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Fujifilm Is Raising Camera Prices By Up To $800 (theverge.com) 131

Fujifilm has raised prices on cameras and lenses across its lineup, with price hikes reaching into the hundreds of dollars. From a report: Among the hikes is an increase to the price of Fuji's ultra-popular X100VI from $1,599 to $1,799. The capable X-T5 has gone from $1,699 to $1,899. And the already very expensive GFX100 II has gone from $7,499 to $8,299 -- an $800 increase.

Increases to lens prices appear to be somewhat more modest, with bumps in the $50 to $150 range.

Fujifilm Is Raising Camera Prices By Up To $800

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  • Fine (Score:5, Interesting)

    by AmiMoJo ( 196126 ) on Monday August 04, 2025 @10:45AM (#65565238) Homepage Journal

    As long as the price rises are US only, it's fine. You guys pay your winning tariffs, but don't expect the rest of us to subsidize your choices.

    • by godrik ( 1287354 )

      yep, that increase looks like about the amount of the tarriff on japan. So that makes sense.

      The thing is when the tarriffs disappear eventually, the prices win't go down. (We saw it during covid.)

      • Re: (Score:2, Insightful)

        by russotto ( 537200 )

        What makes you think the tariffs will disappear? The Republicans support them and the Democrats are fine with them.

        • by rsilvergun ( 571051 ) on Monday August 04, 2025 @11:09AM (#65565300)
          But besides the lawsuits and hoping the voters somehow stop obsessing over trans girls in sports and woke there isn't a hell of a lot they can do.

          The news media is almost completely controlled by the Republican party these days. So much so that we've had to create new words to describe what they're doing, sane washing. So it's difficult for the Democrats to get a word in edgewise.

          I remember the death panels. Back when there was talk of a public option for health insurance the Private health insurance industry spent half a trillion dollars shutting that down by scaring you with the concept of death panels for Grandma. It worked and we're now looking at cuts to Medicaid that are going to close about half the rural and suburban hospitals.

          I'm saying given what the Democrats are up against and the scale of it it's not a surprise that they are having a tough time doing anything about tariffs. For what it's worth they are backing a bunch of lawsuits questioning Trump's authority here, it's painfully obvious that he's abusing emergency powers, but the courts are pretty well packed so that's probably going nowhere.

          Talk to your Gen x or Boomer buddies, same thing really these days, and try to get them to stop freaking out about whatever moral panic is making them vote Republican this week. If you don't then well, better get comfortable with eating cat food in your old age. And I don't mean the fancy wet stuff
          • Re: (Score:1, Troll)

            by dbialac ( 320955 )

            voters somehow stop obsessing over trans girls in sports

            When it's your daughter losing to a man, you'll obsess over it too.

            • Re: (Score:3, Insightful)

              Sure so it's a good thing we voted for the "$200b gestapo, 18th century economics, no civil rights and open bribery" party.

              Oh and apparently by all the continued obsession I see this "problem" is not in fact "solved" by any means so I would say the OP point stands.

              • by dbialac ( 320955 )
                Ah, deflection. LMK when a trans man plays linebacker in the NFL. Or man's college football. Hell, even men's high school football. Or men's rugby. Or men's basketball. There seems to be a trend here.

                by any means so I would say the OP point stands

                As does mine. I agree there would be no issue for the right if the left dropped the trans issue completely,. We should ban trans athletes completely from women's sports, just as we should ban people who think they're Jesus from telling everyone they are and they should worship them. Women have a right not to pl

                • There you go with trans people again. Are you really ok with the country spending millions on rounding up people picking fruit and doing kitchen prep work? That's the most important issue the country is facing?

                  • My budget for removing from the country people who are here illegally would dwarf the DOD budget.

                    • And that kind of of absolutely pants-on-head economic retardation should not be allowed within 600 miles of political power.

                      Making the entire nation poorer, more divided and weaker on the world stage because against the consensus of all available data because "too many brown people for my tastes"

                    • No. I'm an admitted opiate user.

                      Not everyone on drugs is addicted to them.

                    • Only your own racism causes you to believe everyone else is racist.

                      I have zero issues with "brown people" or people of any other color. I'm happy to have immigrants here. Legal immigrants.

                      As I've said on here many times, if you don't like the law, then change the law via the cherished "democratic process". In the meantime, have some respect for your cherished "democracy" and uphold the existing law.

                    • Let's just be sure. I have a bill that grants amnesty to all illegal.immigrants not having a felony record and are employed.

                      Do You support that?

                    • No. That's rewarding people for breaking the law and kicking the face of every single immigrant who came here legally.

                      Anyone supporting a bill like that should be shot.

                    • But then they'd be legal.

                      You see why maybe myself or anyone else might be suspicious your motivations here. The law isn't really at issue with you deep down.

                    • You can pass a law giving amnesty and removing status for ALL criminals too. Does that seem reasonable?

                      Hell, to people like you, it probably does.

                    • Yes, sometimes it does. I believe one of our last couple presidents commuted the sentence of non-violent marijuana offenders in prison.

                      Not all laws are the same, we made them up, we can decide which ones are worse than others.

                      You have decided that the punishment for living in America, having a job, probably having a family and not committing felonies is that you should be kicked out, no questions asked.

                      Amnesty is such a out there left wing crazy idea that only fuckin out there weirdo like... oh Ronnie Reag

                    • Yes

                      I knew it!

                      You have decided that the punishment for living in America, having a job, probably having a family and not committing felonies is that you should be kicked out, no questions asked.

                      Only for those who came here illegally.

                      ....Ronnie Reagan would consider such sacrilegious actions.

                      Reagan...that traitorous California piece of shit deserved a bullet, and it's too bad that motherfucker didn't die when he got one.

                      Again, I'm not anti-immigration. Under my policy, the following would happen:

                      1). Anyone here illegally has 72 hours to leave voluntarily, no harm, no foul. If they fail to leave, then, if and when caught, they would be completely dispossessed, imprisoned for ten years, and then deported with a permanent bar on re-entry for any re

            • by battingly ( 5065477 ) on Monday August 04, 2025 @12:31PM (#65565496)

              voters somehow stop obsessing over trans girls in sports

              When it's your daughter losing to a man, you'll obsess over it too.

              You have to hand to the GOP with the way they get their base to rally around inconsequential issues. It has proven an effective way to distract people from the real problems in this country.

              • If it is so inconsequential, why are Democrats hell bent on supporting it?

                • They are not. Look at D candidates when they talk about trans. In general, they look kind of embarrassed, sometimes confused. Most of the noise comes from the Republicans (because it gets them votes).
                • No one is hell bent on supporting it. Not being a discriminating arsehole banning things doesn't mean you're hell bent on supporting something.

                  Just like you. I think you're quite an arse and disagree with virtually everything you say, but I support your right to say it because we should live in an open society where opinions can be expressed. But fuck anyone who thinks I support your view or you in particular.

            • by tragedy ( 27079 )

              When it's your daughter losing to a man, you'll obsess over it too.

              Actually, most normal people don't obsess over their children winning at sports. A lot of us think that sports can be healthy, fun activities, but that obsessing over how well they rank is usually pretty unhealthy.

          • I'm sure the republicans will stop worrying about boys pretending to be girls as soon as democrats stop encouraging boys to pretend they're girls.

            • by djinn6 ( 1868030 )

              I'm sure the republicans will stop worrying about boys pretending to be girls as soon as democrats stop encouraging boys to pretend they're girls.

              When you say "democrats", do you mean a few Democrats or the majority of Democrats? Because if you mean the latter, it's never happened.

          • by taustin ( 171655 )

            The news media is almost completely controlled by the Republican party these days.

            Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha

            The news media is, and has always been, completely controlled by their advertisers, who kowtow to whoever is in office at the moment. That is why you got whiplash from watching how fast most of the outlets reversed direction when Trump took office and Republicans got control of both houses of Congress. It'll be the same when the Democrats take it back.

            By and large, the "news" media

          • The news media is almost completely controlled by the Republican party these days.

            Is it? Or just the "real news" instead of the "fake news"? If it was all controlled by republicans why are republicans labelling it as fake? Maybe you need to look at what news you surround yourself with.

          • But besides the lawsuits and hoping the voters somehow stop obsessing over trans girls in sports and woke there isn't a hell of a lot they can do.

            Excuses. Fucking excuses. The Democrats squandered all of their righteousness by accepting bribes and playing ball with Republicans. Your fucking party is worth less than a $2 whore. Go ahead and suppress Bernie (as you should, but that is not the point) and Jasmine Crockett or AOC. All you do is suppress the will of the people you are supposed to fucking represent. Democrats believe they are right and will do things in support of that. They should be following principles instead of whatever they think is r

        • by AmiMoJo ( 196126 )

          I hope for America's sake that after Trump there is a big reset and things are put right. But I have little faith that the Democrats will actually do it. The damage may be permanent.

          It certainly turned out that way with Brexit.

          • Oh, it was permanent. This is the end of the US Empire for sure and that isn't rebounding; but it's likely other things too. The day after Trump stole the election, BRICs more than doubled in members and continues to grow (and the "s" is "S" with the attacks on South Africa;) aside from the world planning to isolate the USA which the USA is actively working towards as well.

            Making threats just buys a little time while greatly motivating the long term exit from the abusive relationship... Take the mess with

          • Re:Fine (Score:5, Insightful)

            by battingly ( 5065477 ) on Monday August 04, 2025 @12:34PM (#65565502)

            "After Trump" will require fair elections. Fair elections, unfortunately, is a quaint notion that has been killed by the GOP.

        • Re:Fine (Score:5, Interesting)

          by MachineShedFred ( 621896 ) on Monday August 04, 2025 @12:11PM (#65565450) Journal

          Well, how about this [apnews.com]?

          When your arguments in appeals court are met with judges giving comments like "“IEEPA doesn’t even mention the word ‘tariffs’ anywhere” when you are specifically arguing that the authority for enacting the tariffs comes from the IEEPA, it's not so good for your argument.

          There is no constitutional authority for the President to unilaterally enact tariffs. Period. Not under that law, and not under any other law Congress has passed, that they have named as what allows them to do this.

          That's why I think the tariffs will disappear.

          Also: Democrats are *not* fine with them. That's some baseless shit you made up.

          • It would be kind of hilarious if Trump's tariffs get knocked down in court, after all the effort he's put into negotiating them. That's kind of the central part of his programme.
          • What? You think evil will disappear just because it doesn't have any legitimacy? I am not legitimate, and yet somehow or another, I still exist... for now. Legitimacy needs to be proven in order to find out that something is illegitimate. Nobody is testing/proving so illegitimacy survives.

      • Not to mention, when the tariffs disappear eventually, the customers lost to Canon and Sony probably won't come back easily either.
        • You think Canon and Sony won't follow suit? They presumably have to pay the same beautiful tariffs ("presumably" because I don't know where the three companies have their manufacturing facilities).
          As for the tariffs disappearing, in order for that to happen the taxes which are being reduced now are going to have to be reintroduced. Will that happen?

          • It's still a bit early to call the results, but it seems like both Canon and Sony are taking advantage of Fujifilm's large price increases to pad their own pockets, strategically. Well, businesses being opportunistic and cutthroat is certainly no surprise. Fujifilm is just creating a vacuum for greed to fill. At least they are diversified enough to hold the line, probably. I think the US part of their revenue is only about 15-20%.
            • but it seems like both Canon and Sony are taking advantage of Fujifilm's large price increases to pad their own pockets, strategically.

              The article mentions Canon as putting up prices already, so that part isn't true. But padding their own pockets? Without price increases, they are absorbing the tariffs themselves, which will take money from their own pockets.

          • If you're not making a lens-grab... you're bleating Dollys. Got it, Chan Lithography?
          • by dbialac ( 320955 )
            Tariffs are so easy to beat: they can just put their manufacturing plants in the US. GM faces more tariffs than Honda because most of a CRV is made in the US while most of a GM car is made in Mexico and Canada because it's cheaper. The offshoring of jobs by GM was the warning that unions gave when Clinton established NAFTA.
            • Oh, just like that then?

              Yeah, I'm sure they can just pick up a few billion dollar manufacturing plants and just drop them into Kentucky because one tangerine-tinted asshole who won't be here in 3 years said so. No problem.

              Delusional.

              • by dbialac ( 320955 )

                Yeah, I'm sure they can just pick up a few billion dollar manufacturing plants and just drop them into Kentucky because one tangerine-tinted asshole who won't be here in 3 years said so. No problem.

                Ridiculous. They did it before. How do you think the plant got offshored in the first place?

                • Sorry, you're going to have to back that up with some kind of evidence.

                  Please show where Nikon, Sony, Fujifilm, Canon, or any serious company that makes cameras has had US manufacturing of their products in the last 40 years.

                  Here's a hint: some of their stuff was never manufactured in the US, because these are predominantly Japanese companies.

                  • by dbialac ( 320955 )
                    Ok, let me clarify this. You're looking at specific companies. I'm looking at the whole picture. For example, Apple moved all of its production from the US to China. India introduced tariffs on China, and as a result Apple moved their production for the India market to India. Now Apple is moving their production of US iPhones to India to dodge tariffs on Chinese goods. That sounds a lot like moving a billion dollar factory to another country in a matter of a few years. Regarding Japanese companies, as I sta
              • by djinn6 ( 1868030 )

                Assuming they even do it, they will only consider moving enough manufacturing to the US to satisfy US demand. The rest of the world will be supplied by their existing factories at a lower cost.

            • by spitzak ( 4019 )

              No that does not work. The factory still needs to get the parts needed to make the product, and those are still imported and covered by the tax.

              It is possible to "promise" to build a factory in the USA, that may result in the tariffs being dropped as Trump may be fooled into thinking he "won".

              • by djinn6 ( 1868030 )

                I doubt Trump is fooled. His base however...

              • by dbialac ( 320955 )
                It's called "Moving the supply chain." Why are you so hell bent up on offshoring jobs? A few years ago, the left was pro-labor. Oh, wait. That's obvious. Because Trump supports it.
                • by spitzak ( 4019 )

                  The "left" tries to use tariffs to change behavior, for instance "unless you bring your worker protections up to American standards you get this tariff". IMHO the chances of this working are just as dismal.

      • Re:Fine (Score:5, Interesting)

        by ArchieBunker ( 132337 ) on Monday August 04, 2025 @12:26PM (#65565480)

        The "liberal" media sure does a great job of shielding dear leader from any consequences. None of them ever say flat out "Fuji raises camera prices due to Trump tariffs".

        • Re:Fine (Score:4, Informative)

          by tlhIngan ( 30335 ) <slashdot AT worf DOT net> on Monday August 04, 2025 @05:09PM (#65566162)

          The "liberal" media sure does a great job of shielding dear leader from any consequences. None of them ever say flat out "Fuji raises camera prices due to Trump tariffs".

          Because Free Speech doesn't exist in the US anymore. Trump has basically ensured that expressing any negative opinion about any Trump policy has negative impacts on you.

          CBS/Paramount cancelled Colbert as part of the $16M 60 minutes interview settlement. Colbert is well known for his opinions and you can bet as part of the settlement (which remains sealed) is "Fire Colbert". Now Trump wants "Bias Monitors" to watch CBS for any "biased reporting".

          Just this past week he fired the head of the BLS (Bureau of Labor Statistics) when they revised the job creation numbers downwards by a quarter million.

          Anyone with half a brain knows the reason. The media is basically under attack for not reporting things Trump wants reported. And sometimes dancing around is the only solution.

    • by dbialac ( 320955 )
      Japanese tariffs are at 15% and the price increases are around 10%, so it's not 100% of the tariff. The market will make products manufactured in the US more desirable, creating new jobs. And if you think tariffs don't work, why do other countries use them? I'll gladly help a fellow American find work in manufacturing instead of a shit job at McDonalds's paying $10/hr. I'll also gladly tax a millionaire or a billionaire based on their income and a higher tax on income and holdings based on profits derived f
      • by AmiMoJo ( 196126 )

        They are probably factoring in the weakening USD too.

        They aren't going to start making Fujifilm cameras in the US.

        Tariffs are used to address systemic unfairness in trade, not because some idiot thinks that having a trade deficit is a bad thing. At best you might get a few new factories where robots do final assembly on some products, and high inflation. Best case.

      • The market will make products manufactured in the US more desirable,

        Which products are those?

        And if you think tariffs don't work, why do other countries use them?

        I suggest you study some history of economics. There is plenty of evidence that tariffs don't work.

      • by spitzak ( 4019 )

        The increase for the three quoted items are 12.5%, 11.8%, and10.7%. Apparently the previous tariff was about 2% so the increase is actually 13%.

        Tariffs are used because they are an income source and a regressive tax. They basically rely on the fact that nobody is able to manufacture the object locally.

    • You guys pay your winning tariffs, but don't expect the rest of us to subsidize your choices.

      It is a 'global' economy. Of course 'we' expect you to pay for it. 'We' didn't get rich by paying our own way. 'We' lied, cheated, and outright stole.

      Or to put it another way, you will pay or you will suffer. 'We' don't pay for shit. Look at the crimes going on with Social Security. 'We' only care about ourselves. 'We' have no loyalty and will rob grandmas and grandpas of money 'we' promised to hold for them so that their end years can be peaceful. LOL, fuck that. They will die in misery while 'we' build ne

  • Ultra-popular? (Score:4, Insightful)

    by SlashbotAgent ( 6477336 ) on Monday August 04, 2025 @10:59AM (#65565270)

    Fuji's ultra-popular X100VI from $1,599 to $1,799

    Who the fuck is paying $1,600-1800 for a single function "pocket" camera? It's no wonder smartphones destroyed that industry.

    Speaking of smartphones, my local TV news is frequently self filmed by the reporters on iPhones. The picture quality is seemingly just as good as the VERY much more expensive shoulder cams. Even when viewed on large 70"+ HD screens.

    • It sounds like you noticed the difference. I mean every single news station is now owned by the same company so it's not like it really matters, they don't have to compete or anything like that. So the quality of the broadcast is irrelevant.

      But there's a reason why Hollywood films aren't shot using iPhones
    • Fuji's ultra-popular X100VI from $1,599 to $1,799

      Who the fuck is paying $1,600-1800 for a single function "pocket" camera? It's no wonder smartphones destroyed that industry.

      Speaking of smartphones, my local TV news is frequently self filmed by the reporters on iPhones. The picture quality is seemingly just as good as the VERY much more expensive shoulder cams. Even when viewed on large 70"+ HD screens.

      Your eyesight is FUBAR if you can't tell the difference on a 70" 4k screen. If you're filming on a sunny summer day at the beach with clear skies...OK, you might fool someone if they're viewing on a small phone, but definitely not a 70" screen....film in anything but EXCESSIVE light and the differences are massive and visible, even on smaller screens. Film anything indoors? A skilled operator can make things look good...your iPhone will be blocky and noisy and look like shit.

      Also, who is paying that?.

      • I'm guessing from the extreme butt-hurt that you are exhibiting, that you're the one that Fuji is selling this overpriced drek to? I feel sorry for you. You should get some help.

        Also, you might want to upgrade beyond the iPhone 4, the camera's are quite amazing these days. Or try a Samsung camera and have your mind blown.

        • The other guy's right. You're full of shit. Talk about butthurt! Go play in the dark with your iPhone or Samsung, or whatever. No doubt Samsung's fake moon pix had you jacking yourself off over the quality of the phone's camera.

          https://www.theverge.com/2023/3/13/23637401/samsung-fake-moon-photos-ai-galaxy-s21-s23-ultra [theverge.com]

          Leave discussions of photography for people who have a clue. You don't.

        • You're spewing the same tired bullshit...my phone is "good enough"...yeah...in the same way a microwave is "good enough" to make a burger. I have a top of the line iPhone 16. My brother in law has a new Samsung flagship as well...looks no different than the iPhone in any pic he's sent me. I have a 5yo Full Frame Camera...no comparison in any setting on a 27" monitor. I am not specifically a Fuji customer, but you're doing the same tired bullshit everyone does on one of these articles..."i don't get it,
        • Also, you might want to upgrade beyond the iPhone 4, the camera's are quite amazing these days. Or try a Samsung camera and have your mind blown.

          You should try to use a dedicated camera for a change - photo shops will often rent you some equipment so you can test before you buy. Here are some things that a dedicated camera (with the right lenses and a competent user) will always do better:

          • - larger image sensor, with larger pixels, so less electronic noise. That means the camera does not need to do the aggressive noise filtering that phones have to do and you'll get more detail. The difference is less visible if you have a LOT of light in the scene a
        • by slaker ( 53818 )

          I shoot with Canon (R5, R6ii) and Sony (A7r3) mirrorless bodies and I have a Samsung S25+ that I regularly forget has any value as a camera at all. I've made efforts to add smartphones to the work that I do, but even with contemporary flagship devices and a willingness to shoot in LOG format for use in big-boy editing software, it's a lot more work to deal with output from a phone than to use a proper camera. Low-light performance is poor at best and shutter lag is a real thing on phones even when they're j

    • by SirSlud ( 67381 )

      "Who the fuck"

      I call this old ditty the "Lament of the /. old person"

    • Who the fuck is paying $1,600-1800 for a single function "pocket" camera? It's no wonder smartphones destroyed that industry.

      Except ironically for your point, that industry isn't destroyed. The cheap pocket cameras are gone from the market, the expensive ones are doing just fine. Who pays for that? People who realise that a shitty phone sensor + AI can't reproduce what these cameras do. Probably not you, if you don't understand why someone would buy it then your hobby / work doesn't require the performance you get in the package it is shipped in.

      On the flip side I have 3 friends with X100 of varying vintages. I was close to buyin

  • Now /. is a photography website. Please provide reviews of Nikon lenses.

  • by tphb ( 181551 ) on Monday August 04, 2025 @10:59AM (#65565274)

    Quoting "$800" is meaningless without a baseline price. The actual price increase is between 10% and 12%. Which is annoying and stupid, but hardly shattering news.

  • by slaker ( 53818 ) on Monday August 04, 2025 @11:18AM (#65565320)

    Fuji's GFX line have larger-than-full-frame sensors that sometimes get called Medium Format. Given the limitations of Fuji's lens ecosystem, you're almost definitely a professional portrait or nature photographer if you're buying one, and since the only competition they have in that space are Leica and Hasselblad bodies that ALSO cost north of US$8000, this isn't a huge deal. Fuji is actually a bargain in comparison.

    But lenses and cameras have seen prices raised across the board. None of the pricing is out of line from Tariff policy, but it does mean that I'm not buying any new gear until someone sane gets back in charge of trade policy in the USA.

    • by necro81 ( 917438 )
      And it is hardly limited to Fuji. Nikon [petapixel.com], Canon [petapixel.com], Sony [dpreview.com], Leica [petapixel.com], and Sigma [petapixel.com] have implemented price increases, too.

      This was a motivating factor for me making a quit browsing and commit to a large camera equipment purchase in April: I could see this coming down the line. Comparing MSRPs before and after, making that purchase in April has saved me 17%.
    • None of the pricing is out of line from Tariff policy, but it does mean that I'm not buying any new gear until someone sane gets back in charge of trade policy in the USA.

      The ONLY reason I think America hasn't completely fallen yet is that one of Trump's lackeys claimed that the guy Kilmar whatever Garcia would NEVER step foot in America again... and yet he is here, to speak to a judge, which they claimed would never happen. Someone somewhere has some sort of a spine and some amount of power if they got that man in front of an actual judge on American soil.

      I am curious... how exactly did Kilmar get out of CECOT? Who was the utterly ballsy mother fucker who did that?

  • All the smuggling channels that have been funded buy the war on drugs ought to be able to make a nice profit on small high value consumer goods like cameras, personal electronics and jewelry.
    • by spitzak ( 4019 )

      I agree, such very expensive cameras will just be hidden in the fentanyl shipments if they are easily bought for the original price in Japan.

  • Buyers always set a price on a product. These are NOT essential items, People can choose to not buy or buy something else. I as a consumer say the price is to high I dont pay...
    • by djinn6 ( 1868030 )

      Buyers always set a price on a product.

      That's demonstrably untrue. Not once have I ever told the ambulance how much a ride should cost. Same for taxis. Same for groceries. Same for electricity.

      If you knew even a tiny bit of economics, you'd know the elasticity of supply and demand determines who pays for a new tax.

      Buyers always set a price on a product. These are NOT essential items, People can choose to not buy or buy something else.
      I as a consumer say the price is to high I dont pay...

      But you never bought them anyways, so what you say means nothing.

      For a professional, these are essential because there's nothing else on the market that delivers that kind of picture quality.

  • In other words, they are raising prices about 10-15%, why couldn't you just say that? Raising a$7,499 camera to $8,299 isn't that big a deal - if you had the $7,499 to buy it before, is it now wildly out of your price range at $8,299? At that level, these are tools that provide value to their owner, and they aren't nearly as price-sensitive as the average consumer...

For God's sake, stop researching for a while and begin to think!

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