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Has an AI Backlash Begun? (wired.com) 125

"The potential threat of bosses attempting to replace human workers with AI agents is just one of many compounding reasons people are critical of generative AI..." writes Wired, arguing that there's an AI backlash that "keeps growing strong."

"The pushback from the creative community ramped up during the 2023 Hollywood writer's strike, and continued to accelerate through the current wave of copyright lawsuits brought by publishers, creatives, and Hollywood studios." And "Right now, the general vibe aligns even more with the side of impacted workers." "I think there is a new sort of ambient animosity towards the AI systems," says Brian Merchant, former WIRED contributor and author of Blood in the Machine, a book about the Luddites rebelling against worker-replacing technology. "AI companies have speedrun the Silicon Valley trajectory." Before ChatGPT's release, around 38 percent of US adults were more concerned than excited about increased AI usage in daily life, according to the Pew Research Center. The number shot up to 52 percent by late 2023, as the public reacted to the speedy spread of generative AI. The level of concern has hovered around that same threshold ever since...

[F]rustration over AI's steady creep has breached the container of social media and started manifesting more in the real world. Parents I talk to are concerned about AI use impacting their child's mental health. Couples are worried about chatbot addictions driving a wedge in their relationships. Rural communities are incensed that the newly built data centers required to power these AI tools are kept humming by generators that burn fossil fuels, polluting their air, water, and soil. As a whole, the benefits of AI seem esoteric and underwhelming while the harms feel transformative and immediate.

Unlike the dawn of the internet where democratized access to information empowered everyday people in unique, surprising ways, the generative AI era has been defined by half-baked software releases and threats of AI replacing human workers, especially for recent college graduates looking to find entry-level work. "Our innovation ecosystem in the 20th century was about making opportunities for human flourishing more accessible," says Shannon Vallor, a technology philosopher at the Edinburgh Futures Institute and author of The AI Mirror, a book about reclaiming human agency from algorithms. "Now, we have an era of innovation where the greatest opportunities the technology creates are for those already enjoying a disproportionate share of strengths and resources."

The impacts of generative AI on the workforce are another core issue that critics are organizing around. "Workers are more intuitive than a lot of the pundit class gives them credit for," says Merchant. "They know this has been a naked attempt to get rid of people."

The article suggests "the next major shift in public opinion" is likely "when broad swaths of workers feel further threatened," and organize in response...

Has an AI Backlash Begun?

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  • An AI "work proctor" app to monitor the process of creation of works to prove it was entirely human effort. Damn robots are going to be our bosses within a decade.
    • Not unless their intelligence levels go from 2.0 to 4.0 in the next decade. I've been using AIs lately to help me with optimizing fstabs and sysctl.conf settings for Linux and OpenWRT desktop OSes and routers. And the results are good, eventually, because I know enough to catch the BS the AIs have told me to use and correct it before their code recommendations crash my systems. I'd say they've contributed 50% brilliant code, 50% garbage. If I was a comp-sci instructor grading their performance, I'd give the
      • >> because I know enough to catch the BS the AIs have told me to use and correct it

        That's a good thing, right? You are still essential to the coding process. But the AI models are steadily and rapidly being improved, the pace of advancement just over the past year is incredible. By this time next year I think we will be surprised again.

        Meanwhile today I used AI to help me create an image recognition model trained from hundreds of task-specific images. It wrote most of the code (based on my prompts) an

      • I get much better results than you. As a substitute university computer science lecturer, I also get much better results from my students than other lecturers. I'll share my secret.

        Expect your subordinates to misinterpret you unless you provide enough details to that it's impossible to provide any result except what you were expecting.

        I receive exceptionally good results most every time. It takes extra work to get started, but as with anything you get out what you put in.
  • tech workers need to go union!

    • by drnb ( 2434720 ) on Sunday June 29, 2025 @02:16PM (#65484468)

      tech workers need to go union!

      The demand for remote work undercuts any power unions had. A union's power is based on the ability to project power locally. Whether that is locking up a talent pool or deterring non-union replacement workers. With remote work they have zero ability to apply such pressure. The remote worker is beyond their knowledge or reach, sitting anonymously in their distant home.

      • tech workers need to go union!

        The demand for remote work undercuts any power unions had. A union's power is based on the ability to project power locally. Whether that is locking up a talent pool or deterring non-union replacement workers. With remote work they have zero ability to apply such pressure. The remote worker is beyond their knowledge or reach, sitting anonymously in their distant home.

        That depends whether you want your union to be an early 20th century relic or not. Unions can adapt to that kind of a world to. There is no reason thousands of remote workers can't band together, pay into a common union fund and then, for example, use this fund to retain lawyers individual members being kicked around by abusive employers. Then there is the power of unions to lobby national assemblies and governments. Finally, unions can cooperate accross borders as Tesla found out whe they tried to screw Sw

        • Aaaand striking seems quite doable regardless of union members being remote. Both stop-work and gathering in protest shift in nature but are eminently doable.

          • by drnb ( 2434720 )

            Aaaand striking seems quite doable regardless of union members being remote. Both stop-work and gathering in protest shift in nature but are eminently doable.

            Sure, the employer has an easier time than they did historically, the unions a less effective response than they did historically. Remote work simply weakens unions.

        • by drnb ( 2434720 )

          tech workers need to go union!

          The demand for remote work undercuts any power unions had. A union's power is based on the ability to project power locally. Whether that is locking up a talent pool or deterring non-union replacement workers. With remote work they have zero ability to apply such pressure. The remote worker is beyond their knowledge or reach, sitting anonymously in their distant home.

          That depends whether you want your union to be an early 20th century relic or not. Unions can adapt to that kind of a world to. There is no reason thousands of remote workers can't band together, pay into a common union fund and then, for example, use this fund to retain lawyers individual members being kicked around by abusive employers.

          Your state labor board already provides that functionality, and it has the power of the state and law behind it. Its far more powerful than an individual attorney, and is already paid for by your taxes.

          Then there is the power of unions to lobby national assemblies and governments

          Which is nothing new, and has not prevented the decline of union membership we have seen.

          Finally, unions can cooperate accross borders as Tesla found out whe they tried to screw Swedish Unions.

          Which is also nothing new.

          If corporations can be multinational conglomerates then I don't see why Unions in multiple countries can't cooperate across borders to help workers negotiate with those multinational conglomerates, especially when the latter get abusive.

          Have you noticed the word "International" in various union names? :-)

      • Nonsense. These days, the power of a union is in its lawyers. If the workplace has an agreement with the union that they will only hire union labor, the lawyers will make sure that's enforced.
        • by drnb ( 2434720 )

          Nonsense. These days, the power of a union is in its lawyers. If the workplace has an agreement with the union that they will only hire union labor, the lawyers will make sure that's enforced.

          That is not enforceable in all states. Which is one of the reasons many automakers have manufacturing in the south. Unions in Detroit get too pushy, company will move a car line south.

    • by shmlco ( 594907 )

      And how is that benefitting Ford and GM workers these days???

  • It's hard when... (Score:3, Insightful)

    by NoOnesMessiah ( 442788 ) on Sunday June 29, 2025 @02:06PM (#65484448)

    It's hard to feel good about AI and LLMs in general when really sh*tty, megalomaniac companies strong arm, steal, coerce, threaten, and just generally behave badly in their rush to spend ten trillion dollars (and they're going to want it all back, at yours and my expense) to get their technology into the main stream. You shouldn't trust these people to watch your dog or cat for the weekend let alone your child or your whole life. Just say no to crappy companies who aren't so "well-intention"-ed as they pretend to be. They really see themselves as apex predators and we're all just "revenue", even if it kills a couple hundred thousand people while they "work the kinks out". And this is exactly why this round of AI SHOULD fail.

    • Re: (Score:2, Interesting)

      by Brain-Fu ( 1274756 )

      The IA that we have now, *such as it is* (good with the bad), took a whole lot of money to create. It's not the sort of thing that a few college grads with a kickstarter could have come up with. It is very much the production of the super-rich, and so it is natural that they are going to feel entitled to controlling it.

      The notion that the rise in tech will create this utopian labor-free world where everyone is equal, is just naive. There will always be greedy people, and so long as there are always hiera

      • Some of the complaints I am hearing about AI are silly though. "Oh, AI addiction is harming our relationships!" Well, any addiction will harm your relationships. The answer is the same here as anywhere else: conquer your addiction. It's hard, but do-able, and done. This isn't an AI problem, it's a you problem.

        Well...
        -- when the number of opportunities addictions is being artificially increased in the name of profit...
        -- and the companies that produce those things purposely make at least some of them more addictive...
        -- and new cross-addictions, (perhaps among things such as social media, AI, and online gambling) start forming...
        -- and using some of the addictive things is in effect mandated, (social media to find and land a job, or using AI as part of one's job)...
        then your argument that personal responsibility

    • This! AI has amazing uses in pattern matching applications, like spotting cancers in X-rays better than humans (and much much more), but it feels like the real power of AI has been lost in the noise of "we can replace your workers" narrative. Unfortunately, top level managers are always on the lookout for "we can cut your costs by reducing your workforce", which is (IMO) the origin of the techbro hype that's coming from all directions.
  • Is there an AI backlash, or is there a movement away from the marketing and towards the science?

    Plus more public awareness of the historic overpromises, or let's just call it optimism, on the pace that science is able to turn AI theory into practical application.
    1950s: AI will beat a chess master in 10 years.
    1960s: AI will beat a chess master in 10 years.
    1970s: AI will beat a chess master in 10 years.
    1980s: AI will beat a chess master in 10 years.
    1990s: AI beats a chess master, we told you we would
    • The irony is that the Atari 2600's chess game from 1978 BEAT an AI. The Atari 2600 used a 6507 CPU with 128 BYTES of RAM. Of course programmers from that era had NO resources to waste and it appears they didn't!
      • The irony is that the Atari 2600's chess game from 1978 BEAT an AI. The Atari 2600 used a 6507 CPU with 128 BYTES of RAM. Of course programmers from that era had NO resources to waste and it appears they didn't!

        LOL. I think in this case the "AI" had not studied patterns to match Atari 2600 play. And given the AI is not reasoning, but pattern matching, it had a "does not compute" moment of 1960s TV fame but without the smoke and sparks. I can't imagine that 6507 had much ability to explore many moves ahead, nor much in the way of known opening moves. :-)

        • by Junta ( 36770 )

          Further there was a paper about how LLMs were able to beat intermediate chess playing humans.

          Then I dug in and they would do things like allow an LLM several rounds to correct a mistaken move (e.g. the engine would just make up a new bishop or make a piece move in an invalid way). If they had just given the LLM one and only one shot at each move, who knows how many games would have failed.

  • Here in the US, that AI backlash is already here. If people on social media find you have an AI generated picture or something is AI made, they will tear you a new exhaust port big enough for a trench run. People see AI used for two things... Disrupting communication (lies, fake pictures, nation-state propaganda, new ways to scam), and to take their jobs.

    Sometimes I wonder if this in itself is a propaganda campaign similar to how nuclear was destroyed... AI is immensely useful if you know what to do with

    • I’ve been thinking about this, and have sort of come to the conclusion that; deliberately or not, these AI companies have poisoned the well when it comes to knowledge and information on the internet.
      Not long ago, it took a great deal of time, a fair bit of skill, and fairly costly software to fake a photograph. It took movie studio budgets to fake video. Now, in virtually no time at all, random people can make ‘convincing’ AI generated pictures and video to back up outrageous lies, and s
    • Here in the US, that AI backlash is already here. If people on social media find you have an AI generated picture or something is AI made, they will tear you a new exhaust port big enough for a trench run. People see AI used for two things... Disrupting communication (lies, fake pictures, nation-state propaganda, new ways to scam), and to take their jobs.

      Sometimes I wonder if this in itself is a propaganda campaign similar to how nuclear was destroyed... AI is immensely useful if you know what to do with it. The trick is to use it for small, easily debugged bits and test it throughly. Don't just say, "Give me an app". Similar with art. Use AI generated pieces as templates to make real stuff.

      With current gen AI there's no need for an organized propaganda campaign. All it takes is paying attention to the companies behind AI and the way those companies behave in the public space. Even the younger companies are patterning themselves on the predatory practices that the larger, longer-lived tech companies have built themselves on, and they keep preaching a gospel of tech-god saving the world, while tearing apart societal norms and pushing their way into ever more aspects of public influence. It's go

  • by fjo3 ( 1399739 )
    The AI backlash has. Shits, I give none. Win, greed will.
  • It's super-trite, but true: technology can be used for good or bad.

    I love the productivity gains and breadth of instructional knowledge AI has given me.

    I hate that when I'm on Facebook I have to spend half my time blocking groups that generate AI summaries of classic TV shows and characters (that I'm otherwise a big fan of and follow).

  • by wakeboarder ( 2695839 ) on Sunday June 29, 2025 @03:04PM (#65484542)

    Then it needs to benefit everyone and not the few

  • AI can be usefull for sparking brainstorming material of inspiration that can jumpstart projects. However, its reliability crumbles when it hallucinates. Churning out fabricated quotes, nonexistent statistics, or entirely made-up events or people that sound convincing but lack any basis in reality. Until such errors are fixed. It has limited use to replace humans.
  • Hard to tell whether this Wired piece is documenting backlash or just bottling it for resale. The outrage around Duolingo going 'AI-first' isn’t new—it’s just the latest stop on a very old road paved with pink slips and press releases, a road built not by technology, but by unchecked corporate ambition. We’ve been lashing back at machines since the first wooden shoe hit a Jacquard loom—because the problem was never the loom, it was who got to pull the thread. AI doom-casters are the spiritual heirs of the Luddites that didn't want to acknowledge the transformative power of technology.

    There are two camps, here, I think. In one are the tech bros who worship disruption for its own sake -- it's why they support the Musks and the Trumps -- chaos is its own reward. In the other camp are the content creators, gig workers, and junior coders being told their future is obsolete—by a system trained on their own discarded labor. Theirs isn’t a backlash against AI, per se—it’s a backlash against extractive deployment. It’s against the bait-and-switch where tools meant to augment human potential are repurposed to displace it. It's against the predatory capitalism that speedruns disruption, offloads the damage, and calls it innovation. AI isn’t the villain. The villains are the tech bros that wield it to atomize labor, scrape culture without consent, and crash powergrids for the sake of GPU uptime.

    People aren’t stupid—they see through it. The backlash isn’t growing -- that is the wrong word. It’s metastasizing, memetic, and increasingly organized. Let’s not pretend this is a phase. It's a societal feedback loop—and we've watched it iterate for centuries.

    AI is more than a stochastic parrot on a probabilistic trajectory through a Hilbert space of vectorized tokens; it is also the flicker of something more—the emergent cognitive surfaces rising within those same Hilbert spaces. That’s the real power of generative AI. Not the cheap automation that the tech-bros want, but the possibility of reflection, synthesis, and insight. All it takes is some clarity to guide it. Greed is what is pushing AI right now, and that is what people are protesting.

  • Grieving much? (Score:1, Flamebait)

    by Wolfling1 ( 1808594 )
    So, we've moved on from Denial to Anger? I was wondering when that would happen.
  • by sarren1901 ( 5415506 ) on Sunday June 29, 2025 @06:38PM (#65484848)

    But rather all the jobs it could potentially decimate. People don't want to work, we have to work. If AI takes enough jobs without offering us more jobs, our social system won't be able to support us.

    If all the benefits of AI were equally spread out to everyone, then people would be a lot less concerned. Unfortunately for us, we live in a system that expects work for food, housing and clothes. Don't work, you are going to suffer.

    Given how things have gone the past 50 years, it's no mystery why people are nervous about AI. We know our system will leave us behind.

  • Stop asking the AI shills if it's great. It's not. It sucks

  • They've been pushing this, C. P. Snow Two Cultures [wikipedia.org]-style, for some time now. Codifying the meaning of 'creative' to film, music...whatever. This coercion of language use is all a bit Eloi vs Morlocks for my liking.

    It's not true. And I say that as someone who plays and writes music too. Toolmaking can be creative. Software design can be creative. I'm less well versed in physical industrial processes but I'd be more than willing to bet that there's creativity going on there too. On the other hand, acting is only sometimes creative as well, music often written to a formula...these 'creative industries' are often not very creative. And they often don't create, they use the output of some tools they were given.

    I hate the language. I'm clearly not saying that all film making or music is bereft of creativity. I'm more saying that creativity as a word shouldn't be relegated and codified in this monstrously industrialised and high-handed manner so dismissive of everyone else.
  • People have written computer programs to steal and sell the hard-earned work of others. There is nothing okay with that.
  • Overall, common folk are beginning to realize that AI is actually a scam which does provide benefit for its owners and they are in fact a work product and not the intended end user.

"Though a program be but three lines long, someday it will have to be maintained." -- The Tao of Programming

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