Google Updating Its 'G' Icon For the First Time In 10 Years (9to5google.com) 30
Google is updating its iconic 'G' logo for the first time in 10 years, replacing the four solid color sections with a smooth gradient transition from red to yellow to green to blue. "This modernization feels inline with the Gemini gradient, while AI Mode in Search uses something similar for a shortcut," notes 9to5Google. The update has already rolled out to the Google Search app on iOS and is in beta for Android. From the report: It's a subtle change that you might not immediately notice, especially if the main place you see it is on your homescreen. It will be even less noticeable as a tiny browser favicon. It does not appear that Google is refreshing its main six-letter logo today, while it's unclear whether any other product logos are changing. In theory, some of the company's four-color logos, like Chrome or Maps, could pretty easily start bleeding in their sections.
The fonts (Score:3)
Whatever font google is using for text keep getting worse and worse. Loopy and unbalanced, not aesthetically pleasing at all.
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So, it's just like their products. Getting worse and worse.
Rookie Mistake! (Score:4, Interesting)
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So what? (Score:1)
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Indeed you may think so at first, and you'd actually be wrong. The subtle refreshing of logos actually has an impact on customer perception, which is precisely why companies do branding adjustments.
Re: So what? (Score:1)
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Indeed you may think so at first, and you'd actually be wrong. The subtle refreshing of logos actually has an impact on customer perception, which is precisely why companies do branding adjustments.
The "subtle impact on customer perception" is, if a customer notices, they get enraged that these bastards are wasting resources on trivial nonsense instead of fixing their broken shit. Which, as every marketing director will tell is, is good for raising brand awareness. Enraged users complain on the internet and get that name circulating more. YAY!
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Yes - it totally pisses them off, and conveys an "FU customers" image.
But Google have more money that sense, and have already sold their souls to the devil - so nothing to lose!
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This happens because designers get employed, then have to make work for themselves. Does this change matter? No. Does it change functionality? No Will most people notice? No. Will this improve the usefullness of anything - such as the worsening results from google search. No. So what if a logo hasn't changed in 10 years? Instead of spending money on trivia, spend the money on improving services.
I hear you.
If I was in a position of authority at a company like this and someone came up to me and said "if you give me some money, I'll change the shape of your logo", there's no way I'd agree.
I can understand if a company is rebranding due to merger or splitting or other major event, or if the logo ends up aligned with some future unfortunate urban slang. Otherwise... my answer is "or, I could just keep the money and leave the shape as it is. Sounds better to me, in fact."
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The marketing people will no doubt overstate the importance, of doing this stuff. It is after all in their interest to do so. Advertising, messaging, and branding however do matter, I think that is obvious even if it is difficult to put a precise dollar figure on the impacts.
Tastes and aesthetics change, over time. A brand like Google wants to be seen as if not forward looking at least cutting edge. The aesthetic of the early 2000s at least in the tech world was "simple, clean, functional" It was I thin
Re:So what? (Score:4, Interesting)
As the spouse of a designer who has been on numerous re-brand, better brand, update the brand etc. campaigns I can tell you that the decision doesn't come from designers. The design team will literally be swamped with managing every existing product launch, update, news cycle, etc. Their design team doesn't need to find work, I bet money on that, but someone else thought this was an important move and thus a re-design happens.
All the frutiger aero videos on Youtube (Score:2)
And.. This is what counts as news? (Score:3)
Gosh, remember when things of import actually happened in the tech world and not just graphical redesigns?
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Gosh, remember when things of import actually happened in the tech world and not just graphical redesigns?
Slashdot has always had its slow news days.
"Branding" (Score:2)
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Tech Pride Baby! (Score:1, Interesting)
Reminds me of Compaq Computer (Score:3)
Their original logo was the word Compaq, all black. After spending millions on a new lock for their logo, they changed it to...red.
Whatever you think of Google's new logo, you can bet they spent a pretty penny deciding on the new look.
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So many cool tech logos ruined by suits. The classic Sun Microsystems logo, the classic Silicon Graphics logo, and not even NetBSD was safe. It's difficult to even find a high res copy of the old NetBSD logo. https://virtuallyfun.com/2013/... [virtuallyfun.com]
How about an E (Score:3)
They should have changed it to an E as in their new defacto slogan, "Be Evil".
FInally! (Score:1)
They are adding the horns and pitch fork.
It's ugly (Score:2)
I think the current one is nice and clean. The new one is ugly beyond belief.
froth (Score:2)
Graphic artists ran out of things to ruin.
More gradient same old search results (Score:2)
Try going back to Search from 10 years ago (Score:2)
Seriously, Google needs to go back to how their search worked back when they first updated that icon. Because it's way worse.
Is there a heaven for a G? (Score:2)
Asking for Tupac...