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Electronic Arts Tries (Once More) To End Its Football Addiction (ft.com) 47

Electronic Arts faces a familiar challenge as it prepares to launch Battlefield 6 on October 10: breaking its dependence on the FIFA franchise, now called EA Sports FC, which drives roughly 70% of company profits despite disappointing sales this year.

The company has poured unprecedented resources into Battlefield 6, treating it as a platform built for user-generated content rather than a traditional game release. Early signs appear promising -- the trailer hit nearly 5 million YouTube views in a week and shares climbed 5% after beta testing began -- but analysts remain cautious after last year's Dragon Age flop gutted subsidiary BioWare.

Electronic Arts Tries (Once More) To End Its Football Addiction

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  • They released a Dragon Age game last year?

    Wonder why it flopped...

    • They released a Dragon Age game last year?

      Wonder why it flopped...

      That one upset me and made me nervous.

      A huge issue with the DragonAge game was that they spent a massive amount of development time trying to turn it into a 'live service' game, then pivoted to a classical single-player experience. Putting the sociopolitical messaging aside (and whether it was 'real' or 'perceived'), a development cycle that completely pivots that sort of underlying, fundamental paradigm shift is going to undo a massive amount of development work...and EA still found it necessary to have th

      • I really enjoyed Dragon Age back in 2009, but every single iteration thereafter has been a disappointment. Seems like any success to come out of EA is entirely by accident.

        • Dragon Age: Origins was one of the greatest CRPGs of all time. Easily.

          Too bad they never made a sequel.

      • A huge issue with the DragonAge game was that they spent a massive amount of development time trying to turn it into a 'live service' game, then pivoted to a classical single-player experience. Putting the sociopolitical messaging aside (and whether it was 'real' or 'perceived'), a development cycle that completely pivots that sort of underlying, fundamental paradigm shift is going to undo a massive amount of development work...and EA still found it necessary to have the devs do a bunch of last minute 'crun
      • Not to detract from your point, which I still think is valid, but of those 3 games, only Cyberpunk 2077 is strictly single-player. Baldur's Gate 3 despite being very much a single-player style game does indeed support full storyline co-op for both local and networked multiplayer, and Elden Ring allows both PvP style dueling and ad-hoc co-op matchups for boss battles over the network while otherwise being exclusively single-player for story content and smaller fights.

      • by jonwil ( 467024 )

        Even if DragonAge had been a MASSIVE hit, the bean counters would still have looked and said "yes this game did well but we need to focus on games that deliver ongoing revenue streams because that's where the REAL profit is"

    • It's this generation's Skyrim. People play it and play it and play it. Vielguard wasn't bad but it's up against a genre defining game. It never had a chance.

      And they crazy long tail of modern RPGs means they couldn't let it cook for a few months and wait for the BG players to move on. Lots of them are STILL playing it as their main game today.
      • I'm waiting for it to go on sale, on account of me being cheap and games being too expensive now.
        • Unfortunately you're probably going to be waiting a long time for anything more than about 20 to 30% off because it just keeps selling .

          And that extremely long tail means it's tough for other RPGs to get in and make a foothold in the market.

          The same thing happened with Skyrim. You can measure the effect it had on the entire game industry is tons of people just played Skyrim instead of buying new games
          • Oh, then they must love me and my short attention span. I did keep playing Skyrim for a few years but mostly got halfway through before getting distracted by something else. I didn't finish the main quest until well after Fallout 4 (which I have yet to complete) came out. Still haven't finished Dawnguard, haven't started the one where you ride dragons. Never finished New Vegas either. And I have hundreds of hours in each of them.

            I suspect there is something flawed with my approach.

  • FIFA 95 was good for its time, then they went 3d with FIFA 97, then added commentary a few years later, then I stopped playing because the gameplay became stale. I played a recent one (probably FIFA 2020) and still nothing changed gameplay-wise, only improved 3d models obviously. Why do people keep buying this? Is the rotation of real-life soccer players enough reason?
    • by skam240 ( 789197 )

      Why do people keep buying this? Is the rotation of real-life soccer players enough reason?

      All kinds of sports games have been tried in the past where they didn't license the professional teams and player names to save money and they usually flop. Having the latest players is a big deal for a lot of these folks as part of the fun is playing the teams and players they watch on TV.

    • It's a mystery to me too. I don't understand why people play sports games in general. Is it about basking in the reflected glory of a simulated team? Or is the gameplay actually fun on its own?

    • then I stopped playing because the gameplay became stale.

      Well, nothing compares to a rousing 0-0 match live at the stadium. :-)

  • trends (Score:4, Insightful)

    by 7311587 ( 755664 ) on Thursday August 07, 2025 @10:18AM (#65572636)
    in large companies the ambitious out compete the competent for control. when they have power they don't know what do to. i think this happens because the competent spend their time doing their job and getting shit done. I am not sure what the ambitious do but whatever it is impresses management.
    • I am not sure what the ambitious do but whatever it is impresses management.

      They tell management about the high percentage of their code that is AI generated. Meanwhile the competent are too busy to fixing the bugs of the ambitious to make it to the management/worker get together. :-)

  • Once again we see that it is success that is the true enemy of art.
  • The sport that is causing everyone to lose their digital freedom to protect their broken business model

I put up my thumb... and it blotted out the planet Earth. -- Neil Armstrong

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