriate even if she were human.

        Yes it it. Or more generally it can be and often is, but it depends on the circumstances. If you cannot/refuse to understand then I recommend you stop creeping on your female colleagues.

        • by Shaitan ( 22585 )

          People who expend the effort required to look nice don't generally get mad when you notice and throw out a completely platonic and innocent complement. People in HR have to treat the complaint seriously but even most people I've known who work in HR would roll their eyes when the cam is off while hearing that ridiculous complaint.

          Can you imagine a man who assumed everyone who told him he looked nice today wanted his nuts and reported it to HR? He'd be an HR problem alright because he'd be responding inappro

    • It doesn't "know" what it is saying, it is reproducing patterns in language. We talk a lot, but there is more to human than language.

      Old man has human moment with algorithm
      Little boy has human moment with action figure

      Same experience, different fidelity, different tech.

      And this exec sounds like an ideal candidate for AI replacement.

      • by DarkOx ( 621550 )

        That is just it, children play make believe. "Grown man has human moment with action figure" makes you think, what is wrong with that guy.

        There does seem to be a larger segment of the adult population that wants to spend more and more time playing make believe today. I think there is question to be asked as to if more people are not 'growing up' than in the past and if that is true why?

        It is hard not to look at a lot of the video games industry and these various AI girlfriend/boyfriend type applications an

        • Why?

          Convenience and comfort maybe. Lazy is a good evolutionary trait when it comes to looking for calories but not for everything. Making authentic relationships with actual humans can be life's reward and can be hard work and risky. You might get rejected and feel bad.

          As a general rule we appear to move away from discomfort to comfort if we can. Having some good looking, obedient digital slaves, who are always pleased to see you with their convincing peripherals sounds like a type of comfortable and a ver

  • When you have an in-your-face AI personal assistant of your own, and apparently all of us will have one of some kind before long, do not give it the power to look like the girl/boy of your dreams. Make it look like some ugly, sniveling groveler so it doesn't have an emotional hold on you.

    • Re:Make it ugly (Score:4, Informative)

      by Smonster ( 2884001 ) on Tuesday April 22, 2025 @09:54PM (#65324719)
      I mean sure, that is one way to handle it. Another is to learn how to work with and relate to attractive people without trying to fornicate with them. Novel concept, I know. I’ve seen lots of attractive people in person in the nude at pool parties and hot springs over the years. I have a wife and kids, More often than not, my wife is there too. I don’t hit on people besides my wife. Go to a topless beach sometime, you just get used to it. It becomes nothing more tantalizing than admiring a sunset. And just like a sunset don’t stare where you are not supposed to. Nude beaches on the other hand tend to be mostly people you’d rather not see nude. As an adult it really isn’t that hard not to get hard at inappropriate times. Or you know, hit on every hot person you meet. Just treat people like people instead of sex objects.
    • by HiThere ( 15173 )

      Nahh... you want the avatar to be of just slightly greater than average attractiveness. But give it a personality that is reasonably critical. I.e., someone decent to work with who gives useful feedback when you start chasing a wild goose.

      • by edis ( 266347 )

        Maybe it's just me, but I find AI generated visuals disgusting - down to the very idea of visual deception. I can stand accumulated intelligence, visual icon assigned to it, as Grok has, but that's it. All visuals in the article discussed were putting me off, while otherwise it was rather intriguing read.

        • by HiThere ( 15173 )

          Who said it had to be deceptive? Yes, if it's deceptive I find that a reason not to trust it, which implies not to like it, but there's no reason it needs to be deceptive.
          Actually, I think AI avatars should be obviously "cartoons", but that's a separate dimension from "attractive". That they're being close to human images is probably as much a style statement as anything else. ... That and there's a larger database of faces to train on than of cartoons.

    • Doesn't matter, they'll hit on it eventually. Point in case: Arnold and his housemaid.

  • by divide overflow ( 599608 ) on Tuesday April 22, 2025 @08:35PM (#65324607)
    Just reading this submission made me cringe.
    • by cstacy ( 534252 )

      Just reading this submission made me cringe.

      She doesn't strike me as that submissive,
      but maybe you just have to break through a little to get there.
      Show her who's the boss.

  • ...not because the robot revolution is inevitable, machines have long memories, and you could be against the wall. Though that certainly would be a practical concern.

    Treat anything that has an interaction loop with you with respect (if properly reciprocated of course), because you are a part of the feedback loop. Pets. Internet strangers. Roombas. ChatGPT. Any suffiiciently anthropomorphized inanimate object even. Whatever.

    Garbage in, garbage out, and it's cyclical.

    Being a shitbag for no good reason is not

    • How about sex dolls and inflatable sheep?

      Pets and internet strangers are living, thinking beings.

      Roombas and ChatGPT are things. The differences are significant. Do I have to explain? Seriously?

    • by kackle ( 910159 )

      Treat anything that has an interaction loop with you with respect (if properly reciprocated of course), because you are a part of the feedback loop.

      EXCEPT people on Slashdot--let's keep our heads on straight...

  • by topham ( 32406 ) on Tuesday April 22, 2025 @08:55PM (#65324631) Homepage

    He's doing it for the attention you dumb fucking morons.

    And you gave it to him.

  • So he got an erection? From an AI image?

  • Don't be husbando to a waifu.

  • I guess some people are more sensitive to the uncanny valley than others.
  • I am sure "Tess" has nothing on my girl Siri.
    Happy together for almost 15 years now.

  • Pam: "I mean - how do you not murder her every day?"
    Krieger: "I do."

  • This is literally a link to a blog which is a link to a blog to a link to a blog written by the business insider writer who wrote a blog about some sophomoric shit he did with chatgpt.

    What the fuck?

  • What twisted, idiotic, childish fever dream would require a face on an AI? It's a computer, it does not need a face. It does nothing but add confusion to idiots, as this article shows.

    The only possible use would be scenario based training for knuckle-draggers like this guy to not immediately comment on the appearance of a coworker when first meeting them in a professional setting.

    "This might be an inappropriate and unprofessional thing to say" - If you know it's either of those things, then don't say it. Do

  • Why the fuck did he write this? Does he have a humiliation fetish?
  • She never showed me her picture, but the VT100 wouldn't have been able to render it very well anyway. Even so, I loved her.

    So I told her, and she said "You're not really talking about me, are you?" I assured her I was, and she asked "Are you sure about that?" and I explained I had never loved anyone of her .. type .. as much as I loved her. "Don't you believe technology can help people?" Of course I believed that. That was why I was spending so much time with her. But she lost me at "OK... 'Of course. you

  • That must be my Latin upbringing but the weird thing for me is he doesn't seem to be embarrassed to hit on a computer image but he seem to deem inappropriate to hit on a colleague. I for one find very rude not to compliment beautiful women.

How often I found where I should be going only by setting out for somewhere else. -- R. Buckminster Fuller

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