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What if Customers Started Saying No to AI? (msn.com) 76

An artist cancelled their Duolingo and Audible subscriptions to protest the companies' decisions to use more AI. "If enough people leave, hopefully they kind of rethink this," the artist tells the Washington Post.

And apparently, many more people feel the same way... In thousands of comments and posts about Audible and Duolingo that The Post reviewed across social media — including on Reddit, YouTube, Threads and TikTok — people threatened to cancel subscriptions, voiced concern for human translators and narrators, and said AI creates inferior experiences. "It destroys the purpose of humanity. We have so many amazing abilities to create art and music and just appreciate what's around us," said Kayla Ellsworth, a 21-year-old college student. "Some of the things that are the most important to us are being replaced by things that are not real...."

People in creative jobs are already on edge about the role AI is playing in their fields. On sites such as Etsy, clearly AI-generated art and other products are pushing out some original crafters who make a living on their creations. AI is being used to write romance novels and coloring books, design logos and make presentations... "I was promised tech would make everything easier so I could enjoy life," author Brittany Moone said. "Now it's leaving me all the dishes and the laundry so AI can make the art."

But will this turn into a consumer movement? The article also cites an assistant marketing professor at Washington State University, who found customers are now reacting negatively to the term "AI" in product descriptions — out of fear for losing their jobs (as well as concerns about quality and privacy). And he does predict this can change the way companies use AI.

"There will be some companies that are going to differentiate themselves by saying no to AI." And while it could be a niche market, "The people will be willing to pay more for things just made by humans."

What if Customers Started Saying No to AI?

Comments Filter:
  • They have already been demanding it in droves
    • Thanks for going for funny, but I have to concur with the moderators that you didn't really make it...

      Maybe the topic is too intrinsically unfunny for humor? I've actually started trying to craft a joke about my first interactions with a new "AI chatbot" my phone company (Rakuten Mobile) recently created for "support". The amount of data is overwhelming, so perhaps I need to use an "enemy" AI to analyze the discussion to find the humor? At least I won't have to pay the hostile chatbot 30 pieces of silver to

    • requirements.
      answer one in ten phone calls.
      all the others can wait.
      and wait.
      inform caller that if they go to the businesses counter that their request will be granted.
      ya.
      that sounds about right.

      consider.
      what is the carbon footprint of phones using energy for waiting for assistance.
      I smell an ig nobel

  • Come on (Score:4, Insightful)

    by allo ( 1728082 ) on Sunday June 22, 2025 @07:51AM (#65467257)

    People threaten to cancel their usage every time Meta does something stupid, and still Facebook and WhatsApp are thriving. A lot has to happen before people who say "I will cancel my subscriptions if you do that!" really cancel their subscriptions. Shouting empty threats during a shitstorm feels good, actually uninstalling the app you use daily does not. And companies know that.

    • People are lazy and cheap, it's in our nature (conservation of energy and all that). It's only a minority who truly appreciate what others are doing and are willing (not just saying) to show it by paying or working more for it.

      The arts have always been limited to a small group of creators and lovers while the others indulged in easy mass entertainment.

      • Re:Come on (Score:4, Insightful)

        by HiThere ( 15173 ) <charleshixsnNO@SPAMearthlink.net> on Sunday June 22, 2025 @09:31AM (#65467367)

        Mass artistic availability is a new thing. It used to be limited to patrons and friends&family of the artist. (Yeah, if you go back to tribal culture, it was commonly available, but that was essentially friends&family. Get beyond a very small group and interactions change.)

        Exception: Music was often generally available. But it was also limited in "quality". High quality music (e.g. bards and minstrels) was only commonly available to the rich or was propaganda, e.g. for a religion.

        • Art is still limited quality wise even at mass availibility, which is why I stated that.

        • Mass artistic availability is a new thing. It used to be limited to patrons and friends&family of the artist.

          Hardly. Perhaps for some media but go to Europe and you'll see statues in towns and cities that everyone has been able to see for centuries although every so often some to get torn down and replaced due to chaing political foibles. Itinerant troupes of both actors and musicians were also common in earlier times - not much of it was high quality though...and arguably that is still the case. So no, mass artistic availability is not a new thing but the media and manner of what it looked like has certainly cha

    • "Handmade" items are *already* a thing, but people still mostly choose to buy things made by machines in factories. And most of the goods made by hand today *hide that fact* because the person making it is getting paid slave wages to stay competitive against the cheap machine made products.
      • >"Handmade" items are *already* a thing, but people still mostly choose to buy things made by machines in factories.

        I think this is the key on how things will go. There will be a luxury market of "Handmade" art or whatever, but most will use the cheaper AI made stuff.

    • by AmiMoJo ( 196126 )

      It depends on the product. If you want art, your choice is AI slop or a real artist. If you choose AI slop you might regret it - there are subreddits for boycotting products that use AI, and numerous posts on legal subreddits from people who unknowingly bought AI art and are now seeing their product get review bombed and sales dry up.

      One guy who was based in the UK said his previously successful indy game had gone from a few hundred sales a month to almost nil, as Steam reviews filled up with complaints abo

  • But will this turn into a consumer movement?

    No.

    who found customers are now reacting negatively to the term "AI" in product descriptions

    Then they'll call it something else.

  • by RegistrationIsDumb83 ( 6517138 ) on Sunday June 22, 2025 @08:10AM (#65467287)
    Calling in and having to talk to a machine is awful. A bunch of pharmacies are doing this now. I ended up switching to a local non chain pharmacy with much less convenient hours, but a human actually picks up when you call.
    • Calling in and having to talk to a machine is awful. A bunch of pharmacies are doing this now. I ended up switching to a local non chain pharmacy with much less convenient hours, but a human actually picks up when you call.

      It seems kinda stupid to use voice for that at all.

      A text-based interface on a website would make far more sense.

  • by nadass ( 3963991 ) on Sunday June 22, 2025 @08:33AM (#65467309)

    "The people will be willing to pay more for things just made by humans."

    In the 1990s, after the fall of the Berlin Wall and demise of the Soviet Union, the age of globalization [aided by the "information superhighway"] swept over the industrialized world: manufacturing migrated more intensely overseas, outsourcing was all of the rage, and overall cost efficiencies became achievable within years instead of decades. This business opportunity (economies of scale) was the underbelly behind Amazon from a profits-by-volume measure.

    China became the dominant manufacturing hub but there was plenty of blowback for the increasing Made-in-China labels across all kinds of consumer goods. In the US, Made-in-America became a rallying cry for politicians and a marketing campaign by manufacturers... all with the promise that higher-quality domestic production, which would command higher price tags relative to the global market choices, would win-out the consumers' overall purchasing habits.

    And it did: opinion polls all over agreed that domestic production was of higher-quality, and opinion polls agreed that their higher price tags were fully justified. Fast-forward to today and manufacturing in China far outweighs domestic production regardless of cost because money talks and everyone, by and large, would rather save money than not.

    The same will happen with AI-or-AI-free products development and marketing. Will people be willing to pay more? Sure. But will people actually pay more for non-AI-laden products? Hahaha, no. Reduced operating costs for the products while increasing the product pricing equals MORE PROFITS and that's the last thing people want to pay for... loading up executives' pockets over the increase in profit margins.

    Any products marketed as, "and now without any AI," should be viewed skeptically as just another money-grab. It's the same decision model used by many crooks holding positions of power, also.

    • I agree. I'm an outlier and I know it. I will pay more. But modern economics is predicated on the masses buying, and outliers like me may pay 2X more for a box of nails made here, but not 50X, and certainly not if I have to order them and wait for them to be shipped to me because HD/Lowes/Ace etc do not stock them. I always use airlines as my favorite example. People always complain about legroom, but the vast majority shop on price. Net result, airline seat are sardine cans. The really rich have completely
    • by Big Hairy Gorilla ( 9839972 ) on Sunday June 22, 2025 @09:15AM (#65467349)
      The advertising industry is the next casualty of what you are saying. There is literally no reason to contract out for a person or firm to create advertising when auto generated slop meets the client's cost and value expectations.

      Clients are tasteless and cheap. Their expectations are easily met, because most of them think they know what "good" advertising is. Good enough is the new high quality.
  • The AI "fakes" will get good enough that most people won't be able to tell. Then the bean counters take over and companies do whatever is cheapest. They won't give a rat's ass about authenticity or whether or not it offends the sensibilities of the market. If they can hide it and it cut costs, it'll happen whether people want it or not.

    Best,

  • by oumuamua ( 6173784 ) on Sunday June 22, 2025 @09:19AM (#65467355)
    The economic model is the problem. You love capitalism because the elite have groomed you to love it through propaganda. And they now say it out loud:

    “Capitalism Is a Lot More Important Than Democracy,” Says Donald Trump’s Economic Adviser Stephen Moore made the remarks in a 2009 documentary, adding, "I'm not even a big believer in democracy."

    https://theintercept.com/2016/... [theintercept.com]
    It really sucks for the first ranks of people who are put out of work by AI but instead of going against AI why not go against capitalism?

    • Because the alternatives to capitalism are much worse.

      • That's what the wealthy want you to think.
        • Re: (Score:2, Insightful)

          by luvirini ( 753157 )

          Capitalism is what lifted most of humanity from total poverty. Poverty is the default in history, but the growth fueled by the raise of capitalism is what caused the default to change.

          Does unfettered capaitalism cause problems: Big time.
          Does any other system we know off cause more problems: Yes

          The only other system that seems to be able to somewhat compete is a the social democratic systems where there is capitalism, but it's extremes are clamped down on. The end result is clearly less innovations and total

      • I guess point 2 applies...
        > You love capitalism because the elite have groomed you to love it through propaganda.

      • You have never left the US. Spoon fed propaganda your whole life. Remember bombing another country isn't starting a war, hahahahahahahahaha.
    • Re: (Score:2, Insightful)

      by Tony Isaac ( 1301187 )

      First of all, Donald Trump is not a capitalist. As a capitalist, I disagree with him profoundly.

      Rather, Capitalism is founded on principles:
      - Private property. People and businesses have a right to own things.
      - Profit motive. Businesses are driven to take risks, innovate, and improve efficiency in order to increase profits.
      - Supply and demand. Prices are set based on the balance of supply vs. demand.
      - Competition. Businesses must compete for customers.
      - Freedom of choice. People and businesses can make thei

      • Re: (Score:2, Insightful)

        How does Donald Trump not align with these principles? I would say he is even more capitalist because he's the first one to become president FOR a profit motive.
        • by Tony Isaac ( 1301187 ) on Sunday June 22, 2025 @10:21AM (#65467459) Homepage

          Donald Trump achieved his wealth by
          - Refusing to pay bills - https://www.usatoday.com/story... [usatoday.com]
          - Deception https://usw.org/billionaire-tr... [usw.org]
          - Refusing to pay workers - https://thehill.com/blogs/ball... [thehill.com]
          - Suing thousands of businesses - https://www.usatoday.com/pages... [usatoday.com]

          There is nothing capitalist about these approaches to gaining money by whatever means. These behaviors _should_ lead to jail, not riches. But you can't blame capitalism, this is more about corruption and greed and abusing the legal system.

          • But the inevitable result of capitalism is a rise to power of corrupt and greedy people because those are the people it is designed to reward and money is the points system that it gives people to measure themselves. I don't know how you can say greed isn't capitalism while that is the very thing that capitalism encourages. It would be different if people could somehow be forced to play fair, but obviously that isn't realistic.
            • There are corrupt and greedy people in every economic system, capitalist or otherwise. You are shifting the goalposts.

              Yes, greedy people can abuse capitalist principles to get what they want. But that doesn't make their greed, a capitalist thing.
              Yes, corrupt people can abuse capitalist principles to get what they want. But that doesn't make corruption, a capitalist thing.

              Corrupt and greedy people can and do abuse socialism to achieve their goals as well.

              Capitalism rewards everyone who is willing to work or

              • Difference is, we have not seen socialism or communism yet. Only totalitarianism being done under the guise of socialism or communism. In that way, those systems were undermined from the very beginning rather than allowing the greedy to rise up like capitalism does.
                • Difference is, we have not seen socialism or communism yet. Only totalitarianism being done under the guise of socialism or communism.

                  I agree.

                  You suggest that capitalism encourages greed and corruption. I say that we've never seen actual communism or socialism because they (without intending to) encourage greed and corruption even more than capitalism. In theory, these systems could work beautifully, if *everyone* operated out of pure and altruistic motives. Unfortunately, that requirement sabotages their very existence, as we have seen in this real world's history.

                  By contrast, capitalism assumes that people will behave in their own self-

          • How so?

            These are the cornerstones of capitalism.

            Get the highest returns on capital no matter what.

        • Re: (Score:3, Insightful)

          by gtall ( 79522 )

          - Private property. People and businesses have a right to own things.: la Presidenta has been stealing "capital" since he got his first blob of money from his father. Just look at the number of small businesses he screwed out of payment, or his bankruptcies.

          - Profit motive. Businesses are driven to take risks, innovate, and improve efficiency in order to increase profits.: Really? la Presidenta only takes risks with other peoples' money, including taxes. Now he's risking the entire U.S. economy so that he c

      • Donald Trump is not a capitalist

        wat

        Nobody is more capitalist than Cheeto Benito.

        Capitalism means one and only one thing, capital controls the means of production. When you imagine it means other things you're doing yourself a disservice. When you then go on to make statements based on those imaginings you're doing everyone one.

        Capitalism is founded on principles:

        Capitalism is founded on ONE principle, he who has the gold makes the rules. All that other stuff is window dressing bullshit.

        • You say capitalism is based on one principle. Can you please cite your source? Or are you just painting a caricature created by people who hate capitalism?

          Wikipedia has a nice summary of the foundations of capitalism here: https://en.wikipedia.org/wiki/... [wikipedia.org]

          I don't subscribe to the capitalism you describe. But I don't agree that what you are describing, is capitalism.

          • I don't subscribe to the capitalism you describe

            Capitalism is not a subscription service. It is a means of control based on fictional abstraction.

            But I don't agree that what you are describing, is capitalism.

            The very first statement in the article you cited is "Capitalism is an economic system based on the private ownership of the means of production and their use for the purpose of obtaining profit." You cited it without understanding it. The top of the second paragraph states:

            Economists, historians, political economists, and sociologists have adopted different perspectives in their analyses of capitalism and have

    • Capitalism is not good or bad, it does not think for itself. Capitalism is like a fresh new puppy you just took home, you can either let it do whatever it wants and deal with the shit on the floor, the constant barking, aggression, etc.

      Or you can accept it for it is and give it discipline, rules, boundaries and set an example of behavior. Capitalism, private property these things do not exist in nature, these are human created social constructs. Collective delusions.

      We can and should ask ourselves what

    • You love capitalism because the elite have groomed you to love it through propaganda.

      Capitalism is like democracy - it's the worst form of economic system except for every other economic system that has every been tried.

  • Just have Canada and USA vote, make and pass laws that make opt-out a default when it concern AI, and to not "force" users to install or use any AI components to use the base functionality of their device. If the users want to, then let be his/her/their choice, not the data-mining company's holding the user hostage to do whatever until they have their AI anal probe installed everywhere and activated.

    Just like Microsoft had to re-think their "internet explorer" embedding in Windows, it is time to require and

  • It has a use but NOT on the scale it is being constructed. Computers do not cannot and will not think.
    • by gweihir ( 88907 )

      Indeed. The last few AI hypes were bad enough, but this time the greedy assholes behind it have lost all sense of proportion. Well, the crash will just be even more spectacular.

  • The question and answer are very similar.

    Many people hate big box stores because they are impersonal and put small businesses out of business, leading to layoffs. AI is also impersonal and puts some people out of work.

    So how has the resistance to big box stores worked out?

    There's your answer to how resisting AI will work out.

  • Users are, after all, the product, even if they pay, they don't matter. The people who matters are the investors, and investors demand AI.
    Users on the other hand will pay for anything roughly meeting their needs. Since we live in a world of oligopolies, you can virtually abuse them to the point of them being barely able to work with it.

    I mean a good example is Miro. It's a virtual sticky platform. You use it to place virtual stickies onto a virtual canvas with multiple users at the same time. It's slow, but

    • Users are, after all, the product

      Users are not the product as they are not being sold as slaves.

      Users are more like natural resources, they exist to be exploited.

      Like natural resources, corporations give zero fucks about which users are destroyed figuratively or literally, because there are more users behind them to exploit. We literally have industries selling products known to kill people which prove this point. The government has whole bodies of law which permit them to exist and to continue to sell their products.

      Since we live in a world of oligopolies, you can virtually abuse [users] to the point of them being barely able to work[...]

      This part is exactly t

  • We have had 40 to 50 years worth of non-stop Mark and consolidation. In most markets 80% of the market is owned by one or two companies. It looks like there are more companies out there because they kept the brands. What few individual companies exist are also owned by the same handful of shareholders. No you having a few stocks in your 401k does not make you a shareholder. Not in the sense that you have any say in policy.

    This is why enshitification happens. Companies can do whatever they want because i
  • Press 1 for Human Press 2 for AI
  • I personally don't see the point of consuming art that was made by AI. With art, the objective is to determine what the artist was trying to portray and it's relation to yourself.

    What does an AI try to portray? It's just a random calculation. It's empty. Sure it will maybe make music to play in the background or a picture to fill a spot in a wall.. We have that kind of 'factory art' for a long time and sadly a lot of people buy it. But art that resonates with people? Nothing more than an ink blot t
  • The quotes mentioned aren't "AI is providing a worse experience", they are "oh, no, we are losing our humanity". If your only reason to not use a technology is because you're worried that lamplighters will lose their jobs, then you will always be part of a small minority.

  • by BrendaEM ( 871664 ) on Sunday June 22, 2025 @10:45AM (#65467515) Homepage
    I set up dual boots on my machines, and have encrypted my Linux home folders to keep them out of reach of Microsoft, but it is a process. I am also phasing out dropbox for anything but sharing cat pictures...well, out cat and dog overlords still need to be served. I only use Gmail to handle youtube channel stuff, which is google, anyways. In the sic final analysis: Microsoft putting Recall spyware on all Windows 11 machines, but claiming not to activate it--is still like someone parking tanks on your front lawn.
  • I've been meaning to look into this, but may be a good discussion topic here - is there any sort of certification or agreement out there?

    You know how there are badges on websites about non-profit transparency, etc, is there something like this for AI content?

    I design websites for a living, and currently refuse to use AI tools. I also have my own websites with informational content, and zero AI usage, intentionally.

    Anyone seen anything like this?

    (And yes, if there is, it'll probably go to shit...haha..but fo

  • There is nothing wrong with AI as a computer science, but as deployed, it has brought nothing good to the world, only widespread intellectual property theft, job loss, loss of job creation, 3rd-party pornography, crappy computer game frame generation. No great miracle wonder has taken place--but people are losing their jobs and their health insurance. We do not need any more billionaires pulling the world's strings.
  • So far the only group I see benefiting from this "AI" push are shareholders because of the promises (false, exaggerated?) being thrown around by their respective corporations. Everyone else is being affected negatively. In my opinion this is the largest snake oil operation ever put forth and it seems that people are starting to catch on, thankfully.

    • by gweihir ( 88907 )

      I fully agree. This AI hype is more bombastic than the last few ones and it looks like it will actually deliver even less.

  • Both MS and Google have forced AI on their customers along with a convenient price rise for Office 365 and Google apps. They know very well that only a percentage of their users will actually use these features, so it's an excuse to squeeze more money out of us. In both cases it is possible to opt out and get back to the old prices for now, but neither company makes it easy. But we opted out in both cases, which does send a message of "no, thanks" to the companies. Hopefully others do as well.

    Here's how

  • Depends on framing and whether some people perceive AI products as sufficiently dangerous or otherwise unacceptable.
    If they do, there is probably a market, much like organic foods can sell at premium compared to "conventional" foods.

    Offtopic - that "conventional" in English is a crafty shift of meaning btw, since "conventional" should, really, mean - produced without additional human-made processing, that's what "organic" is. A better name would have been "artificially induced" or some such, but - marketing

  • by MpVpRb ( 1423381 ) on Sunday June 22, 2025 @11:13AM (#65467591)

    If AI makes a product or service better, it will be accepted
    If AI is seen solely as a cost cutting measure or if it makes the product or service worse, it will be rejected

    • by gweihir ( 88907 )

      So far, LLMs can only do "cheaper" and it always comes at a reduction in quality. There is no reason to expect this to change.

      But seriosuly, the signs of the current AI hype comming to an end are getting stronger.

  • Are the AI models making errors teaching language? If not who cares
    • by gweihir ( 88907 )

      There is a bit more to a language that just "not making errors". I guess you never really learned a language.

  • Sure, the occasional dumb narcicist may quite like LLMs, but most people want a bit more meaning and genuine interaction in their lifes. Chatterbots cannot do that. Such a surprise.

  • If the AI is good you should not be able to tell the difference between it and a human. If you can easily tell that you are dealing with an AI, I don't understand why you should even call it AI.

The intelligence of any discussion diminishes with the square of the number of participants. -- Adam Walinsky

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