Apple's Vision Pro Gaining Traction in Some Niches of Business (msn.com) 25
Apple's $3,500 Vision Pro is finding real traction in niche enterprise use, like CAE's pilot training, Lowe's kitchen design visualization, and Dassault's engineering workflows. "Over the last few weeks, I had an opportunity to try out some of those applications, and they are game-changers, albeit within their specific domains," writes Steven Rosenbush via the Wall Street Journal. "Companies should pay attention now to what's going on in these niche markets. Based on what I saw, these systems are having an impact on the way users integrate content development and engineering, which has implications for the way companies approach roles, teams and workflow." From the report: Home-improvement retailer Lowe's has deployed the Vision Pro at five locations in the San Francisco Bay Area and five locations in the Austin, Texas area. Customers use them to visualize how design ideas will look in their actual kitchen. The company plans to scale the effort to 100 of approximately 1,700 stores by the end of the year, eventually ramping up to 400 locations in markets with sufficient scale to justify the investment, Chief Digital and Information Officer Seemantini Godbole told me. [...]
Dassault Systemes, the French industrial software company, has long created virtual worlds for commercial use. Scientists, manufacturing experts, product managers and others use its platforms to design and engineer molecules for drug development, as well as data centers, factories, aircraft and electric cars. The 3DExperience platform was launched more than a decade ago, pulling together a range of Dassault brands including 3DExcite on the premise that "everything is going to become an experience," 3DExcite Chief Executive Tom Acland said. In February, Dassault Systemes and Apple announced a collaboration to produce the 3DLive App, which went live February 7. Users include Hyundai, Virgin Galactic and Deutsche Aircraft, he said.
[...] Canadian aircraft training company CAE is using Vision Pro to provide pilot training that complements full-motion flight simulator experience required for certification and recurrent checks, according to Chief Technology and Product Officer Emmanuel Levitte. The company has employed mixed reality and immersive training for at least 10 years. The Vision Pro has unlocked new capabilities, he said. The display is as sharp and readable as the controls in a real cockpit, which Levitte found not to be the case with other devices. The haptic feedback and audio quality also contribute to a more realistic training experience, he said. Remote crew members will also be able to be co-located virtually, enabling training that was previously only possible when individuals were physically in the same cockpit, according to Levitte.
Dassault Systemes, the French industrial software company, has long created virtual worlds for commercial use. Scientists, manufacturing experts, product managers and others use its platforms to design and engineer molecules for drug development, as well as data centers, factories, aircraft and electric cars. The 3DExperience platform was launched more than a decade ago, pulling together a range of Dassault brands including 3DExcite on the premise that "everything is going to become an experience," 3DExcite Chief Executive Tom Acland said. In February, Dassault Systemes and Apple announced a collaboration to produce the 3DLive App, which went live February 7. Users include Hyundai, Virgin Galactic and Deutsche Aircraft, he said.
[...] Canadian aircraft training company CAE is using Vision Pro to provide pilot training that complements full-motion flight simulator experience required for certification and recurrent checks, according to Chief Technology and Product Officer Emmanuel Levitte. The company has employed mixed reality and immersive training for at least 10 years. The Vision Pro has unlocked new capabilities, he said. The display is as sharp and readable as the controls in a real cockpit, which Levitte found not to be the case with other devices. The haptic feedback and audio quality also contribute to a more realistic training experience, he said. Remote crew members will also be able to be co-located virtually, enabling training that was previously only possible when individuals were physically in the same cockpit, according to Levitte.
Putting the cart before the horse? (Score:2)
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No? Why would they? These companies sound like they have long used 3D visualisations in their workflows and VR is just the latest step. Especially in engineering this is just a logical step (and one that unlike TFA's claim has been done for a long while already).
In 2008 when we built a new dehexaniser we were sitting in a room doing the human model review by projecting a 3D model onto the projector.
In 2015 when we built a new hydrocracker we took our engineering model to a technology research centre in Manc
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Apple paid them to write code for their proprietary platform for it, so they could say industrial people want the AVP.
Given how limited/walled and niche their platform is, it makes way more sense to create applications that can be used cross-platform or that run on well-supported, open platforms. The AVP ain't that special.
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There is Sega Saturn "games" (Score:2)
The discs are extremely collectible to Sega Saturn nerds but they want anything but a fun gimmick even back in the day.
This feels like the same kind of thing...
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There was a VR program called virtus walkthrough [youtube.com] back in olden times that would let you do that stuff on 68k macs. I think there was a PC version too. They had a demo on one floppy with a house. It was pretty choppy even on a IIci, but apparently it was very easy to use. I only ever had the demo, but now you can download the disk images.
Unbelievable! Massive! (Score:2)
I saw a set in the wild, the car racing simulation joint for kids across the street has it.
This will set the world on fire.
By quoting $3,500 (Score:1)
No games are changing (Score:2, Insightful)
The reality is Apple's Vision Pro is 5 years later to the market than similar business applications. Heck I was using a Vive Pro to do a 3D engineering model reviews back in early 2019. It's neat, it worked well, but the reality is these "niches" have been using this tech for over half a decade already. Apple isn't changing any game, they just finally decided to show up to the stadium with their gear and asked if they can play too.
Re: No games are changing (Score:3)
Dev Kit. (Score:2)
This thing is a dev kit, i don't think it sold as well as they wanted but it is in the hands of devs and I know a few people with them and they do like them even if it's nobodies primary VR headset.
Eventually Apple will release something good. VR itself is moving at a snails pace and everyone seriously invested is bleeding money and that's an awesome thing for hobbyists and consumers. When this shit goes mainstream it'll get shitty.
Re: Dev Kit. (Score:2)
You want a dev kit, then get the Apple Vision Pro Dev Kit from Apple.
https://developer.apple.com/visionos/developer-kit/
The Apple Vision Pro that's for sale is a flop, a big, overpriced, expensive flop from Apple.
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Dude I never owned an apple product until 2020 and pretty much everything else reached peak enshittification.
it is still a dev kit. Sometimes businesses hide intent behind other words believe it or not. The DK1 was
If it did somehow blow up at a 3500 price tag I'm sure apple would have been delighted and ran with it.
But no the AVP was only meant to get into the hands of Apple and VR enthusiasts, everyone in VR is playing a long game, I think when the quest 2 and valve index failed to take VR mainstr
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This thing is a dev kit
Absolutely false. It was never demonstrated as a dev kit, never marketed as one. Even now while fans are claiming this was a dev kit Apple literally lists developers as a *FOOTNOTE* on their website. Go look yourself:
What have we here? https://www.apple.com/apple-vi... [apple.com]
1. Talk about the future
2. Demonstrating a use case as a cinema for new forms of entertainment
3. Discovering new ways of working with virtual screens.
4. Recording photos and videos in 3D.
5. Fucking horrendous VR chat (though the marketing peop
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TL;DR and you're getting upset about this.
I happen to like VR and think AVP is interesting but not worth my money. Hopefully in the future they can bring the price down and do for VR what they did for PDAs.
I'm not going to bother reading your posts or explaining this with any more nuance than I already have.
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TL;DR
Shame you could have learnt something. I'm not upset about anything other than your ignorance. I gave you the opportunity to fix your misconception, but you chose your path. Can't do anything about that.
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I see, I just realized that this is the second recent conversation where the obvious slipped by you. I suspect you're an autist who made it far in life without understanding your limitations.
No it's not (Score:2)
Some workers like getting baubles (Score:1)
I prefer a reward in my pay packet, that I can spend on things that are not grossly overpriced.
Shocking. Product useful in narrow market. (Score:2)
This is also the problem with LLMs. This model will shine your shoes, tastes great as a desert topping, and stays crunchy, even in milk. What doesn't it do?
Even I could design a better headset (Score:2)
The internet is an environment. (Score:2)