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Adobe's Premiere Video Editor is Coming To iPhone For Free (theverge.com) 22

An anonymous reader shares a report: Adobe is bringing its video editor Premiere to iPhone, promising "pro-level" editing on the go for free. The app will launch later this month, with an Android version also under development.

The Premiere app features a familiar multi-track timeline, with support for an unlimited number of video, audio, and text layers. There's automatic captioning, 4K HDR support, and one-tap exporting to TikTok, YouTube Shorts, and Instagram -- including automatic resizing that frames content for each platform.

The iOS version of Premiere will be free to download and use, though Adobe says there will be charges for additional cloud storage and generative AI credits. Speaking of, it includes support for Adobe's generative sound effects and AI-powered speech enhancement, plus a wider range of AI assets generated through Adobe Firefly. If you'd rather not use AI content, there's a selection of Adobe fonts, along with images, sounds, music, and video assets that are free to use.

Adobe's Premiere Video Editor is Coming To iPhone For Free

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  • by Gonoff ( 88518 )

    When will it be available for modern smartphones?

    iPhones don't qualify.

    • “with an Android version also under development.” Or are you thinking of something else?
  • by Fly Swatter ( 30498 ) on Thursday September 04, 2025 @03:58PM (#65639354) Homepage
    It's the razor blade model. The handle is free, oops I forgot what century we are in, I mean the handle is cheap and they make money on the over priced blades.
    • It's the razor blade model. The handle is free, oops I forgot what century we are in, I mean the handle is cheap and they make money on the over priced blades.

      A little different. Razor blades didn't include the option of learning from every use. Adobe is just as obsessed as every other company right now with aggregating your data into their cloud so they can train their AI features on it. That's the only reason they're offering this for free to any users. Of course, if the users make heavy use of it and use much cloud storage, they'll be able to charge them for their storage, while still using their data for training their AIs. The more data you give them, the mo

      • You must be lucky to never have had a razor blade takes it's little share of blood. Turns out they all want your blood; blades, AI, corporate...
  • "Adobe says there will be charges for additional cloud storage and generative AI credits."

    Is that the whole of their economic model? Is this designed to be a "teaser to get you addicted so you pay for paid content or tolerate ads"?

    Importantly, does their economic model rely on me giving them rights to my data that I'd rather keep for myself or that I might not have the legal right to give them?

    How does that saying go, "if you aren't paying for it, you are the product, but the reverse is not always true."

    • Since it's presumably within the app, Apple wants their 30 percent when you pay for the AI credits, right?
    • The profit model is simple: Capture client source media in Adobe's walled garden and hold it captive.

  • 1: fund the fish pond. 2: wait. 1-2-3 years. 3: milk the fish pond with sudden subscriptions.
    • by dgatwood ( 11270 )

      1: fund the fish pond.
      2: wait. 1-2-3 years.
      3: milk the fish pond with sudden subscriptions.

      Yeah, there's an Admiral Akbar meme here.

  • by Big Hairy Gorilla ( 9839972 ) on Thursday September 04, 2025 @06:01PM (#65639546)
    Android or Apple, doesn't matter, tiny screen and lots of functions is a bad combination. 99% of the functionality is hidden by necessity.
    phones suck for doing actual "work"
    • Not everyone is making a feature film. Some folks just want to edit shorts on the go without a laptop. They use a PC for long videos and now have the option to use the same software on both platforms which eases a small amount of cognitive switching trauma. There are other iphone options to do this, but they don't give your data to adobe's AI so this product was necessary for them.

  • you pay by providing training for AI models. This is Adobe. Never forget
  • And no doubt Adobe will use everything you do for AI purposes. They will make money, you won't get a penny.

Surprise due today. Also the rent.

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