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AI DRM Piracy The Media

Sora's Controls Don't Block All Deepfakes or Copyright Infringements (cnbc.com) 32

If you upload an image to serve as the inspiration for an AI-generated video from OpenAI's Sora, "the app will reject your image if it detects a face — any face," writes Mashable." (Unless that person has agreed to participate.) All Sora videos also include a watermark, notes PC Magazine, and Sora banned the creation of AI-generated videos showing public figures.

"But it turns out the policy doesn't apply to dead celebrities..." Unlike lower-quality deepfakes, many of the Sora videos appear disturbingly realistic and accurately mimic the voices and facial expressions of deceased celebrities. Some of the clips even contain licensed music... [A]ccording to OpenAI, the videos are fair game. "We don't have a comment to add, but we do allow the generation of historical figures," the company tells PCMag.
CNBC reported Saturday that Sora users have also "flooded the platform with artificial intelligence-generated clips of popular brands and animated characters." They noted Sora generated videos with clearly-copyrighted characters like Ronald McDonald, Simpsons characters, Pikachu, Patrick Star from "SpongeBob SquarePants," and Pikachu. (as Cracked.com puts it, "Ever wish 'South Park' was two minutes long and not funny?")

OpenAI's "opt-out" policy for copyright holders was unusual, CNBC writes, since "Typically, third parties have to get explicit permission to use someone's work under copyright law"" (as explained by Jason Bloom, partner/chair of the intellectual property litigation practice group at law firm Haynes Boone). "You can't just post a notice to the public saying we're going to use everybody's works, unless you tell us not to," he said. "That's not how copyright works." "A lot of the videos that people are going to generate of these cartoon characters are going to infringe copyright," Mark Lemley, a professor at Stanford Law School, said in an interview. "OpenAI is opening itself up to quite a lot of copyright lawsuits by doing this..."
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Sora's Controls Don't Block All Deepfakes or Copyright Infringements

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  • Sued into oblivion. (Score:4, Informative)

    by Gravis Zero ( 934156 ) on Saturday October 04, 2025 @09:39PM (#65703974)

    ‘I hope Nintendo doesn’t sue us’

    Nintendo and Disney will absolutely sue you. Hell, they'll be the first in line to sue. I wouldn't be surprise if they have a huge stacks of papers specifically for suing AI companies and just waiting for the moment in which they can sue.

    If you are "hoping" your bullshit copyright scheme is going to be ignored by the two companies that are known for suing people regardless of merit, they you are dreaming.

    • The question is who is responsible for the copyright infringement the people creating the AI tool or the user? My guess is that its the user and the infringement comes based on what is produced, not on the source of "inspiration".
      • It is impractical to sue all the users, so regardless of who should be responsible, they will try to sue the people running the AI. However, it will soon become impractical to sue all the people running AIs as well, if it's not already. Pandora's box is opened, the genie is out of the bottle, the horse has left the barn, etc.
        • by Shaitan ( 22585 )

          Right, which is why the copyright office has wisely determined that AI generated output of all kinds is exempt from copyright protection. Hey MS and tech companies, that includes the code you generate with copilot and other coding assistant tools. And yes, as they've interpreted it so far if you use an AI tool the part you wrote also gets excluded from copyright protection.

          • And how are you going to check which bit of code is AI-generated?

            • by Shaitan ( 22585 )

              That's on the courts and copyright office, not me but as they determine it now they don't need to determine which bits are AI generated. But AI repeats, especially in hallucinations because its really just regurgitating content from its training data. But ANY AI generated contribution detected in the mix renders the entire work ineligible for copyright not just the AI generated bits.

      • The question is who is responsible for the copyright infringement the people creating the AI tool or the user?

        According to the law, it is whoever is producing the infringing material. In this case OpenAI is producing the material at the direction of users which is not relevant to copyright law.

        • According to the law, it is whoever is producing the infringing material.

          Its not the pencil that is violating someones copyright. Nor the company that produces it. Its not the copy machine that is violating copyright. Nor the company that produces the copier. And if you take something to the copy shop or printer to be copied you are still responsible for any copyright violations. If you copy and paste with Word its not Microsoft that is violating someone's copyright.

    • Naw, if OpenAI open sources their model, they can say "sue us into oblivion, we don't give a shit." lol.

    • by Shaitan ( 22585 )

      AI generated content is exempt from copyright, besides the infringers are POTENTIALLY the users not the platform. Parody is fair use and virtually all content of these lengths will be parody.

      • Which part of "known for suing people regardless of merit" did you not understand?

        • by Shaitan ( 22585 )

          Fair. But lets expand your point and acknowledge that Nintendo, Disney, Metallica, Blizzard Entertainment and a host of other litigious bad actors are going to sue them for SOMETHING and would even if they never made Sora.

          • Honestly, I think "just waiting for the moment in which they can sue," covers it but sure, they are merely waiting for any excuse to sue when it comes to anything vaguely resembling potential copyright or IP infringement.

  • by Anonymous Coward

    Sora?

  • Unlike lower-quality deepfakes, many of the Sora videos appear disturbingly realistic and accurately mimic the voices and facial expressions of deceased celebrities... we do allow the generation of historical figures...

    Given that, we could be stuck with der Trumpenfuhrer for at least a few months after he kicks off - Satan rest his soul. Pretty much everything important he does is scripted by his handlers anyway, and the off-the-reservation shit he posts on Lie Social can easily be duplicated by standard LLMs.

    I'm not sure who's scarier as President - Trump, or that odious eyeliner model "Just Dance" Vance.

    • The scariest are by far the millions of Americans who pretend to complain and do absolutely nothing about. It's like they have a hand on the stove and they're crying out that it hurts, but can't be bothered to remove their hand and make it stop. Cognitive dissonance at its finest.
    • by gweihir ( 88907 )

      I'm not sure who's scarier as President - Trump, or that odious eyeliner model "Just Dance" Vance.

      Vance. Because he will not die from old age and dementia soon.

      • I'm not sure who's scarier as President - Trump, or that odious eyeliner model "Just Dance" Vance.

        Vance. Because he will not die from old age and dementia soon.

        Yeah. And Vance also has a functioning intellect, and is probably more amenable to being told what to do by his masters.

  • by Powercntrl ( 458442 ) on Sunday October 05, 2025 @01:13AM (#65704190) Homepage

    Remember how awhile back Facebook added a bunch of pre-selectable backgrounds for text posts, because they wanted to encourage people to still post written content rather than just images and videos? That's kind of like what Sora 2 is intended for - it lets people who'd rather write a prompt than film something, create content for TikTok. Yeah, there's a certain irony in it being flooded with AI slop right around when it's supposedly coming under new ownership.

    I think the initially lax guardrails are because it'd be really difficult to prove that the content being produced is infringing (as 10 seconds isn't even long enough to generate the average length TV commercial), and the brief "wild west" approach certainly got the hype train rolling. I think most of the lawsuits with any likelihood of gaining traction are going to be the ones argued from the point of misuse of copyrighted materials to train the models, not the hilariously short clips of Pikachu fleeing from the police.

    At any rate, they are tightening the guardrails, which probably is a good thing anyway, because that means people who actually understand the basic concepts of screenwriting will probably stick around to make their original content, while the "South Park but Rick and Morty show up and make derp faces" crowd get an error message and leave in a huff.

    • by allo ( 1728082 )

      It's threatening all the high quality content on TikTok! Nobody will see real dance videos anymore!

    • by AmiMoJo ( 196126 )

      If they put in watermarks, people will just use another AI to remove them. A friend did that with his kid's school photos. They sent round watermarked samples with an offer to buy the originals, but AI removed the watermarks perfectly so he didn't pay.

      If they block certain faces, people will use another AI to deepfake them into the video.

  • by gweihir ( 88907 ) on Sunday October 05, 2025 @07:03AM (#65704450)

    Let me state this again. Generative AI is a highly experimental, deeply defective technology that is not sufficiently understood. Putting this into production is deeply irresponsible and done by people that have tons of greed but no honor or integrity and that think they can get away with it.

    Usually, we just lock up such people to stop them from doing more damage and the gen-AI perpetrators have certainly be openly criminal enough for that. But here is the thing: The justice system is deeply broken when it comes to the rich and powerful. And that is one thing we really need to fix if human civilization is to have a future.

  • I generally oppose over broad copyright use, but copyright exists and some people take it seriously
    Instead of blocking, it might make more sense to collect royalties
    Fans who create art based on characters strengthen the value of characters

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