Figma's Big AI Update Takes On Adobe, WordPress, and Canva 8
At its Config 2025 event on Wednesday, Figma unveiled four new AI-powered tools -- Sites, Make, Buzz, and Draw, positioning itself as a full-stack design platform to rival Adobe, WordPress, and Canva. These tools enable users to build websites, generate code, create marketing content, and design vector graphics without leaving the Figma ecosystem. The Verge reports: Figma's first solution is Figma Sites, a website builder that integrates with Figma Design and allows creators to turn their projects into live, functional sites. Figma Sites provides presets for layouts, blocks, templates, and interactions that aim to make building websites less complex and time-consuming. Additional components like custom animations can also be added either using existing code or by prompting Site's AI tool to generate new interaction codes via text descriptions, such as "animate the text to fall into place like a feather." Figma Sites is rolling out in beta for users with full seat access to Figma products. Figma says that AI code generation will be available "in the coming weeks," and that a CMS that allows designers to manage site content will be launched "later this year."
Figma Make is Figma's take on AI coding tools like Google's Gemini Code Assist and Microsoft's GitHub Copilot. The prompt-to-code Figma Make tool is powered by Anthropic's Claude 3.7 model and can build working prototypes and apps based on descriptions or existing designs, such as creating a functional music player that displays a disc that spins when new tracks are played. Specific elements of working design, like text formatting and font style, can be manually edited or adjusted using additional AI prompts. Make is rolling out in beta for full seat Figma users. Figma says it's "exploring integrations with third parties and design systems" for Figma Make and may apply the tool to other apps within its design platform.
Figma Buzz is a marketing-focused design app that's rolling out in beta to all users, and makes it easier for teams to publish brand content, similar to Canva's product design platform. The tool allows Figma designers to create brand-approved templates, styles, and assets that can be used by marketers to quickly assemble emails, social media posts, advertising, and more. Figma Buzz includes generative AI tools for making and editing images using text prompts, and can source information from spreadsheets to bulk create thousands of image assets at once.
Lastly, the Figma Draw vector design app is like a simplified version of Adobe Illustrator that creatives can use to make custom visuals without leaving the Figma platform. It includes a variety of brushes, texture effects, and vector editing tools to create or adjust scalable images and logos for product design projects. Figma Draw is generally available now for full seat users as a toggle in Figma Design, with some features accessible in Sites, Slides, and Buzz. It's not quite as expansive as Adobe's wider Creative Cloud ecosystem, but Figma Draw places the two companies in direct competition for the first time since Adobe killed its own XD product design platform. It also brings some new options to the creative software industry after Adobe failed to acquire Figma for $20 billion due to pressure from competition regulators.
Figma Make is Figma's take on AI coding tools like Google's Gemini Code Assist and Microsoft's GitHub Copilot. The prompt-to-code Figma Make tool is powered by Anthropic's Claude 3.7 model and can build working prototypes and apps based on descriptions or existing designs, such as creating a functional music player that displays a disc that spins when new tracks are played. Specific elements of working design, like text formatting and font style, can be manually edited or adjusted using additional AI prompts. Make is rolling out in beta for full seat Figma users. Figma says it's "exploring integrations with third parties and design systems" for Figma Make and may apply the tool to other apps within its design platform.
Figma Buzz is a marketing-focused design app that's rolling out in beta to all users, and makes it easier for teams to publish brand content, similar to Canva's product design platform. The tool allows Figma designers to create brand-approved templates, styles, and assets that can be used by marketers to quickly assemble emails, social media posts, advertising, and more. Figma Buzz includes generative AI tools for making and editing images using text prompts, and can source information from spreadsheets to bulk create thousands of image assets at once.
Lastly, the Figma Draw vector design app is like a simplified version of Adobe Illustrator that creatives can use to make custom visuals without leaving the Figma platform. It includes a variety of brushes, texture effects, and vector editing tools to create or adjust scalable images and logos for product design projects. Figma Draw is generally available now for full seat users as a toggle in Figma Design, with some features accessible in Sites, Slides, and Buzz. It's not quite as expansive as Adobe's wider Creative Cloud ecosystem, but Figma Draw places the two companies in direct competition for the first time since Adobe killed its own XD product design platform. It also brings some new options to the creative software industry after Adobe failed to acquire Figma for $20 billion due to pressure from competition regulators.
Re: (Score:3)
So I tried the free version and for the life of me I can't see what exactly it is good for, just another website where I can draw half-assed flowcharts to "share" with other spam targets.
Can't really see how it can "take on adobe", or inkscape/gimp for that matter.
The idea that it can somehow do "product design" is laughable.
Also, your blog sucks.
You're probably not the target audience or don't do anything web related.
Figma has become pretty much one of the most common go-to tools (if not an industry standard) when it comes to designing UI/UX (apps, web sites etc), collaboration and iteration on those designs and also taking the first steps to implement them as functional components.
If this new suite does what they say they do I would say it is a big deal.
Also, since you mentioned blogs, Wordpress is not just a blogging tool and it hasn't been one
Re: (Score:2)
web related
I definitely saw them boasting about a full-stack product design tool when I registered.
Apparently there is a part of the human universe where "a product" is a synonym for a "website", but it is a minuscule part of that universe.
figma (Score:1)
balls
sometimes I just can't help myself
Figma *first* needs a usable UI (Score:2, Interesting)
It's ironic that a tool used to design UIs, has a terrible UI. It's just a big "canvas" where you can plop screen mockups in any old random place. That concept could be OK, if it were easier to share specific locations and zoom levels with people who need to look at the mockups. As it is, when our UI team produces mockups and sends me a link, I have to ask, "Which image exactly am I supposed to look at?"
IMO the arrangement is TOO free-form, some structure is needed to make it more usable by developers who w
I Don't Want More From Figma (Score:1)
Figma is like Micro$oft: they dominated the market, rested on their laurels, and charged *a lot* more because everyone "has" to use them.
Now, to be fair, Figma did originally earn their position: their tool was significantly better than (say) InVision. But that was years ago, and the first meaningful news to come from the company since are these "us too" knockoffs.
Maybe they'll knock it out of the park, like they originally did with Figma ... but I suspect they'll be like other fat and lazy companies, and